Find Your Grind

What Find Your Grind does

Find Your Grind is a K-12 EdTech company founded in 2018 and headquartered in West Hollywood, California, that delivers a modular career exploration and future-readiness learning platform to U.S. school districts. Its core product, Future Ready Students, provides a CASEL-aligned, lifestyle-first curriculum for middle and high school students built around a proprietary 16-lifestyle archetype framework, comprising over 10,000 minutes of bite-sized learning activities, 400+ career badges, and a 130+ hour mentor video library. The platform runs on Azure cloud infrastructure with Google Firebase authentication and integrates with Clever and Google Classroom for district roster provisioning.

The company's product portfolio extends beyond core curriculum through add-on modules: Future Ready Educators delivers certified professional development workshops for teachers and counselors; Future Pro offers 20+ industry-backed micro-credential courses aligned to national career clusters; Future Talent connects students with local industry experts via on-site video recording; and Future Spark provides role-specific analytics dashboards for administrators. An AI-powered Reflection Coach delivers personalized written feedback on student reflections, and a new generation of AI-driven personalization tools was unveiled at the October 2025 keynote.

Find Your Grind operates a B2B direct-sales model targeting K-12 school districts across 30+ U.S. states, with per-student annual subscriptions sold through regional Account Executives and supported by Customer Success Managers. Revenue streams include recurring district licensing (9, 18, 27, or 36-unit curriculum configurations), professional development services priced on a daily-rate basis, and Future Pro micro-credential courses. The platform achieved ESSA Tier 2 validation from WestEd in February 2025 and closed a $5 million Series A led by Echo Investment Capital in November 2025, bringing total funding to $8 million. The company is privately held, led by founder and CEO Nick Gross, and serves approximately 250+ districts with cumulative reach exceeding 500,000 students.

Name

Find Your Grind

Legal name

Find Your Grind, Inc.

Website

https://findyourgrind.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Find Your Grind is a K-12 EdTech platform that delivers a lifestyle-first career exploration and future-readiness curriculum to U.S. school districts across 30+ states, serving more than 250 districts and 500,000 students through per-seat subscriptions and educator professional development.

Ownership category

akta.pro rank

Product category

K-12 Career and Future Readiness Education Software

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Career Exploration & Job Shadowing Programs (EDAMAKAC)

Keywords

• Career exploration curriculum
• K-12 EdTech platform
• Future readiness education
• Student career assessment
• Social emotional learning

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. District Licensing (Per-Student Subscription): Schools and districts purchase access to the platform on a per-student basis. The subscription includes access to the Future Ready Students curriculum, educator tools, analytics dashboards, and professional development. Curriculum is offered in multiple unit configurations (9, 18, 27, and 36-units).
2. Professional Development Services: In-person and virtual professional development workshops for educators, priced at a daily rate for up to 20 attendees. Includes certification for the Find Your Grind educator program and ongoing access to educator resources.
3. Future Pro Micro-Credentials: Performance-based industry micro-credential courses aligned to National Career Clusters. Students earn shareable certifications through partnerships with third-party assessment groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Find Your Grind provides an all-in-one K-12 career and future-ready learning platform for middle and high school students. The core offering centers on a lifestyle-first curriculum (Future Ready Students) that uses a 16-archetype Lifestyle Assessment to personalize career exploration, complemented by professional development for educators, industry micro-credentials, local expert mentor videos, and built-in analytics for administrators.

Product overview

Find Your Grind is an all-in-one K-12 career and future-ready learning platform for middle and high school students. The platform is organized around a modular portfolio of products: the core Future Ready Students curriculum serves as the foundational learning experience, while complementary modules—Future Ready Educators (professional development), Future Pro (industry micro-credentials), Future Talent (local expert video connections), and Future Spark (analytics dashboard)—extend the platform for different user segments. The Lifestyle Assessment acts as the entry point for personalization across all modules, identifying students' archetype matches and driving tailored career exploration. The platform's research-backed approach was validated at ESSA Tier 2 by WestEd.

Differentiator

Problem solved

Functional benefit

Brands

• Future Ready Students: Foundational curriculum for middle and high school students that blends self-discovery, career exploration, and future-ready skills.
• Future Ready Educators
• Future Pro
• Future Talent
• Future Spark
• Find Your Grind Foundation

Products and services

• Future Ready Students Foundational K-12 curriculum for middle and high school students that blends self-discovery, career exploration, and future-ready skills through a CASEL-aligned hybrid learning experience with over 10,000 minutes of bite-sized activities, 400+ career badges, and 16 lifestyle archetypes. Sold on a per-student basis to school districts.
• Future Ready Educators Professional development program delivering in-person and virtual workshops to train teachers, counselors, and school leaders in delivering future-ready, competency-based education. Leads to Certified Future Ready Educator designation. Priced at a daily rate for up to 20 attendees and sold on a multi-year contract basis.
• Future Pro Industry-backed, performance-based micro-credentialing library of 20+ courses aligned to the 16 national career clusters (e.g., Esports, Financial Management, Software Development, Professional Sports, Mental Health Counseling). Students earn shareable certifications through project-based tasks.
• Future Talent Connects students with local industry experts through on-site video recording, allowing students to explore careers within their own communities and receive personalized career suggestions based on their skills and interests.
• Future Spark Built-in analytics platform providing district leaders, school administrators, and teachers with role-specific data insights, visual reports, and actionable analytics to measure curriculum effectiveness and student future-readiness outcomes.
• Lifestyle Assessment A proprietary 16-lifestyle assessment that helps students identify their top three lifestyle archetypes from 16 possible matches, forming the basis of a fully personalized learning journey by connecting identity with career exploration.

Quantifiable outcome

• 19 percentile point improvement on social-emotional composite score for students using the platform (effect size 0.50)
• +8 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WestEdcoreStrategic or Co-development PartnerConducted rigorous independent quasi-experimental evaluation validating Find Your Grind's ESSA Tier 2 status. Study showed significant student outcome improvements including 19 percentile point gains in SEL composite scores.
• Jostens RenaissanceminorStrategic or Co-development PartnerEarly partnership reaching 500,000+ students through school programs prior to Find Your Grind's founding.
• Educational Service Center of Central OhiominorStrategic or Co-development PartnerCollaborated on Hilliard City Schools Lifestyle Fair, providing regional support and student engagement.
• Roto GroupminorStrategic or Co-development PartnerLocal business partner contributing rocket launch station activities at Hilliard Lifestyle Fair.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xello: Xello is a K-12 college, career, and future-readiness platform used in thousands of school districts. Like Find Your Grind, it delivers student-facing career exploration, lessons, and planning tools, but Xello is more established and broader in scope, making it the most directly comparable competitor.
• Naviance by PowerSchool: Naviance is PowerSchool's college and career readiness platform sold into U.S. school districts via PowerSchool's massive SIS footprint. It is the entrenched incumbent in district-level college/career planning that Find Your Grind competes against in procurement.
• YouScience: YouScience provides aptitude- and interest-based career matching for high school students through a Brain Measures + YouScience Profile. Its personalized career matching is directly comparable to Find Your Grind's 16-lifestyle assessment approach.
• MajorClarity: MajorClarity is a K-12 career exploration, college planning, and CTE platform sold to districts and states. Its per-student licensing and career-readiness focus place it in the same competitive set as Find Your Grind.
• SchooLinks: SchooLinks is a modern K-12 college, career, and life-readiness platform sold to districts with student-facing lesson plans and personalized plans — closely comparable to Find Your Grind's per-student subscription model and curriculum delivery.
• BigFuture (College Board): BigFuture is the College Board's free college and career planning platform for U.S. high school students. While free and broader in scope, it is a direct substitute in many districts evaluating career-readiness tools.

Broad incumbents

• Khan Academy: Khan Academy is a widely-adopted free K-12 education platform increasingly moving into career and college readiness content. As a free alternative, it represents both a complementary and competitive force for any paid K-12 career-readiness vendor.
• EVERFI: EVERFI is a larger K-12 digital curriculum provider covering financial literacy, SEL, and career readiness. Find Your Grind's Director of Partnerships previously ran implementation at EVERFI, indicating overlapping buyer relationships, though EVERFI's portfolio is significantly broader.

Emerging players

• Riipen: Riipen is an experiential career exploration platform connecting students with industry projects and employer mentors. It overlaps with Find Your Grind's Future Talent mentor video product and micro-credentialing thesis.

Others

• Clever: Clever is a K-12 identity and rostering SSO platform integrated with virtually every major district EdTech tool — including Find Your Grind. It is an enabling partner rather than a competitor, but it controls gateway access to the district ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/findyourgrind
• YouTubeyoutube.com/channel/UCB4pS_5Tjkwe2J0nZYQpj8g
• Facebookfacebook.com/findyourgrindofficial
• Instagraminstagram.com/findyourgrind
• TikToktiktok.com/@findyourgrind

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Find Your Grind