Wellabe
- Company typePrivate
- Founded2019
- HeadquartersDes Moines, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Wellabe firmographics
Firmographics- Name
- Wellabe
- Legal name
- Wellabe, Inc.
- Website
- https://wellabe.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Wellabe industry classification
Industry- Product category
- Supplemental Health Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Medicare Supplement (Medigap) (FSAIAEAG)
- akta.pro secondary industries
- Medicare Dental & Vision (MA Embedded & Supplemental) (FSAIAHAJ), Whole Life Insurance (FSAIABAA), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)
Keywords
Where Wellabe is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellabe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premiums: Wellabe generates revenue through insurance premium payments from policyholders. Products include Medicare Supplement, Preneed Funeral, Dental, Hospital Indemnity, Critical Illness, First Diagnosis Cancer, and Short-term Care insurance. Premiums are paid on a recurring basis (monthly or annual billing cycles).
- Dental Insurance Premiums: Dental insurance plans averaging $15-50 per month with annual maximum benefits typically ranging from $1,000 to $2,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare Supplement Plans A, F, High-deductible F, G, and N |
| One time/ perpetual license | Multi-year contract | Preneed Funeral Insurance |
| Subscription | Monthly | Dental Insurance Gold and Platinum Plans |
| Subscription | Monthly | Hospital Indemnity Insurance |
| Subscription | Monthly | Short-term Care Insurance |
| Subscription | Monthly | Critical Illness Insurance |
| One time/ perpetual license | Annual | First Diagnosis Cancer Insurance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wellabe product offering
Product offeringCore offering
Wellabe provides supplemental health, life, and final-expense insurance products targeted primarily at Medicare-eligible seniors across the United States. Its portfolio includes Medicare Supplement insurance (Plans A, F, High-deductible F, G, and N), Preneed Funeral insurance, Dental insurance (Gold and Platinum), Hospital Indemnity, Critical Illness, First Diagnosis Cancer, and Short-term Care insurance, all underwritten by its six insurance company subsidiaries and distributed through licensed agents, funeral home partners, and digital channels.
Product overview
Wellabe is an insurance company offering a portfolio of supplemental health and life insurance products designed primarily for seniors. The product lineup centers on Medicare Supplement insurance as the core offering, complemented by Hospital Indemnity, Critical Illness, First Diagnosis Cancer, Dental, and Short-term Care insurance products. Life insurance offerings include Preneed Funeral insurance for funeral planning and Final Expense insurance. Vision and hearing coverage are available through partner integrations with VSP Individual Vision Plans and Start Hearing. The Wellabe: Be Well mobile app and customer portal provide digital access to policy management, claims submission, and digital ID cards. The company operates under the Wellabe brand with products underwritten by affiliated insurance companies including Medico Insurance Company, American Republic Insurance Company, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Wellabe: Be Well: Mobile application providing customers instant access to policy information, coverage details, claims management, and bill payment. Available on iOS and Android.
- Wellabe Rewards
Products and services
- Medicare Supplement Insurance
Quantifiable outcome
- Average dental insurance costs $15-$50 per month with $1,000-$2,000 annual maximum benefits
- +1 more outcomes
Companies that use Wellabe
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Wellabe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Wellabe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Isaac HealthcoreIsaac Health, a virtual memory clinic specializing in brain health and dementia care, partners with Wellabe to provide early detection and diagnosis services for Alzheimer's disease and related dementias (ADRD) to Wellabe customers nationwide. Under the agreement, Wellabe customers receive free online brain health checks and rapid specialist access. The partnership addresses the significant gap where patients currently wait an average of 36 months for brain health appointments. The collaboration aims to expand accessibility to ADRD care across all 50 states as more than 7 million Americans currently live with Alzheimer's, projected to rise to 13 million by 2050.
- Funeral Home PartnerscoreWellabe distributes Preneed Funeral insurance through a network of funeral home partners across most U.S. states. Regional managers connect customers with funeral homes that provide Wellabe's Preneed Funeral insurance products.
- VSP Individual Vision PlansminorWellabe offers vision coverage through partnership with VSP Individual Vision Plans, allowing customers to add vision coverage to their supplemental insurance portfolio.
- Start HearingminorWellabe has partnered with Start Hearing to provide full-service, competitive hearing coverage that fills hearing insurance gaps and reduces out-of-pocket costs for customers. Partnership includes free online hearing tests.
- MedicocoreMedico Insurance Company and related Medico entities (Medico Corp Life Insurance Company, Medico Life and Health Insurance Company) are Wellabe subsidiaries that underwrite various insurance products including dental and short-term care insurance. The terms note these products are 'underwritten by Medico Insurance Company, a Wellabe company.'
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Wellabe competitors and assessment
Company assessmentDirect peers
- ManhattanLife: Mid-sized carrier in Medicare Supplement, final expense, dental, and hospital indemnity — a near-twin product mix to Wellabe, distributed through independent agents nationwide.
- Mutual of Omaha: Long-standing supplemental carrier with very similar Medigap, life, and senior-focused products sold through agents. Direct overlap with Wellabe on Plans A/F/G/N, dental, and funeral/critical illness lines.
- Globe Life: Supplemental life and health carrier with strong agent-led distribution and senior market focus, overlapping with Wellabe's whole-life and Medigap-adjacent offerings.
- Lincoln Financial Group: Sells supplemental health (critical illness, accident, hospital indemnity) and life insurance to employer and consumer markets — overlaps with Wellabe's supplemental health and Preneed Funeral lines.
- Transamerica: Provides supplemental life, final expense, and Medicare Supplement products through agent networks — directly comparable to Wellabe's senior life and health mix.
Broad incumbents
- Humana: Top-3 Medicare-focused insurer with major Medigap, Medicare Advantage, dental, and vision offerings competing head-on with Wellabe's senior portfolio.
- Cigna (Evernorth): Large national health insurer offering supplemental and Medicare-related coverage including dental, critical illness, and hospital indemnity — competes for the same senior buyer though at much greater scale.
- Blue Cross Blue Shield Plans: Federated plans offer Medicare Supplement and supplemental dental and vision products, representing strong, regionally entrenched incumbents competing against Wellabe in many states.
- Aetna (CVS Health): Major supplemental and Medicare-related carrier with strong brand recognition; competes with Wellabe in dental, vision, and Med Supp.
- UnitedHealthcare (AARP-served): Largest Medigap writer via the AARP endorsement; offers the same Med Supp plans plus bundled dental/vision/hearing — sets pricing benchmarks Wellabe must follow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Wellabe social profiles
Digital presenceWellabe compliance and trust
Trust signalCompliance4 records
Wellabe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellabe leadership team
Management profileNumber of profiles
Profiles8 records
Wellabe subsidiaries and ownership
Company hierarchySubsidiaries6 records
Wellabe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellabe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellabe
What does Wellabe do?
Wellabe provides supplemental health, life, and final-expense insurance products targeted primarily at Medicare-eligible seniors across the United States. Its portfolio includes Medicare Supplement insurance (Plans A, F, High-deductible F, G, and N), Preneed Funeral insurance, Dental insurance (Gold and Platinum), Hospital Indemnity, Critical Illness, First Diagnosis Cancer, and Short-term Care insurance, all underwritten by its six insurance company subsidiaries and distributed through licensed agents, funeral home partners, and digital channels.
Is Wellabe a public or private company?
Wellabe is a private company. It is classified as unknown and is currently operating.
When was Wellabe founded?
Wellabe was founded in 2019. It employs 251 to 500 people.
Where is Wellabe based?
Wellabe is headquartered in Des Moines, United States, in the North America region.
How does Wellabe make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are dental Insurance Premiums.
Who are Wellabe's main competitors?
Direct peers on record are ManhattanLife, Mutual of Omaha, Globe Life, Lincoln Financial Group and Transamerica. Broad incumbents are Humana, Cigna (Evernorth), Blue Cross Blue Shield Plans, Aetna (CVS Health) and UnitedHealthcare (AARP-served).
Does Wellabe have an API?
No public API is recorded for Wellabe.
What industry is Wellabe in?
Wellabe's product category is Supplemental Health Insurance. Its primary akta.pro industry code is FSAIAEAG, Medicare Supplement (Medigap), with a secondary code of FSAIAHAJ, Medicare Dental & Vision (MA Embedded & Supplemental). Its NAICS code is 52411 and its SIC code is 6311.