EmpowHER

What EmpowHER does

HER Inc. (dba EmpowHER) is a private women's health and wellness media and community company founded in 2008, headquartered in Phoenix, Arizona, with 11–50 employees. It operates empowher.com, a web- and mobile-based platform that delivers medically reviewed health information across 25+ condition categories (spanning bones and joints, breast cancer, menopause, mental health, pregnancy, sexual health, skin, hair and nails, and more) alongside a community layer that includes Q&A with stated 24-hour response times, forums, groups, personal health stories, advocacy checklists, and a health events calendar. Supplementary products include a Personal Health Record (PHR) tool, the HER Health Newsletter, HER Podcast (HER Radio), the HER Health Meter impact tracker, and curated HER Health Hubs such as Beauty and Menopause; the platform integrates partner products (e.g., SkinSAFE) and uses Facebook Login to reduce signup friction. Content credibility is anchored by EBSCO-licensed medical encyclopedia material, editorial review, and HONcode certification from the Health On the Net Foundation.

The platform is free to consumers; account registration is optional for reading and required for full community participation. EmpowHER generates revenue almost entirely through advertising placements and sponsorship products sold to providers of women's health services and products, plus clearly labeled sponsored content created by its editorial team on behalf of sponsors. User acquisition is organic and community-led, driven primarily by SEO across the Health A-Z content taxonomy, an email newsletter, social channels (Facebook, Twitter, Pinterest), and RSS syndication. Leadership is concentrated in founder and chairperson Michelle King Robson and COO Kevin Gralen. No outside funding rounds, M&A activity, disclosed revenue, or audited operating metrics are present in the source material, and the company has historically operated as a lean, advertising-funded women's health content and community property rather than a venture-backed scale business.

Name

EmpowHER

Legal name

HER Inc.

Website

https://empowher.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

EmpowHER is a free, ad-supported women's health and wellness content and community platform that serves women 18+ with medically reviewed articles, peer Q&A, personal health stories, and advocacy tools, monetizing through advertising and sponsorships sold to women's health product and service providers.

Ownership category

akta.pro rank

Product category

Women's Health and Wellness Content Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)

Keywords

• Women's health content
• Health information platform
• Online health community
• Medical content publishing
• Health and wellness media

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorships: Revenue generated from advertising placements and sponsorship products sold to providers of women's health services and products. The company explicitly states it accepts advertising that complies with their Advertising & Promotions Policy.
2. Sponsored Content: Educational resources created by EmpowHER sponsors or created by their team of health writers on behalf of sponsors. All sponsored content is clearly labeled as such.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

EmpowHER operates a women's health and wellness online platform that combines medically reviewed health content, community Q&A, personal health stories, and advocacy tools for women 18 years and older. The platform provides health information across 25+ condition categories including bones and joints, breast cancer, menopause, mental health, pregnancy, and sexual health. Revenue is generated through advertising placements and sponsorship products sold to providers of women's health services and products, with basic consumer access provided free of charge.

Product overview

EmpowHER is a women's health and wellness online platform offering a comprehensive ecosystem of health information, community engagement, and advocacy tools. The core platform centers on the main EmpowHER Website with integrated features including HER Health Meter (for tracking community impact), HER Health News newsletter, HER Podcast, HER Health Hubs (curated topic sections), and HER Health Communities (groups and forums). Additional offerings include Personal Health Record tools, Advocacy Checklists, and a Health Events Calendar. The platform provides health condition information across categories like Bones & Joints, Breast Cancer, Diabetes, Menopause, Mental Health, Pregnancy, and Sexual Health, delivered through articles, community Q&A, expert interviews, and video content.

Differentiator

Problem solved

Functional benefit

Products and services

• EmpowHER Website Platform Women's health and wellness online platform providing medically reviewed health information, community Q&A, personal health stories, and advocacy resources for women 18 years and older. Accessible via empowher.com and mobile app.
• Advertising Placements
• Sponsored Content Educational resources created by EmpowHER sponsors or by the EmpowHER team of health writers on behalf of sponsors. All sponsored content is clearly labeled as such.
• HER Health Toolkit Free downloadable toolkit from EmpowHER Founder Michelle King Robson including guides on being your own health care provider, health declarations, and important health checkups.
• Personal Health Record (PHR) Online searchable calendar and personal health record tool allowing users to store and share basic medical information with authorized personnel.

Quantifiable outcome

• Responses to health questions within 24 hours
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EBSCOcoreTechnology or IntegrationMedical encyclopedia and drug database content licensed from EBSCO. EBSCO's Publishing Medical Review Board is comprised of physicians and medical professionals with expertise in oncology, psychiatry, neurology, pediatrics, internal medicine, orthopedics, geriatrics, cardiology, family practice, genetics, infectious disease, and health policy. Content from EBSCO is not altered and provides authoritative medical reference information.
• Health On the Net FoundationcoreOthersEmpowHER is certified by the Health On the Net Foundation (HONcode), indicating the site complies with ethical standards for health information and services. This certification demonstrates commitment to authoritative health content and transparency.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flo Health: Flo Health is one of the largest women's health apps globally, with period/fertility tracking plus an expanding health content library. Comparable to EmpowHER in the women's health audience and content/community orientation, but with venture funding, proprietary AI features, and a mobile-first product.
• BabyCenter: BabyCenter is a women's health and pregnancy-focused content and community platform with mobile apps, newsletters, and condition-specific content. It overlaps directly with EmpowHER's pregnancy, fertility, and parenting content, as well as its community and freemium ad-supported model.
• The Bump: The Bump is a pregnancy and women's health content and community platform. Overlaps with EmpowHER's pregnancy, fertility, and women's wellness content and shares a similar ad/sponsorship monetization approach.
• Clue: Clue is a women's health app combining period/fertility tracking with medically reviewed health content and community. Overlaps with EmpowHER on women's health content and audience, with a stronger mobile and data-tracking product layer.
• Ovia Health: Ovia Health offers women's and family health tracking, content, and employer benefits programs. Comparable to EmpowHER's women's health content and PHR-style tools, with a B2B distribution angle through employer and health plan partnerships.
• What to Expect: What to Expect is a pregnancy and parenting content and community site with mobile apps, newsletters, and sponsored content. Closely comparable to EmpowHER's pregnancy, fertility, and women's health content verticals and its ad/sponsorship-driven monetization.

Broad incumbents

• Healthline: Healthline is a major health content publisher with strong women's health, sexual health, and pregnancy verticals. Directly comparable to EmpowHER in content model (medically reviewed articles, community Q&A, audience monetization via ads and sponsorships) but at meaningfully larger scale and with backing from a large parent company.
• Verywell Health: Verywell Health is a consumer health content publisher with strong women's health, mental health, and pregnancy verticals. Competes with EmpowHER for SEO-driven women's health traffic and ad/sponsorship budgets as part of a broader health content portfolio.
• WebMD: WebMD is the largest consumer health information platform in the US, with dedicated women's health sections. It competes for the same SEO-driven health-information audience as EmpowHER but operates as a broad, multi-condition incumbent with significantly more resources and advertiser scale.

Emerging players

• Maven Clinic: Maven Clinic is a digital women's and family health clinic with content, telehealth, and employer/plan partnerships. Comparable in women's health focus and B2B monetization paths, but operates in a more clinical/benefits-adjacent category than EmpowHER's content/community model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/empowher
• YouTubefeeds2.feedburner.com/Empowhercom-SiteActivityFeed
• Facebookfacebook.com/empowher
• LinkedInlinkedin.com/company/empowher
• Instagrampinterest.com/empowher

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmpowHER