What Literally Media does

Literally Media Ltd. is a privately held Israeli-incorporated digital media company (headquartered in Herzliya, with a US affiliate in Brooklyn) that operates a network of legacy internet brands in the humor, meme, and fan-culture vertical. Its flagship properties include Know Your Meme (internet culture encyclopedia), Cheezburger (humor network), Cracked (comedy and knowledge content), eBaum's World (viral content), Den of Geek (fan culture acquired Sep 2025), and MEL Magazine (men's lifestyle acquired Dec 2023), collectively reaching 45M+ global uniques, 75M+ site visits, 110M+ page views, 500M+ video views, and 35M+ social followers monthly, and holding the ComScore #1 humor network ranking.

The company runs a proprietary technology stack consisting of a Trend Dashboard for predictive trend detection, Content Performance Optimization algorithms, automated Distribution Funnels, and a super-optimized publishing CMS, all supporting a distributed editorial operation. KYM Insights productizes the Know Your Meme database into custom research and consulting services for brands. Revenue is generated primarily through advertising — display, video, branded content, newsletter sponsorships, and event sponsorships — sold via direct B2B sales to brand advertisers seeking millennial and Gen Z audiences, supplemented by KYM Insights consulting and live events following the Den of Geek acquisition. Pricing is quote-based under multi-year contracts and is not publicly disclosed.

Name

Literally Media

Legal name

Literally Media Ltd.

Website

https://literally.media

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Literally Media operates a portfolio of legacy internet humor and fan-culture brands — Know Your Meme, Cheezburger, Cracked, eBaum's World, Den of Geek, and MEL Magazine — monetizing millennial and Gen Z audiences through advertising, branded content, live events, and KYM Insights trend-intelligence consulting for brand clients.

Ownership category

akta.pro rank

Product category

Digital Media Network

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industries

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)

Keywords

• Digital media network
• Humor content
• Advertising services
• Meme culture
• Trend intelligence

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising: Core revenue stream from advertising across their network of humor and entertainment websites, including display ads, video ads, and targeted campaigns.
2. Branded Content & Sponsored Editorial: One-stop-shop for branded content creation and distribution, including original sponsored editorial content, authentic brand integration into video, and targeted ad campaigns.
3. Live Events & Sponsorships: Monthly live comedy shows and Den of Geek events generate revenue through event sponsorships and integrations.
4. Newsletter Sponsorship: Newsletter sponsorship opportunities for brands to reach their engaged audience.
5. KYM Insights Consulting: Custom research and consulting services powered by their internet culture database for brands seeking trend intelligence and social media impact.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Literally Media operates a network of iconic internet brands (Cracked, Cheezburger, Know Your Meme, eBaum's World, Den of Geek, MEL Magazine, Meme Insider) producing humor, meme, and culture content distributed across owned websites, mobile apps, social platforms, and connected TV. The company monetizes primarily through advertising, branded content creation, event and newsletter sponsorships, and the KYM Insights research and consulting service, supported by proprietary trend-tracking and content-optimization technology.

Product overview

Literally Media operates as a network of iconic internet brands, functioning as a multi-platform media company with a portfolio of distinct brands and proprietary technology. The core offerings include Know Your Meme (internet culture encyclopedia), Cheezburger (humor content network), Cracked (comedy/entertainment), eBaum's World (viral content), Den of Geek (fan culture), MEL Magazine (men's lifestyle), and Meme Insider (meme culture magazine). Supporting these brands is the KYM Insights research and consulting service and a proprietary technology suite for trend prediction, content optimization, and distribution. The company also offers advertising/branded content services across its platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Know Your Meme: The world's largest online encyclopedia documenting the origins, history and evolution of memes and other online phenomena, including the KYM Insights research division.
• Cheezburger
• Cracked
• eBaum's World
• Den of Geek
• Meme Insider
• MEL Magazine
• KYM Insights

Products and services

• Know Your Meme The world's largest online encyclopedia documenting the origins, history, and evolution of memes and other internet phenomena. Features an expert research team and draws millennial and Gen Z audiences interested in internet culture.
• Cheezburger Ultimate destination for internet humor featuring brands like ICanHasCheezburger, Fail Blog, and Memebase. Delivers hilarious, intelligent, and highly engaging content including pet content and popular culture for millions of users.
• Cracked Comedy and entertainment platform with whip-smart humor and book-smart knowledge. Began as a comedy magazine in 1958 and transitioned online in 2005, offering articles, movies/TV content, and podcasts to comedy enthusiasts.
• eBaum's World Features the best viral content including funny videos, trending memes, bizarre news, and nostalgia content for millions of users monthly. Known for shareable, consumable content driven by its editorial team and loyal community.
• Den of Geek Fan culture publication covering movies, TV, and gaming. Connects superfans with stories through celebrity interviews, industry events, expert content, award-winning magazines, and video podcasts, offering in-person events, print, and digital reach.
• MEL Magazine Men's lifestyle and culture magazine focused on destigmatizing therapy for men, fashion and grooming advice, and helping men navigate modern masculinity with style and charm.
• Meme Insider Monthly print and digital magazine published by Know Your Meme, diving deep into meme culture with commentary, analysis, and interviews with e-celebs and internet figures.
• KYM Insights Custom research and consulting service powered by Know Your Meme's internet culture database. Provides actionable recommendations for brands navigating the democratized media world, including trend screening, competitor intelligence, and custom trends reports.
• Advertising Services One-stop-shop for branded content creation and distribution across the Literally Media network, including original sponsored editorial content, authentic brand integration into video, targeted ad campaigns, event sponsorship and integration, and newsletter sponsorship.

Quantifiable outcome

• 45MM+ Global Uniques, 75MM+ Site Visits, 110MM+ Page Views monthly
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Recurrent VenturescoreOthers · 1 September 2025Acquired MEL Magazine from Recurrent Ventures to restore the men's lifestyle and culture brand.
• TikTok Lumberjack CreatorminorGTM or Marketing PartnerPublisher-creator partnership with a TikTok lumberjack content creator for collaborative content creation and distribution.
• Meta (Facebook)coreGTM or Marketing PartnerMeta featured Literally Media's Head of Social Media on their blog discussing video success through Meta's platforms. Meta provides platform for video distribution and engagement.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vox Media: Operates a portfolio of owned digital brands (The Verge, SB Nation, Vox, New York Magazine) with proprietary publishing technology and advertising products; directly comparable as a multi-brand digital publisher with shared tech stack.
• Funny or Die: Digital comedy brand producing short-form video and editorial humor, monetized via branded content and advertising; directly comparable in format, audience, and branded-content GTM.
• Complex Networks: Digital media company covering youth culture, fashion, music, and pop culture with video, editorial, and live events; directly comparable in audience, content categories, and multi-platform monetization.
• BuzzFeed: Multi-brand digital media company built around viral, list-style and humor content aimed at millennial and Gen Z audiences; directly comparable in audience demographic, content format, and advertising-driven business model.
• The Onion: Iconic digital humor brand with deep cultural recognition and advertising-driven revenue; directly comparable as a legacy humor brand monetizing through digital content and branded integrations.
• Barstool Sports: Cult digital media brand with strong audience affinity among millennials/Gen Z, monetized through advertising, branded content, podcasts, and live events; closely comparable on brand affinity, GTM, and event-driven revenue mix.
• Vice Media: Digital media company targeting younger demographics with branded content, video, and editorial; directly comparable in audience, branded-content GTM, and multi-platform distribution strategy.

Broad incumbents

• Mashable: Established digital media publisher covering tech, culture, and internet trends at scale; comparable as a digital-first publisher with similar millennial-skewing audience and advertising business model, though broader in topic coverage.
• Reddit: Massive user-generated content platform centered on internet culture, memes, and communities; comparable as a cultural hub for meme/internet-culture content and a destination for youth audiences, though with a fundamentally different platform business model.
• Group Nine Media / NowThis: Multi-brand digital media company producing social-video-first content for younger audiences; comparable in social-native video distribution and branded content monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjD2KyAEm84yVH8cTilID7Q
• LinkedInlinkedin.com/company/literally-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Literally Media