What Eldergrow does

Eldergrow is a Seattle-based therapeutic horticulture company founded in 2015 and operated under parent Eugeria Care. The company delivers horticultural therapy programming to senior living communities, including independent living, assisted living, and memory care settings, with the explicit goal of providing non-pharmacological engagement for residents at varying cognitive and physical ability levels. Its core product, the Nature Connect Program, is a subscription-based curriculum aligned with American Horticultural Therapy Association (AHTA) standards, delivered through an online portal that provides daily thematic activities, two to three 'super lessons' per month with printable talking points, vetted supply links, and video overviews. An optional Indoor Hydroponic Garden hardware add-on, distributed via Eugeria Care's e-commerce storefront, gives facilities a turnkey physical component for hands-on horticultural therapy.

Eldergrow sells primarily to senior living operators, with the buyer being activity directors, life enrichment coordinators, and wellness directors at individual communities rather than enterprise procurement. GTM is sales-led direct outreach via phone and email, supplemented by content marketing through a downloadable dementia-care whitepaper. Pricing is publicly disclosed at $99 per month, $297 per quarter, or $1,089 annually (the annual tier offering a one-month discount), with invoicing available for enterprise accounts. The company has 11–50 employees and operates as a private, non-venture-backed subsidiary of Eugeria Care, with no disclosed revenue, funding, or pricing variability beyond the three posted subscription tiers.

The operational footprint is domestic (United States), and the company provides no app, API, or AI-driven features. Customer evidence is concentrated in named senior living communities such as Aegis of Callahan, Prine Grove Crossing, Auberge at Onion Creek, Benedictine – Rochester Madonna Towers, and Touchmark, with testimonials emphasizing age-appropriate content, sensory engagement for memory care residents, and ease of use for activity staff. Distribution of the physical garden hardware flows through Eugeria Care's commerce platform, while the subscription curriculum is sold direct through the eldergrow.care website.

Name

Eldergrow

Legal name

Eldergrow from Eugeria Care

Website

https://eldergrow.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Eldergrow, operated under parent Eugeria Care, is a Seattle-based provider of subscription-based therapeutic horticulture programming and indoor hydroponic garden hardware for senior living communities, including assisted living and memory care facilities.

Ownership category

akta.pro rank

Product category

Senior Living Therapeutic Horticulture Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Therapeutic horticulture programs
• Senior living activities
• Horticultural therapy services
• Memory care programming
• Indoor hydroponic gardens

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Nature Connect Subscription: Monthly, quarterly, or annual subscription membership providing access to the online portal with daily activities, super lessons, printable materials, and therapeutic curriculum. The subscription is sold directly to senior living communities with invoicing available for enterprise accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Eldergrow provides therapeutic horticulture programming and indoor garden products to senior living communities at all care levels. Its Nature Connect subscription delivers daily thematic activities, 2-3 monthly DIY "super lessons" with printable talking points, vetted supply links, and video overviews via an online portal. The curriculum targets sensory, cognitive, motor, social, spatial, and creative therapeutic wellness goals in alignment with American Horticultural Therapy Association standards, and may be paired with the company's Indoor Hydroponic Garden hardware.

Product overview

Eldergrow offers a therapeutic horticulture and nature program for senior living communities through its Nature Connect Program—a subscription-based curriculum providing daily thematic activities and 2-3 monthly DIY super lessons with printable talking points, video overviews, and vetted supply links. The program can be used with or without the Indoor Hydroponic Garden, an optional add-on hardware product from Eugeria. Membership is available in monthly ($99), quarterly ($297), and yearly ($1,089) tiers, with curriculum covering horticulture, crafts, nature, and culinary classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature Connect Program A subscription-based therapeutic horticulture and nature program for senior living communities at all care levels. Members receive daily thematic activities, 2-3 monthly DIY super lessons with step-by-step curriculum, printable talking points, live links to vetted supplies, and video overviews via the Nature Connect online portal. The curriculum covers horticulture, crafts, nature, and culinary classes, and targets therapeutic wellness goals — sensory stimulation, cognitive stimulation, motor skills, socialization, spatial awareness, and creative expression — in alignment with American Horticultural Therapy Association (AHTA) standards.
• Indoor Hydroponic Garden An indoor hydroponic garden system designed for senior living communities, providing a recreational and therapeutic horticulture experience adapted for seniors and requiring no prior gardening experience. Sold as a hardware companion to the Nature Connect Program via the Eugeria Care e-commerce platform.

Quantifiable outcome

• 36% reduction of risk factors of dementia through horticultural therapy
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Eugeria CarecoreStrategic or Co-development PartnerEldergrow is operated by the dedicated team at Eugeria Care. The indoor hydroponic garden products are sold through Eugeria Care's e-commerce platform. Eugeria Care appears to be the parent organization behind the Eldergrow therapeutic gardening program, with the company branding shown as '©2025 Eldergrow from Eugeria Care'.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Aiva Health: Voice-first assistant and engagement platform for senior living communities. Adjacent to Eldergrow as an alternative resident engagement modality that activity and wellness directors may choose instead of subscription programming.
• Intuition Robotics (ElliQ): Develops ElliQ, an AI companion device for older adults sold partly through senior living operators. A non-overlapping engagement alternative that competes for the same wellness/engagement budget lines.
• Coro Health: Provides therapeutic music, memory, and wellness content for senior living and senior care settings. Competes in the same therapeutic-content category as Eldergrow, though with a music-first modality.

Direct peers

• Linked Senior: A digital engagement platform purpose-built for senior living communities, offering content, activities, and wellness programming for residents across care levels — directly comparable to Eldergrow's Nature Connect subscription.
• iN2L (It's Never 2 Late): Senior living engagement technology that delivers interactive content, activities, and therapy programming to residents — overlapping with Eldergrow's mission of providing therapeutic, digital-first programming in senior living.
• LifeLoop: A resident engagement and communication platform for senior living operators, including activity programming and wellness content. Targets the same buyer (activity/life enrichment directors) as Eldergrow.
• Sagely: Activity and engagement programming software for senior living communities, focused on calendars, resident participation tracking, and content — directly competing for the activity-director budget that Eldergrow targets.
• TSOLife: A memory-care-focused engagement and life-story platform for senior living operators. Comparable to Eldergrow's memory care programming focus, including dementia-relevant content.

Broad incumbents

• PointClickCare: Dominant EHR and care-platform vendor for senior living and skilled nursing operators. As a broad incumbent, it can bundle or displace Eldergrow by adding horticultural/activity content into its enterprise platform.
• WellSky: Large healthcare and senior care software platform spanning post-acute, home health, and senior living. Relevant as a broad incumbent that could integrate activity/wellness content into its operator-facing suite, displacing niche vendors like Eldergrow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eldergrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eldergrow