Beurer

What Beurer does

Beurer GmbH is a privately held German health and wellness company headquartered in Ulm, founded in 1919 by Eugen and Käthe Beurer. The company designs, manufactures, and distributes consumer health, wellness, baby care, and beauty products across multiple categories including blood pressure monitoring, pain management (TENS/EMS), thermometry, oral care, and infant care.

The company's core technology revolves around clinically validated connected devices — most notably ISO 81060-2-certified Bluetooth blood pressure monitors that sync with the HealthManager Pro companion app for longitudinal tracking. Product pricing spans roughly $19.99 (entry-level insect bite healer, BR60) to $99.99 (premium TENS/EMS unit, EM59), indicating a mass-market consumer positioning rather than a premium-only or clinical-only model. Distribution is achieved through DTC e-commerce, major US mass retailers (Amazon, Walmart, Target, CVS, Walgreens, Costco), and healthcare distributors (McKesson, Fresenius Medical Care), with operations concentrated in the DACH region, North America, and an expanding presence in the Middle East.

Beurer monetizes primarily through unit sales of branded hardware at consumer price points, supplemented by an emerging corporate-venture posture through the Beurer HealthTech Group, which is deploying minority capital into digital health (notably Gardia's €8.5M Series A in February 2026). The company remains private with no public revenue disclosure; headcount is reported at 501–1,000 employees. Recent strategic activity suggests a dual-track agenda: refresh of connected-device SKUs (BM82, BM92 launches in March 2026) and selective platform extension into adjacent verticals such as senior care.

Name

Beurer

Legal name

Beurer GmbH

Website

https://beurer.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beurer is a 107-year-old German manufacturer of consumer health, wellness, baby care, and beauty devices, selling Bluetooth-enabled blood pressure monitors, TENS units, and related products via mass retail, healthcare distributors, and DTC e-commerce globally.

Ownership category

akta.pro rank

Product category

Consumer Health Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Health and Personal Care Retailers (456), Electronics and Appliance Retailers (4492)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF), ECG/EKG & Heart Rhythm Monitors (Consumer) (CRACAQAC), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Health monitoring devices
• Personal care products
• Blood pressure monitors
• Therapeutic devices
• Beauty care equipment

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Beurer generates revenue through the sale of physical health monitoring devices, wellness products, beauty care items, and kids/baby care products. Products are sold directly through the company's e-commerce platform and through retail distribution partnerships with major retailers including CVS, Amazon, Walmart, Target, Walgreens, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels4 records

Core offering

Beurer designs, manufactures and sells consumer health monitoring devices (blood pressure monitors, pulse oximeters, thermometers, body scales), therapeutic devices (TENS/EMS pain-relief units, infrared heat lamps), beauty and personal-care products, and kids wellness items. Offerings are sold under the Beurer brand through its own e-commerce site and large retail chains, with select devices pairing via Bluetooth to the Beurer HealthManager Pro companion app for data tracking.

Product overview

Beurer is a diversified health, wellness, beauty, and kid care company with over 100 years of experience offering clinically inspired wellness devices. The product portfolio spans four main categories: (1) Health & Medical including blood pressure monitors (BM82, BM92, Auto 400), pulse oximeters, thermometers, body scales, and the Cardio Companion ECG monitor (ME75); (2) Wellness including TENS/EMS devices (EM59, EM50 menstrual relief), infrared heat lamps (IL60), heating pads, heated blankets, massage therapy devices, air purifiers/humidifiers, wake-up lights, and daylight/light therapy products; (3) Beauty including face care devices, manicure/pedicure tools (MP84 nail drill), hair care tools, and mirrors; and (4) Little Ones including baby scales, electrical toothbrushes, and kids pulse oximeters. The ecosystem is unified through the proprietary Beurer HealthManager Pro mobile application, which connects via Bluetooth to smart devices for data synchronization and health tracking. Notable product lines include the BiteX/BR60 insect bite healer, TENS/EMS combination therapy devices, and premium blood pressure monitors with clinically validated accuracy meeting ISO 81060-2 protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Pressure Monitors Upper-arm and wrist blood pressure monitors for home blood pressure measurement, validated to ISO 81060-2 accuracy standards; designed for adult consumers managing hypertension or general cardiovascular health.
• Pulse Oximeters Fingertip pulse oximeters that measure arterial oxygen saturation (SpO2) and pulse rate for home respiratory monitoring.
• Thermometers Contact and non-contact (infrared) thermometers for measuring body temperature in adults and children.
• Body Scales Digital body scales, including diagnostic scales with body composition analysis (e.g., BMI, body fat), for home weight and fitness tracking.
• TENS/EMS Pain Relief Devices TENS (Transcutaneous Electrical Nerve Stimulation) and EMS (Electrical Muscle Stimulation) devices for at-home pain management and muscle stimulation therapy.
• Infrared Lamps Infrared heat lamps marketed for therapeutic warmth and muscle relaxation in home settings.
• Beauty Care Products At-home beauty devices such as facial care, hair removal/care, and personal-care electronics for general consumers.
• Kids Wellness Products Health and wellness products designed for children, including child-friendly thermometers and related kid-focused wellness items.
• Beurer HealthManager Pro App Companion mobile application that connects Beurer Bluetooth-enabled devices to track, record, and visualize health metrics such as blood pressure, weight, and activity over time.

Quantifiable outcome

• Clinically validated accuracy meeting ISO 81060-2 protocols for blood pressure monitoring
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BoschminorStrategic or Co-development Partner · 5 February 2026Gardia partnered with Bosch for 24/7 emergency call support services. Beurer has a supporting investment role in Gardia, which has this partnership with Bosch for emergency response infrastructure. Bosch provides the monitoring and response services for Gardia's mobile emergency call bracelet system used by seniors in the DACH region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Philips Personal Health: Philips is a broad incumbent in consumer health with product lines spanning blood pressure monitors, thermometers, air purifiers, and electric toothbrushes, competing with Beurer across multiple categories under a globally dominant brand.
• Braun (Procter & Gamble): Braun is an established incumbent in consumer health products including thermometers, blood pressure monitors, and ear thermometers, competing with Beurer in the same retail aisles with a larger brand recognition footprint.

Direct peers

• Conair: Conair directly overlaps with Beurer's beauty and personal care segment, selling hair tools, manicure/pedicure devices, and mirrors through the same mass and drug retail channels.
• Withings: Withings competes directly with Beurer in connected blood pressure monitors, smart scales, and thermometers, with a strong app ecosystem (Health Mate) that parallels Beurer HealthManager Pro.
• Microlife: Microlife is a Swiss-based competitor specializing in home blood pressure and fever monitoring, with similar ISO-validated accuracy claims and overlapping retail pharmacy distribution in Europe and the US.
• HoMedics: HoMedics competes with Beurer across massage devices, air purifiers, heating products, and personal wellness electronics, with overlapping mass-market retail distribution.
• Omron Healthcare: Omron is the global market leader in home blood pressure monitors and the most direct competitor to Beurer in clinically validated cardiovascular monitoring devices, with comparable retail distribution and Bluetooth-connected product lines.
• iHealth Labs: iHealth sells FDA-cleared connected blood pressure monitors, pulse oximeters, thermometers, and body scales — a near-direct overlap with Beurer's core health-monitoring portfolio targeting the same retail and online channels.
• Sanitas (Hans Dinslage GmbH): Sanitas is a direct German competitor in home blood pressure monitors, body scales, and TENS/EMS devices, with overlapping DACH retail pharmacy distribution and similar price points.

Emerging players

• Fitbit (Google): Fitbit competes with Beurer in consumer health wearables — heart rate, SpO2, and increasingly ECG and stress monitoring — representing the smartwatch-driven disruption of standalone health monitors.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Beurer_UK

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beurer