Sunset Hills Vineyard
Sunset Hills Vineyard is a family-owned Purcellville, Virginia winery producing 100% Virginia-grown estate wines sold directly via a tasting room, a 16-state e-commerce storefront, and a recurring Cellar Club subscription, complemented by private event rentals and a wine-education program.
- Company typePrivate
- Founded2010
- HeadquartersPurcellville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunset Hills Vineyard does
Sunset Hills Vineyard is a family-owned, direct-to-consumer winery established by Mike and Diane Canney in Purcellville, Virginia (Loudoun County), with first vines planted in 1999 and a 21+ tasting room operating out of a restored circa-1870 Amish bank barn on former Amish farmland. The property draws visitors from the Washington DC metro area roughly one hour away and is operated as a single-location estate site producing 100% Virginia-grown wines under a 'vines to glass' sustainable-farming philosophy. Day-to-day operations are run by a small team (bracketed at 11–50 employees) that includes co-owners Mike and Diane Canney, two winemakers (Chris and Katie) responsible for blends such as the 2021 Roots, and a dedicated Wine Educator leading the Master Series.
The portfolio spans estate reds (2021 Roots red blend, 2022 Tannat, 2023 Cabernet Franc, 2023 Sunset Red Reserve) and whites (2024 Viognier, 2023 Shenandoah Springs Chardonnay, 2024 Chardonnay, 2022 Petit Manseng), priced on a unit basis from the low $40s up to $87 per bottle. Distribution is exclusively direct-to-consumer, executed through three channels: an on-site tasting room with indoor (Main Tasting Room, Upper Loft) and outdoor seating (Lower Terrace, Stone Pavilion, lawn); an owned e-commerce storefront via the vin65 platform with Federal Express Ground shipping to 16 states; and the Cellar Club recurring-subscription program that pairs regular shipments with complimentary tastings, discounts, and invitations to club-only events. Two additional revenue lines extend the model: private event rentals in the Barrel Room (up to 35 guests) and Chandelier Room (up to 18 guests), and the ticketed Master Series wine-education program plus recurring club events such as Club Bonfire Night.
Sustainability is the company's most differentiated operating feature. The estate runs 245 solar panels producing roughly 80,000 kWh per year, covering approximately 75% of annual power needs and returning surplus to the grid. The property holds Certified Wildlife Habitat designations and supports pollinator gardens, bluebird trails, and monarch waystations in partnership with Loudoun Wildlife Conservancy, with biological pest controls reducing wide-scale pesticide use. Marketing is concentrated in a multi-channel mix (website, Facebook, Instagram, Pinterest, Constant Contact newsletter, live music and educational events), and the visitor experience is differentiated by on-site Tesla EV chargers and pet/family-friendly outdoor spaces. The company is privately held with no disclosed external funding, no parent or subsidiary structure, and concentrated family ownership.
Sunset Hills Vineyard firmographics
Firmographics- Name
- Sunset Hills Vineyard
- Legal name
- Sunset Hills Vineyard
- Website
- https://sunsethillsvineyard.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunset Hills Vineyard is a family-owned Purcellville, Virginia winery producing 100% Virginia-grown estate wines sold directly via a tasting room, a 16-state e-commerce storefront, and a recurring Cellar Club subscription, complemented by private event rentals and a wine-education program.
- Ownership category
- akta.pro rank
Sunset Hills Vineyard industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (31213)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
Keywords
Where Sunset Hills Vineyard is headquartered
LocationHeadquarters
- HQ city
- Purcellville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunset Hills Vineyard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Wine Sales: Direct retail sales of 100% Virginia-grown wines at the tasting room and through the online shop with shipping to 16 states including Alaska, California, Colorado, DC, Florida, Maryland, Minnesota, New Hampshire, New York, North Carolina, Pennsylvania, Texas, Virginia, Washington, and West Virginia.
- Wine Club Membership: Regular shipment of wines to club members with benefits including complimentary tastings, discounts on wine purchases, and invitations to exclusive club-only events. Ships to club members in states where direct shipping is permitted.
- Private Events Rental: Rental of private event spaces including the Barrel Room (up to 35 guests) and Chandelier Room (up to 18 guests) for social events, corporate events, birthday parties, anniversary celebrations, and private dinners.
- Event Tickets and Wine Education: Ticketed educational wine events such as the Master Series wine education program featuring classes on lesser-known wine regions and grape varieties, including the 'Undiscovered' travel passport program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Red wines (Reserve wines priced higher) |
| Unit Pricing | Pay-as-you-go | White wines |
| Unit Pricing | Pay-as-you-go | Wine Education Events |
| Unit Pricing | Pay-as-you-go | Club Events |
| Subscription | Monthly | Wine Club Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Sunset Hills Vineyard product offering
Product offeringCore offering
Sunset Hills Vineyard produces and sells 100% Virginia-grown wines, operating a tasting room in a restored historic Amish barn in Purcellville, VA. The winery offers an estate wine portfolio (red blends, Cabernet Franc, Tannat, Chardonnay, Viognier, Petit Manseng), a subscription wine club (Cellar Club) with regular shipments and member benefits, private event venue rentals, and a monthly wine education program (Master Series). The company emphasizes sustainable farming, solar-powered operations, and direct-to-consumer sales via tasting room, online store, and club memberships.
Product overview
Sunset Hills Vineyard is a 100% Virginia-grown winery offering award-winning wines, wine club memberships, and private event venue rentals. The core product portfolio consists of estate wines including red blends (Roots), single-varietal reds (Tannat, Cabernet Franc, Sunset Red Reserve), and white wines (Chardonnay including Shenandoah Springs designation, Viognier, Petit Manseng). The vineyard operates a wine club (Cellar Club) providing regular wine shipments with member benefits, and offers tasting experiences at its historic Amish-restored barn circa 1870. Private event spaces (Barrel Room, Chandelier Room) and educational programs (Master Series wine education) complement the direct-to-consumer wine sales model. The winery ships to select U.S. states and offers live music events and seasonal club events.
Differentiator
Problem solved
Functional benefit
Products and services
- 2021 Roots (Red Blend) A red blend composed of 49% Petit Verdot, 39% Merlot, 9% Tannat, 2% Cabernet Sauvignon, and 1% Cabernet Franc, aged 26 months in French oak barrels. Named to reflect both the winemaker's Virginia roots and the establishment of their joint foundation, showcasing Petit Verdot, Merlot, and Tannat grown in Virginia.
- 2022 Tannat A bold red wine composed of 95% Tannat and 5% Merlot, aged 19 months in French oak barrels. Exhibits intense depth and structure with notes of blackberries, dark cherries, leather, ripe plum, cocoa, and subtle spice.
- 2023 Cabernet Franc A red wine from the 2023 vintage, crafted from 100% Virginia-grown Cabernet Franc grapes.
- 2023 Sunset Red Reserve A reserve-tier red wine from the 2023 vintage, showcasing the winery's premium Virginia-grown grapes.
- 2023 Shenandoah Springs Chardonnay A white wine from Shenandoah Springs Vineyard, crafted from 100% Virginia-grown Chardonnay grapes.
- 2024 Chardonnay A white wine from the 2024 vintage, made from 100% Virginia-grown Chardonnay grapes.
- 2024 Viognier A white wine from the 2024 vintage, crafted from 100% Virginia-grown Viognier grapes.
- 2022 Petit Manseng An off-dry white wine composed of 100% Petit Manseng, fermented and aged in stainless steel with 3% residual sugar. Offers notes of white peaches, honey sweetness, white flowers, pineapple, and Golden Delicious apple.
- Cellar Club (Wine Club Membership) A wine club membership offering regular shipments of wine, complimentary tastings, VIP treatment at the winery, discounts on wine purchases, and invitations to special club-only events. Ships to select states including Alaska, California, Colorado, D.C., Florida, Maryland, Minnesota, New Hampshire, New York, North Carolina, Pennsylvania, Texas, Virginia, Washington, and West Virginia.
- Private Event Spaces (Barrel Room and Chandelier Room) Rental venues including the Barrel Room (capacity 35 guests) located in the lower level of the historic Amish-restored barn, suitable for social events and celebrations; and the Chandelier Room (capacity 18 guests) offering an elegant private setting with crystal chandelier and antique furniture for intimate dinners, group tastings, or corporate meetings.
- Master Series Wine Education Program A monthly wine education series running September through April focusing on lesser-known wine regions and grape varieties. Includes a Travel Passport Program where attendees receive stamps at each class and earn a special prize upon completion. Each class features a full wine tasting and grazing table.
- Club Bonfire Night A recurring club member event featuring fire pits, chili with fixings, a s'mores bar, and an outdoor bar with Sunset Hills wines for purchase. Held on Willow Hill among the pruned vineyard rows.
Quantifiable outcome
- 80,000 Kilowatt hours of clean power produced per year
- +3 more outcomes
Companies that use Sunset Hills Vineyard
Customer profileSegments3 records
Ideal customer profiles3 records
Sunset Hills Vineyard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunset Hills Vineyard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Loudoun Wildlife ConservancyminorActive partner with Certified Wildlife Habitats on properties for bluebird trails, pollinator gardens, and monarch waystations. Participates in wildlife conservation initiatives.
- Tesla (Charging Network)minorMember of Tesla recharging network providing four electric car chargers for free use by customers at the vineyard.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sunset Hills Vineyard competitors and assessment
Company assessmentDirect peers
- 50 West Vineyards: Directly linked from Sunset Hills' website navigation, 50 West is a Loudoun County, Virginia winery with tasting room, events, and DTC focus — a directly comparable neighbor with overlapping customer base and product mix.
- Breaux Vineyards: Purcellville, VA (Loudoun County) estate winery with tasting room, event spaces, and wine club, producing 100% Virginia-grown wines. Direct competitor for DC metro tasting tourism and DTC club sign-ups.
- Bluemont Vineyard: Loudoun County Virginia winery offering estate wines, tasting flights, and private events with mountain views — directly comparable experience, location, and DTC-driven business model.
- Stone Tower Winery: Premium Loudoun County Virginia winery with tasting room, wine club, and large event venue capacity — competes for the same high-end DTC, wine club, and private event customers within the county.
- King Family Vineyards: Virginia estate winery in Crozet with tasting room, wine club, and on-site events including polo. Comparable model: estate-grown Virginia wines sold primarily DTC with subscription club.
- Casanel Vineyards: Family-owned Loudoun County Virginia winery with tasting room and wine club, directly competing for the same Purcellville-adjacent DTC visitors and wine club members.
- Barboursville Vineyards: Historic Virginia estate winery (founded 1976) producing Virginia-grown wines with tasting room, restaurant, and wine club — a more established comparable in the Virginia estate DTC segment.
- RdV Vineyards: Premium Loudoun County Virginia winery with allocation-based wine club and tasting experiences, demonstrating the upper bound of Virginia DTC pricing and the membership-led model Sunset Hills is scaling.
- Trump Winery: Large Virginia estate winery near Charlottesville with tasting room, wine club, and event venue — comparable DTC and club mechanics with broader geographic and scale footprint within the same state.
- Doukenie Winery: Purcellville, VA (Loudoun County) winery offering tasting flights and estate wines — a direct local competitor targeting the same DC metro tasting room visitor pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sunset Hills Vineyard social profiles
Digital presenceSunset Hills Vineyard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunset Hills Vineyard leadership team
Management profileNumber of profiles
Profiles5 records
Sunset Hills Vineyard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunset Hills Vineyard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunset Hills Vineyard
What does Sunset Hills Vineyard do?
Sunset Hills Vineyard produces and sells 100% Virginia-grown wines, operating a tasting room in a restored historic Amish barn in Purcellville, VA. The winery offers an estate wine portfolio (red blends, Cabernet Franc, Tannat, Chardonnay, Viognier, Petit Manseng), a subscription wine club (Cellar Club) with regular shipments and member benefits, private event venue rentals, and a monthly wine education program (Master Series). The company emphasizes sustainable farming, solar-powered operations, and direct-to-consumer sales via tasting room, online store, and club memberships.
Is Sunset Hills Vineyard a public or private company?
Sunset Hills Vineyard is a private company. It is classified as family owned and is currently operating.
When was Sunset Hills Vineyard founded?
Sunset Hills Vineyard was founded in 2010. It employs 11 to 50 people.
Where is Sunset Hills Vineyard based?
Sunset Hills Vineyard is headquartered in Purcellville, United States, in the North America region.
How does Sunset Hills Vineyard make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, private Events Rental and event Tickets and Wine Education.
Who are Sunset Hills Vineyard's main competitors?
Direct peers on record are 50 West Vineyards, Breaux Vineyards, Bluemont Vineyard, Stone Tower Winery, King Family Vineyards, Casanel Vineyards, Barboursville Vineyards, RdV Vineyards, Trump Winery and Doukenie Winery.
Does Sunset Hills Vineyard have an API?
No public API is recorded for Sunset Hills Vineyard.
What industry is Sunset Hills Vineyard in?
Sunset Hills Vineyard's product category is Winery / Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 31213.