Doukenie Winery
Doukénie Winery is a family-owned Virginia estate winery producing approximately 20 wines from 23 acres of vineyards, selling direct-to-consumer through its on-site tasting room, online store shipping to 40+ states, and the Heritage Wine Club subscription.
- Company typePrivate
- Founded1985
- HeadquartersHillsboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Doukenie Winery does
Doukénie Winery is a family-owned Virginia estate winery operating on a 318-acre property in Hillsboro, Virginia, with 23 acres of vineyards planted to 12 grape varieties. The winery produces approximately 20 wines as varietals or blends, including Cabernet Franc, Cabernet Sauvignon, Chardonnay, Merlot, Petit Verdot, Pinot Gris, Sauvignon Blanc, Seyval Blanc, Syrah, Tannat, Traminette, and Viognier, yielding 65-70 tons of fruit annually through full on-site production spanning harvest processing, barrel aging, and tank storage.
The business operates a direct-to-consumer model centered on the on-site tasting room, bistro, and event spaces, supplemented by online ordering with shipping to 40+ U.S. states. Recurring revenue is generated through the Heritage Wine Club, which requires a 12-bottle annual commitment and offers Bi-Monthly (2 bottles) or Quarterly (3 bottles) fulfillment tiers, with member benefits including 15% off wine purchases, 10% off food and merchandise, complimentary tastings, and priority access to limited releases. Additional revenue streams include private event venue rentals across four spaces (Gazebo, Heritage Room & Terrace, Pavilion, full winery) accommodating 10 to 150 guests, plus experiential events such as weekend live music, Paint & Sip gatherings, and curated wine dinners in partnership with Distinguished Engagements.
The company is owned and operated by George and Nicki Bazaco, who purchased the underlying farm in 1983 and began planting wine grapes in 1985, making it one of the earliest wineries in Loudoun County. The company has no disclosed external funding, no parent company, and no subsidiary structure; it operates as an independent family business with 11-50 employees. The winery has received gold and silver medal recognition at the Loudoun Wine Awards and Virginia Governor's Cup.
Doukenie Winery firmographics
Firmographics- Name
- Doukenie Winery
- Legal name
- Doukénie Winery
- Website
- https://doukeniewinery.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doukénie Winery is a family-owned Virginia estate winery producing approximately 20 wines from 23 acres of vineyards, selling direct-to-consumer through its on-site tasting room, online store shipping to 40+ states, and the Heritage Wine Club subscription.
- Ownership category
- akta.pro rank
Doukenie Winery industry classification
Industry- Product category
- Estate Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Doukenie Winery is headquartered
LocationHeadquarters
- HQ city
- Hillsboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Doukenie Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through on-site tasting room purchases and online orders shipped to 40+ states. Customers purchase bottles individually or through the Heritage Wine Club membership.
- Wine Club Membership: Heritage Wine Club with Bi-Monthly (2 bottles) or Quarterly (3 bottles) fulfillment options. Members receive 15% off wine purchases, 10% off food and merchandise, complimentary tastings, and priority access to limited releases. Requires 12-bottle annual commitment with no joining fee.
- Food & Merchandise: Bistro food sales and merchandise (wine accessories, apparel) with 10% discount for wine club members
- Event Hosting: Private event venue rentals including the Gazebo & Grounds (up to 50 guests), Pavilion (up to 75 seated), Tasting Room/Deck/Bistro (up to 75 casual), and full winery (up to 150 guests). Also offers Heritage Club member-exclusive events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Bi-Monthly: 2 bottles every other month |
| Subscription | Pay-as-you-go | Quarterly: 3 bottles every quarter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Doukenie Winery product offering
Product offeringCore offering
Doukénie Winery is a family-owned Virginia estate winery that cultivates 12 grape varieties across 23 planted acres on a 318-acre property in Hillsboro, Virginia, producing approximately 20 wines annually from a 65-70 ton harvest. The winery operates a direct-to-consumer model combining on-site tasting room experiences, online wine sales shipping to 40+ states, and the Heritage Wine Club subscription. It also hosts private events, wine dinners, and live music weekends on the estate.
Product overview
Doukénie Winery is a family-owned Virginia winery operating on a 318-acre estate with 23 acres of vineyards planted with 12 grape varieties. The core product is wine production, offering approximately 20 wines as varietals or blends including Cabernet Franc, Cabernet Sauvignon, Chardonnay, Merlot, Petit Verdot, Pinot Gris, Sauvignon Blanc, Seyval Blanc, Syrah, Tannat, Traminette, and Viognier. The winery's product portfolio extends beyond wine to include wine tasting experiences at the tasting room, Heritage Wine Club subscription memberships with flexible delivery options, and private event venue rentals including the Gazebo, Heritage Room, Pavilion, and full winery spaces. Seasonal experiences include live music weekends and curated wine dinner events hosted by Distinguished Engagements.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Wine Club: Doukénie Winery's wine club membership program offering flexible options for receiving 12 bottles annually with benefits including discounts and early access to events.
Products and services
- Estate Wine Portfolio A portfolio of approximately 20 estate-produced wines including Cabernet Franc, Cabernet Sauvignon, Chardonnay, Merlot, Petit Verdot, Pinot Gris, Sauvignon Blanc, Seyval Blanc, Syrah, Tannat, Traminette, and Viognier, crafted on-site from 23 acres of vineyards yielding 65-70 tons of fruit annually for direct consumer purchase.
- Wine Tasting Experiences Tasting flights, glasses, or bottles of estate wines served at the on-site tasting room, deck, and bistro at 14727 Mountain Road, Hillsboro, VA. Walk-ins are welcome and reservations are accepted for individuals and groups.
- Heritage Wine Club Subscription wine club offering Bi-Monthly (2 bottles) or Quarterly (3 bottles) fulfillment with a 12-bottle annual commitment and no joining fee. Members receive 15% off wine purchases, 10% off food and merchandise, two complimentary tasting glasses per visit, priority access to limited releases, and exclusive member events.
- Private Event Venue Rentals Rental of event spaces including the Gazebo & Grounds (up to 50 guests), Heritage Room & Terrace (up to 10 guests), the Pavilion (up to 75 seated guests), and the full winery (up to 150 guests) for weddings, parties, corporate events, and celebrations.
- Wine Dinner Events Elevated multi-course wine dinner experiences hosted by Distinguished Engagements, featuring seasonal menus paired with Doukénie estate wines in vineyard-side settings, with tickets sold through Explore Tock.
- Live Music Events Weekend live music performances every Saturday and Sunday throughout the summer season featuring local Rock, Pop, Folk, and acoustic musicians performing at the winery's tasting room, deck, and bistro.
- Hope's Legacy Dessert Wine Raspberry Merlot dessert wine honoring Hope Bazaco, George Bazaco's mother and one of the original wine educators at the winery, who passed away in 2024 at age 99.
Quantifiable outcome
- Winery ships to 40+ states across the United States
- +1 more outcomes
Companies that use Doukenie Winery
Customer profileSegments2 records
Ideal customer profiles3 records
Doukenie Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Doukenie Winery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Distinguished EngagementsminorProvider of distinguished wine dinner experiences, hosting exclusive wine pairing dinners at the winery featuring curated menus paired with estate wines.
- SSMGminorConcierge and transportation services partner providing transportation solutions for winery guests attending events and wine experiences.
- Dreamy PicnicminorLuxury picnic setup partner offering premium outdoor picnic experiences at the winery for visitors seeking enhanced wine country experiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Doukenie Winery competitors and assessment
Company assessmentDirect peers
- Bluemont Vineyard: Loudoun County estate winery with panoramic tasting room, wine club, and event hosting. Directly comparable on estate DTC + events model.
- Stone Tower Winery: Large Loudoun County estate winery with on-site tasting room, wine club, and event hosting. Closely comparable to Doukénie on geography, DTC model, estate vineyard, and event venue business.
- Boxwood Estate Winery: Middleburg (Loudoun-region) estate winery with Bordeaux-style wines, tasting room, and wine club. Comparable on premium estate winery positioning and DTC distribution.
- Fabbioli Cellars: Loudoun County estate winery focused on Italian varietals, with tasting room and wine club. Comparable on estate-grown DTC winery model in the same county.
- Sunset Hills Vineyard: Purcellville, Loudoun County winery with estate vineyard, tasting room, and wine club. Directly comparable on Loudoun DTC estate winery model.
- Breaux Vineyards: Loudoun County estate winery with 104+ acres of vineyard, tasting room, wine club, and event rentals. Comparable estate-scale, DTC, and event-driven revenue mix to Doukénie.
- King Family Vineyards: Crozet, Virginia family-owned estate winery with tasting room, wine club, polo events, and event hosting. Comparable on family-operated estate DTC model with strong events layer.
- Casanel Vineyards: Family-owned Loudoun County estate winery with on-site tasting room and wine club. Highly comparable on family-operated estate DTC positioning.
- Early Mountain Vineyards: Virginia estate winery with tasting room, wine club, and a strong event/wedding venue business. Comparable on estate DTC, wine club, and event venue revenue mix.
Broad incumbents
- Williamsburg Winery: Larger Virginia winery with estate vineyard, tasting rooms, wine club, on-site inn, and event venues. Comparable on DTC estate winery + events model but at materially larger scale and broader footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Doukenie Winery social profiles
Digital presenceDoukenie Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doukenie Winery leadership team
Management profileNumber of profiles
Profiles3 records
Doukenie Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doukenie Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doukenie Winery
What does Doukenie Winery do?
Doukénie Winery is a family-owned Virginia estate winery that cultivates 12 grape varieties across 23 planted acres on a 318-acre property in Hillsboro, Virginia, producing approximately 20 wines annually from a 65-70 ton harvest. The winery operates a direct-to-consumer model combining on-site tasting room experiences, online wine sales shipping to 40+ states, and the Heritage Wine Club subscription. It also hosts private events, wine dinners, and live music weekends on the estate.
Is Doukenie Winery a public or private company?
Doukenie Winery is a private company. It is classified as family owned and is currently operating.
When was Doukenie Winery founded?
Doukenie Winery was founded in 1985. It employs 11 to 50 people.
Where is Doukenie Winery based?
Doukenie Winery is headquartered in Hillsboro, United States, in the North America region.
How does Doukenie Winery make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, food & Merchandise and event Hosting.
Who are Doukenie Winery's main competitors?
Direct peers on record are Bluemont Vineyard, Stone Tower Winery, Boxwood Estate Winery, Fabbioli Cellars, Sunset Hills Vineyard, Breaux Vineyards, King Family Vineyards, Casanel Vineyards and Early Mountain Vineyards. Williamsburg Winery is listed as a broad incumbent.
Does Doukenie Winery have an API?
No public API is recorded for Doukenie Winery.
What industry is Doukenie Winery in?
Doukenie Winery's product category is Estate Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.