What Pulsar Gaming Gears does

Pulsar Gaming Gears is the consumer brand of AplusX Inc., a privately held South Korean company headquartered in Yongin-Si, Gyeonggi-Do, that designs and sells competitive gaming peripherals directly to consumers. Its catalog centers on wireless gaming mice across multiple series (eS, Xlite, X2, X2H, X2N, X3, X2A, X2F, and the premium Feinmann line), Hall-Effect mechanical keyboards (PCMK 3 HE in 60%, TKL, and 70% layouts, plus XBOARD QS/MS), a broad mousepad portfolio (eS Pro series, Superglide glass pads, and Para series at varied hardness and size options), and a complementary accessories range (PTFE and Superglide glass skates, Supergrip grip tape, arm sleeves, dongles, cables, keycaps). Underlying technology is electromechanical and materials-engineering driven: a proprietary XS-1 sensor rated at 32,000 DPI with 750 IPS tracking, 8K Hz wireless polling, ultra-lightweight 'CrazyLight' shell construction, Superglide glass skates and mousepads for low-friction glide, and Hall-Effect magnetic keyboard switches, with OLED on-mouse customization for software-free configuration. A 'Pulsar by You' configurator enables customer-built mice and glass mousepads.

The business model is hardware-unit sales with no recurring or subscription revenue. Products are priced from roughly $4.95 (consumables such as skates) to $299.00 (XBOARD QS), with the volume cluster sitting at $99.95–$179.95 for wireless mice. Go-to-market is direct-to-consumer through six Shopify-based storefronts (pulsar.gg global plus dedicated USA, EU, Japan, China, and Korea sites), supplemented by a 'Where to Buy' retail locator. Marketing is product-led and event-driven, anchored on an unusually deep portfolio of professional esports endorsements: official partnership with the Valorant Champions Tour (VCT) for the 2025-2026 seasons, team editions with Paper Rex, T1, Team Liquid, and RRQ, and over 30 pro-player signature SKUs including ZywOo, TenZ, Jinggg, BuZz, CARPE, STA-X, Susanto-X, and JV-X, plus cross-IP collaborations with BlueArchive, Demon Slayer, Noctua, and Bruce Lee. The target segments are competitive esports professionals and amateur-to-enthusiast competitive FPS gamers; revenue is not publicly disclosed and no funding, M&A, or leadership information is available in the source material.

Name

Pulsar Gaming Gears

Legal name

AplusX Inc.

Website

https://pulsar.gg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Pulsar Gaming Gears (AplusX Inc., South Korea) designs and sells competitive gaming mice, Hall-Effect mechanical keyboards, and mousepads directly to consumers via five regional DTC storefronts, with go-to-market anchored on pro esports endorsements including the Valorant Champions Tour partnership.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

PC Gaming Peripherals (Keyboards, Mice, Headsets) (CRACAOAC)

akta.pro secondary industry

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

Keywords

• Gaming peripherals
• Esports gaming mice
• Mechanical gaming keyboards
• Gaming mousepads
• Competitive gaming hardware

Headquarters

HQ city

Yongning

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Gaming Hardware Sales: Direct sales of gaming peripherals including mice, keyboards, mousepads, and accessories through e-commerce platform. Products sold at various price points from budget ($49.95 for X2A Wired) to premium ($299.00 for XBOARD QS Keyboard). One-time hardware purchase model with no recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Pulsar Gaming Gears (legal entity AplusX Inc., South Korea) designs, manufactures, and sells competitive gaming peripherals — including wireless and wired gaming mice, Hall Effect and mechanical gaming keyboards, gaming mousepads (cloth and glass), and related accessories such as arm sleeves, grip tapes, skates, and dongles. The company sells direct-to-consumer through its own regional e-commerce storefronts (Global, USA, EU, Japan, China, Korea) and monetizes a wide portfolio of pro-player signature editions and esports team collaborations.

Product overview

Pulsar Gaming Gears is a Korean gaming peripherals company (AplusX Inc.) offering a comprehensive portfolio of competitive gaming hardware. The product lineup centers on gaming mice across multiple series (eS, Xlite, X2, X2H, X2N, X3, X2A, X2F, Feinmann) designed for esports with pro player signature collaborations including ZywOo, TenZ, and Paper Rex. The portfolio extends to premium mousepads including the eS Jupiter/Hyperion/Neptune/Saturn/Mercury Pro series, Superglide glass pads, and Para series for different glide preferences. Keyboards include PCMK HE magnetic switch boards and XBOARD mechanical keyboards. The ecosystem is complemented by mouse accessories (Supergrip grip tapes, PTFE/glass skates, arm sleeves, dongles), keyboard accessories (keycaps), and the Pulsar by You custom gear program. The brand serves the competitive esports market through regional sites (USA, EU, Japan, China, Korea) and maintains esports sponsorships including VCT partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Pulsar LAB: Premium gaming mouse product line featuring specialized models like X2F
• Feinmann
• Pro Series
• CrazyLight Series
• Superglide Series

Products and services

• eS Series Gaming Mouse Premium eSports gaming mouse line (eS FS-1, FS-1 GT Silver) with high-precision sensors and lightweight construction aimed at competitive players.
• Xlite Series Gaming Mouse Wireless gaming mouse series (Xlite v3, v4, CrazyLight variants) in Medium and Mini sizes offering wireless connectivity for competitive play.
• X2 Series Gaming Mouse X2 v3 and CrazyLight variants with esports collaboration editions (PRX, T1, Bruce Lee 85th, BlueArchive) targeting competitive players.
• X2H Series Gaming Mouse High-performance wireless gaming mouse series with BadSeed Tech Edition and standard CrazyLight variants.
• X2N Series Gaming Mouse X2N CrazyLight Medium and Mini sizes with multiple color options including Jet Black, Uyuni White, and Ocean.
• X3 Series Gaming Mouse X3 CrazyLight and X3 LHD (Left Handed) variants in Medium and Mini sizes with desert color options, including a left-handed model.
• X2A Series Gaming Mouse Ambidextrous gaming mouse series including X2A v3 eS wireless and X2A Wired variants for different connectivity preferences.
• X2F Series Gaming Mouse (Pulsar LAB) Pulsar LAB gaming mouse with unique design, released for the company's 5th Anniversary celebration and bundled with Supergrip accessories.
• Feinmann Gaming Mouse Premium gaming mouse line (F01 First Edition and Noctua collaboration) featuring magnesium alloy construction, Kailh optical switches, and XS-1 32,000 DPI sensor with 8K polling rate.
• Pro Series Signature Gaming Mice Pro esports player signature mouse collection including CARPE-X, BUZZ-X, STA-X, JINGGG-X, Susanto-X, JV-X, TenZ Signature, and ZywOo The Chosen (Gen.1, Gen.2, Medium, Mini, Pink editions) featuring pro player collaborations.
• CrazyLight Series Gaming Mice Ultra-lightweight gaming mouse variants across X2, X3, X2H, and Xlite platforms, featuring redesigned honeycomb shell construction for reduced weight while maintaining durability.
• PCMK Series Gaming Keyboards Hall Effect magnetic gaming keyboards (PCMK 3 HE in TKL/60%/70%, PCMK 2 HE TKL) with HE switches across ANSI and ISO layouts, including Bruce Lee 85th Edition.
• XBOARD Series Gaming Keyboards Mechanical gaming keyboards including the premium XBOARD QS (White/Black ANSI, $299) and the XBOARD MS which features integrated mouse functionality.
• XPAD MINI Gaming Key Pad Compact 3-key performance pad from the Pulsar LAB line, available in White, Pink, and Turquoise, providing additional input options for gaming.
• eS Series Pro Gaming Mousepads Premium gaming mousepad lineup (Jupiter Pro, Hyperion Pro, Neptune Pro, Saturn Pro, Mercury Pro) with FIRM/SOFT/XSOFT hardness options and multiple color variants in L, XL, XL SQ, and XXL sizes.
• Superglide Glass Mousepads High-speed glass mousepads (Superglide and Superglide3) offering ultra-smooth glide in Black, White, Red, and Green across M, L, XL, XLE, and XXL sizes.
• Para Series Cloth Mousepads Cloth mousepad lineup (ParaGlide, ParaBrake, ParaControl, ParaSpeed) with medium, slow, balanced, and high-speed glide surfaces in S through XXL sizes with Black, Orange, Red, and Blue color options.
• Mouse Accessories (Skates, Grip Tapes, Dongles, Cables, Bungee) Mouse accessory ecosystem including PTFE Skates for various models, Superglide Glass Skates (Type-S speed, Type-C control), Supergrip Japan-fabric grip tape (pre-cut and universal), 8K and 4K wireless dongles, USB-C Superflex and Paracord cables, and the Micro Bungee ES cable holder.
• Arm Sleeves eSports arm sleeves available in M, L, and XL sizes with styles including Arm Long, Palm Long, Finger Long, Finger Glove, and Open Palm options.
• Keyboard Accessories (Keycaps, Switches) Basic Keycaps 104 Set in US ANSI and KR ANSI layouts in Black and White with a Low Profile variant, plus keyboard switches and other keyboard accessories.
• Pulsar by You Custom Gear Build-your-own-gear program allowing customers to customize gaming mice and glass mousepads with personalized specifications.
• Pulsar e-Gift Card Digital gift card available in $10, $25, $50, $100, $150, and $300 denominations for use on Pulsar storefronts.
• Merchandise (Apparel & Accessories) Brand apparel, merch accessories, and the eSports Gear Carrying Bag for transporting mousepads and gaming equipment, designed for esports professionals and enthusiasts.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Valorant Champions Tour (VCT)coreGTM or Marketing Partner · 1 January 2026Official VCT partner for 2025-2026 seasons, providing gaming peripherals for the premier Valorant esports tournament series
• Paper Rex (PRX)coreGTM or Marketing PartnerEsports team collaboration creating PRX Edition gaming mice and mousepads with team branding
• T1coreGTM or Marketing PartnerEsports organization partnership with T1 Edition gaming mice featuring team colors and branding
• Team LiquidcoreGTM or Marketing PartnerGlobal esports organization partnership for competitive gaming
• RRQminorGTM or Marketing PartnerSoutheast Asian esports team with RRQ Edition mousepad collaboration
• NoctuaminorStrategic or Co-development PartnerCollaboration creating [Noctua | Feinmann] F01 gaming mouse featuring Noctua fan-inspired design
• BlueArchiveminorGTM or Marketing PartnerAnime collaboration featuring BlueArchive character-themed gaming mice (Hoshino, Nonomi, Shiroko editions)
• Demon SlayerminorGTM or Marketing PartnerAnime collaboration with Demon Slayer franchise themed gaming peripherals
• Bruce LeeminorGTM or Marketing PartnerBruce Lee 85th Anniversary Edition featuring X2 CrazyLight gaming mice and PCMK 3 HE keyboards with Bruce Lee branding
• FeinmanncoreStrategic or Co-development PartnerProfessional esports player collaboration creating Feinmann F01 gaming mouse product line with signature design
• VaxeeminorStrategic or Co-development PartnerBrand collaboration with Vaxee for eS Series products and arm sleeves

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Razer: Razer is the leading publicly-traded pure-play gaming peripherals brand, selling gaming mice, keyboards, mousepads, and accessories with a strong esports sponsorship and pro-player endorsement model that closely mirrors Pulsar's GTM.
• Xtrfy: Xtrfy is a Scandinavian gaming peripherals brand focused on mice, keyboards, and mousepads designed for esports professionals — directly comparable to Pulsar in product mix, audience, and pro-player collaboration strategy.
• Glorious PC Gaming Race: Glorious is a direct competitor in lightweight gaming mice, mechanical keyboards, and gaming mousepads, targeting the same enthusiast and competitive FPS audience as Pulsar with a similar price-to-performance value proposition.
• Finalmouse: Finalmouse pioneered the ultra-lightweight premium gaming mouse category and sells limited-edition, hype-driven mice to competitive gamers — the closest analog to Pulsar's limited-run signature editions and CrazyLight series.
• Endgame Gear: Endgame Gear is a German-based gaming peripherals specialist focused on ultra-lightweight competitive gaming mice and accessories — almost identical product positioning to Pulsar's Xlite and CrazyLight lines.
• Vaxee: Vaxee is a pro-player-driven gaming mouse and accessories brand that already has a brand collaboration with Pulsar on the eS Series and arm sleeves — the closest peer by product philosophy and esports-first positioning.
• ZOWIE (BenQ): ZOWIE by BenQ is a leading esports-first gaming mouse brand favored by professional FPS players, mirroring Pulsar's competitive-esports-focused positioning and target buyer.

Broad incumbents

• Logitech G: Logitech G is Logitech's gaming peripherals division, dominating the gaming mice, keyboards, and headsets category globally with deep esports sponsorship budgets and broad product breadth that overlaps directly with Pulsar's portfolio.
• SteelSeries: SteelSeries is a major gaming peripherals incumbent offering mice, keyboards, and mousepads with deep esports team and tournament sponsorships — overlapping with Pulsar across nearly every product category.
• Corsair Gaming: Corsair is a broad gaming peripherals and PC components incumbent with gaming mice, keyboards, and accessories that compete with Pulsar across enthusiast and mainstream channels, plus a much wider ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PulsarGears
• Facebookfacebook.com/pulsargg
• LinkedInlinkedin.com/company/pulsargg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulsar Gaming Gears