What XGIMI does

XGIMI Technology Co., Ltd. is a Chinese smart projection technology company founded in 2013, headquartered in Chengdu with primary R&D operations in Shenzhen. The company designs, manufactures, and sells a comprehensive ecosystem of projectors spanning home theater (HORIZON 20 series, TITAN), ultra-short-throw laser TVs (MIRA, MIRA Pro, AURA 2), and portable form factors (MoGo 4, Elfin Flip, Vibe One). Its proprietary technology stack includes an X-Master RGB Triple Laser Engine, the X1 AI Image Chip, the Dual Intelligent Iris System (a claimed industry first achieving 10,000:1 native contrast), and ISA 5.0 automated image calibration. Products run Google TV with licensed Netflix, integrate Harman Kardon audio under an exclusive partnership since 2015, and support IMAX Enhanced, Dolby Vision, and HDR10+. The company has shipped over 7 million units globally and operates in more than 100 countries.

XGIMI makes money primarily through consumer hardware sales via direct-to-consumer e-commerce (approximately 75% of sales), Amazon, and retail partners such as Best Buy, with products priced from $249 (Vibe One) to $3,999 (TITAN). Beyond consumer projectors, the company has expanded into automotive OEM projection systems (notably supplying the intelligent laser projection giant screen for Huawei's Wenjie M9 SUV with 10+ on-board projects secured by March 2025), commercial-grade projection (TITAN professional line), and AI smart glasses through its wholly-owned MemoMind sub-brand (MemoMind One, $599 retail, with a $19.99/month Memo Moments subscription). The company is publicly listed on the Shanghai Stock Exchange (688696.SH) with a market capitalization of approximately 6.02 billion CNY as of April 2026 and submitted an application to the Hong Kong Stock Exchange in September 2025 to accelerate international expansion. China remained the top-selling projector brand for seven consecutive years, with overseas revenue reaching 33.89% of total in 2024.

XGIMI's go-to-market combines product-led growth through flagship launches at CES and IFA, content marketing, influencer collaborations, and major sales events with discounts up to 61%. Distribution is omnichannel: the official website (us.xgimi.com), Amazon, Best Buy retail, regional Kickstarter/Makuake crowdfunding, and direct automotive OEM supply. The company employs 1,001-5,000 people and was backed by Xiaomi (strategic investment in 2022), with institutional stakes acquired by J.P. Morgan, UBS, and Guotai Junan in 2025 ahead of its planned Hong Kong listing.

Name

XGIMI

Legal name

XGIMI Technology Co., Ltd.

Website

https://us.xgimi.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

XGIMI is a Chinese smart projector manufacturer founded in 2013, producing RGB triple-laser home theater, portable, and ultra-short-throw projectors with proprietary AI image processing. Publicly listed on Shanghai Stock Exchange (688696.SH), it serves global consumers, automotive OEMs, and now AI wearables through its MemoMind sub-brand.

Ownership category

akta.pro rank

Product category

Smart Projection / Consumer Projectors

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651), Optical Instruments & Lenses (3827)

akta.pro primary industry

Optoelectronics & Photonics (LED/Laser/Optical ICs) (HDAHAAAH)

akta.pro secondary industry

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

Keywords

• Smart projector manufacturing
• 4K laser projectors
• Portable projection devices
• Home theater projectors
• Ultra-short-throw projectors

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Consumer Projector Sales: Primary revenue stream from selling home theater, portable, and laser projectors. Products include HORIZON series ($1,399-$2,999), TITAN commercial projectors ($3,599-$3,999), MoGo portable series ($299-$799), Elfin Flip ($299-$899), Vibe One ($249), and AURA laser TVs. Revenue declined from 4.22 billion yuan (2022) to 3.4 billion yuan (2024).
2. AI Wearables (MemoMind): MemoMind One AI smart glasses launched at $399-499 (Kickstarter) with $599 retail pricing. Optional $19.99/month subscription for Memo Moments AI journaling feature. Strategic expansion into AI-powered wearables.
3. Crowdfunding Campaigns: TITAN Noir Series raised over $18.8 million on Kickstarter from 5,900+ backers. Pre-order deposits and campaign-based launches generate early revenue and market validation.
4. Automotive Projection Systems: On-board projection fixed-point projects including Huawei Wenjie M9 intelligent laser projection screen system. XGIMI has secured 10+ on-board fixed-point projects as of early 2025, with mass production beginning March 2025.
5. AI Software Subscriptions: Memo Moments subscription service at $19.99/month for AI-powered audio recording and journaling functionality on MemoMind smart glasses.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

XGIMI designs, develops, and manufactures smart projection devices spanning home theater 4K laser projectors (HORIZON 20 series, TITAN), ultra-short-throw laser TVs (MIRA, AURA 2), and portable battery-powered projectors (MoGo, Elfin Flip, Vibe One). The portfolio is unified by proprietary X-Master RGB triple-laser light engines, AI-driven image processing (X1 chip, ISA 5.0), Google TV smart platforms with licensed Netflix, and Harman Kardon audio integration. The company also supplies projection modules to automotive OEMs and has expanded into AI smart glasses through its MemoMind sub-brand.

Product overview

XGIMI offers a comprehensive smart projection ecosystem spanning home theater projectors (HORIZON 20 series, TITAN commercial/professional line, TITAN Noir premium series), ultra-short-throw laser TVs (MIRA, MIRA Pro, AURA 2), and portable projectors (MoGo 4 series, Elfin Flip series, Vibe One). The portfolio is unified by Google TV/Android TV smart platforms with licensed Netflix, Harman Kardon audio on premium models, and proprietary ISA automated setup technology. XGIMI has expanded into AI wearables through its MemoMind sub-brand (MemoMind One smart glasses), representing the company's first venture beyond projection into personal AI devices. The ecosystem also includes projector accessories (screens, stands, mounts) and gaming partnerships with EA SPORTS FC 26 and Assassin's Creed.

Differentiator

Problem solved

Functional benefit

Brands

• Vibe by XGIMI: A sub-brand focused on making projectors more accessible for first-time users, with lifestyle features like ambient lighting and social functionality
• MemoMind

Products and services

• HORIZON 20 Max Flagship home theater 4K projector with RGB triple-laser engine, 5,700 ISO lumens, 110% BT.2020 color, 20,000:1 contrast, IMAX Enhanced and Dolby Vision, 1ms gaming latency at 240Hz, Harman Kardon audio, Google TV with Netflix. For premium home theater enthusiasts and gamers.
• HORIZON 20 Pro Mid-tier home theater 4K projector with RGB triple laser, 4,100 ISO lumens, 110% BT.2020 color, IMAX Enhanced and Dolby Vision, 1ms gaming latency at 240Hz, Harman Kardon audio, Google TV. For gamers and home theater users seeking premium features at lower price.
• HORIZON 20 Entry-level 4K home theater projector with RGB triple laser, 3,200 ISO lumens, 20,000:1 contrast, IMAX Enhanced, Dolby Vision, HDR10+, 1ms gaming latency, Harman Kardon audio, Google TV. For mainstream home theater consumers.
• TITAN

Quantifiable outcome

• Over 7 million projectors shipped globally
• +5 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability10 records

Feature9 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• EA SPORTS FCmajorGTM or Marketing Partner · 1 June 2026XGIMI positioned as official partner of EA SPORTS FC 26 with limited edition projectors bundling game codes. Gaming partnership driving awareness among sports and gaming enthusiasts. Includes Horizon 20 Series Limited Edition models with EA game codes and promotional campaigns around FIFA World Cup 2026.
• OpenAIcoreTechnology or Integration · 4 March 2026Multi-LLM hybrid AI system for MemoMind smart glasses uses OpenAI GPT models alongside Azure and Qwen for dynamic switching based on task requirements.
• Microsoft AzurecoreTechnology or Integration · 4 March 2026Multi-LLM hybrid AI system for MemoMind smart glasses integrates Azure AI models alongside OpenAI and Qwen.
• Alibaba QwencoreTechnology or Integration · 4 March 2026Multi-LLM hybrid AI system for MemoMind smart glasses uses Alibaba's Qwen AI models alongside OpenAI and Azure.
• MWC/GSMAminorGTM or Marketing Partner · 2 March 2026XGIMI showcased at MWC 2026 in Barcelona featuring TITAN Noir Max projectors and MemoMind One AI glasses. Event brings together global brands in mobile communications and connected technology.
• IFA BerlinmajorGTM or Marketing Partner · 9 January 2026IFA 2025 showcase for HORIZON 20 Series and TITAN professional projector. HORIZON 20 Max won Best in Show at IFA 2025. Major European technology exhibition for product launches.
• CES/CTAmajorGTM or Marketing Partner · 5 January 2026CES 2026 showcase in Las Vegas for TITAN Noir Max 4K projector, TITAN 4K home theater projector, and MemoMind AI glasses. Major product announcements and media coverage opportunity.
• Assassin's CreedminorGTM or Marketing Partner · 4 September 2025Gaming integration partnership for Assassin's Creed Shadows title bundled with HORIZON 20 series purchases during promotional period.
• Huawei (Hongmeng Zhixing)majorStrategic or Co-development Partner · 20 March 2025XGIMI supplies intelligent laser projection systems for Huawei's Wenjie M9 flagship SUV. The M9 features XGIMI's second-generation projection system with 32-inch display, 200% resolution improvement and 63% brightness increase. XGIMI has secured 10+ on-board fixed-point projects with automotive manufacturers.
• Automotive Industry Partners (Multiple)majorStrategic or Co-development Partner · 1 March 2025XGIMI has secured 8 business orders from automotive industry partners for on-board projection systems. Strategic expansion into automotive OEM market for in-vehicle entertainment projection.
• MediaTekcoreTechnology or Integration · 1 January 2024Strategic partnership for chip technology enabling competitive features including low-latency 4K streaming. XGIMI uses MediaTek chipsets (MT9679, MT9660) powering smart projector performance.
• Best BuymajorChannel Partner/ Reseller/ Distributor · 1 January 2024Major retail partnership for physical store presence worldwide. XGIMI projectors available through Best Buy locations and online.
• Harman KardoncoreStrategic or Co-development Partner · 1 January 2015Partnership since 2015 with XGIMI as Harman Kardon's only partner in the projection industry. Joint engineering efforts to optimize sound quality in compact projector designs, including custom passive radiator box structures and subwoofers. Harman Kardon audio integrated into HORIZON series, AURA laser projectors, Elfin Flip Laser, and other models.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Epson: Epson is the global leader in projector manufacturing across home, business, and education segments. Directly comparable to XGIMI in 4K home theater and laser projectors, and notably filed the false advertising lawsuit that resulted in a settlement requiring XGIMI to correct specifications—evidencing direct head-to-head competition.
• Anker (Nebula): Anker's Nebula sub-brand competes directly with XGIMI in portable smart projectors (e.g., Nebula Capsule, Mars) with Google TV integration. Both target the portable/outdoor entertainment use case with battery-powered designs, putting XGIMI's MoGo and Elfin Flip lines in direct competition.
• JMGO: JMGO is a leading Chinese smart projector manufacturer with directly comparable laser/LED home theater and portable projector products. Both target the same DLP-based smart projection category with comparable pricing tiers in China and international markets.
• Dangbei: Dangbei is a Chinese projector brand offering directly comparable smart projectors across home theater, portable, and ultra-short-throw segments. Both companies leverage Google TV/Android TV platforms and compete on laser/LED projection specs at similar price points.
• BenQ: BenQ is a major DLP projector manufacturer competing directly with XGIMI in the home theater and gaming projector segments, particularly with HT and TK/X series models. Both target enthusiast home theater buyers with high-brightness 4K projectors and gaming-focused features.
• Hisense: Hisense is the leader in laser TV (ultra-short-throw) category with its L9H and similar models, directly competing with XGIMI's AURA 2 and MIRA lines. Both companies serve the same 'TV replacement' use case for consumers seeking 100"+ screens at lower cost than large-format TVs.
• VAVA: VAVA is a consumer projector brand offering portable and home theater projectors. Co-defendant with XGIMI in the Epson false advertising lawsuit, confirming direct competition in the premium home projector category.
• Optoma: Optoma is a global projector manufacturer with direct overlap in home theater and gaming DLP projectors targeting enthusiast buyers. Both compete in 4K laser projector categories with comparable brightness and color specifications at premium price points.
• ViewSonic: ViewSonic is a projector and display manufacturer with home theater and portable projector offerings comparable to XGIMI. Both target consumer home entertainment use cases with LED/laser-based smart projectors in similar price ranges.

Broad incumbents

• Xiaomi: Xiaomi is a major XGIMI strategic investor (2022) and ecosystem partner, but also competes with XGIMI through its Mi Laser Projector and ecosystem-channel smart TV products. As a broader consumer electronics incumbent, Xiaomi offers overlapping large-screen display solutions (TVs, projectors) leveraging its global retail reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/XgimiTech
• YouTubeyoutube.com/channel/UCcSyKAcYUZLmGcLSIM4M_4Q
• Facebookfacebook.com/xgimi
• Instagraminstagram.com/xgimitech
• LinkedInlinkedin.com/company/xgimi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XGIMI