The Good Day Matrix

What The Good Day Matrix does

The Good Day Matrix is a founder-led, private professional services firm based in Hamilton, Waikato, New Zealand, that delivers workplace wellbeing and leadership development programmes to organisations across Aotearoa. Its offering spans facilitated team workshops, one-on-one coaching (3-month and 6-month programmes delivered by founder Daz Burns), consulting and strategy engagements, the Impactful Leadership Training programme (NZD $2,000+GST for a 3-month cohort with five 4-hour sessions, registered with the Regional Business Partner Network), and bespoke organisational projects. The company also produces the 'Wellbeing & Leadership kōrero' podcast distributed across YouTube, Spotify, Apple Podcasts, and iHeart Radio, and operates the Take Ten annual leadership event (Take Ten 2026 confirmed).

The underlying 'product' is fundamentally human-delivered services augmented by tangible physical tools — Everyday Wellbeing Cards, Thank You Cards, and a Best of Both Worlds Bundle — sold via a Stripe-powered e-commerce shop. There is no proprietary software platform, no application, and no AI/ML capability; technology functions purely as a content distribution and commerce enabler. Founder Dairne (Daz) Burns carries personal delivery across coaching and key training engagements, supported by Emily Ussher in an operational role and a small (1-10 employee) team.

The business model is a mix of professional services fees (workshops, coaching, consulting), event ticket revenue (Take Ten via Humanitix), and one-time product sales (wellbeing cards and bundles). Go-to-market is sales-led and community-led, driven by consultative 'kōrero' (consultations), organic content marketing, social media, the podcast, and the annual event. The customer base includes local government (Hamilton City Council) and education/training (SGS), with a horizontal targeting approach across all NZ organisations. The company is bootstrapped with no disclosed external equity investors; only a NZD $3,176 Callaghan Innovation grant in 2019 is referenced as non-dilutive funding.

Name

The Good Day Matrix

Legal name

The Good Day Matrix

Website

https://thegooddaymatrix.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Day Matrix is a Hamilton, New Zealand-based professional services firm delivering workplace wellbeing and leadership development programmes — including workshops, coaching, consulting, a podcast, an annual leadership event, and physical wellbeing card products — to organisations across Aotearoa.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing and Leadership Development Services

NAICS

Vocational Rehabilitation Services (6243), Business Associations (813910)

SIC

Services-Management Services (8741), Services-Help Supply Services (7363)

akta.pro industry

PRIMARYEDAAAHAN

Workplace Wellness & Wellbeing Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDABAIAG

Workplace Culture, Engagement & Wellbeing Training

Education/Corporate Training & Professional Development/HR, Talent, DEI & People Operations Training

SECONDARYEDABAMAN

Stress Management & Well-Being at Work

Education/Corporate Training & Professional Development/Soft Skills Development

Keywords

• Workplace wellbeing services
• Leadership development
• Team coaching programs
• Wellbeing consulting
• Corporate training

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services — Workshops & Training: Revenue is generated through facilitated team workshops, leadership training programs (e.g., Impactful Leadership Training — $2,000+GST for a 3-month program with five 4-hour sessions, 1-on-1 support, worksheets and resources), and bespoke group coaching sessions. Programs are delivered in-person and are registered with the Regional Business Partner Network.
2. One-on-One Coaching: Individual coaching programs offered in 3-month and 6-month formats with fortnightly 45-minute sessions, provided by founder Daz Burns. Revenue is generated through programme fees.
3. Consulting & Strategy: Revenue generated through workplace wellbeing strategy development, consulting engagements, and bespoke organisational projects.
4. Events — Take Ten: Flagship annual event Take Ten generates ticket revenue. The 2026 event features 10 speakers for 10 minutes each, positioned as Hamilton's most energising leadership event.
5. Product Sales — Wellbeing Cards & Bundles: Physical wellbeing card products sold directly through the online shop, including Everyday Wellbeing Cards, Thank You Cards, and bundle deals. Products are priced at $X per unit and delivered via e-commerce.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Good Day Matrix provides facilitated workplace wellbeing and leadership development services to organisations, including team workshops, one-on-one and group coaching, consulting and strategy engagements, and a multi-month Impactful Leadership Training program (priced at $2,000+GST). It complements these professional services with physical wellbeing tools (Everyday Wellbeing Cards, Thank You Cards) sold via an online shop and a signature flagship event (Take Ten) featuring ten speakers delivering ten-minute leadership talks.

Product overview

The Good Day Matrix is a purpose-led wellbeing organization offering a comprehensive suite of services focused on workplace wellbeing and leadership development. Their portfolio includes Leadership & Workplace Wellbeing Services (workshops, coaching, consulting, strategy), the Impactful Leadership Training program (3-month intensive with RBP registration), one-on-one coaching programs (3 and 6 month options), fractional support services, and physical products including Everyday Wellbeing Cards and Thank You Cards. The company also produces a Wellbeing & Leadership Podcast featuring interviews with notable guests, and hosts signature events like Take Ten featuring 10 speakers in rapid-fire format.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership & Workplace Wellbeing Services Core professional services umbrella covering team workshops, one-on-one coaching, consulting and strategy, and bespoke workplace projects, delivered to organisations across Aotearoa New Zealand.
• Events & Workshops (incl. Take Ten) Ticketed flagship event Take Ten (10 speakers, 10-minute talks each) plus other workplace wellbeing and leadership workshops run by the firm.
• Impactful Leadership Training Three-month facilitated leadership training programme comprising five 4-hour sessions, an initial 45-minute one-on-one kōrero, three months of support, worksheets and resources. Registered with the Regional Business Partner Network and priced at $2,000+GST.
• 3 Month Personalised 1v1 Coaching Program One-on-one personalised coaching programme with 45-minute fortnightly sessions over 3 months, delivered by founder Daz Burns, focused on leadership development and personal growth.
• 6 Month Personalised 1v1 Coaching Program Extended one-on-one personalised coaching programme with 45-minute fortnightly sessions over 6 months for deeper leadership transformation.
• Bespoke Facilitated Leadership Coaching Sessions Customised facilitated leadership coaching sessions designed for small groups and tailored to specific organisational needs.
• Fractional Wellbeing and Leadership Support Ongoing fractional engagement providing embedded wellbeing and leadership expertise to organisations on a part-time/contract basis.
• Everyday Wellbeing Cards Physical card deck designed to spark meaningful questions for connection and reflection, used in team meetings, lunchtime kōrero, journaling, ice-breakers and online connection. Sold via the company's Stripe-powered online shop.
• Thank You Cards Physical appreciation cards designed for teams to intentionally acknowledge colleagues' contributions and build morale, connection, and the ripple effects of kindness (whakawhānaungatanga). Sold via the online shop.
• Best of Both Worlds Bundle Bundle package combining Everyday Wellbeing Cards and Thank You Cards at a discounted price, sold via the online shop.

Quantifiable outcome

• 70% of Kiwi workers reported experiencing burnout (compared to 59% global average), cited as context for TGDM's services
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Regional Business Partner Network (RBP Network)coreChannel Partner/ Reseller/ DistributorThe Good Day Matrix's Impactful Leadership Training is registered with the Regional Business Partner Network, enabling eligible New Zealand businesses to potentially access subsidised training support through their local Regional Business Growth Advisor. This provides a referral channel for programme discovery and partially subsidises cost for qualifying businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Awakened Mind: New Zealand-based leadership development and organisational wellbeing consultancy offering workshops, coaching, and culture programs to NZ workplaces. Directly comparable in geography, scale, and service mix to The Good Day Matrix.
• The Happiness Institute: Australia/NZ happiness, wellbeing, and leadership training provider founded by Dr. Timothy Sharp, delivering corporate workshops, keynotes, and coaching. Directly comparable as a regional wellbeing and leadership training firm targeting similar organisational buyers.

Broad incumbents

• BetterUp: Global leadership coaching and workforce transformation platform combining 1-on-1 coaching with AI-driven measurement. Comparable as a leader in the same corporate leadership coaching and development category TGDM serves, but at vastly greater scale and with technology-enabled delivery.
• Headspace for Work: Global workplace mental wellbeing offering from Headspace Health, providing subscriptions, content, and measurement tools to employers. Overlaps with TGDM's wellbeing engagement focus, but operates at enterprise scale with a tech platform rather than in-person facilitation.
• Calm Business: Workplace wellbeing subscription from Calm offering meditation, sleep, and mental resilience content to employees. Competes for the same corporate wellbeing wallet, especially around stress reduction, but at significantly lower per-seat economics.
• FranklinCovey: Global leadership and performance training firm (e.g., The 7 Habits) delivering facilitated workshops, coaching, and organisational consulting. Comparable in leadership training methodology and enterprise buyer relationships, but operating globally with a much larger facilitator network.
• Mind Tools: Global leadership, management, and personal effectiveness training platform with toolkits, e-learning, and corporate subscriptions. Comparable as a workplace learning and leadership development resource, competing for L&D budgets but with a digital rather than in-person delivery model.
• Dale Carnegie Training: Long-established global corporate training provider focused on leadership, communication, and personal development courses delivered via in-person workshops and coaching. Closely comparable in training methodology and target audience, but with global scale and brand recognition TGDM lacks.
• Thrive Global: Corporate wellbeing and performance platform founded by Arianna Huffington, offering workshops, content, and SaaS tools to reduce burnout. Competes directly for corporate burnout and culture spend, but at much greater scale and with broader content distribution.
• Limeade: Employee wellbeing and engagement platform serving mid-market and enterprise employers with wellbeing programs, measurement, and culture tools. Overlaps with TGDM's wellbeing strategy and engagement focus, but delivered through a technology platform rather than facilitated services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/thegooddaymatrix
• YouTubeyoutube.com/@thegooddaymatrix
• Facebookfacebook.com/thegooddaymatrix
• LinkedInlinkedin.com/company/thegooddaymatrix
• Instagraminstagram.com/thegooddaymatrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Day Matrix