iPromote
- Company typePrivate
- Founded2004
- HeadquartersSan Luis Obispo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
iPromote firmographics
Firmographics- Name
- iPromote
- Legal name
- 2KDirect, Inc.
- Website
- https://ipromote.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iPromote industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Content Distribution & Syndication Services (BPAFAIAK)
Keywords
Where iPromote is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iPromote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription / Fees: Partners pay platform fees for access to the white-labeled omnichannel advertising technology. Pricing models include percentage of ad spend, flat monthly fees, and custom enterprise pricing.
- Managed Services / Fulfillment: iPromote handles campaign execution including setup, creative production, bid management, targeting, optimization, and reporting. Partners pay for this managed service as part of their platform access.
- Ad Spend Margin: Partners resell iPromote's advertising capabilities to SMB end customers, maintaining margin between their pricing to clients and iPromote's platform costs. The platform is engineered for profitability at scale with transparent, predictable pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Percentage of ad spend model |
| Subscription | Monthly | Flat monthly fee model |
| Hybrid | Multi-year contract | Custom enterprise pricing |
| Unit Pricing | Pay-as-you-go | Micro-budget campaigns |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
iPromote product offering
Product offeringCore offering
iPromote sells a white-label, proprietary omnichannel advertising fulfillment platform that enables channel partners to sell, launch, and optimize paid media campaigns across paid search, paid social, programmatic display, online video, CTV/OTT, native, and Yelp — all from a single codebase with a unified budget. The platform includes AI-assisted media planning and creative generation, a cross-channel yield optimization engine, an in-house DSP, micro-budget pacing technology, and white-label real-time reporting dashboards. It is delivered exclusively through a partner model (agencies, media companies, marketing services providers, vertical SaaS platforms, and SMB aggregators) who resell it to SMB end customers under their own brand.
Product overview
iPromote is an omnichannel advertising fulfillment platform built on a single proprietary codebase that unifies search, paid social, programmatic display, video, CTV/OTT, native, and Yelp advertising under one engine. The platform is offered as a white-label solution through a partner model targeting digital agencies, media companies, marketing service providers, vertical SaaS platforms, and SMB aggregators. Core technology modules include the AI Ad Builder for automated creative generation, the Cross-Channel Yield Engine for optimization across all channels, an in-house Demand-Side Platform (DSP), Micro-Budget Technology for SMB-scale budgets, White-Label Dashboards for real-time reporting, and Video Ads Services. The platform serves over 50 partners globally, handling 30 billion ad auctions daily with campaigns launching in under 3 days.
Differentiator
Problem solved
Functional benefit
Products and services
- iPromote Omnichannel Advertising Fulfillment Platform Proprietary white-label omnichannel advertising fulfillment platform that powers channel partners to sell, launch, and optimize paid media campaigns across paid search, paid social, programmatic display, video, CTV/OTT, native, and Yelp under one engine. Delivered as a turnkey, white-labeled solution for digital agencies, media companies, marketing services providers, vertical SaaS platforms, and SMB aggregators who resell to SMB end customers, with AI-assisted media planning, automated creative production, cross-channel yield optimization, in-house DSP, micro-budget technology, real-time white-label dashboards, and a comprehensive partner API.
Quantifiable outcome
- 30 billion ad auctions won each day
- +4 more outcomes
Companies that use iPromote
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
iPromote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature7 records
iPromote partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
iPromote competitors and assessment
Company assessmentDirect peers
- StackAdapt: Multichannel programmatic DSP offering native, display, video, CTV, and audio ad buying with an AI-powered optimization engine. Directly competes with iPromote in self-serve omnichannel buying, though StackAdapt skews more toward mid-market and enterprise clients versus iPromote's SMB focus.
- Choozle: Programmatic digital advertising platform built for marketers and agencies, offering a self-serve DSP with cross-channel campaign management. Closely comparable to iPromote in targeting SMBs and agencies with a unified omnichannel buying interface.
- Simpli.fi: Programmatic advertising platform specializing in localized, audience-based ad campaigns for agencies and SMB advertisers. Comparable to iPromote in focus on omnichannel execution and white-label partner enablement.
- AdRoll: Self-serve digital advertising platform for SMBs and e-commerce brands offering display, social, email, and retargeting. Comparable to iPromote in serving SMBs with managed, multi-channel campaigns, though AdRoll's GTM is more direct-to-SMB versus iPromote's white-label channel model.
- MediaMath: Independent programmatic DSP for omnichannel campaign execution across display, video, CTV, audio, and native. Comparable in offering a DSP backbone for partners/agencies, though historically oriented toward larger enterprise budgets.
Broad incumbents
- The Trade Desk: Leading independent omnichannel DSP with global scale across CTV, audio, display, and video. Comparable in providing programmatic buying infrastructure, but operates at enterprise scale rather than iPromote's SMB/micro-budget focus.
Emerging players
- Celtra: Creative automation and ad serving platform for digital advertising at scale. Comparable to iPromote's AI Ad Builder in automating creative production across formats and channels, though focused on creative tech rather than full DSP buying.
- Smartly.io: AI-powered advertising automation platform primarily for paid social across Meta, TikTok, and Pinterest. Comparable to iPromote in automating creative and campaign optimization, but narrower in channel breadth.
- Skai: Omnichannel marketing platform combining media activation, creative, and intelligence across paid search, social, and retail media. Comparable to iPromote in unifying paid channels under one engine, though Skai emphasizes retail media connectivity.
Others
- Yelp Advertising (internal): Yelp operates its own advertising platform for SMBs that iPromote white-labels and resells to partners. Comparable as a supply-side partner that iPromote integrates into its omnichannel offering rather than as a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
iPromote social profiles
Digital presenceiPromote compliance and trust
Trust signalCompliance10 records
iPromote financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPromote leadership team
Management profileNumber of profiles
Profiles2 records
iPromote funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPromote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPromote
What does iPromote do?
iPromote sells a white-label, proprietary omnichannel advertising fulfillment platform that enables channel partners to sell, launch, and optimize paid media campaigns across paid search, paid social, programmatic display, online video, CTV/OTT, native, and Yelp — all from a single codebase with a unified budget. The platform includes AI-assisted media planning and creative generation, a cross-channel yield optimization engine, an in-house DSP, micro-budget pacing technology, and white-label real-time reporting dashboards. It is delivered exclusively through a partner model (agencies, media companies, marketing services providers, vertical SaaS platforms, and SMB aggregators) who resell it to SMB end customers under their own brand.
Is iPromote a public or private company?
iPromote is a private company. It is classified as venture growth investor backed and is currently operating.
When was iPromote founded?
iPromote was founded in 2004. It employs 11 to 50 people.
Where is iPromote based?
iPromote is headquartered in San Luis Obispo, United States, in the North America region.
How does iPromote make money?
Three revenue lines are on record. Platform Subscription / Fees are the primary driver. The others are managed Services / Fulfillment and ad Spend Margin.
Who are iPromote's main competitors?
Direct peers on record are StackAdapt, Choozle, Simpli.fi, AdRoll and MediaMath. The Trade Desk is listed as a broad incumbent. Emerging players are Celtra, Smartly.io and Skai. Yelp Advertising (internal) is listed as an others.
Does iPromote have an API?
Yes. iPromote offers a comprehensive API that allows custom integrations with partners' existing systems and workflows. The API connects campaign management, reporting, creative generation, and budget controls directly into CRMs, client portals, and custom SaaS workflows. Partners can enable automated campaign launches when new clients sign up, with client details, targeting parameters, and budget information flowing from intake systems directly into iPromote. Performance data from iPromote can populate partners' own branded client portals in real time. API capabilities include CRM sync, automated campaign launch, real-time reporting, white-label workflows, budget management, and multi-channel delivery.
What industry is iPromote in?
iPromote's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFAIAK, Content Distribution & Syndication Services. Its NAICS code is 54183 and its SIC code is 7311.