Totara Learning Solutions

What Totara Learning Solutions does

Totara Learning Solutions is a privately held software company founded in 2010 and headquartered in Wellington, New Zealand, that develops open-code enterprise learning technology for workforce development, compliance, and performance management. The platform serves large organizations in healthcare, government, retail, financial services, manufacturing, technology, education, and nonprofit sectors, with publicly named customers including NHS, Deloitte, Toyota, Lexus, Samsung, Western Union, Medtronic, the American Cancer Society, USDA, Circle Health Group, and Met Office. The company employs 101-250 people and describes its platform as supporting millions of learners across hundreds of global brands.

The product portfolio is anchored by Totara Learn, an enterprise LMS built on a fully customisable open-code architecture positioned against closed competitor platforms. Adjacent modules include Totara Perform for performance management, Totara Mobile for mobile learning, and BuildAI, a generative-AI tool that converts policy documents into trackable learning content. The platform supports audience-based workflow automation, multi-language deployments with English, German, and Spanish locales, compliance training, onboarding, extended-enterprise learning, and employee development workflows. No public API or SDK is documented, and third-party integrations are delivered via partner-led customisation rather than native connectors.

Totara operates a subscription-based enterprise SaaS model with quote-based pricing gated behind a direct sales motion surfaced through a 'Request a demo' call to action. Distribution combines a direct enterprise field-sales team for large accounts with a global certified partner network of systems integrators and learning consultants that implement and customise deployments. The company is privately held with no disclosed parent, institutional investor, or funding history, and founder Richard Wyles serves as CEO. Marketing is multi-channel (content, community, events and webinars, customer stories, email newsletter, annual Totara Awards), and the firm has accumulated roughly ten analyst and industry recognitions between 2024 and 2026 from eLearning Industry, Training Industry, and Featured Customers.

Name

Totara Learning Solutions

Legal name

Totara Learning Solutions

Website

https://totaralearning.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Totara Learning Solutions builds open-code enterprise learning software, combining an LMS, performance management, mobile learning, and AI-powered course creation. It sells via subscription to large organizations globally through direct sales and a certified partner network.

Ownership category

akta.pro rank

Product category

Enterprise Learning Management System (LMS)

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)

akta.pro secondary industries

Learning Strategy, Instructional Design & Content Development (BPACANAG), Learning Technology & LMS/LXP Implementation (BPACANAH)

Keywords

• Learning management system
• Talent experience platform
• Compliance training software
• Enterprise LMS
• Corporate e-learning

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise LMS Subscription: Subscription-based licensing model for the Totara learning management system platform, sold to enterprise customers on a per-organization or user-based pricing structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Totara Learning Solutions provides an open-source, fully customisable enterprise learning management system (LMS) and talent experience platform used to deliver, manage, and report on workforce training, compliance, onboarding, and performance programs. Its modular Totara Suite bundles Totara Learn (LMS), Totara Perform (performance management), and Totara Mobile (mobile learning app) and is sold to large organizations and government agencies globally via subscription.

Product overview

Totara Learning Solutions offers a modular Talent Experience Platform (TXP) architecture consisting of core products (Totara Learn as the enterprise LMS, Totara Perform for performance management) plus Totara Mobile for mobile access, all unified under the Totara Suite platform. The portfolio includes BuildAI for AI-powered course creation. The platform is built on fully customisable open code, allowing unlimited modifications unlike locked-down LMS platforms, and supports extended enterprise learning, compliance training, onboarding, and employee development across various industries including healthcare, government, retail, financial services, and manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Totara Suite: Enterprise talent experience platform combining learning, performance, and engagement features.
• Totara Learn
• Totara Perform
• Totara Mobile
• BuildAI

Products and services

• Totara Suite

Quantifiable outcome

• 90% of two L&D people’s time was compliance. Now, it’s 10% of one person (Circle Health Group)
• +1 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• iLearncoreChannel Partner/ Reseller/ DistributoriLearn is a key Totara partner supporting over 50,000 learners with just three people managing the account using Totara's automation capabilities. iLearn provides learning management implementation and support services to clients.
• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorTotara operates a global network of certified implementation and integration partners who deploy and customise Totara solutions for customers. Partners can be found through the 'Find a Partner' portal and organisations can 'Become a Partner' through the partner program.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LearnDash: LearnDash is a customizable LMS plugin widely used on WordPress for compliance, employee and extended enterprise training. It overlaps with Totara's customizable LMS thesis at a smaller scale.
• Docebo: Docebo is a public enterprise LMS platform offering AI-powered learning and extended enterprise training. It competes head-to-head with Totara Learn for mid-market and enterprise customers seeking AI-augmented LMS capabilities.
• Moodle: Moodle is the largest open-source learning management system worldwide, serving education and enterprise. It is Totara's closest open-source peer, sharing customizable code architecture and competing for the same open-source LMS buyers.
• TalentLMS: TalentLMS is a cloud LMS targeting employee training, compliance and extended enterprise learning. It overlaps with Totara in subscription-based LMS delivery, though it skews to smaller customers than Totara's enterprise focus.
• iSpring: iSpring provides LMS and authoring tools for employee training and compliance. It is a comparable LMS vendor competing for the same small-to-mid enterprise and compliance-training segment.

Broad incumbents

• Cornerstone OnDemand: Cornerstone OnDemand is a long-established enterprise talent and learning suite. It is a broad incumbent competing with Totara in enterprise LMS while bundling broader HCM capabilities that Totara does not natively offer.
• Workday Learning: Workday Learning is the LMS module within Workday's HCM cloud suite. As a broad incumbent, it competes with Totara by bundling learning into unified talent and finance platforms customers already buy.
• SAP SuccessFactors Learning: SAP SuccessFactors Learning is the learning module of SAP's enterprise HCM suite. It is a broad incumbent targeting large global enterprises that prefer a fully bundled vendor, competing with Totara's open-code, best-of-breed positioning.
• Adobe Learning Manager (formerly Adobe Captivate Prime): Adobe Learning Manager is Adobe's enterprise LMS offering, integrated with Adobe's broader content and creative tools. It competes with Totara for large organizations seeking a vendor with strong content creation ecosystem.

Emerging players

• Sana (formerly Sana Labs): Sana is an AI-native learning and knowledge platform that uses generative AI for content creation and personalized learning. It represents an emerging AI-first challenger that overlaps with Totara's BuildAI-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totaralearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totara Learning Solutions