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MediaPro

Full company profile

uuid0007f12

Namestring
MediaPro
Websiteurl
mediapro.com
Company typeenum
Private
Founded yearint
1993
Descriptiontext

MediaPro is a private, for-profit software company headquartered in Bothell, Washington, founded in 1993. According to its firmographic profile, the company develops enterprise software intended to improve the professional performance of employees, placing it in the corporate learning, training, or human capital technology category. It employs 51–100 people, identifying it as a small-to-mid-sized enterprise software vendor with three decades of continuous operation. No specific product names, feature inventory, integration stack, pricing structure, or go-to-motion details are disclosed in the source material reviewed.

The company's underlying technical architecture, product modules, and monetization mechanics are not described in the available input. No named customer logos, customer segmentation breakdown (enterprise vs. SMB vs. long-tail), industry verticals served, distribution channels, or partnership ecosystem details are available. Marketing channels, sales motion (direct vs. channel vs. self-serve), and pricing model (per-seat, perpetual, subscription, etc.) are similarly absent from the data, leaving commercial mechanics uncharacterized.

MediaPro's known capital history comprises three institutional funding events: a BPEA-led round in April 2013 (size undisclosed), a $5,000,000 round led by Clovis Point Capital in April 2015, and a Frontier Growth-led round in June 2018 (size undisclosed). No additional funding activity, acquisitions, executive hires, leadership changes, product launches, or partnership announcements appear in the source data, indicating limited public visibility into the company's recent strategic trajectory.

Short descriptiontext

MediaPro is a Bothell, Washington-based enterprise software company founded in 1993 that delivers software to help enterprises improve the professional performance of their employees.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBothell, United States
HQ citystring
Bothell
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
enterprise learning software, workforce performance software, professional development platform, employee training solutions, corporate training software
Industry1 code
1Educational/Instructional Public Media Services (Schools, Distance Learning)
CodeMPABADAHPrimaryYes
NAICS code1 code
  • Broadcasting and Content Providers516
Product category
Workforce Performance & Learning Software
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

MediaPro is a software company that builds enterprise-facing solutions aimed at improving the professional performance of employees. It sells into organizations of all kinds, positioning its software as a tool for lifting the capabilities and productivity of an enterprise's workforce.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

KnowBe4 is a unified human and agent risk management platform offering a comprehensive portfolio of security products. The core platform combines AI-powered defense (AIDA with 12 in-production security agents and Agent Risk Manager for AI agent security), traditional security offerings (Security Awareness Training with 1,000+ training modules, Real-Time Coaching via SecurityCoach, and Compliance Plus for regulatory training), and email security solutions (Cloud Email Security with Defend for inbound threat blocking and Prevent for outbound data loss prevention, plus Phisher Plus for incident response). The platform also includes a suite of free cybersecurity tools including Phishing Security Test, Weak Password Test, Domain Spoof Test, Ransomware Simulator, BreachSim, and Program Maturity Assessment. The platform serves 70,000+ organizations globally and is recognized as a Leader in Gartner Magic Quadrant for Email Security.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Docebo
TypeDirect peer
Description

AI-powered enterprise LMS platform selling learning subscriptions to mid-market and enterprise customers — addresses the same buyer and similar use cases as MediaPro.

2Skillsoft
TypeDirect peer
Description

A direct peer providing enterprise learning and corporate training content across compliance, leadership, and professional development — closely overlapping with MediaPro's stated focus on 'professional performance' for enterprises.

3Pluralsight
TypeDirect peer
Description

A direct peer offering enterprise technology and professional skills training libraries sold via seat-based subscriptions — the same B2B L&D commercial model MediaPro appears to use.

4LinkedIn Learning
TypeBroad incumbent
Description

Microsoft-owned enterprise learning platform with an extensive course catalog and bundled distribution through LinkedIn — competes for the same enterprise L&D budget as MediaPro but at much greater scale.

5Coursera for Business
TypeBroad incumbent
Description

Enterprise arm of Coursera delivering university-grade and professional content via seat subscriptions to large employers — directly comparable offering to enterprise L&D buyers.

6Udemy Business
TypeBroad incumbent
Description

Enterprise L&D platform offering an extensive catalog of professional and technical courses sold by seat subscription — close competitor in the same enterprise training market segment.

7SAP Litmos
TypeDirect peer
Description

SAP-owned enterprise LMS and training content platform targeting businesses for workforce compliance and professional development — directly comparable product offering.

8Cornerstone OnDemand
TypeDirect peer
Description

Enterprise talent and learning platform with content libraries for professional development — historically a close peer to MediaPro in the corporate L&D space.

9Kahoot!
TypeEmerging player
Description

Engagement-led learning platform increasingly targeting enterprise and professional audiences via Kahoot! 360 — overlaps MediaPro's market with a more interactive, engagement-focused product angle.

10Mind Tools
TypeDirect peer
Description

Long-established enterprise L&D content provider focused on management, leadership, and professional skills — a strong functional analogue to MediaPro's enterprise professional performance offering.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MediaPro

Workforce Performance & Learning Softwaremediapro.com

MediaPro is a Bothell, Washington-based enterprise software company founded in 1993 that delivers software to help enterprises improve the professional performance of their employees.

What MediaPro does

MediaPro is a private, for-profit software company headquartered in Bothell, Washington, founded in 1993. According to its firmographic profile, the company develops enterprise software intended to improve the professional performance of employees, placing it in the corporate learning, training, or human capital technology category. It employs 51–100 people, identifying it as a small-to-mid-sized enterprise software vendor with three decades of continuous operation. No specific product names, feature inventory, integration stack, pricing structure, or go-to-motion details are disclosed in the source material reviewed.

The company's underlying technical architecture, product modules, and monetization mechanics are not described in the available input. No named customer logos, customer segmentation breakdown (enterprise vs. SMB vs. long-tail), industry verticals served, distribution channels, or partnership ecosystem details are available. Marketing channels, sales motion (direct vs. channel vs. self-serve), and pricing model (per-seat, perpetual, subscription, etc.) are similarly absent from the data, leaving commercial mechanics uncharacterized.

MediaPro's known capital history comprises three institutional funding events: a BPEA-led round in April 2013 (size undisclosed), a $5,000,000 round led by Clovis Point Capital in April 2015, and a Frontier Growth-led round in June 2018 (size undisclosed). No additional funding activity, acquisitions, executive hires, leadership changes, product launches, or partnership announcements appear in the source data, indicating limited public visibility into the company's recent strategic trajectory.

MediaPro firmographics

Firmographics
Name
MediaPro
Website
https://mediapro.com
Company type
Private
Founded year
1993
Operating status
Operating
Headcount range
51–100 employees
Short description
MediaPro is a Bothell, Washington-based enterprise software company founded in 1993 that delivers software to help enterprises improve the professional performance of their employees.
Ownership category
akta.pro rank

MediaPro industry classification

Industry
Product category
Workforce Performance & Learning Software
NAICS
Broadcasting and Content Providers (516)
akta.pro primary industry
Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)

Keywords

  • Enterprise learning software
  • Workforce performance software
  • Professional development platform
  • Employee training solutions
  • Corporate training software

Where MediaPro is headquartered

Location

Headquarters

HQ city
Bothell
HQ country
United States
HQ region
North America

Markets served

MediaPro business model

Business model
GTM type
B2B
Offering type
Software

MediaPro product offering

Product offering

Core offering

MediaPro is a software company that builds enterprise-facing solutions aimed at improving the professional performance of employees. It sells into organizations of all kinds, positioning its software as a tool for lifting the capabilities and productivity of an enterprise's workforce.

Product overview

KnowBe4 is a unified human and agent risk management platform offering a comprehensive portfolio of security products. The core platform combines AI-powered defense (AIDA with 12 in-production security agents and Agent Risk Manager for AI agent security), traditional security offerings (Security Awareness Training with 1,000+ training modules, Real-Time Coaching via SecurityCoach, and Compliance Plus for regulatory training), and email security solutions (Cloud Email Security with Defend for inbound threat blocking and Prevent for outbound data loss prevention, plus Phisher Plus for incident response). The platform also includes a suite of free cybersecurity tools including Phishing Security Test, Weak Password Test, Domain Spoof Test, Ransomware Simulator, BreachSim, and Program Maturity Assessment. The platform serves 70,000+ organizations globally and is recognized as a Leader in Gartner Magic Quadrant for Email Security.

Differentiator

Problem solved

Functional benefit

Companies that use MediaPro

Customer profile

Ideal customer profiles1 record

MediaPro technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

MediaPro partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

MediaPro competitors and assessment

Company assessment

Direct peers

  • Docebo: AI-powered enterprise LMS platform selling learning subscriptions to mid-market and enterprise customers — addresses the same buyer and similar use cases as MediaPro.
  • Skillsoft: A direct peer providing enterprise learning and corporate training content across compliance, leadership, and professional development — closely overlapping with MediaPro's stated focus on 'professional performance' for enterprises.
  • Pluralsight: A direct peer offering enterprise technology and professional skills training libraries sold via seat-based subscriptions — the same B2B L&D commercial model MediaPro appears to use.
  • SAP Litmos: SAP-owned enterprise LMS and training content platform targeting businesses for workforce compliance and professional development — directly comparable product offering.
  • Cornerstone OnDemand: Enterprise talent and learning platform with content libraries for professional development — historically a close peer to MediaPro in the corporate L&D space.
  • Mind Tools: Long-established enterprise L&D content provider focused on management, leadership, and professional skills — a strong functional analogue to MediaPro's enterprise professional performance offering.

Broad incumbents

  • LinkedIn Learning: Microsoft-owned enterprise learning platform with an extensive course catalog and bundled distribution through LinkedIn — competes for the same enterprise L&D budget as MediaPro but at much greater scale.
  • Coursera for Business: Enterprise arm of Coursera delivering university-grade and professional content via seat subscriptions to large employers — directly comparable offering to enterprise L&D buyers.
  • Udemy Business: Enterprise L&D platform offering an extensive catalog of professional and technical courses sold by seat subscription — close competitor in the same enterprise training market segment.

Emerging players

  • Kahoot!: Engagement-led learning platform increasingly targeting enterprise and professional audiences via Kahoot! 360 — overlaps MediaPro's market with a more interactive, engagement-focused product angle.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

MediaPro social profiles

Digital presence

MediaPro financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MediaPro leadership team

Management profile

Number of profiles

MediaPro funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MediaPro M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaPro

What does MediaPro do?

MediaPro is a software company that builds enterprise-facing solutions aimed at improving the professional performance of employees. It sells into organizations of all kinds, positioning its software as a tool for lifting the capabilities and productivity of an enterprise's workforce.

Is MediaPro a public or private company?

MediaPro is a private company. It is classified as unknown and is currently operating.

When was MediaPro founded?

MediaPro was founded in 1993. It employs 51 to 100 people.

Where is MediaPro based?

MediaPro is headquartered in Bothell, United States, in the North America region.

Who are MediaPro's main competitors?

Direct peers on record are Docebo, Skillsoft, Pluralsight, SAP Litmos, Cornerstone OnDemand and Mind Tools. Broad incumbents are LinkedIn Learning, Coursera for Business and Udemy Business. Kahoot! is listed as an emerging player.

Does MediaPro have an API?

No public API is recorded for MediaPro.

What industry is MediaPro in?

MediaPro's product category is Workforce Performance & Learning Software. Its primary akta.pro industry code is MPABADAH, Educational/Instructional Public Media Services (Schools, Distance Learning). Its NAICS code is 516.

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Live signals
PR NewswireNew Web Series 'Mom Don't Click That' Tells Stories of Cyber Scams Through Our Parents' EyesMediaPRO, a security and privacy training solutions provider, launched a new web series called "Mom Don't Click That" that educates viewers about cyber scams through interviews where cybersecurity experts discuss scams their parents fell victim to.PR NewswireNew Training Series from MediaPRO Takes Viewers on a Journey Inside Their ComputersMediaPRO is launching a new 15-episode live-action training video series titled 'User Friendly' in November 2020, designed to educate employees on cybersecurity and privacy. The series adopts a unique perspective from inside the computer to address issues like viruses and user error in an entertaining format. This release includes supporting resources such as digital signage to help organizations build comprehensive security training campaigns.PR NewswireEmployees Would Simply Rather Not with Boring Security Awareness Training, New Research FindsA new survey of 1,000 U.S. employees conducted by Osterman Research and co-sponsored by security awareness training firm MediaPRO found that employees who rated training as "very interesting" were 13 times more likely to make fundamental changes in security behavior compared to those who found it boring. The study also found that 45 percent of employees expect to spend 15 or more minutes per month in training by mid-2021, up from 26 percent in 2020, while noting that IT and business leaders are more enthusiastic about security training than non-management employees. The research argues that engaging training is more effective than boring training in helping organizations develop a strong cybersecurity culture.PR NewswireIt's Everyone's Job to Ensure Online Safety at WorkThe National Cyber Security Alliance (NCSA) launched its CyberSecure My Business program in October 2017 to help small and medium-sized businesses improve their cybersecurity posture, with FedEx serving as a Founding Partner and Trend Micro as a Signature Sponsor. Research from LastPass found that the average business security score is 52 out of 100, with larger organizations scoring lower on average, while a MediaPRO survey found that 75 percent of employees struggle with identifying cybersecurity best practices. NCSA is hosting its annual National Cybersecurity Awareness Month (NCSAM) in October 2018, collaborating with government and industry partners to promote cybersecurity education across workplaces.PR NewswireTwo Weeks and Counting Until National Cybersecurity Awareness Month Kicks Off on Oct. 1The 15th annual National Cybersecurity Awareness Month (NCSAM) begins October 1, 2018, co-led by the National Cyber Security Alliance (NCSA) and the U.S. Department of Homeland Security (DHS). The article outlines various programs and initiatives for the month, including a Cybersecurity Awareness Toolkit for SMBs created in partnership with Facebook and MediaPRO, a higher education campaign with Internet2, Duo Security, and EDUCAUSE, and upcoming events such as the CyberSecure My Business Workshop and the CyberNextDC summit featuring speakers from Rapid7 and Tenable.PR NewswireNew report from MediaPro shows 6 in 10 US-based employees unaware of GDPRMediaPro published its 2018 Eye on Privacy Report showing that 59 percent of surveyed US-based employees were unaware of the EU's General Data Protection Regulation (GDPR), which takes effect May 25, 2018. Despite 54 percent of US companies citing GDPR readiness as a top priority, the survey found significant gaps in employee awareness of privacy regulations and best practices. Non-compliance with GDPR can result in fines of up to 4 percent of an organization's annual global turnover or $27 million, whichever is greater.PR NewswireNew Report: 7 in 10 employees lack the awareness needed to prevent common cyber incidentsMediaPro released its second annual State of Privacy and Security Awareness Report finding that seven in 10 employees lack the awareness needed to prevent preventable cybersecurity incidents, with the average respondent scoring at a "Novice" risk profile. The survey of 1,012 U.S. employees showed mixed results: while those scoring as "Hero" rose from 19% to 30%, those in the high-risk "Risk" profile also increased from 16% to nearly 20%. The report highlights continued gaps in employee cybersecurity behavior across areas including remote work security, malware recognition, and social media practices.PR NewswireSubmissions Now Open for 2017 MediaPro Awareness Program Excellence AwardsMediaPro announced the launch of its 2017 Awareness Program Excellence Awards to recognize companies with exemplary employee awareness initiatives in cybersecurity and data privacy. The awards are open to organizations of various sizes, from small businesses to government entities, and submissions will be judged based on criteria including industry standards, risk mitigation, program adaptiveness, and overall effectiveness. The company aims to encourage organizations to move beyond annual "check-the-box" training toward comprehensive, ongoing awareness programs, citing Verizon data showing 43 percent of breaches could be prevented by knowledgeable employees.PR NewswireMediaPro Announces Industry's First Adaptive Awareness Program Planning CapabilityMediaPro announced the launch of a new Adaptive Planning Tool, described as the industry's first adaptive awareness program planning capability, designed to help organizations address employee behavioral risks using customizable roadmap templates. The tool, integrated into MediaPro's cloud-based Adaptive Awareness Portal, offers tiered plans aligned with major human risks and is targeted at companies of all sizes across industries. MediaPro, headquartered in Bothell, Washington and recognized by Gartner as a Leader in the 2016 Magic Quadrant for Security Awareness Training Vendors, states the tool dramatically simplifies program administration for security professionals.PR NewswireMediaPro Named a Leader in 2016 Gartner Magic Quadrant for Security Awareness Computer-Based Training VendorsMediaPro was named a Leader in the 2016 Gartner Magic Quadrant for Security Awareness Computer-Based Training Vendors, marking the third time the company has received this recognition. Gartner cited MediaPro for its ability to execute and completeness of vision, highlighting its flexible integrated content solutions as among the most comprehensive in the market. The announcement coincides with the release of MediaPro's 2016 State of Privacy and Security Awareness Report and the launch of its Adaptive Awareness Portal, a cloud-based training platform.