Name

Sprayground

Legal name

Sprayground

Website

https://sprayground.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fashion Bags & Accessories

NAICS

Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Leather Travel Goods & Luggage (CRAKAEAC), Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium) (IMAOAHAH)

Keywords

• Designer backpacks bags
• Licensed fashion accessories
• Vegan leather bags
• Streetwear bags luggage
• Pop culture collaborations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of bags, backpacks, luggage, accessories, and apparel through their e-commerce platform and potentially retail partners. Products sold at various price points from $65 to $400+.
2. Licensing Royalties: Revenue generated through licensing agreements with major entertainment franchises (Star Wars, Marvel, Disney, Metropolitan Museum of Art, etc.) for branded collaborative products.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Sprayground designs, manufactures, and sells fashion-forward backpacks, bags, luggage, accessories, and apparel made primarily from vegan-friendly leather materials. The company sells 180+ limited edition styles through its own e-commerce storefront, anchored by signature shark-mouth branding and an extensive portfolio of licensing collaborations with entertainment franchises (Star Wars, Marvel, Disney, DC, anime), cultural institutions (The Met), and artist partnerships.

Product overview

Sprayground is a lifestyle fashion brand specializing in bags, luggage, accessories, and apparel. The core product line centers on backpacks made from vegan-friendly leather with signature shark motifs and unique graffiti-inspired designs. The company operates a multi-product portfolio architecture with the flagship backpack as the anchor, supported by specialized sub-categories including SmartPacks (ultraslim travel bags), Monte Carlo luxury line, Moneybear teddy bear collection, Trinity 24K premium gold collection, Hills roll-top series, and Savage series. Extended product lines encompass luggage (carry-on and full-size), handbags, duffles, crossbody/sling bags, attaché briefcases, pet carriers, apparel/gear, and lifestyle accessories. The business model heavily features licensed collaborations with over 100 entertainment franchises including Star Wars, Marvel, Disney, DC Comics, anime properties (Dragon Ball Z, Naruto), gaming brands (Call of Duty, League of Legends), and lifestyle brands (Porsche, Hershey), plus artist collaborations like A.I. African Intelligence with Sandflower.

Differentiator

Problem solved

Functional benefit

Brands

• Sharks in Paris: A prominent sub-collection featuring shark-themed designs with Parisian aesthetics.
• Moneybear
• Shark Central
• A.I. African Intelligence
• Baby Bear Baddie

Products and services

• Backpacks The flagship product line featuring vegan-friendly leather backpacks with unique designs, shark motifs, and ample storage with stash pockets. Positioned as 'the official backpack of the streets' with a blend of style and function, targeted at fashion-forward consumers.
• SmartPacks The slimmest travel bag in the world, designed for today's traveling elite. Functions as a backpack or briefcase with compartments for laptop, tablet, and charger. Features custom jacquard tuckable straps, nubuck suede body, and dye-to-match interior velour compartment.
• Bags General bags category including backpacks, totes, and related accessories with various design collections.
• Mini Backpacks Compact versions of the signature backpack designs, offering smaller carrying capacity with the same style aesthetic.
• Moneybear / Teddy Bear Backpacks Teddy bear-themed backpack collection featuring various licensed characters and designs including Family Guy, TMNT, and Squid Game collaborations.
• Product Bundles Multi-piece product bundles combining complementary items like the SHINOBI SHARKS IN PARIS BUNDLE (9 PCS), RITZ RIVIERA BUNDLE (10 PCS), and SHARKVERSE UNIVERSE BUNDLE (7 PCS).
• Duffles Travel and gym duffle bags available in various sizes including mini duffles, featuring the same design language as the backpack line.
• Handbags Women's handbags and shoulder bags including luxury lines like Ritz Riviera and collaborations with The Met Museum.
• Monte Carlo Collection Premium luxury backpack line featuring high-end materials and elaborate embossed designs like the Ritz Riviera Monte Carlo ($175).
• Crossbody & Slings Compact messenger-style bags and single-strap sling bags for cross-body carrying, including various collaborations.
• Luggage Full-size and carry-on luggage collections including 22-inch carry-on and full-size options, plus luggage sets.
• Attaché Briefcases Professional briefcase-style bags including the signature attaché handcuff briefcase design.
• Pet Carriers Specialized carriers for transporting pets, featuring the same design aesthetic as the bag collections.
• Apparel & Gear Cold weather gear including ski masks, neck warmers, beanies, ski goggles, boots, gloves, face masks, scarves; plus gaming chairs, swimwear, slides, and surfboards.
• Hills Backpack Series Backpack series featuring roll-top design with multiple colorways and licensed collaborations including Disney and Monopoly.
• Trinity 24K Collection Premium gold-accented collection including backpacks ($175), mini backpacks ($150), totes ($150), crossover clutches, toiletry bricks ($90), wallets ($40), and keychains ($60).
• Snack Packs & Lunchboxes Insulated food and snack storage bags including the Lil TJay Rapidfire Snackpack and various branded lunch boxes.
• Savage Backpack Series Distinctive backpack line featuring unique color blocking and design patterns with various collaboration options.
• Crossover Clutches Versatile clutch-style bags that can be worn multiple ways, featuring various licensed collaborations.
• Golf Pro Bags Specialized golf bag collection including Triple Decker Heir to the Throne Pro Golf Bag ($400) and Henny AIIR to the Throne Pro Golf Bag ($350).
• A.I. African Intelligence Collection Collaboration collection with artist Sandflower featuring African-themed designs and artistic expressions, including crossover clutches, jewelry boxes, and handbags.
• Licensed Collaborations Collection Extensive licensing portfolio including Star Wars, Marvel, Disney (Mickey, Scrooge McDuck), DC (Batman, Superman), anime (Dragon Ball Z, Naruto, One Piece, Jujutsu Kaisen), gaming (Call of Duty, League of Legends, Minecraft), entertainment (Spongebob, Rugrats, Peanuts/Snoopy), sports (MLS, Formula 1), and lifestyle brands (Porsche, Hershey, Cheetos, Reese's).
• Pouches & Wallets Small accessories including zipper pouches, pencil pouches, and single fold wallets with various designs.
• Beach & Gym Totes Packable beach mat blankets that convert to tote bags, water resistant designs for beach and gym use.
• Bear Cubs Mini crossbody bags featuring bear cub designs with various colorways and patterns.
• Jewelry Cases Specialized cases for storing and organizing jewelry items, including licensed collaborations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Tashana Dyson (Sandflower)coreStrategic or Co-development PartnerMulti-year creative partnership with musician and artist Tashana Dyson (Sandflower). Partnership began with sponsorship for a music video in 2013 and evolved into leading major brand collaborations including Lucasfilm's Star Wars franchise and the Metropolitan Museum of Art. Sandflower serves as a key creative voice behind the African Intelligence Collection and various A.I. lineups.
• Lucasfilm / Star WarscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Star Wars franchise branded bag collections and collaborative products.
• The Metropolitan Museum of ArtcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with The Met for museum-branded bag collections including William handbag and Canova Medusa handbag lines.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Disney-branded products including Mickey Mouse Global Mogul collection, Scrooge McDuck money counter backpack, and various Disney character collaborations.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Marvel-branded products including Black Panther, Storm, and various Marvel superhero collaborations.
• Warner Bros. DiscoverycoreOEM/ Whitelabel/ Licensing PartnerLicensing partnerships for multiple Warner Bros. properties including DC Comics (Batman, Superman), Looney Tunes, Scooby-Doo, Friends, and other entertainment franchises.
• Various Anime/Entertainment LicensorscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnerships for anime properties including Dragon Ball Z, Naruto, One Piece, Jujutsu Kaisen, and gaming franchises like Call of Duty, League of Legends, and Street Fighter.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eastpak: Eastpak is a long-standing European backpack and travel-goods brand with strong streetwear and youth credibility, including licensed collaborations. Directly comparable product architecture (backpacks, duffels, travel bags) and similar Gen Z/young millennial target, but with broader incumbent distribution and licensing approach.
• JanSport: JanSport is an established, mass-market backpack brand owned by VF Corporation with deep retail distribution across school and lifestyle channels. It overlaps heavily with Sprayground on core backpack category and student/Gen Z consumer, but operates at vastly broader scale and price point.
• Pacsun: Pacsun is a mall-based youth lifestyle retailer stocking streetwear, skate and licensed apparel/accessories brands. Sprayground has historically wholesale-stocked at Pacsun; highly comparable on Gen Z mall-channel positioning and the same pop-culture/IP merchandise the brand sells.
• Fjällräven (Kånken): Fjällräven is a premium outdoor/backpack brand anchored by its iconic Kånken backpack. Comparable to Sprayground in design-driven premium backpack appeal to Gen Z, with stronger outdoor performance and sustainability positioning but less pop-culture/licensing emphasis.
• Vans (VF Corp): Vans is a global youth/streetwear brand whose bag, backpack and accessories lines ride on the same street-culture aesthetic and skate/Gen Z consumer as Sprayground. Comparable on cultural positioning and licensed collaborations (Disney, Marvel, Star Wars via VF), though bags are a sub-line rather than core.

Direct peers

• Loungefly: Loungefly is a fashion accessories brand best known for mini backpacks and bags featuring licensed pop culture characters (Disney, Marvel, Star Wars, anime, gaming). It is the closest direct competitor to Sprayground in the licensed-collectible bag category targeting Gen Z and female-skewing pop culture fans.
• Herschel Supply Co. Herschel is a globally recognised lifestyle backpack and bag brand selling premium D2C and wholesale bags with design-forward aesthetics. Highly comparable to Sprayground in terms of category (backpacks, duffels, travel goods), price point and target consumer looking for style + function.
• Mochi Japan's Baggallini: Baggallini makes lightweight, design-forward women's travel bags, crossbodies, and backpacks sold via D2C and department stores. Strong functional overlap with Sprayground's crossbody, handbag and travel lines targeting fashion-conscious consumers.

Emerging players

• Skinnydip London: Skinnydip London is a digital-native Gen Z accessories brand offering bags, phone cases and licensed character collaborations (Disney, Hello Kitty, Barbie). Strong analogue to Sprayground's licensed-collectibles, drop-driven, social-commerce go-to-market with a younger female-skewing demographic.
• Beis Travel: Beis is a direct-to-consumer travel and lifestyle bag brand founded by Shay Mitchell, offering carry-ons, duffels, totes and backpacks at accessible premium price points. Overlaps with Sprayground's Luggage, SmartPack and duffel lines and its D2C-led, design-led, social-driven GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sprayground
• Facebookfacebook.com/Sprayground

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprayground