GYRUS AI

What GYRUS AI does

Gyrus AI is an enterprise AI/ML company founded in 2018 and headquartered in Saratoga, California, that builds applied artificial intelligence products for video and media workflows. Its platform combines multimodal foundation models (including CLIP and CLAP), knowledge graph retrieval, vector databases, and custom neural network accelerators to deliver capabilities such as semantic media search, video anonymization, virtual product placement, vision analytics, and a neural network accelerator. The company is led by founders with backgrounds at Imagination Technologies, Qualcomm, and Broadcom, and operates globally with offices in the USA, UK, Europe, Brazil, and Japan, supported by R&D operations in India.

Gyrus AI serves five primary customer segments: broadcasters, automotive OEMs, healthcare, government, and advertisers. Named customers include a European News Broadcaster, a Top European Automotive OEM, and a European Broadcaster. The company pursues a B2B enterprise go-to-market with custom quote-based pricing, offering both cloud and on-premise deployments, with the on-premise configuration positioned at sub-$5,000 hardware cost to address regulated and cost-sensitive buyers. Strategic distribution is anchored in partnerships with Tecla Systems for Media Asset Management integration, alongside Adobe and Avid integrations via its MediaHive platform. The company actively participates in industry events including NAB Show and IBC.

The business model rests on enterprise AI/ML licensing and subscriptions, supplemented by professional services and technology licensing or OEM arrangements. The organization employs 101-250 people, including 40+ data scientists and 100+ software engineers, and is privately held with no disclosed external funding rounds, implying a bootstrapped or self-funded operating posture. Disclosed performance metrics include 98% PII detection accuracy and 35%+ precision improvement over published AWS and Microsoft Research benchmarks.

Name

GYRUS AI

Legal name

Gyrus AI

Website

https://gyrus.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Gyrus AI builds applied AI/ML products (semantic media search, video anonymization, virtual product placement, vision analytics) for broadcasters, automotive OEMs, healthcare, government, and advertisers. Founded 2018, headquartered in Saratoga, CA, with global operations and R&D in India.

Ownership category

akta.pro rank

Product category

Video AI Analytics Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Video AI analytics
• Semantic media search
• Video anonymization
• Virtual product placement
• Computer vision platform

Headquarters

HQ city

Saratoga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise AI/ML Software Licenses and Subscriptions: Gyrus AI sells enterprise-grade AI/ML models and platforms for video processing, media search, anonymization, and virtual product placement. Revenue is generated through software licenses and subscription contracts, typically with annual billing cycles. Flexible deployment options (on-premise, hybrid, cloud) allow for different commercial structures including perpetual licenses and SaaS subscriptions.
2. Professional Services and Custom Integration: Gyrus AI provides custom model development, on-premise deployment, domain-specific AI tuning, and integration services. The company works closely with clients to customize video anonymization and media search AI models using transfer learning, supporting clients through implementation and continuous improvement phases.
3. Technology Licensing and OEM Embedding: Gyrus AI technology is embedded into third-party MAM/DAM platforms (e.g., Tecla System's MediaHive) through technology partnerships, expanding reach through OEM-style licensing and co-selling arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gyrus AI builds and sells a Vision AI Analytics Platform of ready-to-deploy AI/ML software products for video processing, including Semantic Media Search (natural-language video search without manual tagging), Video Anonymization (face, license plate, and PII blurring for GDPR/HIPAA compliance), Virtual Product Placement (AI-driven 2D/3D in-scene ad insertion), and Vision Analytics (object detection, activity monitoring, and pattern recognition). The products are sold as enterprise software licenses and subscriptions, with flexible on-premise, hybrid, and private cloud deployment options, and are also embedded into third-party MAM/DAM platforms via OEM partnerships.

Product overview

Gyrus AI is a Vision AI Analytics Platform offering a modular portfolio of AI-powered video intelligence products. The core offerings include Semantic Media Search for tag-free contextual video discovery, Virtual Product Placement for inserting 2D/3D ads into video scenes, Video Anonymization for GDPR-compliant privacy protection, Vision Analytics for object detection and business insights, and Neural Network Accelerator for optimized on-premise deployment. Supporting technology modules include AI as a Service, AI in Business Intelligence, IoT Analytics, ML/AI Frameworks, and Data Layer. The platform uses a multimodal AI approach combining video, audio, and text embeddings with knowledge graph technology for semantic understanding. Deployment options include fully on-premise (air-gapped), hybrid cloud, and private cloud configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Semantic Media Search AI-powered semantic search solution for video libraries that generates automatic descriptions, timestamps, and knowledge graphs, enabling natural language video search without manual tagging. Built for enterprise media companies, broadcasters, and streaming platforms that need fast, contextual content discovery across large video archives.
• Virtual Product Placement AI-driven in-scene advertising solution that seamlessly inserts 2D and 3D branded objects into live or recorded video content, creating contextual and non-intrusive ad experiences. Designed for advertisers, broadcasters, and streaming platforms seeking flexible post-production ad insertion and audience-specific targeting.
• Video Anonymization Automated privacy protection tool that detects and blurs faces, number plates, and sensitive PII in videos to ensure GDPR and HIPAA compliance, with optional synthetic character replacement. Used by broadcasters, automotive OEMs, and healthcare institutions processing large volumes of video with embedded personal data.
• Vision Analytics Intelligent video analysis solution providing object detection, activity monitoring, and pattern recognition, giving businesses data-driven insights from video content. Targeted at enterprises across media, automotive, healthcare, and government that require actionable intelligence from video streams.
• Neural Network Accelerator Hardware-accelerated AI/ML inference and training pipeline optimized for video processing workloads, supporting deployment on-premise or in the cloud with minimal compute requirements. Sold to enterprises that need high-performance, low-cost AI video processing without large data center investments.

Quantifiable outcome

• Reduces media processing costs by 90% (10x savings) for broadcasters
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability12 records

Feature7 records

Partnerships

One partnership is on record.

• Tecla SystemcoreTechnology or Integration · 2 September 2025Gyrus AI and Tecla System announced a technology partnership integrating Gyrus' contextual media search capabilities into Tecla's MediaHive MAM platform, showcased at IBC 2025 in Amsterdam (Booth 1.F14). The integration enables MediaHive users to discover relevant video clips using natural language queries with automatic metadata enrichment, running up to 80% faster and 10x more cost-efficient than traditional LLM-based approaches. This partnership expands Gyrus AI's distribution through Tecla's MAM customer base across Europe.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Google Cloud Vertex AI Video: Google's Vertex AI Video (and Video Intelligence API) offers video classification, shot detection, and object tracking as part of a broad cloud AI suite, competing with Gyrus AI on enterprise video analytics but lacking Gyrus's on-premise/GraphRAG specialization.
• Amazon Rekognition / AWS Bedrock: AWS Rekognition and Bedrock provide video analysis, content moderation, and foundation model services to enterprise customers, serving as a broad incumbent alternative to Gyrus AI for organizations already standardized on AWS infrastructure.
• Microsoft Azure Video Indexer: Azure Video Indexer provides AI-powered video indexing, face detection, transcription, and sentiment analysis for media and enterprise customers, overlapping with Gyrus AI's vision analytics and anonymization features as part of a broader Microsoft cloud portfolio.
• IBM Watson Media (now IBM watsonx.ai): IBM Watson Media/ watsonx.ai offers AI-driven video enrichment, transcription, and visual recognition for broadcasters and enterprise customers, competing with Gyrus AI as a broader incumbent platform with deep enterprise and regulated-industry reach.

Direct peers

• Valossa: Valossa is a video AI platform offering content recognition, scene-level metadata generation, and contextual ad targeting for broadcasters and streaming platforms, overlapping directly with Gyrus's Semantic Media Search and Virtual Product Placement offerings.
• Clarifai: Clarifai is a vision and multimodal AI platform offering video understanding, search, and moderation APIs used by enterprise media, retail, and public-sector customers — closely aligned with Gyrus AI's video analytics and on-premise deployment model.
• Twelve Labs: Twelve Labs builds multimodal foundation models specifically for video understanding and semantic search, directly competing with Gyrus AI's Semantic Media Search and video intelligence capabilities for enterprise media, security, and content-monetization customers.

Emerging players

• Runway: Runway offers generative video AI tools including editing, inpainting, and ad-style generation, an adjacent emerging player overlapping with Gyrus AI's virtual product placement and generative features for media/entertainment customers.
• Hive: Hive provides pre-trained AI models for visual content understanding, including detection, classification, and moderation APIs, with comparable APIs and enterprise deployment models overlapping with Gyrus AI's vision analytics and computer vision capabilities.
• Synthesia: Synthesia is an enterprise generative AI video platform specializing in AI-generated video with synthetic avatars, adjacent to Gyrus AI's generative capabilities (synthetic face replacement) and the broader enterprise video AI category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gyrusai
• YouTubeyoutube.com/channel/UCk2GzLj6xp0A6Wqix1GWSkw
• Facebookfacebook.com/GyrusAI
• LinkedInlinkedin.com/company/gyrusai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GYRUS AI