What Fireshine Games does

Fireshine Games is a London-based independent video game publisher, operating under the legal entity Sold Out Sales & Marketing Limited and wholly owned by Swedish gaming conglomerate Enad Global 7 AB (EG7). With over 20 years of operating history (originally as Sold Out, rebranded to Fireshine Games in 2025), the company works with indie game developers worldwide to publish and distribute titles across Steam, PlayStation, Xbox, Nintendo Switch (including Switch 2), Epic Games Store, GOG, and physical retail channels. Its portfolio spans co-op shooters, action platformers, farming/life sims, survival crafting, psychological horror, and detective stealth games, with flagship titles including Core Keeper (4M+ players, multiple industry awards), Far Far West (1M+ copies sold in three weeks of Early Access), Denshattack!, Shadows of Doubt, REKA, Tales of Seikyu, A.I.L.A., The First Berserker: Khazan, and Sniper Elite: Resistance.

The company's business model centers on traditional indie publishing: signing developers, providing funding, marketing, QA, and launch support, and earning revenue through one-time perpetual licenses priced typically at $15-30 with regional pricing and frequent promotional discounts. Pricing tiers are confirmed across Far Far West ($19.99), Shadows of Doubt ($24.99 digital, $29.99 physical), Tales of Seikyu ($24.99), and REKA ($19.99). Core technology support spans major engines including Unreal Engine 5 (used for A.I.L.A. with MetaHuman technology). Beyond platform stores, Fireshine operates an Ambassador Program for content creators, maintains active Discord/X/YouTube/TikTok/Bluesky/LinkedIn communities, and executes an event-led GTM through Gamescom, Tokyo Game Show, and Brazil Game Show, often partnering with regional PR agencies (e.g., Neon Noroshi in Japan).

Customer segments are dual-sided: indie game developers (primary B2B) seeking publishing expertise, and end consumers (PC and console gamers) across the indie enthusiast demographic. The company serves 18+ developer partners spanning at least 11 countries, from solo/team-of-five studios (Emberstorm Entertainment, 5 developers) to enterprise publishers (Nexon, Rebellion). Headquarters are at Second Floor, 3 Dorset Rise, London, EC4Y 8EN; headcount is 11-50, with senior leadership comprising CEO Brian Foote and newly appointed Chief Portfolio Officer Jasper Tanner-Barnes (2025, ex-Team17/Ubisoft Leamington/Sega Hardlight). Notable absences: no patent filings, no subsidiaries of its own, no disclosed funding history, and no public financial disclosures.

Name

Fireshine Games

Legal name

Sold Out Sales & Marketing Limited Trading as 'Fireshine Games'

Website

https://fireshinegames.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Fireshine Games is a London-based indie video game publisher (legal entity Sold Out Sales & Marketing Limited), owned by Swedish conglomerate Enad Global 7. It signs indie developers worldwide and publishes their titles across PC, PlayStation, Xbox, and Nintendo platforms, with a portfolio spanning co-op shooters, life sims, horror, and platformers such as Core Keeper, Far Far West, and Denshattack!.

Ownership category

akta.pro rank

Product category

Indie Game Publishing

NAICS

Software Publishers (5132)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)

akta.pro secondary industry

Porting, Remastering & Platform Adaptation Services (PC/Console/Mobile/VR) (MPAFAKAN)

Keywords

• Indie game publishing
• Video game distribution
• Multi-platform distribution
• Physical game retail
• Developer marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Game Sales Revenue: Traditional game publishing model where Fireshine Games publishes and distributes games developed by independent studios, earning revenue from game sales across PC and console platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Fireshine Games publishes and distributes indie video games across PC, PlayStation, Xbox, and Nintendo platforms in both digital and physical formats. The company partners with independent developers worldwide, providing publishing services including marketing, funding, distribution, and launch support to bring their games to global audiences. Its catalogue spans action platformers, co-op shooters, survival crafting, farming simulators, psychological horror, and detective stealth games developed by studios across Europe, North America, LATAM, and Asia.

Product overview

Fireshine Games is an indie game publisher based in London, UK, operating as Sold Out Sales & Marketing Limited. The company publishes a diverse portfolio of indie games spanning multiple genres including action platformers, farming simulators, co-op shooters, survival games, psychological horror, and detective stealth games. Key titles include Denshattack! (trick-based 3D platformer), Core Keeper (mining sandbox adventure), Duskfade (3D action platformer), Far Far West (co-op shooter), Tales of Seikyu (farming-sim with yokai), REKA (cottage-building exploration), Shadows of Doubt (detective stealth), A.I.L.A (psychological horror), and Sniper Elite: Resistance. The company works with developers worldwide and provides publishing support including marketing, funding, and distribution across PC (Steam), PlayStation, Xbox, and Nintendo Switch platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Denshattack! Trick-based 3D platformer where players control a gravity-defying train, performing skateboarding-inspired stunts like ollies, kickflips, and grinding through colorful Japanese dystopia. Features 60+ stages, boss battles, and score-based objectives. Developed by Undercoders.
• Core Keeper 1-8 player mining sandbox adventure where players harvest resources, craft tools, build bases, and battle Titans. Features procedurally generated worlds and cross-platform play on PC, Xbox, PlayStation, and Nintendo Switch. Developed by Pugstorm.
• Duskfade Single-player 3D platformer following Zirian who must save his sister from a Clock Tower that plunged the world into eternal night. Features fast-paced combat, grappling, dashing, and jumping inspired by PS2-era classics. Developed by Weird Beluga.
• Far Far West 1-4 player chaotic co-op shooter set in a futuristic wild west. Players control bounty-hunting robot cowboys, switching between six-shooters and spells. Features missions, bounties, and boss battles. Developed by Evil Raptor.
• Tales of Seikyu Fantasy farming-sim life game set on magical island of Seikyu. Features yokai transformations (Boar, Slime, Tengu), farming, romance with 30 characters, and divine mask puzzles. Supports multiplayer co-op. Developed by ACE Entertainment.
• REKA Cozy cottage-building exploration game set in late 19th century rural Europe. Players take on the role of an herb witch traveling with a chicken-legged cottage, foraging, crafting, and completing quests. Developed by Emberstorm Entertainment.
• Shadows of Doubt First-person detective stealth game set in a fully-simulated alternate-reality 1980s. Features procedural city generation, citizens with daily routines, and open-ended investigation gameplay to hunt a serial killer. Includes mod.io mod support on PC. Developed by ColePowered Games.
• Sniper Elite: Resistance Action adventure game in the Sniper Elite franchise. Players infiltrate occupied France as Harry Hawker, working with the French Resistance to stop Nazi development of a wonder weapon. Features X-ray kill cam and co-op campaign. Developed by Rebellion.
• Isle Goblin Adventure RPG where goblins defend their island from human invaders. Features farming, livestock management, mining, destructible terrain, and 8-player multiplayer mode. Developed by Kilowatt Games.
• A.I.L.A. Psychological horror game set in near-future São Paulo. Players test an AI that creates personalized horror experiences. Powered by Unreal Engine 5 with MetaHuman technology. Available on PC, PS5, and Xbox Series X/S. Developed by Pulsatrix Studios.
• The First Berserker: Khazan Hardcore action RPG based on Dungeon Fighter Online universe. Set 800 years before DnF events, follows Khazan's revenge story. Features 3D cel-shaded graphics built with Unreal Engine. Developed by Nexon.
• Husk Protocol Deck-driven roguelite mecha game. Players pilot powerful Husks with their own decks, synergize cards, and avoid detection from the city's mainframe. Features 15 Husks, 300+ cards, and 70+ modules. Developed by OddSub.
• POPUCOM Multiplayer co-op platform adventure game. Players are summoned to an exoplanet to embark on adventures. Features color-switching mechanics for puzzles and combat, and various super artifact items. Developed by Hypergryph.
• Dawn of Defiance Co-op survival craft game where players start from nothing after discovering gates of the Underworld are sealed. Features Greek mythology setting, exploration, building, and up to 4-player multiplayer. Developed by Traeger Games.
• Gunboat God Fluid shoot 'em up game where players become the Gunboat God. Features 180 levels, 20+ mission types, 70 enemy types, 8 different guns with level-ups, and 10+ abilities. Includes a talking crocodile companion. Developed by Janson RAD.
• Len's Island Survival RPG with combat, crafting, and base-building. Features procedurally generated world, roguelike dungeons, skill-based combat with free-moving camera, and multiplayer for up to 8 players. Developed by Flow Studio.
• Odinfall Viking-themed rogue-lite twin-stick shooter set in post-Ragnarok world. Features multiple characters, fast-paced shooting and melee combat, procedurally generated levels, and robotic Norse gods as bosses. Developed by Ember Paw Entertainment.
• Voyagers of Nera Co-op survival crafting game set in magical ocean world where players explore, build, and survive together. Already available on Steam Early Access with console release planned for early 2027. Developed by Treehouse Games.

Quantifiable outcome

• Over 1 million copies sold in 3 weeks for Far Far West
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Weird BelugacoreStrategic or Co-development Partner · 6 June 2026Developer of Duskfade, a PS2-inspired 3D platformer. Fireshine Games publishing for August 13, 2026 launch on PC, PS5, Xbox Series X/S, and Nintendo Switch 2.
• Evil RaptorcoreStrategic or Co-development Partner · 28 April 2026French indie studio that previously created Pumpkin Jack. Developed Far Far West, a chaotic co-op shooter that sold 1M+ copies in 3 weeks. Fireshine Games handles global publishing.
• Pulsatrix StudioscoreStrategic or Co-development Partner · 25 November 2025São Paulo-based Brazilian studio known for Fobia – St. Dinfna Hotel. Developed A.I.L.A., a UE5 psychological horror game. Fireshine Games partnered for global publishing with creative director MaxMRM involvement.
• UndercoderscoreStrategic or Co-development Partner · 20 August 2025Spanish indie studio developing Denshattack!, an on-rails train-tricking action game. Fireshine Games announced partnership during Gamescom Opening Night Live to publish the title globally across PC and consoles.
• Emberstorm EntertainmentcoreStrategic or Co-development PartnerGerman studio of 5 developers creating REKA, a cozy witch-themed cottage-building exploration game. Partnership for global publishing with 1.0 launch August 18, 2026.
• ACE EntertainmentcoreStrategic or Co-development PartnerHangzhou, China-based studio developing Tales of Seikyu, a fantasy farming life-sim with yokai transformations. Raised 6,497 Kickstarter backers before Early Access launch May 21, 2025.
• Treehouse GamescoreStrategic or Co-development PartnerDeveloper of Voyagers of Nera, a co-op survival crafting game set in magical ocean world. Fireshine Games expanding to PS5 and Xbox Series X/S in early 2027 after successful Steam Early Access.
• Flow StudiominorStrategic or Co-development PartnerDeveloper of Len's Island, an open-world survival ARPG. Fireshine Games published 1.0 launch on Steam with multiplayer support.
• Enad Global 7 (EG7)minorStrategic or Co-development PartnerSwedish gaming company (EG7) that owns Fireshine Games as a publishing label. Fireshine Games operates as Sold Out Sales & Marketing Limited trading as Fireshine Games.
• PugstormcoreStrategic or Co-development PartnerDeveloper of Core Keeper, an award-winning mining sandbox adventure. Core Keeper left Xbox Game Pass with 4M+ players and won multiple industry awards.
• NvidiaminorGTM or Marketing PartnerPartnered with Nvidia at Gamescom LATAM to bring A.I.L.A. demo to consumers and media. Secured 57 demo impressions plus 100 additional articles around the event.
• Japan Distribution PartnerminorChannel Partner/ Reseller/ DistributorLocal distribution partner in Japan who created dedicated zone for Fireshine digital titles at Tokyo Game Show, providing hands-on play opportunities for players.
• Neon NoroshiminorGTM or Marketing PartnerPR agency in Japan that secured strong media visibility for Fireshine developers at Tokyo Game Show.
• MaxMRMminorStrategic or Co-development PartnerTop Brazilian content creator working as creative director on A.I.L.A. with Pulsatrix Studios. Demonstrates developer-influencer collaboration model.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Team17: UK-based indie game publisher known for Worms and Overcooked. Operates a near-identical third-party publishing model, signing external indie developers and distributing titles globally across PC and console platforms.
• Devolver Digital: Premier indie game publisher known for Hotline Miami, Fall Guys, and Inscryption. Competes directly with Fireshine for indie developer signings and global multi-platform distribution.
• Raw Fury: Sweden-based indie game publisher focused on unique artistic titles. Shares Fireshine's third-party publishing model and European indie ecosystem connections.
• Annapurna Interactive: Premium indie game publisher focused on artistic and narrative-driven titles. Competes directly with Fireshine for high-profile indie developer partnerships and global multi-platform distribution.
• Coffee Stain Publishing: Swedish indie publisher (sister to Coffee Stain Studios/Goat Simulator). Operates a comparable third-party publishing model signing external developers for global PC and console release.
• Merge Games: UK-based indie game publisher with comparable size and similar indie portfolio focus. Competes for similar developer talent and distribution relationships across PC and console.
• tinyBuild: Indie game developer and publisher with a portfolio of titles across multiple genres. Operates a similar third-party publishing arm signing external developers, directly comparable to Fireshine's model.
• Humble Games: Publishing arm of Humble Bundle focused on indie titles. Shares Fireshine's third-party publishing model and indie-focused portfolio strategy.

Broad incumbents

• 505 Games: Broader mid-to-large publisher owned by Digital Bros, publishing indie and AA titles including Control and Death Stranding PC. Overlaps with Fireshine in indie publishing but operates at larger scale and broader genre scope.
• Focus Entertainment: Larger French publisher (formerly Focus Home Interactive) publishing both indie and AA titles across multiple genres. Overlaps with Fireshine in indie distribution but operates at significantly larger scale with internal studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FireshineGames
• YouTubeyoutube.com/channel/UCUaskG4XCg1vcp6Aa0HRCiw
• LinkedInlinkedin.com/company/fireshinegames
• TikToktiktok.com/@fireshinegames
• Facebookfacebook.com/FireshineGames

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireshine Games