SculptHouse
SculptHouse is a woman-founded boutique fitness brand operating two studios in Atlanta and Dallas that combine Lagree Megaformer strength training with Woodway Curve treadmill cardio, complemented by a curated athleisure e-commerce boutique, an official Lagree instructor certification program, and a planned five-market national expansion backed by Founders Row.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SculptHouse does
SculptHouse is a privately held, woman-founded boutique fitness brand headquartered in Atlanta, Georgia. Founded by Katherine Mason in 2015 with the first studio opening in Atlanta's Buckhead neighborhood in 2016, the company differentiates itself through a signature method that combines Lagree Megaformer strength training with Woodway Curve treadmill cardio intervals in a single 50-minute session (CardioSculpt), alongside a Megaformer-only StrengthSculpt format. SculptHouse operates on a dual business model: (1) group fitness services delivered through company-owned studios and sold via class credit packages, monthly memberships, and an introductory offer (3 classes for $69), and (2) a curated athleisure e-commerce and in-studio retail boutique carrying third-party brands such as Splits59, Beyond Yoga, Varley, Spanx, Rhone, Year of Ours, and Alohas at price points ranging from $38 to $325. The company also operates an official Lagree Level 1 Certification program in partnership with Lagree Headquarters, offered in-person at Dallas and Atlanta plus a virtual format, providing a credentialing revenue stream and instructor pipeline.
The company currently operates two physical studios (Atlanta Buckhead and Dallas), down from a pre-pandemic peak of five locations, with active plans to expand into South Florida, Charlotte, Nashville, and Boston backed by a February 2026 investment from Founders Row (Jamie Weeks). Its primary customer segment is women seeking premium boutique fitness, with an explicitly stated brand positioning around "raising standards in fitness, fashion, and life." Distribution is omnichannel: physical studio attendance plus an e-commerce storefront with international shipping and a free iOS mobile booking app. The company employs between 11 and 50 people and has no disclosed AI/ML technology stack, with operations supported by standard retail and booking infrastructure rather than proprietary software platforms.
SculptHouse firmographics
Firmographics- Name
- SculptHouse
- Legal name
- SculptHouse
- Website
- https://sculpthouse.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SculptHouse is a woman-founded boutique fitness brand operating two studios in Atlanta and Dallas that combine Lagree Megaformer strength training with Woodway Curve treadmill cardio, complemented by a curated athleisure e-commerce boutique, an official Lagree instructor certification program, and a planned five-market national expansion backed by Founders Row.
- Ownership category
- akta.pro rank
SculptHouse industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where SculptHouse is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SculptHouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fitness Studio Classes: Revenue from group fitness classes sold as individual sessions, class packages (1, 5, 10, 20 credits), and monthly memberships. Introductory offer of 3 classes for $69. Class packages have expiration windows ranging from 30 days to 9 months depending on package size.
- Athleisure Retail Boutique: In-studio and e-commerce retail operation selling curated activewear, shoes, and accessories from established and emerging brands. Products include leggings, sports bras, tops, outerwear, and footwear with price points ranging from $38 to $325.
- Lagree Certification: Official Lagree Level 1 Certification program in partnership with Lagree Headquarters, offered at Dallas and Atlanta locations. Three-day intensive weekend training with Master Trainers, including access to Lagree Fitness Online Academy. Employment at SculptHouse is not guaranteed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Introductory offer: 3 classes for $69 |
| Unit Pricing | Pay-as-you-go | Individual class credit |
| Unit Pricing | Pay-as-you-go | 5-class package |
| Unit Pricing | Pay-as-you-go | 10-class package |
| Unit Pricing | Pay-as-you-go | 20-class package |
| Subscription | Monthly | Monthly membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SculptHouse product offering
Product offeringCore offering
SculptHouse operates company-owned boutique fitness studios delivering group fitness classes that combine Lagree Megaformer strength training with Woodway Curve treadmill cardio intervals, alongside an integrated athleisure retail boutique (both in-studio and online) selling curated activewear, footwear, and accessories from third-party brands. It also offers official Lagree Level 1 instructor certification programs in partnership with Lagree Headquarters.
Product overview
SculptHouse operates as a dual-offering boutique fitness brand combining studio fitness services with a curated retail e-commerce platform. The core fitness business features two class formats on proprietary equipment: CardioSculpt (combining Woodway Curve treadmill intervals with Lagree Megaformer strength training) and StrengthSculpt (Megaformer-only strength training), delivered at physical studio locations in Atlanta and Dallas. Complementing the fitness studios is the SculptHouse Athleisure Boutique, an e-commerce and in-store retail operation offering curated activewear, shoes, and accessories from third-party brands. Additionally, the company operates a Lagree Level 1 Certification program in partnership with Lagree Headquarters, enabling instructor training, and offers a branded soy wax candle product. A free mobile booking app supports class scheduling for clients.
Differentiator
Problem solved
Functional benefit
Brands
- CardioSculpt: Signature 50-minute class combining 25 minutes of cardio intervals on Woodway Curve treadmill with 25 minutes of strength training on the Megaformer.
- StrengthSculpt
Products and services
- CardioSculpt Class SculptHouse's signature 50-minute group fitness class combining 25 minutes of interval cardio on the Woodway Curve human-powered treadmill with 25 minutes of strength training on the Lagree Megaformer, delivering a low-impact, high-intensity total-body workout for clients of all fitness levels.
- StrengthSculpt Class 50-minute total-body group fitness class using the Lagree Megaformer's spring resistance to activate muscles through slow, controlled movements, building endurance, lean definition, and precision training for all fitness levels including pre/postnatal modifications.
- SculptHouse Athleisure Boutique Curated e-commerce and in-studio retail operation selling athleisure, shoes, and accessories from established and emerging activewear brands, with price points ranging from $38 to $325 and free US shipping on orders over $100.
- Lagree Level 1 Certification Official three-day intensive Lagree Level 1 Certification program in partnership with Lagree Fitness Headquarters, taught by Master Trainers and including access to the Lagree Fitness Online Academy, providing credentials needed to teach the Lagree method and prerequisite standing for Level 2 certifications.
- SculptHouse 10oz Soy Wax Candle Branded SculptHouse-exclusive 10oz soy wax candle scented with notes of peony, pink lady apple, aloe blossom, and spring water, manufactured by Noteworthy Candle Co. and sold through the SculptHouse boutique.
Quantifiable outcome
- Up to 30% more effective than traditional treadmills
Companies that use SculptHouse
Customer profileSegments3 records
Ideal customer profiles3 records
SculptHouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SculptHouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lagree HeadquarterscoreOfficial Level 1 Certifications in direct partnership with Lagree Fitness Headquarters. SculptHouse is one of few studios partnered directly with Lagree HQ, with Master Trainers bringing depth of instruction, refinement, and real-world expertise. Certification provides official credentials from Lagree HQ along with access to Lagree Fitness Online Academy.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SculptHouse competitors and assessment
Company assessmentDirect peers
- Solidcore: Solidcore operates a national chain of Lagree Megaformer-based boutique fitness studios targeting a similar premium, women-focused customer base with low-impact high-intensity workouts. It is the closest direct competitor to SculptHouse's StrengthSculpt format.
- SLT (Strengthen Lengthen Tone): SLT pioneered the Megaformer-based boutique fitness format and competes head-to-head with SculptHouse for the same premium customer in overlapping metro markets, with comparable class pricing and 50-minute session structure.
- Pilates Plus: Pilates Plus combines Pilates reformer strength work with cardio intervals in a boutique studio setting, using a hybrid format similar to SculptHouse's cardio-plus-strength class architecture.
Broad incumbents
- CorePower Yoga: CorePower operates a scaled boutique fitness brand combining yoga, Pilates-inspired strength, and branded retail — a comparable dual fitness-plus-lifestyle positioning, though without SculptHouse's Lagree + treadmill hybrid.
- SoulCycle: SoulCycle is a scaled boutique fitness brand with a similar premium, community-driven, female-skewing positioning, providing a relevant benchmark for brand-led studio economics even though the workout modality differs.
- Orangetheory Fitness: Orangetheory combines treadmill-based cardio intervals with strength training in a 50-minute group format, closely mirroring SculptHouse's CardioSculpt concept but at much larger scale and broader demographic reach.
- Equinox: Equinox is the dominant premium fitness incumbent with integrated retail, multiple class modalities, and a similar affluent member base — a useful benchmark for premium-positioning economics and brand-led expansion.
- Rumble Boxing: Rumble pairs cardio intervals with strength work in a boutique group class setting — a comparable hybrid-format competitor targeting the same premium, urban, predominantly female demographic.
- Alo Yoga: Alo combines a national athleisure retail brand with Alo Moves (digital) and selective studio offerings, mirroring SculptHouse's dual fitness-and-fashion go-to-market model at significantly larger scale.
- Barry's Bootcamp: Barry's pairs treadmill cardio with floor-based strength training in a premium boutique format, directly analogous to SculptHouse's CardioSculpt structure and targeting a similar affluent urban female demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SculptHouse social profiles
Digital presenceSculptHouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
SculptHouse leadership team
Management profileNumber of profiles
Profiles1 record
SculptHouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SculptHouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SculptHouse
What does SculptHouse do?
SculptHouse operates company-owned boutique fitness studios delivering group fitness classes that combine Lagree Megaformer strength training with Woodway Curve treadmill cardio intervals, alongside an integrated athleisure retail boutique (both in-studio and online) selling curated activewear, footwear, and accessories from third-party brands. It also offers official Lagree Level 1 instructor certification programs in partnership with Lagree Headquarters.
Is SculptHouse a public or private company?
SculptHouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was SculptHouse founded?
SculptHouse was founded in 2015. It employs 11 to 50 people.
Where is SculptHouse based?
SculptHouse is headquartered in Atlanta, United States, in the North America region.
How does SculptHouse make money?
Three revenue lines are on record. Fitness Studio Classes are the primary driver. The others are athleisure Retail Boutique and lagree Certification.
Who are SculptHouse's main competitors?
Direct peers on record are Solidcore, SLT (Strengthen Lengthen Tone) and Pilates Plus. Broad incumbents are CorePower Yoga, SoulCycle, Orangetheory Fitness, Equinox, Rumble Boxing, Alo Yoga and Barry's Bootcamp.
Does SculptHouse have an API?
No public API is recorded for SculptHouse.
What industry is SculptHouse in?
SculptHouse's product category is Boutique Fitness Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.