Yayday

What Yayday does

Yayday Inc. is a Spokane, Washington-based mobile application company founded in 2018 by Carrie Pierpoint that aggregates and surfaces local lifestyle deals to U.S. consumers. The free consumer app, available on iOS and Android, consolidates four primary deal categories — Birthday Freebies (with 200,000+ offers nationwide, most valid for the entire birthday month), Happy Hours, Specials, and Daily Specials — alongside social and utility features including contact-based Birthday Reminders, Wishlists for gift planning, and a Moments social feed for sharing activity with friends. The company also operates a 'Yayday for Business' partner program through which local merchants list deals on the platform.

The platform is built on a product-led, self-serve go-to-market model: users discover Yayday through app stores and an organic social presence across TikTok, Instagram, Facebook, YouTube, and LinkedIn, with no sales intervention. Revenue is generated through two streams — Amazon Associates affiliate commissions on user transactions initiated through embedded offers, and fees from local merchants participating in the Yayday for Business partner program. The consumer app is positioned as permanently free with no premium tier, and pricing/billing is functionally pay-as-you-go at the merchant side.

Yayday is a bootstrapped, founder-owned private company that explicitly does not pursue venture capital financing, and reports 1-10 employees. As of November 2025, the company stated it had surpassed 100,000 users nationwide and launched a platform expansion that introduced Happy Hour Finder, Discount Deals, and Daily Specials beyond its original birthday-deal core. Yayday emphasizes its positioning as a sustainable tech company operating outside traditional tech hubs such as San Francisco or Seattle.

Name

Yayday

Legal name

Yayday Inc.

Website

https://yayday.fun

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Yayday is a free U.S. mobile app that aggregates over 200,000 local deals nationwide — birthday freebies, happy hours, daily specials, and discounts — for value-conscious consumers, monetizing via Amazon affiliate commissions and a local merchant partner program.

Ownership category

akta.pro rank

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Affiliate Commission: The company earns revenue through Amazon Associate affiliate links when users purchase products or services featured on the platform.
2. Business Partner Fees: Local businesses pay to list deals on the platform through the 'Yayday for Business' partner program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Yayday operates a free mobile application that aggregates local lifestyle deals across four categories: Birthday Freebies (200,000+ nationwide offers), Happy Hours, daily/seasonal Specials, and Discounts (food, store, military). It supplements deal discovery with social features—Birthday Reminders, Wishlists, and a Moments social feed—and provides a Yayday for Business program enabling local merchants to list deals on the platform in exchange for partner fees.

Product overview

Yayday is a local lifestyle discovery mobile app that aggregates and surfaces deals from local businesses. The core product consists of four main deal categories: Birthday Freebies (access to 200,000+ birthday deals nationwide), Happy Hours (happy hour discovery feature), Specials (daily and seasonal promotions like Taco Tuesday), and Discounts (food, store, and military discounts). The platform also includes three social features: Birthday Reminders (phone notifications for friends' birthdays), Wishlists (gift planning tool), and Moments (in-app social feed for sharing experiences with friends). The app is free to use and is available on mobile. The company also operates a business partnership program called 'Yayday for Business' for merchants to list deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Freebies Discovery feature providing Yayday app users access to over 200,000 birthday deals nationwide, with most offers valid throughout the user's entire birthday month. Targeted at individual consumers in the United States seeking free birthday perks at local restaurants and businesses.
• Happy Hours Location-based feature enabling Yayday app users to discover and browse happy hour deals in their home city or in destinations they plan to visit. Accessible on mobile devices.
• Specials Aggregation feature that consolidates daily and seasonal specials such as Taco Tuesday or National Ice Cream Day into a single searchable location within the Yayday app.
• Discounts Feature offering various discount categories including food discounts, store sales, and military discounts aggregated within the Yayday mobile app.
• Yayday for Business Business partnership program allowing local restaurants, bars, retail stores, and entertainment venues to list exclusive birthday deals, happy hour specials, and other promotions on the Yayday platform in exchange for partner fees.

Quantifiable outcome

• 100,000+ users nationwide within the United States
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupon: Groupon is the largest direct local-deals and coupon marketplace in the U.S., aggregating restaurant, entertainment, and retail offers — directly overlapping with Yayday's happy hours, specials, and discounts categories for both consumers and merchants.
• Flipp: Flipp is a digital weekly-ad and coupon aggregator that helps consumers find local retailer deals and savings. It is comparable to Yayday as a mobile-first deal-discovery platform monetized via retailer and brand partnerships.
• RetailMeNot: RetailMeNot aggregates digital coupons, promo codes, and in-store deals for restaurants and retailers. It competes with Yayday on the discounts and special-offers discovery use case, monetizing via affiliate and retailer partnerships.
• Slickdeals: Slickdeals is a community-driven deals and coupons platform covering restaurants, retail, and travel. It overlaps with Yayday's discount-deal aggregation but adds a heavy community-voting layer that Yayday's Moments feed attempts to approximate.
• Coupons.com: Coupons.com (owned by Quotient Technology) provides digital grocery and consumer packaged-goods coupons and cash-back offers. It competes in Yayday's discounts category, particularly for food and household savings, with a similar affiliate-monetized model.

Broad incumbents

• Yelp: Yelp is a broad local-business discovery platform that surfaces restaurants, bars, and entertainment venues — frequently featuring deals and offers. It is a much larger incumbent whose local-discovery and monetization model overlaps with Yayday's core use cases.
• Honey (PayPal): Honey, now part of PayPal, is a large-scale coupon and cash-back browser and mobile extension. It competes for the same value-conscious consumer seeking automatic discount discovery across e-commerce and select in-store use cases.
• Tripadvisor: Tripadvisor is a broad travel and local-experience discovery platform featuring restaurant deals and nearby attractions. Its travel-deal context overlaps with Yayday's 'happy hours in a city you're visiting' use case.

Emerging players

• BirthdayFreebies.com: BirthdayFreebies.com is a long-running web directory of birthday freebies from national and local brands — directly overlapping with Yayday's flagship 200,000+ birthday deals feature and competing for the same consumer use case.
• FreeBirthdayStuff.com: FreeBirthdayStuff.com curates birthday freebies and rewards from restaurants, retailers, and service providers. It is a niche competitor focused specifically on the birthday-deal discovery experience Yayday leads with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/birthdaybetter
• YouTubeyoutube.com/@YaydayApp
• Facebookfacebook.com/yaydayapp
• LinkedInlinkedin.com/company/yayday
• Instagraminstagram.com/yayday_app
• TikToktiktok.com/@yayday_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yayday