ROOKIE

Name

ROOKIE

Website

https://RookieSports.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

ROOKIE is a Seattle-based early-stage sports technology platform, founded in 2022, that builds consumer products connecting sports enthusiasts globally, tracking stats, and enabling participants to earn from play. A 1-10 employee private company with no disclosed funding, revenue, or customers.

Ownership category

akta.pro rank

Product category

Smart Sporting Goods

NAICS

Sporting and Athletic Goods Manufacturing (33992), Fitness and Recreational Sports Centers (713940)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Sports community platform
• Smart sporting goods
• Athletic competition platform
• Sports data tracking
• Global sports network

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Core offering

ROOKIE makes connected sporting goods that let users compete with people worldwide, track their athletic statistics, and get paid to play. The offering is anchored on a sports technology platform with four integrated pillars: Connection (global community), Energy (passion engagement), Data (sports data capabilities), and Vision (sports ownership direction).

Differentiator

Problem solved

Functional benefit

Products and services

• ROOKIE Sporting Goods Connected sporting goods from ROOKIE that allow individual athletes to compete with people worldwide, track their statistics, and get paid to play. The product is supported by an integrated platform organized around four pillars: Connection (global community), Energy (passion engagement), Data (sports data capabilities), and Vision (sports ownership direction). Targeted at sports enthusiasts globally who want to express and own their passion for sports.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Strava: Strava is a sports activity tracking and global community platform where athletes log workouts, compete on segment leaderboards, and engage socially. ROOKIE's "compete with people worldwide, track your stats" framing maps directly onto Strava's core functionality, making it the closest direct competitor.
• WHOOP: WHOOP combines a physical wearable product with a subscription data platform and community features (strain, recovery, sleep). ROOKIE's positioning as sporting goods plus a Connection/Energy/Data platform is structurally analogous to WHOOP's hybrid hardware-software model.
• GameChanger: GameChanger provides live game streaming, scorekeeping, and stat tracking for amateur and youth team sports with a built-in social community. ROOKIE's stat-tracking and global-competition framing overlaps with GameChanger's amateur-athlete focus.
• TeamSnap: TeamSnap is a team management and sports community platform used by millions of amateur athletes, coaches, and parents for scheduling, communication, and stats. ROOKIE's emphasis on connecting sports enthusiasts and tracking participation maps closely to TeamSnap's community-centric model.
• Hudl: Hudl is a sports video and performance data platform serving athletes and teams at every level, combining data capture with community and recruiting tools. ROOKIE's "Data" pillar and global-competition framing align with Hudl's data-driven sports engagement play.

Broad incumbents

• Nike: Nike is the dominant global sporting goods brand, with a deep digital ecosystem (Nike Run Club, Nike Training Club, SNKRS) that connects products, training content, and community. ROOKIE's stated combination of sporting goods plus a community/data platform competes with Nike's established hybrid model.
• Under Armour: Under Armour sells sporting goods and operates the MapMyFitness suite of connected fitness apps. The same goods-plus-platform structure ROOKIE is attempting mirrors Under Armour's longer-running hybrid strategy.
• Garmin Connect: Garmin ships sports wearables and runs the Garmin Connect global data and community platform, enabling users worldwide to compete, track stats, and share activities. ROOKIE's goods-plus-platform pitch closely resembles Garmin's established connected-sports ecosystem.
• Fanatics: Fanatics operates the dominant sports merchandise, collectibles, and licensed fan-gear marketplace globally. ROOKIE's positioning around sports enthusiasts owning and expressing their passion for sports overlaps with Fanatics' fan-merchandise commerce model.

Emerging players

• Overtime: Overtime is a sports media and community company built around next-generation athletes, combining content, competitions, and athlete monetization. ROOKIE's "get paid to play" angle and global youth/amateur focus echo Overtime's emerging athlete-economy thesis.

Market position

Customer concentration

• Xx.com/RookieSportsCo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROOKIE