Mindr

What Mindr does

Mindr (formerly Consumer Safety Technology Holdings Inc.) is a privately held substance detection, monitoring, and safety technology company headquartered in Urbandale, Iowa. Founded in 1988 and operating for more than 37 years, Mindr runs a portfolio of wholly owned subsidiaries covering ignition interlock devices (Intoxalock), in-vehicle alcohol-detection hardware (Keepr Drive), specialty insurance (Breathe Easy), substance detection (ADS), and THC detection (recenTHC). The company's flagship Intoxalock business is the leading U.S. provider of ignition interlock devices, operating across more than 6,000 service center locations and supporting court-mandated monitoring programs that have helped 1.2 million-plus drivers regain their licenses and prevented 35 million intoxicated vehicle startups over the past decade.

The company's core technology stack combines physical alcohol-detection sensors (breath-test hardware embedded in vehicles) with a proprietary AI-powered mobile application called T.E.C.H. (Technician Excellence and Compliance Hub), launched nationwide in June 2026 to streamline technician workflows across the service-center network and reduce service times by up to 25%. Keepr Drive extends the hardware footprint into proactive, consumer- and fleet-facing alcohol detection requiring a breath test before vehicle startup. Mindr generates revenue primarily through subscription/recurring charges for IID installation, calibration, monitoring, and data retrieval; through hardware sales of in-vehicle detection systems; and through insurance products distributed via Progressive Insurance's Priority 20 program.

Go-to-market combines direct-to-consumer sales with channel partnerships: a 6,000-plus certified service-center network for IID installation and maintenance, the InstallerNet partnership for Easy IID Program expansion, Progressive Insurance for Breathe Easy distribution, and a certified installation network for Keepr Drive in Washington, Colorado, and Iowa. Customer segments span individual drivers (court-mandated and voluntary), state and local government agencies requiring compliance solutions, and commercial/government employers deploying fleet and workforce safety programs. The company employs 501-1,000 staff and is led by CEO Kathy Boden Holland, with a new C-suite largely installed in 2024-2025 to execute the Mindr brand unification and product diversification strategy.

Name

Mindr

Legal name

Consumer Safety Technology Holdings Inc.

Website

https://mindrco.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mindr is a privately held substance detection and safety technology company operating the Intoxalock ignition interlock device business across 6,000+ U.S. service centers, alongside in-vehicle alcohol detection (Keepr Drive), insurance (Breathe Easy), and THC/substance detection brands serving consumers, state authorities, and employers.

Ownership category

akta.pro rank

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ignition Interlock Devices (Intoxalock): Recurring revenue from ignition interlock devices for DUI offenders, including device installation, monitoring, and maintenance services. Devices require ongoing calibration and data retrieval.
2. In-Vehicle Alcohol Detection Systems (Keepr Drive): Sale and installation of Keepr Drive in-vehicle alcohol detection technology for fleet and consumer vehicles.
3. Insurance Products (Breathe Easy): Insurance products offered through Breathe Easy brand, including partnerships with Progressive Insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Mindr designs, manufactures, and services ignition interlock devices (IIDs) and in-vehicle alcohol detection systems through its flagship brand Intoxalock, supported by the Keepr Drive proactive alcohol-detection technology. The company delivers installation, calibration, monitoring, and compliance reporting across 6,000+ U.S. service center locations, and also offers auto insurance products through its Breathe Easy brand.

Product overview

Mindr operates as a comprehensive substance detection, monitoring, and safety technology company offering a portfolio of interconnected products. The core hardware offerings include Intoxalock (ignition interlock devices for DUI monitoring and compliance) and Keepr Drive (in-vehicle alcohol-detection systems requiring breath verification before vehicle startup). These are complemented by the AI-powered T.E.C.H. mobile application that provides technicians with automated troubleshooting, real-time communication, and integrated compliance tools across 6,000+ service locations. Mindr also offers insurance products through Breathe Easy, and the Easy IID Program extends service accessibility through InstallerNet partnerships. The portfolio spans consumer safety devices, software applications for service optimization, and insurance offerings—all unified under the Mindr umbrella following the 2024 rebrand from Consumer Safety Technology Holdings Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Intoxalock: Leading U.S. provider of ignition interlock devices with over 6,000 service center locations nationwide. Offers AI-powered T.E.C.H. mobile application for technicians.
• Breathe Easy
• Keepr
• ADS
• recenTHC

Products and services

• Intoxalock Ignition Interlock Devices Hardware ignition interlock devices that require drivers to pass a breathalyzer test before starting a vehicle. Used primarily by DUI offenders to regain and maintain driving privileges through court- and DMV-mandated monitoring programs.
• Keepr Drive In-Vehicle Alcohol Detection System Proactive in-vehicle alcohol-detection technology that requires drivers to pass a breath test before the vehicle can start. Targeted at fleets and consumers (including teen drivers and parents) seeking to prevent drunk driving.
• Keepr Safety Technology Brand Parent brand housing Keepr Drive and related proactive in-vehicle alcohol-detection solutions aimed at preventing impaired driving among consumers and fleet operators.
• Breathe Easy Insurance Auto insurance products offered to consumers, distributed through Progressive Insurance's Priority 20 program. Designed for drivers seeking coverage options, including IID-related customer segments.
• ADS Substance Detection Technology Substance detection technology products under the ADS brand within the Mindr portfolio.
• recenTHC THC Detection Technology THC detection technology products under the recenTHC brand within the Mindr portfolio.

Quantifiable outcome

• 400,000 intoxicated vehicle starts prevented since 2020
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Mobile Electronics Specialists Association (MESA)coreStrategic or Co-development Partner · 24 June 2026MESA partnered with Intoxalock during the T.E.C.H. app pilot program, validating the AI-powered technician application before its nationwide rollout across 6,000+ service locations.
• InstallerNetcoreChannel Partner/ Reseller/ DistributorInstallerNet partnership for the Easy IID Program expansion, providing additional installation and service coverage for Intoxalock ignition interlock devices across the U.S.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorBreathe Easy Insurance Company products distributed through Progressive Insurance's Priority 20 program, earning a spot on Progressive's prestigious Priority 20 list.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SmartStart (KHN Solutions / 1A Smart Start): One of the largest U.S. ignition interlock device providers with a comparable state-mandated service model and nationwide installation network. Closest direct competitor to Intoxalock in the DUI-mandated IID category.
• LifeSafer (Alcohol Monitoring Systems): Major U.S. ignition interlock brand owned by Alcohol Monitoring Systems, competing head-to-head with Intoxalock in court-mandated IID installations across overlapping U.S. states.
• Guardian Interlock: Direct U.S. ignition interlock competitor with a similar installer-network model. Targets the same DUI-offender and state-mandated customer segments as Intoxalock.
• Dräger: German manufacturer of the Interlock 7000 and related alcohol-detection products, serving both consumer and commercial/regulated markets. Competes with Mindr in the hardware layer of alcohol detection.

Emerging players

• SCRAM Systems (Alcohol Monitoring Systems): Provider of continuous alcohol monitoring (ankle bracelets and remote breath) used as an alternative to ignition interlocks in court-mandated programs. Targets the same state and offender customer base with an adjacent technology.
• Soberlink: Remote alcohol monitoring device and cloud platform used in family-law, workplace, and clinical monitoring contexts. Adjacent to Mindr's compliance-monitoring business, particularly the ADS and recenTHC lines.

Broad incumbents

• Autoliv: Tier-1 automotive safety supplier participating in the DADSS (Driver Alcohol Detection System for Safety) initiative to integrate alcohol detection into vehicles. A broad incumbent whose potential OEM-embedded alcohol detection could compete with aftermarket IIDs.

Others

• BACtrack: Consumer-grade breathalyzer brand widely used for personal alcohol screening. Adjacent product overlap with Keepr Drive and Intoxalock on the alcohol-detection hardware side, but no service-network or compliance offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mindrco

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindr