BUI
BUI is a South African-founded IT consultancy and Microsoft Azure Expert MSP delivering cloud, security, and networking managed services to mid-market and enterprise organisations across Africa, the UK, Ireland, and the United States.
- Company typePrivate
- Founded2000
- HeadquartersGauteng, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BUI does
BUI is a global technology consultancy and managed services provider founded in 2000 and headquartered in Gauteng, South Africa. The company delivers cloud, security, and networking solutions to mid-market and enterprise organisations, with deep specialisation in the Microsoft ecosystem — operating as a Microsoft Azure Expert Managed Services Provider and Microsoft Solutions Partner with verified expertise across six Microsoft solution areas (Business Applications, Data & AI, Digital & App Innovation, Infrastructure, Modern Work, and Security). Its core product portfolio comprises Cloud Solutions (Azure, Dynamics 365, Microsoft 365), Security Solutions (delivered through three Cyber Security Operations Centres in South Africa using Microsoft, Palo Alto Networks, and Fortinet tools), Networking Solutions, Microsoft 365 Copilot services, and specialised advisory and consulting services. Incident response is offered through a dedicated hacked.support channel.
BUI monetises through three primary revenue streams: recurring managed services (Azure Expert MSP, Cyber SOC subscriptions), professional consulting services (cloud adoption, licensing optimisation, advisory), and Azure Expert MSP premium managed services. Pricing is quote-based and not publicly disclosed. The go-to-motion is enterprise-focused direct field sales, augmented by Microsoft partner channels (Azure Marketplace, AppSource), content marketing via blogs and the Tech Talk podcast, workshops, webinars, and presence at industry events such as the ITWeb Security Summit.
The company employs between 101 and 250 people and operates offices across five regions — East Africa, South Africa, United Kingdom, Republic of Ireland, and the United States. Named customers include Capitec Bank, Clickatell, Novus Holdings, and George Municipality. Leadership comprises founder and Global CEO Ryan Roseveare, Chief Operations Officer Willem Malan, Group Divisional Manager: Cyber Security Operations Yunus Scheepers, and Cyber MXDR Team Lead Terryanne du Toit. Notable strategic history includes the March 2021 acquisition of M2M Systems, consecutive Microsoft South Africa Partner of the Year awards in 2023 and 2024, and the first-in-South-Africa Microsoft Support Services designation earned in February 2026. The company maintains ISO/IEC 27001 and ISO 22301 certifications, renewed in December 2025.
BUI firmographics
Firmographics- Name
- BUI
- Legal name
- BUI
- Website
- https://bui.co.za
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BUI is a South African-founded IT consultancy and Microsoft Azure Expert MSP delivering cloud, security, and networking managed services to mid-market and enterprise organisations across Africa, the UK, Ireland, and the United States.
- Ownership category
- akta.pro rank
BUI industry classification
Industry- Product category
- IT Managed Services & Cloud Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF), Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC), Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF)
Keywords
Where BUI is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
BUI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services: Recurring managed services providing ongoing cloud, security, and networking support to enterprise customers.
- Professional Consulting Services: Technical consulting, cloud adoption consulting, licensing optimization, and specialist advisory services delivered by certified Microsoft technologists.
- Azure Expert MSP Services: Premium managed services delivery as a Microsoft Azure Expert MSP partner, including architectural rigour, security operations, and governance frameworks.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BUI product offering
Product offeringCore offering
BUI is a global technology consultancy and managed services provider delivering cloud, security, and networking solutions for mid-market and enterprise organisations. Core offerings span Microsoft Azure, Microsoft 365 and Dynamics 365 cloud adoption services; cybersecurity delivered through three South African Cyber Security Operations Centres using Microsoft, Palo Alto Networks and Fortinet tooling; and physical/virtual network infrastructure design and support.
Product overview
BUI is a global technology consultancy and managed services provider offering a unified portfolio of cloud, security, and networking solutions for mid-market and enterprise-level organizations. Built on a Microsoft ecosystem foundation with Azure Expert MSP and Solutions Partner designations, the core offerings comprise Cloud Solutions (Azure, Dynamics 365, Microsoft 365), Security Solutions (including three Cyber SOCs with next-generation Microsoft, Palo Alto Networks, and Fortinet tools), and Networking Solutions. These are complemented by specialized services (advisory, consulting, AI enhancement), Microsoft 365 Copilot services (readiness workshops, deployment, user adoption), incident response capabilities, and educational content through podcasts, webinars, and workshops. The company operates from offices in East Africa, South Africa, UK, Republic of Ireland, and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud Solutions
Quantifiable outcome
- Independent third-party validation of security and continuity capabilities through ISO certifications.
- +1 more outcomes
Companies that use BUI
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
BUI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BUI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreBUI is a Microsoft Azure Expert Managed Services Provider (MSP) and Microsoft Solutions Partner for the Microsoft Cloud with verified expertise in Business Applications, Data & AI, Digital & App Innovation, Infrastructure, Modern Work, and Security. Fewer than 140 Microsoft partners worldwide hold the Azure Expert MSP designation, requiring rigorous annual audits evaluating architectural rigour, security operations, governance frameworks, and customer outcomes. BUI also holds Microsoft Copilot specialisation and has been named to the Microsoft AI Business Solutions Inner Circle for 2025-2026.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BUI competitors and assessment
Company assessmentDirect peers
- Avanade: Avanade is a joint venture between Accenture and Microsoft focused exclusively on Microsoft ecosystem services, including Azure managed services, Microsoft 365, Dynamics 365, and Copilot. It is the most direct global peer to BUI's Microsoft-centric managed services and consulting model, but at vastly larger scale.
- SoftwareONE: SoftwareONE is a global software and cloud services provider with deep Microsoft partnership, offering licensing, cloud migration, and managed services around Azure and Microsoft 365. Comparable to BUI as a Microsoft Solutions Partner serving mid-market and enterprise customers with similar managed services revenue model.
- Crayon Group: Crayon is a Norwegian-headquartered Microsoft-focused cloud and software economics services provider, including Azure managed services, licensing optimization, and FinOps. Directly comparable to BUI's Microsoft Solutions Partner positioning and professional/managed services mix.
Broad incumbents
- Insight Enterprises: Insight Enterprises is a large global IT solutions and managed services provider with strong Microsoft partnership (Insight is a Tier-1 Microsoft partner with Azure Expert MSP status). Comparable to BUI in Azure managed services and Microsoft solution areas, but operates at much larger scale across broader geographies.
- Logicalis: Logicalis is a global IT solutions and managed services provider operating across multiple technology stacks including Microsoft, Cisco, and others. Comparable to BUI in enterprise managed services and Microsoft-aligned offerings, but as a broader incumbent with wider vendor portfolio.
- Accenture Microsoft Business Group: Accenture runs a major Microsoft Business Group with broad capabilities across Azure, Dynamics 365, Microsoft 365, and Copilot. Comparable to BUI as a Microsoft-focused consulting and managed services provider, but at vastly larger global scale with broader service portfolio.
Regional players
- Datacentrix: Datacentrix is a leading South African IT infrastructure and managed services provider with comparable enterprise/mid-market customer base. Directly comparable as a regional peer competing for similar South African enterprise cloud and managed services deals.
- BCX (Business Connexion): BCX is a major South African ICT services and managed services provider (subsidiary of Telkom SA). Comparable to BUI as a regional peer serving South African enterprises with managed cloud, security, and networking services.
- Netstar (Altron Group): Netstar is a South African managed services and ICT provider within the Altron Group, with comparable enterprise customer base in South Africa. Partially comparable as a regional peer with overlapping managed services and Microsoft-aligned offerings.
Others
- Palo Alto Networks Unit 42 / Managed Services: Palo Alto Networks is both a security technology partner of BUI (integration partnership) and a competitor via its Unit 42 managed security services. Comparable as an adjacent ecosystem participant whose tools BUI incorporates and whose MSSP offerings overlap with BUI's Cyber SOC services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BUI social profiles
Digital presenceBUI compliance and trust
Trust signalCompliance2 records
BUI financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUI leadership team
Management profileNumber of profiles
Profiles1 record
BUI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUI
What does BUI do?
BUI is a global technology consultancy and managed services provider delivering cloud, security, and networking solutions for mid-market and enterprise organisations. Core offerings span Microsoft Azure, Microsoft 365 and Dynamics 365 cloud adoption services; cybersecurity delivered through three South African Cyber Security Operations Centres using Microsoft, Palo Alto Networks and Fortinet tooling; and physical/virtual network infrastructure design and support.
Is BUI a public or private company?
BUI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BUI founded?
BUI was founded in 2000. It employs 101 to 250 people.
Where is BUI based?
BUI is headquartered in Gauteng, South Africa, in the Africa region.
How does BUI make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are professional Consulting Services and azure Expert MSP Services.
Who are BUI's main competitors?
Direct peers on record are Avanade, SoftwareONE and Crayon Group. Broad incumbents are Insight Enterprises, Logicalis and Accenture Microsoft Business Group. Regional players are Datacentrix, BCX (Business Connexion) and Netstar (Altron Group). Palo Alto Networks Unit 42 / Managed Services is listed as an others.
Does BUI have an API?
No public API is recorded for BUI.
What industry is BUI in?
BUI's product category is IT Managed Services & Cloud Consulting. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of BPAEADAF, Cloud Security Managed Services (CSPM/CWPP/CNAPP). Its NAICS code is 54151 and its SIC code is 7373.