Homewatch CareGivers

What Homewatch CareGivers does

Homewatch CareGivers is a U.S. franchise network providing in-home personal, companion, dementia, chronic-condition, post-acute, and specialized care services, operating across 300+ independently owned and operated franchise locations as of April 2026 and serving more than 20,000 clients since its 1980 founding. The company is a member of the Authority Brands portfolio of home-service franchise companies, with the franchisor entity organized as Homewatch CareGivers Franchising SPE LLC. Service offerings are organized into three lines — Essential Care (24-hour, personal, wellness, respite, active care, care on demand, childcare), Specialized Care (dementia/Alzheimer's, chronic conditions including ALS, Parkinson's, MS, COPD, cancer, stroke, diabetes, heart disease, lupus, developmental disabilities, hospice), and Recovery-Focused Care (post-hospitalization, transitional, brain/spinal injury, veteran, nursing, postpartum) — supported by a dedicated healthcare provider referral program and a 4.8/5 average review rating.

The company's differentiator is the Homewatch Connect™ technology platform, branded under the Total Care Solutions™ framework, which integrates in-person caregiving with virtual visits, appointment reminders, family/healthcare-provider communication, and a Wellness Hub that aggregates health indicators to inform personalized care plans. The underlying revenue mechanics operate at two layers: (1) franchisor-level franchise fees, royalties, and technology/marketing licenses from independently owned franchisees, and (2) franchisee-level service fees billed pay-as-you-go to individual client families, with pricing customized per care plan and initiated through a complimentary in-home consultation. Go-to-market is hybrid: direct-to-consumer via website, phone (888-404-5191), and zip-code-based location finder, paired with healthcare provider referrals and franchise-recruitment marketing through homewatchfranchise.com. The company operates exclusively in the United States (medical services excluded in Connecticut) and holds HIPAA, CCPA, and ADA compliance posture.

Name

Homewatch CareGivers

Legal name

Homewatch CareGivers Franchising SPE LLC

Website

https://homewatchcaregivers.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Homewatch CareGivers is a U.S. franchise network of 300+ locations providing in-home personal, dementia, chronic-condition, and post-acute care to seniors and individuals with disabilities, operating under Authority Brands and supported by the Homewatch Connect™ technology platform.

Ownership category

akta.pro rank

Product category

In-Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAHAH

Couples & Family Care 24/7 In-Home Care (Multi-Client Household)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHLAFAEAL

Care Management & Care Coordination (Home & Community-Based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABAEAD

Memory Care Respite (Short-Term)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• In-home senior care
• Personal care services
• Dementia care services
• Home healthcare
• Caregiver matching

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Fees and Royalties: Homewatch CareGivers generates revenue through franchise fees from independently owned franchisees, who pay for the right to operate under the Homewatch CareGivers brand and receive support, training, and operational processes from the parent company Authority Brands.
2. Home Care Services: Each independently owned franchise location provides home care services to clients and families, generating revenue through service fees for caregiving. Services include personal care, companion care, dementia care, respite care, and specialized care for various conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Homewatch CareGivers delivers personalized in-home care services through a franchise network of 300+ locations across the United States. Services span Essential Care (personal care, companion care, respite), Specialized Care (dementia, chronic conditions, developmental disabilities, hospice), and Recovery-Focused Care (post-hospitalization, transitional, postpartum, veteran care). The Total Care Solutions™ offering integrates in-person caregivers with the proprietary Homewatch Connect™ technology platform for virtual visits, appointment reminders, and family-healthcare provider communication.

Product overview

Homewatch CareGivers is a franchise-based in-home senior care services provider operating under Authority Brands. The company offers a comprehensive portfolio of care services organized into three main categories: Essential Care (24-Hour Care, Active Care, Care on Demand, Childcare, Personal Care, Respite Care, Wellness Care), Specialized Care (Dementia & Alzheimer's, Chronic Conditions including ALS through Stroke, Developmental Disabilities, Hospice), and Recovery-Focused Care (Post-Hospitalization, Transitional, Brain Injury, Veteran, Nursing, Postpartum). The core offering is Total Care Solutions™ which combines in-person caregiver services with Homewatch Connect™ technology platform for virtual visits, appointment reminders, and family/healthcare provider communication. The company has expanded to 300+ locations serving over 20,000 clients since inception, providing both direct care services and franchise ownership opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Total Care Solutions™: A comprehensive care approach that delivers the right level of in-home care at every moment, evolving alongside client needs.
• Homewatch Connect™

Quantifiable outcome

• 4.8/5 average review rating across all locations
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Authority BrandscoreOthersHomewatch CareGivers is a member of the Authority Brands family of companies. Authority Brands is the leading provider of in-home services, building brands that support the success of franchisees and better the lives of homeowners served and employees. Homewatch CareGivers benefits from parent company support with extensive experience and optimized processes while maintaining independent franchisee ownership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SYNERGY HomeCare: SYNERGY HomeCare is a U.S. franchise network offering in-home personal care, companion care, and memory care services. Direct franchise competitor with comparable service tiers and market positioning.
• BrightStar Care: BrightStar Care is a franchise home health and personal care provider with medically-led service delivery (RN oversight), differentiating on a higher clinical acuity tier. Competes with Homewatch CareGivers for both franchisees and clients needing skilled personal care.
• ComForCare: ComForCare is a franchise home care provider (part of CSS Industries/Hellman & Friedman-backed portfolio) offering personal care, dementia care, and respite services. Competes directly with Homewatch CareGivers in the franchise non-medical home care segment.
• Right at Home: Right at Home is a global franchise network providing in-home senior care and assistance, with a comparable service portfolio spanning companion care, personal care, and specialized dementia care.
• FirstLight Home Care: FirstLight Home Care operates a U.S. franchise network providing companion, personal, and dementia care services to seniors and adults with disabilities. Comparable scale and service portfolio to Homewatch CareGivers.
• Senior Helpers: Senior Helpers operates 300+ franchise locations across the U.S. offering in-home senior care, Alzheimer's and dementia care, and chronic disease management. Closely matched network size and service mix to Homewatch CareGivers.
• Visiting Angels: Visiting Angels is a national franchise network with 600+ U.S. offices providing companion care, personal care, dementia care, and respite services. Operates under the same franchise GTM and competes for the same franchisee pool.
• Comfort Keepers: Comfort Keepers operates a global franchise network providing in-home care services including personal care, companionship, dementia care, and respite care. Direct franchise competitor with overlapping service mix and similar mid-market positioning.
• Home Instead: Home Instead is the largest U.S. home care franchise network with 1,000+ locations and a similar franchise model focused on personal care, dementia, and elder care services. It is the most directly comparable scaled competitor and was acquired by Honor Technology in 2021.

Broad incumbents

• Honor Technology: Honor Technology acquired Home Instead (largest direct competitor) in 2021 and now operates the largest U.S. home care franchise network combined with a tech-enabled care platform. Represents the broader tech-enabled incumbent threat to traditional franchise models like Homewatch CareGivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomewatchCareGivers
• Xx.com/hwcaregivers
• LinkedInlinkedin.com/company/homewatch-caregivers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homewatch CareGivers