The salt room

What The salt room does

The Salt Room is a privately-held, founder-led wellness center headquartered in Las Vegas, Nevada, founded in 2014 by Ava Mucikyan and operating three physical locations across the Las Vegas/Henderson metro area (Summerlin, Henderson, and Stripside). The company's core offering is halotherapy — the dispersal of pharmaceutical-grade Himalayan salt as a dry aerosol in purpose-built salt cave rooms — supplemented by a full-service spa menu including therapeutic massages (signature, deep tissue, hot stone, aromatherapy, couples), signature facials, body treatments (Himalayan Salt Glow, Dead Sea Mud Wrap, Maderotherapy), and Reiki/quantum energy healing. Around this service core, the company has built an experiential layer comprising the Conscious Women's Circle (bi-weekly gatherings), Conscious Leadership coaching, and the multi-day Salt & Soul Retreat, alongside a Corporate Wellness vertical and event-hosting business.

Underlying the service is specialized physical infrastructure (specially engineered salt rooms with controlled halogenerators), inventory of Himalayan salt products and skincare for retail, and the MindBody Online platform for scheduling, membership management, and gift card fulfillment. No proprietary software, patents, or AI/ML systems are disclosed; technology differentiation is operational and physical rather than digital.

Revenue is generated through multiple streams: per-session service pricing ($39–$529 per visit), subscription membership plans ($129–$179/month with multi-month pre-paid options), corporate wellness packages ($150–$399/hour, on-site), event and salt cave rentals ($250–$1,200+/hour), retail product sales, and digital gift cards ($50–$444). Go-to-market is hybrid: direct-to-consumer across three storefronts with online booking, supplemented by enterprise field sales into corporate HR/wellness buyers and an event-driven channel for private bookings. Customer mix is anchored on individual wellness seekers (primary), with corporate wellness and event hosting as secondary segments. No external funding, M&A, or institutional investors have been disclosed.

Name

The salt room

Legal name

The Salt Room, Inc.

Website

https://saltroomlv.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salt Room is a founder-led Las Vegas wellness center operating three locations that deliver halotherapy (salt cave therapy), massage, facials, body treatments, Reiki, corporate wellness programs, and experiential retreats to individual consumers and corporate clients in the Las Vegas/Henderson metro.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Salt Therapy (Halotherapy) (HSADAKAJ)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Halotherapy services
• Salt cave therapy
• Wellness spa treatments
• Therapeutic massage services
• Holistic wellness center

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Halotherapy Sessions: Salt cave therapy sessions offered as individual sessions, packages, or add-ons to other services
2. Massage Services: Therapeutic massages including signature, deep tissue, hot stone, aromatherapy, and couples massages
3. Facial Treatments: Custom facials, deluxe facials, and soothing facials for skin rejuvenation
4. Reiki and Energy Healing: Traditional and quantum reiki sessions for energy balance and emotional healing
5. Membership Plans: Monthly and pre-paid membership plans offering massage/facial bundles with halotherapy sessions
6. Gift Cards: Digital gift cards available in various denominations ($50-$444) redeemable at all locations
7. Retail Products: Sale of wellness products including salt lamps, Himalayan salt items, skincare, and books
8. Event Hosting: Salt cave rental and facility rental for private events including corporate wellness

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Salt Room operates a multi-location wellness center providing halotherapy (Himalayan salt cave therapy) as its signature service, complemented by therapeutic massages, signature facials, body treatments, and Reiki/energy healing. The business also runs corporate wellness programs, private event hosting, wellness retreats and workshops, and sells related retail products such as salt lamps and skincare items at three Las Vegas-area locations.

Product overview

The Salt Room is a holistic wellness center offering a comprehensive suite of therapeutic services centered around halotherapy (salt therapy) and complementary wellness treatments. The core offering includes Halotherapy Sessions, Healing Massages, Signature Facials, Rejuvenating Body Treatments, and Reiki/Energy Healing. The company has expanded into experiential programs including the Conscious Women's Circle (bi-weekly gatherings), Conscious Leadership coaching, and the Salt & Soul Retreat (3-day immersive experience). Corporate Wellness and Event Hosting services extend the brand to businesses and private events. The service portfolio is supported by retail products (salt lamps, wellness items, skincare) and Membership Plans offering subscription access to services. Gift Cards provide gifting options across all services and locations. The company operates three Las Vegas-area locations (Summerlin, Henderson, Stripside) with booking managed through MindBody Online.

Differentiator

Problem solved

Functional benefit

Products and services

• Halotherapy Sessions

Quantifiable outcome

• 25% reduction in absenteeism and health costs for companies investing in corporate wellness
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• LagraphiacoreStrategic or Co-development PartnerPartnered with Lagraphia, an inclusive marketing and DEIB consulting firm, to ensure practices align with company values. Lagraphia helped implement inclusive rebranding incorporating ADA compliance principles and developed DEIB policy distributed to all staff.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Woodhouse Spa: Upscale day spa chain offering massage, facials, and body treatments in a tranquil retail-style environment. Comparable premium spa positioning, multi-service menu, and gift card / membership economics.
• Spavia Day Spa: Membership-based neighborhood day spa franchise offering massage, facials, and body treatments. Comparable subscription model, multi-location strategy, and focus on recurring guest relationships.
• Elements Massage: National therapeutic massage franchise emphasizing wellness outcomes. Comparable target customer (wellness-focused adults) and recurring membership pricing structure, though without the halotherapy differentiator.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise chain. Directly comparable to The Salt Room's recurring massage/facial subscription model and multi-location footprint, though it does not specialize in halotherapy.
• Hand & Stone Massage and Facial Spa: National membership-based spa franchise offering massage, facial, and skincare services. Comparable subscription pricing model and multi-location operating structure; competes for the same wellness-seeking consumer wallet.
• Burke Williams Spa: Premium day spa chain offering massage, facials, and wellness programming. Comparable premium pricing tier and gift card / membership revenue model; overlaps in target customer demographic.

Direct peers

• The Salt Cave: Specialty halotherapy/salt cave operator offering salt therapy sessions as core service with supplementary wellness offerings. The most direct product-level peer to The Salt Room's Himalayan salt cave halotherapy positioning.
• Salt Suite Franchise: Franchised salt therapy studio chain offering halotherapy in dedicated salt rooms. Directly comparable core modality and subscription-style session packages; a primary competitive threat in any new market.

Others

• Halotherapy Solutions: B2B provider of halotherapy equipment, salt rooms, and salt-related products. Enabling/ecosystem participant supplying the salt dispersion technology The Salt Room uses, and an indicator of low barriers to new halotherapy entrants.

Emerging players

• SALT Chamber: Provider of salt therapy products, equipment, and turnkey salt room installations for wellness operators. Comparable in category leadership around halotherapy, relevant as both potential supplier and indicator of category commoditization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salt_room_lv
• Facebookfacebook.com/saltroomlv
• LinkedInlinkedin.com/company/salt-room-lv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The salt room