Pivot
Pivot (Pivot Health Technologies Inc.) is a digital tobacco cessation company combining an FDA-cleared carbon monoxide breath sensor, mobile app, nicotine replacement therapy, behavioral coaching, and community support. It primarily serves employers, health plans, and government agencies through enterprise contracts.
- Company typePrivate
- Founded2019
- HeadquartersSan Carlos, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Pivot does
Pivot (Pivot Health Technologies Inc.) is a digital health company and subsidiary of Carrot Inc., headquartered in San Carlos, California, that operates an enterprise digital tobacco cessation platform. The platform integrates an FDA 510(k)-cleared carbon monoxide breath sensor (Pivot Breath Sensor), a mobile application (Pivot Mobile Application), nicotine replacement therapy products, one-on-one human behavioral coaching, and an online member community. Clinical performance is supported by randomized controlled trial data showing a 44% quit rate, 95% member satisfaction, and 3-year sustained abstinence outcomes.
The business model is primarily enterprise B2B subscriptions sold to employers, health plans, and government agencies, with anchor customers including HealthPartners (32,000 members covered under a 2023 partnership), Arapahoe County, Nevada Goldmines, Great Lakes Cheese, Sportsman's Warehouse, and University Hospitals Ohio. Distribution is amplified through embedded availability on the Personify Health (formerly Virgin Pulse) wellbeing platform and retail availability of the breath sensor and cessation kit at Walgreens. A direct-to-consumer app subscription and hardware revenue stream exists alongside enterprise contracts.
The product roadmap is expanding beyond tobacco cessation. Pivot Flex extends the platform into mental well-being, and the upcoming Pivot GLP-1 Tracking App (announced for April 2026) targets the high-growth cardiometabolic and weight management category using AI-powered insights for medication tracking and member engagement. This signals Pivot's strategic intent to evolve from a single-condition cessation product into a multi-condition digital health platform sold into the same enterprise buyer.
Pivot firmographics
Firmographics- Name
- Pivot
- Legal name
- Pivot Health Technologies Inc.
- Website
- https://pivot.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pivot (Pivot Health Technologies Inc.) is a digital tobacco cessation company combining an FDA-cleared carbon monoxide breath sensor, mobile app, nicotine replacement therapy, behavioral coaching, and community support. It primarily serves employers, health plans, and government agencies through enterprise contracts.
- Ownership category
- akta.pro rank
Pivot industry classification
Industry- Product category
- Tobacco Cessation Software
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges) (CRADAMAI)
- akta.pro secondary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
Keywords
Where Pivot is headquartered
LocationHeadquarters
- HQ city
- San Carlos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pivot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Enterprise/B2B Subscriptions: Pivot sells its tobacco cessation program as an employee or member benefit to employers and health plans. Organizations pay subscription fees to provide Pivot Breathe access to their workforce or members. This is the primary revenue model, targeting self-insured employers, health plans, and consultants/brokers who resell to clients.
- Direct-to-Consumer App Subscriptions: Individual consumers can purchase Pivot app subscriptions directly through app stores. Pricing at $7.99/month or $49.99/year with 7-day free trial for GLP-1 tracking features. The consumer app provides self-pay revenue from individuals not covered by employer or health plan sponsors.
- Hardware Sales: The Pivot Breath Sensor is sold as a standalone device. It is available for purchase at Walgreens.com and through employer/health plan sponsorships. Hardware provides one-time or periodic revenue for the carbon monoxide monitoring device.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer GLP-1 Tracking App - Monthly |
| Subscription | Annual | Consumer GLP-1 Tracking App - Annual |
| Subscription | Annual | Enterprise/Employer Plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Pivot product offering
Product offeringCore offering
Pivot operates a digital behavioral-change platform for tobacco cessation. Its flagship product, Pivot Breathe, combines a mobile app, an FDA-cleared Bluetooth carbon monoxide breath sensor, 1:1 human coaching, a peer community, and nicotine replacement therapy into a single quit-smoking program offered to employers, health plans and individual consumers. Pivot also extends into adjacent digital health areas with a mental well-being app (Pivot Flex) and a GLP-1 tracking app for users on weight-management medications.
Product overview
Pivot is a tech-enabled behavioral change platform that operates primarily as a tobacco cessation solution through its Pivot Breathe program. The core platform combines the Pivot Mobile Application with optional hardware (Pivot Breath Sensor) and human coaching services to help users quit cigarettes, vaping, and other tobacco products. The Breath Sensor is an FDA-cleared carbon monoxide monitoring device that connects to the mobile app to provide real-time progress feedback. Additional offerings include peer-to-peer community support, nicotine replacement therapy (gum, lozenges, patches), and coaching. Pivot also offers a separate GLP-1 tracking app for weight management and a Flex App for mental well-being, positioning the company as a broader behavioral health platform rather than just a smoking cessation tool.
Differentiator
Problem solved
Functional benefit
Brands
- Pivot Breathe: Digital cessation program combining technology, human coaching, and behavioral science to help members quit smoking and other tobacco products.
- Pivot Breath Sensor
- Pivot Flex
Products and services
- Pivot Breathe Flagship digital tobacco-cessation program combining a mobile app, an FDA-cleared Bluetooth carbon monoxide breath sensor, 1:1 human coaching, a peer community, and nicotine replacement therapy. Targeted at adults who want to quit smoking or vaping, offered both as a direct-to-consumer subscription and as an enterprise benefit for employers and health plans.
- Pivot Breath Sensor Standalone FDA-cleared Bluetooth carbon monoxide breath sensor (mPOC) that pairs with the Pivot mobile app to provide objective biometric feedback on smoking status for users of the Pivot Breathe program.
- Pivot Flex App Digital mental well-being application from Pivot focused on behavioral change and emotional health, offered alongside the company's tobacco-cessation products.
- Pivot GLP-1 Tracking App Mobile tracking application for individuals using GLP-1 weight-management medications, designed to support behavioral change and adherence. Marketed to consumers as a companion to GLP-1 therapy.
Quantifiable outcome
- 44% quit rate in randomized controlled trial at 1 year, significantly higher than QuitGuide control program
- +3 more outcomes
Companies that use Pivot
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Pivot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pivot partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HealthPartnerscoreHealthPartners launched Pivot Breathe to 32,000 members with fully insured plans sponsored by small businesses in December 2023. This partnership represents a significant health plan customer implementing Pivot as a core benefit offering, with plans to expand eligibility in the coming year.
- Personify Health (formerly Virgin Pulse)corePivot is proud to partner with Personify Health, integrating into their employee wellness platform to reach a broader employer client base. This partnership enables Pivot to leverage Personify Health's existing customer relationships for distribution.
- WalgreenscorePivot Breath Sensor is available for purchase at Walgreens.com through a retail distribution partnership. The partnership expands consumer access to Pivot's hardware product through Walgreens' e-commerce platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pivot competitors and assessment
Company assessmentBroad incumbents
- Noom: Noom is a large-scale digital behavior change platform focused on weight management and chronic disease prevention, sold via employer benefits and direct-to-consumer. While its primary focus is weight loss, its psychology-driven coaching, employer channel, and GLP-1 support make it a broader incumbent that competes with Pivot's behavioral health platform and GLP-1 app.
- Omada Health: Omada is a digital chronic disease prevention and management platform covering prediabetes, diabetes, hypertension, and behavioral health, sold to employers and health plans. It competes with Pivot for the same enterprise benefits buyers and uses a similar coaching-plus-technology model.
- Livongo (Teladoc Health): Livongo, now part of Teladoc Health, offers a chronic condition management platform (diabetes, hypertension, behavioral health) to employers and health plans. Its coaching-driven, condition-specific design overlaps with Pivot's enterprise benefits model, though at much larger scale.
Direct peers
- 2Morrow Inc. 2Morrow provides evidence-based digital smoking, vaping, and opioid cessation programs delivered via mobile apps to employers, health plans, and states. Like Pivot, it targets the same B2B2C tobacco cessation buyer and competes for health plan wellness contracts.
- Pelago Health (formerly Quit Genius): Pelago is a digital health platform specializing in tobacco, alcohol, and opioid cessation programs sold to employers and health plans — directly competing with Pivot's Pivot Breathe in the same enterprise RFPs. Both offer app-based coaching, virtual support, and biofeedback tools, with Pelago operating at materially greater scale.
- EX Program (Truth Initiative): EX Program is a digital tobacco cessation platform from Truth Initiative sold to employers and public health agencies, featuring interactive tools, text-message support, and quit coaching. It directly competes with Pivot's Pivot Breathe for employer-sponsored cessation benefits.
Emerging players
- Virta Health: Virta Health is a digital health company delivering behavior-change-driven chronic condition reversal (type 2 diabetes, prediabetes, obesity) via telehealth, coaching, and nutrition. It is an emerging peer with partial overlap, particularly relevant to Pivot's GLP-1 expansion and employer chronic-disease benefits.
Others
- Calm: Calm is a consumer and enterprise mental wellness platform (meditation, sleep, mindfulness) sold via employer benefits. While not a direct cessation competitor, it competes for the same employer wellness benefit dollars and overlaps with Pivot's broader behavioral change positioning.
- Personify Health (formerly Virgin Pulse): Personify Health is a corporate wellness platform that integrates best-in-class point solutions, including Pivot Breathe, into its employer benefits offering. As a channel partner and aggregator, it is an adjacent ecosystem participant rather than a direct competitor, but its purchasing decisions shape Pivot's enterprise reach.
- Headspace Health: Headspace Health offers a digital mental wellness and behavioral health platform sold to employers and health plans. It is an adjacent peer in the same enterprise benefits buying motion and overlaps with Pivot's Pivot Flex mental well-being product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pivot social profiles
Digital presencePivot compliance and trust
Trust signalCompliance2 records
Pivot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pivot leadership team
Management profileNumber of profiles
Profiles3 records
Pivot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pivot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pivot
What does Pivot do?
Pivot operates a digital behavioral-change platform for tobacco cessation. Its flagship product, Pivot Breathe, combines a mobile app, an FDA-cleared Bluetooth carbon monoxide breath sensor, 1:1 human coaching, a peer community, and nicotine replacement therapy into a single quit-smoking program offered to employers, health plans and individual consumers. Pivot also extends into adjacent digital health areas with a mental well-being app (Pivot Flex) and a GLP-1 tracking app for users on weight-management medications.
Is Pivot a public or private company?
Pivot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pivot founded?
Pivot was founded in 2019. It employs 51 to 100 people.
Where is Pivot based?
Pivot is headquartered in San Carlos, United States, in the North America region.
How does Pivot make money?
Three revenue lines are on record. Enterprise/B2B Subscriptions are the primary driver. The others are direct-to-Consumer App Subscriptions and hardware Sales.
Who are Pivot's main competitors?
Broad incumbents on record are Noom, Omada Health and Livongo (Teladoc Health). Direct peers are 2Morrow Inc., Pelago Health (formerly Quit Genius) and EX Program (Truth Initiative). Virta Health is listed as an emerging player. Others are Calm, Personify Health (formerly Virgin Pulse) and Headspace Health.
Does Pivot have an API?
No public API is recorded for Pivot.
What industry is Pivot in?
Pivot's product category is Tobacco Cessation Software. Its primary akta.pro industry code is CRADAMAI, Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges), with a secondary code of HSADAGAB, Lifestyle & Habit Change Coaching. Its NAICS code is 459991 and its SIC code is 2100.