SunTrust Robinson Humphrey
SunTrust Robinson Humphrey (operating as Truist Securities) is the corporate and investment banking division of Truist Financial Corporation, providing advisory, capital markets, corporate banking, treasury, and risk management services to corporate, institutional, and middle-market clients across the United States.
- Company typePublic
- Founded1894
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SunTrust Robinson Humphrey does
SunTrust Robinson Humphrey, now operating under the trade name Truist Securities, is the corporate and investment banking division of Truist Financial Corporation (NYSE: TFC), a top-10 U.S. financial holding company formed through the December 2019 merger of equals between SunTrust Banks Inc. and BB&T Corporation. The platform delivers a full-service corporate and investment banking offering — strategic advisory, M&A advisory, capital markets execution, sales/trading/research, asset finance, risk management, and corporate banking — to corporate, institutional, and middle-market clients across more than 12 industry verticals including healthcare, transportation & logistics, education, food & agribusiness, senior care, waste & environmental, REITs, and government contracting. The platform is structured as core investment banking capabilities augmented by integrated treasury, payments, and digital banking modules (Truist One View, Commercial Cards suite, Merchant Services), with national delivery across eight key U.S. financial centers: Atlanta, New York, Boston, Charlotte, Chicago, Dallas, San Francisco, and Los Angeles.
Revenue mechanics are diversified across four streams: investment banking (professional services / advisory fees), capital markets (transaction fees from sales, trading, and underwriting), corporate banking (recurring relationship-based revenue from lending, deposits, treasury management), and risk management (advisory and solution fees). Truist Securities, Inc. is the SEC-registered broker-dealer entity through which securities and advisory services are delivered; Truist Bank is the FDIC-insured depository subsidiary. Pricing is not publicly disclosed and is negotiated on a quote-based fee structure typical of bulge-bracket and middle-market investment banking engagements. Go-to-market is enterprise field sales via senior relationship managers and dedicated coverage teams, supplemented by content-led thought leadership channels including the Truist Purple Paper publication and the 'Navigating Beyond the Expected' podcast. The firm combines 125 years of combined heritage from the predecessor SunTrust and Robinson Humphrey franchises with the balance-sheet strength and stability of Truist Financial Corporation.
SunTrust Robinson Humphrey firmographics
Firmographics- Name
- SunTrust Robinson Humphrey
- Legal name
- Truist Financial Corporation
- Website
- https://suntrustrh.com
- Company type
- Public
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SunTrust Robinson Humphrey (operating as Truist Securities) is the corporate and investment banking division of Truist Financial Corporation, providing advisory, capital markets, corporate banking, treasury, and risk management services to corporate, institutional, and middle-market clients across the United States.
- Ownership category
- akta.pro rank
SunTrust Robinson Humphrey industry classification
Industry- Product category
- Corporate and Investment Banking
- NAICS
- Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), National Commercial Banks (6021)
- akta.pro primary industry
- Consumer & Retail (CPG, Food, Apparel) (FSABACAM)
- akta.pro secondary industries
- Real Estate (Commercial Property, REITs) (FSABACAH), Healthcare & Pharmaceuticals (FSABACAN), Corporate & Institutional Trust Services (FSAAANAB)
Keywords
Where SunTrust Robinson Humphrey is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
SunTrust Robinson Humphrey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Banking: Strategic advisory, M&A advisory, capital markets solutions for corporate and institutional clients.
- Capital Markets: Sales, trading, and research services; capital markets advisory; debt and equity capital access.
- Corporate Banking: Lending, deposit products, treasury management, and payment services for commercial clients.
- Risk Management: Financial risk management advisory and solutions for corporate clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SunTrust Robinson Humphrey product offering
Product offeringCore offering
SunTrust Robinson Humphrey (now operating as Truist Securities) provides corporate and investment banking services to corporate and institutional clients, including capital markets advisory, sales/trading/research, M&A advisory, corporate lending, treasury management, commercial cards, merchant services, and commercial real estate financing. The firm pairs dedicated industry coverage teams across verticals such as healthcare, education, transportation, real estate, and renewable energy with enterprise-wide banking capabilities delivered through the Truist platform.
Product overview
Truist Securities is the corporate and investment banking division of Truist Financial Corporation, operating as a platform-plus-modules architecture. The core offering centers on Truist Securities (Corporate and Investment Banking), providing capital markets advisory, sales/trading/research, and industry-specific coverage. This core is augmented by integrated treasury and payment solutions including Truist One View (a digital banking platform), Commercial Cards suite, and Merchant Services. Additional modules include Commercial Banking, Middle Market Banking, and Commercial Real Estate services. The firm also offers thought leadership products including the Truist Purple Paper research publications and the Navigating Beyond the Expected podcast series, alongside the Truist Leadership Institute for professional development. The integrated platform leverages the stability of one of the nation's largest financial services firms with offices in key financial centers across the country.
Differentiator
Problem solved
Functional benefit
Products and services
- Truist Securities (Corporate and Investment Banking)
Companies that use SunTrust Robinson Humphrey
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SunTrust Robinson Humphrey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SunTrust Robinson Humphrey partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
SunTrust Robinson Humphrey competitors and assessment
Company assessmentDirect peers
- Jefferies Financial Group: Mid-market and large-cap focused full-service investment bank with capital markets, sales & trading, M&A advisory, and industry coverage — a closely comparable mid-large franchise competing for similar corporate and institutional mandates.
- Piper Sandler Companies: US-focused investment bank serving middle-market and growth-oriented companies across investment banking, equities, and fixed income — a direct comparable in mid-cap advisory and capital markets execution.
- Raymond James Financial: Full-service investment bank and wealth manager with strong investment banking, capital markets, and corporate banking capabilities targeting middle-market clients — comparable franchise breadth and target client profile.
- Stifel Financial Corp. Mid-market focused broker-dealer and investment bank offering advisory, capital markets, sales/trading, and institutional research — direct overlap in mid-cap coverage and industry vertical teams.
- Robert W. Baird & Co. Private, employee-owned investment bank and wealth manager with strong middle-market investment banking, equity research, and institutional services — comparable mid-market franchise with similar industry-vertical depth.
- Houlihan Lokey: Global investment bank specializing in M&A advisory, capital markets, and financial restructuring with strong middle-market and large-cap coverage — direct competitor in M&A and capital advisory mandates.
- Citizens Financial Group / Citizens Capital Markets: Regional bank holding company with a corporate and investment banking arm serving middle-market and mid-large corporate clients — directly comparable given the overlap of commercial banking and capital markets under a regional bank parent.
- Regions Financial / Regions Investment Banking: Regional US bank with a corporate and investment banking division focused on middle-market and corporate clients across the Southeast — directly comparable regional-bank-affiliated investment banking franchise with overlapping industry verticals.
Broad incumbents
- JPMorgan Chase (Investment Banking): Global bulge-bracket bank with full-service investment banking, capital markets, and corporate banking — competes for the largest corporate and institutional mandates Truist Securities targets, but with materially greater scale, balance sheet, and global reach.
- Goldman Sachs: Global bulge-bracket investment bank and securities firm offering investment banking, sales/trading, and asset management — broad incumbent competing for the same corporate and institutional advisory and capital markets mandates.
Market position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SunTrust Robinson Humphrey social profiles
Digital presenceSunTrust Robinson Humphrey compliance and trust
Trust signalCompliance3 records
SunTrust Robinson Humphrey financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunTrust Robinson Humphrey leadership team
Management profileNumber of profiles
Profiles1 record
SunTrust Robinson Humphrey subsidiaries and ownership
Company hierarchySubsidiaries6 records
SunTrust Robinson Humphrey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunTrust Robinson Humphrey M&A and investment
M&A and investmentM&A
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunTrust Robinson Humphrey
What does SunTrust Robinson Humphrey do?
SunTrust Robinson Humphrey (now operating as Truist Securities) provides corporate and investment banking services to corporate and institutional clients, including capital markets advisory, sales/trading/research, M&A advisory, corporate lending, treasury management, commercial cards, merchant services, and commercial real estate financing. The firm pairs dedicated industry coverage teams across verticals such as healthcare, education, transportation, real estate, and renewable energy with enterprise-wide banking capabilities delivered through the Truist platform.
Is SunTrust Robinson Humphrey a public or private company?
SunTrust Robinson Humphrey is a public company. It is classified as public and is currently operating.
When was SunTrust Robinson Humphrey founded?
SunTrust Robinson Humphrey was founded in 1894. It employs 11 to 50 people.
Where is SunTrust Robinson Humphrey based?
SunTrust Robinson Humphrey is headquartered in Atlanta, United States, in the North America region.
How does SunTrust Robinson Humphrey make money?
Four revenue lines are on record. Investment Banking is the primary driver. The others are capital Markets, corporate Banking and risk Management.
Who are SunTrust Robinson Humphrey's main competitors?
Direct peers on record are Jefferies Financial Group, Piper Sandler Companies, Raymond James Financial, Stifel Financial Corp., Robert W. Baird & Co., Houlihan Lokey, Citizens Financial Group / Citizens Capital Markets and Regions Financial / Regions Investment Banking. Broad incumbents are JPMorgan Chase (Investment Banking) and Goldman Sachs.
Does SunTrust Robinson Humphrey have an API?
No public API is recorded for SunTrust Robinson Humphrey.
What industry is SunTrust Robinson Humphrey in?
SunTrust Robinson Humphrey's product category is Corporate and Investment Banking. Its primary akta.pro industry code is FSABACAM, Consumer & Retail (CPG, Food, Apparel), with a secondary code of FSABACAH, Real Estate (Commercial Property, REITs). Its NAICS code is 52315 and its SIC code is 6211.