New Jersey Realtors

Name

New Jersey Realtors

Legal name

New Jersey Realtors®

Website

https://njrealtor.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Retail Real Estate Asset Management (BPAJAMAF), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate trade association
• Professional membership services
• Continuing education courses
• Housing market statistics
• Government affairs advocacy

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Revenue generated from membership dues paid by Realtors across New Jersey. The organization represents 53,000 Realtors in the state.
2. Continuing Education Courses: Fee-based continuing education courses and certifications for members and non-members, including webinars, CIPS designations, and agency training.
3. Realty Transfer Fee Calculator: Consumer-facing tools including calculators for affordability, mortgage, bi-weekly payments, rate comparison, and Realty Transfer Fee - free services to attract consumers to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

New Jersey Realtors is a non-profit state-level trade association that serves approximately 53,000 Realtors across New Jersey. Its core offerings include membership services (membership dues, advocacy, government affairs representation), continuing education through the Academy of Continuing Education, market research and statistics (10K market report and Heat Map), consumer-facing tools (calculators and Find Your REALTOR matching service), and a quarterly magazine plus monthly video content.

Product overview

New Jersey Realtors is a trade association representing approximately 53,000 Realtors in the state. The organization offers a suite of consumer-facing digital tools centered around its main website (njrealtor.com) and consumer portal (consumer.njrealtor.com). The core consumer products include five online calculators (Affordability, Bi-Weekly Mortgage, Mortgage, Rate Comparison, and Realty Transfer Fee) that help consumers understand costs associated with home buying and selling. The Find Your REALTOR matching service connects consumers with member agents. Research products include the Market Statistics/10K report and Heat Map providing statewide and regional housing data. Member resources encompass the Academy of Continuing Education for professional development, Legal Library for regulatory guidance, and RPAC for political advocacy. Recognition programs include the Circle of Excellence Sales Award. Content products include the monthly NJ REALTORS Skinny video series and New Jersey Realtor Magazine. The H.O.M.E. Initiative is an advocacy program addressing middle-income housing affordability.

Differentiator

Problem solved

Functional benefit

Products and services

• Find Your REALTOR Matching service that connects consumers with member Realtors based on location, language, specialty, or office name criteria.
• Academy of Continuing Education Continuing education platform offering CE courses, designations, certifications, and webinars for Realtors, including agency relationships, code of ethics, and CIPS designation.
• Market Statistics (10K Report) Comprehensive housing market data report providing monthly statistics across New Jersey, including median sales prices, days on market, and percent of list price received.
• Heat Map Geographic visualization tool showing housing market trends and data across New Jersey regions.
• Legal Library Legal resources and guidance for members covering NJ regulations, brokerage services agreements, and buyer agency requirements.
• RPAC (REALTOR Political Action Committee) Political advocacy and fundraising program supporting Realtor-friendly legislation at state and federal levels.
• ZipForm Online Forms Online forms platform providing real estate transaction and listing documentation for member agents.
• Circle of Excellence Sales Award Annual award program recognizing outstanding Realtor sales performance, with advertising opportunities in various publications for recipients.
• New Jersey Realtor Magazine Quarterly magazine publication for members featuring articles on local markets, association news, and industry topics.
• Consumer.njrealtor.com Portal Consumer-facing website providing buying, selling, and renting guidance, local area spotlights, market data, and resources for first-time homebuyers.
• Affordability Calculator Online calculator that helps users determine the highest-priced home they can qualify for along with down payment and monthly payment requirements.
• Bi-Weekly Mortgage Calculator Calculator showing how making half mortgage payments every two weeks can help pay off the loan ahead of schedule.
• Mortgage Calculator Calculator that computes monthly mortgage payments including principal, interest, property taxes, insurance, and PMI.
• Rate Comparison Calculator Tool that compares monthly payments and lifetime interest costs at up to five mortgage interest rates simultaneously.
• Realty Transfer Fee Calculator Calculator providing estimates of the NJ Realty Transfer Fee and Graduated Percent Fee based on the home's sales price.
• H.O.M.E. Initiative Housing Opportunities for Middle-Income Earners initiative reframing housing affordability and advocating for middle-income buyers.
• Triple Play Realtor Convention & Trade Expo Annual convention and trade expo featuring education sessions, networking, and leadership announcements for New Jersey Realtors.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas Realtors: State-level Realtor trade association providing advocacy, education, MLS resources, and consumer-facing services to Texas agents — a near-identical operating model to NJ Realtors scaled to a much larger state membership.
• Florida Realtors: Florida's statewide Realtor trade association, comparable in that it runs advocacy, continuing education, and market statistics programs serving tens of thousands of member agents, with similar consumer-facing tools and policy advocacy focus.
• Illinois Realtors: State-level Realtor association providing advocacy, continuing education, and consumer tools to Illinois Realtors; comparable operating model and comparable size to NJ Realtors.
• Massachusetts Association of Realtors (MAR): State-level Realtor association serving Massachusetts members with the same mix of advocacy, CE, market data and consumer tools — a comparable state-level trade association operating a similar business model.
• California Association of Realtors: The largest state-level Realtor trade association in the U.S., offering the same combination of advocacy, continuing education, market data, and consumer tools that NJ Realtors delivers — making it the closest analogous peer in scale and service mix.

Others

• Bright MLS: The MLS provider serving the Mid-Atlantic region including NJ; an infrastructure/ecosystem participant whose product decisions affect what NJ Realtors must offer its members. Comparable as an enabling organization in the same value chain rather than a direct competitor.

Broad incumbents

• National Association of Realtors (NAR): The national parent trade body for the Realtor brand and Code of Ethics; NJ Realtors is an affiliated state-level chapter. NAR operates as the broader incumbent in the same category, owning the REALTOR® mark and federal advocacy that NJ Realtors relies on.

Regional players

• Pennsylvania Association of Realtors (PAR): The state Realtor trade association for neighboring Pennsylvania, with a similar service portfolio (advocacy, education, market data) and a comparable membership size — a strong regional comparable rather than direct competitor.
• New York State Association of Realtors (NYSAR): The state Realtor association for neighboring New York, operating with the same member-benefit, advocacy, and education model. Geographically adjacent and therefore a relevant regional comparable even though it does not compete head-to-head for the same member agents.
• Greater Philadelphia Association of Realtors: A large local Realtor board operating in adjacent territory (eastern PA / southern NJ) with overlapping membership potential; demonstrates the local-board layer that NJ Realtors interacts with and partially competes against for member engagement and dues relevance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NJ_REALTORS
• YouTubeyoutube.com/user/RealStoryNJ
• Facebookfacebook.com/NJREALTORS
• Instagraminstagram.com/njrealtors
• LinkedInlinkedin.com/company/new-jersey-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Realtors