Pennsylvania Association of Realtors

What Pennsylvania Association of Realtors does

The Pennsylvania Association of Realtors (PAR) is a nonprofit trade association founded in 1920 and headquartered at 500 North 12th Street in Lemoyne, Pennsylvania. PAR operates within a federally structured three-way membership agreement with the National Association of Realtors (NAR) and 38 local Realtor associations across the commonwealth, serving more than 38,000 Realtor members who hold the Realtor® registered collective membership mark. The organization's functional mandate is to protect private property rights, enforce the NAR Code of Ethics across 30 local boards through the Statewide Professional Standards Cooperative, deliver standardized real estate transaction infrastructure, and advocate for the profession in Harrisburg.

PAR's product portfolio is anchored by a Standard Forms Library of over 110 Pennsylvania-specific transaction documents — including the Standard Agreement for the Sale of Real Estate, Buyer Agency Contract, and Seller's Property Disclosure Statement — distributed electronically through Lone Wolf Transactions (zipForm Edition) with DocuSign integration. Supporting services include a Legal Hotline staffed by on-staff attorneys, monthly Housing Market Reports, the JustListed daily blog, a member-savings program with 14+ preferred vendors (BoomTown, Constant Contact, Pearl Insurance E&O, Office Depot, dotloop, Brokermint, Sellers Shield, Energy Plus), and mandatory continuing education covering a 14-hour biennial cycle plus recurring Code of Ethics (2.5 hours every 3 years) and new Fair Housing training (2 hours every 3 years starting 2025).

Revenue is generated primarily through membership dues (secondary members pay a $125 one-time fee plus $198 in annual dues), continuing education and pre-licensing course fees, standard forms licensing, event revenue (Triple Play Convention with 100+ sessions and 300 exhibitors), and advocacy contributions via the Realtors Political Action Committee (RPAC). Distribution runs through 38 local associations — 10 directly managed by PAR — and a Field Staff Program covering 25 local associations representing 6,000 Realtors across nearly 1,600 Pennsylvania municipalities.

Name

Pennsylvania Association of Realtors

Legal name

Pennsylvania Association of Realtors®

Website

https://parealtors.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pennsylvania Association of Realtors is a nonprofit trade association founded in 1920, serving more than 38,000 Realtor members across Pennsylvania through a three-way membership structure with the National Association of Realtors and 38 local associations. It provides standardized real estate forms, continuing education, legal guidance, and legislative advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Lemoyne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Primary revenue stream from Realtor membership dues. Members join through local associations in a three-way agreement with PAR and NAR. Secondary membership costs $125 one-time fee plus $198 annual dues.
2. Continuing Education: Revenue from pre-licensing education, continuing education courses, and Code of Ethics training for real estate licensees. License renewal requires 14 hours of continuing education including 2 hours in protecting consumers' real property.
3. Standard Forms Access: PAR members receive free access to electronic, fillable standard forms through Lone Wolf Transactions (zipForm edition) as a member benefit. Non-members can access forms through separate arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pennsylvania Association of Realtors is a nonprofit trade association serving more than 38,000 Realtor members across 38 local associations. It provides members with a Pennsylvania-specific Standard Forms Library of over 110 transaction documents, a Legal Hotline staffed by association attorneys, continuing education and Code of Ethics training, monthly Housing Market Reports, a Member Savings Program with preferred partner discounts, and legislative advocacy at the state Capitol in Harrisburg. The association enforces the NAR Code of Ethics across 30 local boards through the Statewide Professional Standards Cooperative.

Product overview

The Pennsylvania Association of Realtors is a trade association serving over 38,000 members across 38 local associations. Rather than a unified software product, PAR offers a portfolio of member services centered on its Standard Forms Library (over 110 forms including Standard Agreement for the Sale of Real Estate, Buyer Agency Contract, Seller's Property Disclosure Statement), accessed through Lone Wolf Transactions (zipForm Edition). Core services include the Legal Hotline for attorney guidance, monthly Housing Market Reports, and the JustListed Blog for industry news. PAR provides continuing education through webinars and events (including Code of Ethics and Fair Housing training), a Member Savings Program with discounts on business tools and insurance, and advocacy services including RPAC and legislative priorities. Consumer-facing resources include the Realtor Finder directory and educational guides for homebuyers and sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Forms Library

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

25 partnerships are on record, tiered core and preferred.

• Lone Wolf Transactions (zipForm Edition)coreTechnology or IntegrationLone Wolf Transactions (zipForm Edition) is the electronic forms platform through which PAR members access over 110 standardized Pennsylvania real estate forms. This is a core member benefit enabling efficient transaction management.
• DocuSigncoreTechnology or IntegrationDocuSign integration enables electronic signatures for real estate documents, allowing brokers, agents, buyers, and sellers to complete transactions digitally from anywhere.
• BoomTownpreferredGTM or Marketing PartnerPAR Preferred Partner offering real estate agent technology solutions. 95,000+ industry professionals and 40% of Real Trends Top 250 teams trust BoomTown. Platform creates opportunities and converts them into closings.
• Constant ContactpreferredGTM or Marketing PartnerPAR Preferred Partner for email marketing and online survey tools. PAR Members receive additional 10% off standard prepay discounts (20% off 6 months or 25% off full year).
• Realtors Property Resource (RPR)coreTechnology or IntegrationMember benefit of NAR built exclusively for Realtors offering tools for residential and commercial practitioners, brokers, and appraisers to create custom branded reports.
• SmartMovepreferredGTM or Marketing PartnerOnline tenant screening solutions for smaller landlords and Realtors providing access to TransUnion credit, criminal screenings, and leasing recommendations.
• Rent SpreepreferredGTM or Marketing PartnerLeading provider of tenant screening services and rental management software for real estate agents growing their business and nurturing client relationships.
• Office DepotpreferredGTM or Marketing PartnerPAR members can save up to 75% off on ODP Business Solutions Best Value List of preferred products with access to thousands of discounted products.
• Sellers ShieldpreferredGTM or Marketing PartnerHome Sale Legal Protection providing a turn-key solution guiding home sellers through the disclosure process and preventing lawsuits for sellers, agents, and brokers.
• BrokermintpreferredTechnology or IntegrationBack office automation platform handling transaction management, eSignature, commission automation, accounting, agent management, and CRM/MLS integrations.
• dotlooppreferredTechnology or IntegrationTransaction platform allowing brokers, agents, buyers, and sellers to complete transactions in one place, eliminating paperwork hassles.
• BookingCommunity.compreferredGTM or Marketing PartnerPAR travel partner offering exclusive access to unpublished hotel room rates up to 70% less than other travel websites. Over 800,000 hotels available.
• Energy PluspreferredGTM or Marketing PartnerPreferred electricity supplier of PAR offering 3%-5% Cash Back on electric supply charges and $25-$50 sign-up bonus after two months for each enrolled account.
• Trip PlanetpreferredGTM or Marketing PartnerInvite-only platform offering up to 60% discount on airfare and hotel rates compared to other online travel sites. Access to 500+ airlines, 900,000+ hotels, and 50+ car rental agencies.
• Pearl InsurancepreferredGTM or Marketing PartnerInsurance provider offering errors and omissions (E&O) insurance for real estate agents since 1979, working with partner carrier AXA XL and now offering cyber endorsements.
• Pennsylvania Housing Finance Agency (PHFA)coreStrategic or Co-development PartnerPHFA works to provide affordable homeownership and rental options for older adults, low- and moderate-income families, and people with special housing needs. PHFA offers mortgage programs and investments in multifamily housing developments.
• Pearson VuecoreOthersTesting provider for Pennsylvania real estate salesperson licensing examination. PAR directs aspiring agents to Pearson Vue for exam scheduling.
• Realtors Educational Institute (Pittsburgh, PA)preferredOthersApproved real estate education provider for pre-licensing courses in Pennsylvania. Listed as a resource for aspiring Realtors.
• Bucks County Association of RealtorspreferredOthersApproved real estate education provider for pre-licensing courses in Pennsylvania.
• Lancaster County Association of RealtorspreferredOthersApproved real estate education provider for pre-licensing courses.
• Association of Realtors School (Malvern, PA)preferredOthersApproved real estate education provider for pre-licensing courses.
• Greater Harrisburg Association of RealtorspreferredOthersApproved real estate education provider for pre-licensing courses.
• Greater Lehigh Valley Real Estate AcademypreferredOthersApproved real estate education provider for pre-licensing courses.
• Pocono Real Estate AcademypreferredOthersApproved real estate education provider for pre-licensing courses.
• Real Estate School of York and Adams CountiespreferredOthersApproved real estate education provider for pre-licensing courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS (NAR): NAR is the national umbrella trade association for the Realtor profession and PAR's direct counterpart at the federal level. PAR operates through a three-way membership agreement with NAR, making NAR the parent-like broad incumbent governing national policy, code of ethics, and the Realtor® trademark.

Direct peers

• Ohio REALTORS: Ohio REALTORS is a similarly-sized state-level trade association serving Realtors across Ohio with a comparable portfolio of standard forms, continuing education, legal support, and legislative advocacy. Closest geographic and structural peer to PAR.
• Michigan REALTORS: Michigan REALTORS is a state-level Realtor trade association providing member services, continuing education, legal support, and legislative advocacy to Michigan Realtors. Comparable scope and structure to PAR.
• New York State Association of REALTORS (NYSAR): NYSAR is a state-level Realtor trade association providing member services, standard forms, advocacy, and continuing education to Realtors across New York. Directly comparable in structure, mission, and service mix to PAR.
• Georgia Association of REALTORS: Georgia REALTORS is a large state-level Realtor association offering member services, advocacy, education, and standard forms to Georgia Realtors. Similar size, scope, and operating model as PAR.
• New Jersey REALTORS: New Jersey REALTORS is a neighboring Mid-Atlantic state trade association offering forms, education, advocacy, and member services to New Jersey Realtors. Geographic and structural peer to PAR.
• North Carolina REALTORS: North Carolina REALTORS is a state-level trade association serving NC Realtors with member services, standard forms, education, and government affairs. Comparable in mission and structure to PAR.
• Virginia REALTORS: Virginia REALTORS is a state-level Realtor trade association providing forms, CE, legal resources, and advocacy to Virginia Realtors. Direct mid-size state association peer to PAR.
• Illinois REALTORS: Illinois REALTORS is a state-level trade association serving Illinois Realtors with comparable member services, education programs, legal resources, and legislative advocacy. Comparable mission and structure to PAR.

Regional players

• Greater Lehigh Valley REALTORS: Greater Lehigh Valley REALTORS is a local Pennsylvania Realtor association directly affiliated with PAR through the three-way membership structure and co-defendant in the Muhammad antitrust matter. Comparable as a downstream local-association node in PAR's network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PARealtors
• Facebookfacebook.com/PARealtors
• LinkedInlinkedin.com/company/parealtors
• Instagraminstagram.com/parealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pennsylvania Association of Realtors