Decision Dynamics
Decision Dynamics is a Sweden-based, founder-owned provider of research-validated psychometric assessment tools (CareerView, StyleView, 360View, Executive Suite, Engagement Compass) for leadership development and talent management, distributed globally through 500+ certified consultants and regional partners across 20+ countries, serving enterprise HR and consulting buyers.
- Company typePrivate
- Founded1994
- HeadquartersLund, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Decision Dynamics does
Decision Dynamics AB is a privately held Swedish leadership development and talent management company founded in the 1980s by two industrial and organizational psychologists from Princeton and Yale, headquartered at Ideon Science Park in Lund. The company builds a portfolio of psychometric and behavioral assessment tools — CareerView (career concepts and motivation), StyleView (decision-making styles), 360View (multi-source feedback), the Executive Assessment Suite (co-developed with Korn/Ferry), the Competence Library (80+ mapped competencies), and the Engagement Compass (five-dimension engagement diagnostic) — all grounded in more than 40 years of validated international research and a database spanning 100+ nationalities and 1M+ users.
The business operates a channel-led go-to-market model: revenue is generated primarily through certification training programs for consultants (priced EUR 450–2,900 per program) and recurring tool subscriptions sold through a global partner network of more than 500 certified consultants and certified support centers across 20+ countries, supplemented by regional joint ventures and distribution partners in Denmark (CfL), India (EMA Decision Dynamics), Canada (Felix Global), and Chile (Decision Dynamics SA). Direct enterprise clients include Nordea, H&M, IKEA, Ericsson, Volvo, AstraZeneca, Eli Lilly, Barilla, Albéa, ARCO Marine, Aker Solutions, AFA Insurance, Unionen, and the Swedish Armed Forces. Co-founders Katarina Kling (CEO) and Rikard Larsson (Partner) remain in leadership roles, and the company has no disclosed external funding rounds, operating as a stable, founder-owned niche business with a global delivery footprint disproportionate to its 11–50 employee headcount.
Decision Dynamics firmographics
Firmographics- Name
- Decision Dynamics
- Legal name
- Decision Dynamics AB
- Website
- https://decisiondynamics.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decision Dynamics is a Sweden-based, founder-owned provider of research-validated psychometric assessment tools (CareerView, StyleView, 360View, Executive Suite, Engagement Compass) for leadership development and talent management, distributed globally through 500+ certified consultants and regional partners across 20+ countries, serving enterprise HR and consulting buyers.
- Ownership category
- akta.pro rank
Decision Dynamics industry classification
Industry- Product category
- Leadership Development & Talent Management
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industries
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Personality & Behavioral Assessments (BPACAMAC), Talent Management & Workforce Planning Consulting (BPAHAGAA)
Keywords
Where Decision Dynamics is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Decision Dynamics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Certification Training: Decision Dynamics generates revenue through certification training programs for their tools. Training is conducted online and priced per program. Examples: CareerView Career Profile certification at 950 EUR, Executive Assessment Suite at 2,900 EUR.
- Tool Subscriptions: Certified support centers provide subscriptions to Decision Dynamics tools, along with technical and conceptual support for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | CareerView Career Profile Certification |
| One time/ perpetual license | Multi-year contract | CareerView Team and Engagement Certification |
| One time/ perpetual license | Multi-year contract | CareerView Culture Fit Profile Certification |
| One time/ perpetual license | Multi-year contract | JTI Certification |
| One time/ perpetual license | Multi-year contract | Executive Assessment Suite Certification |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Decision Dynamics product offering
Product offeringCore offering
Decision Dynamics provides research-validated psychological assessment tools and integrated talent management solutions for leadership development, career coaching, recruitment, and team development. Their product portfolio includes CareerView (career motive assessment), StyleView (decision style evaluation), 360View (multi-source feedback), Executive Suite (executive assessment co-developed with Korn/Ferry), Competence Library (80+ competencies), and Engagement Compass (engagement measurement). Revenue is generated through certification training programs for consultants and recurring subscriptions to the assessment tools.
Product overview
Decision Dynamics offers a portfolio of integrated talent management and leadership development tools centered on psychological assessments and career development frameworks. The core products include CareerView™ (career motive and concept assessment), StyleView™ (decision style evaluation), 360View™ (multi-source feedback), and Executive Suite™ (executive assessment with Korn/Ferry), supported by the Competence Library™ for competency modeling. The Engagement Compass™ provides engagement measurement. These tools are designed to work together to support the full talent management lifecycle: assessment, selection, development, and engagement, based on over 40 years of validated international research.
Differentiator
Problem solved
Functional benefit
Brands
- CareerView: World-leading career tool based on the Decision Dynamics Career Model, used for career self-insights, leadership development, teamwork, selection, development, rewards, culture and change processes.
- StyleView
- 360View
- Executive Suite
- Competence Library
- Engagement Compass
Products and services
- CareerView Career assessment tool that identifies primary career concepts (Expert, Linear, Spiral, Transitory) and underlying motivations, helping individuals find engaging career paths and organizations align culture with strategy.
- StyleView Decision style assessment tool that helps leaders and co-workers understand strengths and development needs for leadership, communication, and decision-making, encompassing behaviors and complexity motives.
- 360View 360-degree feedback assessment tool that helps leaders and co-workers develop efficient work methodology and leadership by comparing self-ratings with ratings from seniors, colleagues, and direct reports.
- Executive Suite Executive assessment suite developed with Korn/Ferry that provides holistic analysis of leaders through Decision Styles, Emotional Behaviors, Complexity Motivation, and Career Profiles for assessment, selection, and development.
- Competence Library Competency compilation containing over 80 competencies mapped to CareerView and StyleView tools, used by organizations to construct competence models for leadership and job profiles.
- Engagement Compass Tool with five dimensions to increase engagement, focusing on the employee, manager, team, role, and culture to help organizations identify engagement drivers and killers.
Quantifiable outcome
- 70+% decrease in fleet safety and reliability incident index over 6 years at ARCO Marine
- +2 more outcomes
Companies that use Decision Dynamics
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Decision Dynamics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Decision Dynamics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Future of Work SolutionscoreDecision Dynamics AB and Future of Work Solutions formed a strategic partnership to offer digital assessments and tools helping organizations build and implement accurate strategies on their transformational journey. The Future of Work Index (FWI) diagnostic assessment of 10 work trends is being introduced to the market as a result.
- EMA PartnerscoreJoint venture with India-based executive search organization EMA Partners to strengthen presence in Asia-Pacific region. EMA Partners distributes and offers trainings in Decision Dynamics' solutions while gaining access to the family of products for their leadership consulting practice.
- Career AngelsminorInternational career coaching firm co-hosting webinars with Decision Dynamics on talent attraction, engagement, and recruitment topics. Five popular talent co-webinars generated more than 2500 registered participants.
- RosExpertminorRussia-based partner that conducted a large career study of 500 persons in Russia, Ukraine and Kazakhstan using Decision Dynamics Career Model.
- Korn/FerrycoreWorld's leading executive search firm collaborated with Decision Dynamics to develop the Executive Assessment Suite, which includes Decision Styles, Emotional Behaviors, Complexity Motivation, and Career Profiles.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Decision Dynamics competitors and assessment
Company assessmentDirect peers
- Caliper: Personality and behavioral assessment provider used for talent selection, management development, and succession planning — closely comparable to Decision Dynamics' psychometric methodology.
- Predictive Index (PI): Behavioral and cognitive assessment platform used for talent selection, team development, and leadership coaching — competes head-to-head with Decision Dynamics' StyleView and CareerView in mid-market and enterprise talent decisions.
- Center for Creative Leadership (CCL): Premier research-driven leadership development provider offering assessment, executive coaching, and 360 feedback — directly comparable to Decision Dynamics' executive suite and leadership development practice.
- Development Dimensions International (DDI): Global leadership development and talent assessment firm offering behavioral simulations, 360 feedback, and selection systems — a directly comparable peer in leadership pipeline and high-potential identification.
- SHL (Expleo): Major provider of psychometric assessments, talent measurement, and 360-degree feedback used in selection and development — directly comparable to Decision Dynamics' integrated assessment suite for global enterprises.
- Hogan Assessments: One of the most established personality and leadership assessment providers globally, directly competing with Decision Dynamics' CareerView, StyleView, and 360View in enterprise leadership development and selection.
Broad incumbents
- Aon Assessment Solutions: Division of Aon offering end-to-end talent assessment, leadership development, and selection tools as part of a broader HR consulting portfolio; overlaps with Decision Dynamics' enterprise offerings.
- Korn Ferry: World's largest executive search and talent consulting firm that co-developed Decision Dynamics' Executive Assessment Suite; broadly competes in leadership assessment, executive coaching, and succession planning at the C-suite level.
- Gallup: Global analytics firm offering CliftonStrengths and Q12 employee engagement instruments that compete directly with Decision Dynamics' Engagement Compass and CareerView for HR budget allocations.
Emerging players
- Pymetrics: AI-driven soft-skills assessment platform targeting enterprise hiring and development use cases that overlap with Decision Dynamics' StyleView and CareerView, particularly in talent selection for large employers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Decision Dynamics social profiles
Digital presenceDecision Dynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decision Dynamics leadership team
Management profileNumber of profiles
Profiles2 records
Decision Dynamics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decision Dynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decision Dynamics
What does Decision Dynamics do?
Decision Dynamics provides research-validated psychological assessment tools and integrated talent management solutions for leadership development, career coaching, recruitment, and team development. Their product portfolio includes CareerView (career motive assessment), StyleView (decision style evaluation), 360View (multi-source feedback), Executive Suite (executive assessment co-developed with Korn/Ferry), Competence Library (80+ competencies), and Engagement Compass (engagement measurement). Revenue is generated through certification training programs for consultants and recurring subscriptions to the assessment tools.
Is Decision Dynamics a public or private company?
Decision Dynamics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decision Dynamics founded?
Decision Dynamics was founded in 1994. It employs 11 to 50 people.
Where is Decision Dynamics based?
Decision Dynamics is headquartered in Lund, Sweden, in the Europe region.
How does Decision Dynamics make money?
Two revenue lines are on record. Certification Training is the primary driver. The others are tool Subscriptions.
Who are Decision Dynamics's main competitors?
Direct peers on record are Caliper, Predictive Index (PI), Center for Creative Leadership (CCL), Development Dimensions International (DDI), SHL (Expleo) and Hogan Assessments. Broad incumbents are Aon Assessment Solutions, Korn Ferry and Gallup. Pymetrics is listed as an emerging player.
Does Decision Dynamics have an API?
No public API is recorded for Decision Dynamics.
What industry is Decision Dynamics in?
Decision Dynamics's product category is Leadership Development & Talent Management. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 54161 and its SIC code is 8742.