maje

What maje does

Maje is a French contemporary women's fashion brand founded in 1998 by Judith Milgrom and headquartered in Paris, France. The brand operates as part of the SMCP Group (Société Moulin Cache), a French fashion conglomerate alongside sister label Sandro. Maje designs, markets, and distributes ready-to-wear apparel, bags, shoes, and accessories targeting fashion-conscious women seeking Parisian-inspired feminine style, with dresses priced from approximately $400 to $675 and tops from $160 to $365. The company distributes through owned e-commerce websites (us.maje.com, fr.maje.com), physical boutiques globally, outlet stores, a dedicated Maje Secondhand resale marketplace, and a WhatsApp Shopping virtual assistance channel. Legal entities include Maje SAS (Paris headquarters at 2 rue de Marengo) and SMCP USA Inc. (New York), with stated operations across Western Europe and North America.

The brand's commerce stack runs on the Demandware (Salesforce Commerce Cloud) e-commerce platform supporting its omnichannel retail operations. Its product portfolio spans core apparel categories (dresses, tops, blazers, pants, sweaters, cardigans, skirts, coats, jumpsuits), complemented by signature bag sub-brands (Miss M, M Bags, Milpli), shoes, and accessories. Maje is building a circular fashion services layer atop its core retail business: Maje Secondhand (peer-to-peer resale of pre-owned garments), Maje Repair (repair.maje.com), and Maje Rental (maje-location.com). Occasional designer collaborations such as the Maje x Blanca Miró capsule collection extend the brand's content and limited-edition offering.

Maje generates revenue primarily through one-time retail sales of full-price ready-to-wear and accessories, supplemented by periodic promotional events (e.g., July 4th sale with up to 50% off plus additional 20% off select styles), gift card sales, and transaction fees on the Maje Secondhand marketplace. Customer acquisition and retention channels include Instagram (@majeparis), Facebook, TikTok, Pinterest, email newsletter, the M de Maje loyalty program, and designer capsule collaborations. Maje employs 501-1,000 people and holds trademark protection for its brand identity, including name, logo, and product designs.

Name

maje

Legal name

Maje SAS

Website

https://maje.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maje is a French contemporary women's fashion brand founded in 1998, owned by SMCP Group, designing ready-to-wear apparel, bags, shoes, and accessories. It sells via global e-commerce, physical boutiques, outlets, and a Maje Secondhand resale marketplace for style-conscious women.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Formal Wear and Costume Rental (532281)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

akta.pro secondary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Women's ready-to-wear
• Contemporary fashion apparel
• Designer handbags accessories
• Parisian fashion brand
• Sustainable fashion resale

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Apparel and accessories retail: One-time retail sales of ready-to-wear women's clothing, shoes, bags, and accessories. Products are sold at full price and during periodic promotional sale events offering discounts up to 50% off.
2. Maje Secondhand marketplace: Branded secondhand fashion platform where customers can buy and sell pre-owned Maje garments and accessories.
3. Gift cards: Maje gift cards sold to consumers for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Maje designs, retails, and distributes contemporary women's ready-to-wear apparel (dresses, tops, blazers, pants, sweaters, skirts, coats, jumpsuits), bags (signature Miss M, M, and Milpli sub-lines), shoes, and accessories, sold under the Maje brand through its owned e-commerce sites and physical boutiques. The brand complements its core collection with recurring seasonal capsules (Summer Suitcase, White Edit), designer collaborations (Maje x Blanca Miró), and an occasion/bridal selection. Sustainability-aligned services include Maje Secondhand resale, Maje Repair, and Maje Rental.

Product overview

Maje is a French contemporary women's fashion brand operating under the SMCP group, offering a unified ready-to-wear clothing collection as its primary product line. The portfolio includes core apparel categories (dresses, tops, blazers, pants, sweaters, skirts, coats), complemented by dedicated bag sub-brands (Miss M, M Bags, Milpli), shoes, and accessories. Sustainability services include Maje Secondhand resale, Maje Repair Service, and Maje Rental. The brand also features special occasion/ceremony wear and occasional designer collaborations like Maje x Blanca Miró. Customers can purchase Gift Cards and join the M de Maje loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Maje Secondhand: Pre-owned clothing resale service operated by Maje for sustainable fashion
• M Bags
• Miss M Bags
• Milpli Bags
• Maje x Blanca Miró

Products and services

• Ready-to-wear Collection Core women's clothing collection including dresses, tops, blazers, pants, jeans, sweaters, cardigans, skirts, shorts, coats, and jumpsuits.
• Dresses Full range of dress styles including maxi, midi, mini, floral, and tweed dresses for various occasions including ceremony and evening wear.
• Bags Leather and material bags including totes, shoulder bags, and mini bags across multiple sub-lines (Miss M, M Bags, Milpli).
• Shoes Women's footwear including kitten heels, pumps, sandals, loafers, mules, booties, and boots.
• Accessories Accessories including jewelry, belts, hats, scarves, ponchos, and other fashion accessories.
• Ceremony/Bridal Selection Special occasion and bridal wear including formal guest attire and wedding dresses.
• Gift Cards Digital and physical gift cards available for purchase for gifting purposes.
• Maje Secondhand Pre-owned Maje clothing and accessories resale platform where customers can buy and sell secondhand items, supporting circular fashion.
• Maje Repair Service Repair service for Maje products to extend product lifespan and support sustainability.
• Maje Rental Service Clothing rental service allowing customers to rent Maje items, particularly formal wear and dresses.
• Maje x Blanca Miró Capsule Limited-edition collaboration collection with Spanish designer Blanca Miró.
• Summer Suitcase Collection Summer Suitcase collection for high summer season, featuring seasonal styles.
• White Edit SS26 Capsule White Edit capsule featuring white-themed pieces for the Spring-Summer 2026 season.
• Sunglasses Collection Sunglasses collection launched within Maje's accessories assortment.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rakuten AdvertisingminorGTM or Marketing PartnerMaje uses Rakuten Advertising for performance marketing, utilizing browsing data to measure website traffic, understand customer interests, and serve targeted advertisements on third-party websites based on user profiles and browsing history.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sézane: Paris-based contemporary women's fashion brand with a primarily DTC-led model and Parisian chic aesthetic. Comparable price points and direct-to-consumer focus.
• Claudie Pierlot: Another SMCP group brand focused on contemporary women's ready-to-wear with similar boutique-led retail and pricing structure. Direct sister-brand peer within the same portfolio.
• Comptoir des Cotonniers: SMCP group sister brand in French contemporary women's fashion. Operates the same boutique-led retail model with similar customer demographic.
• Sandro: Sister brand under SMCP group offering contemporary women's fashion with similar Parisian positioning. Same parent, shared infrastructure, and overlapping customer base make it the most directly comparable peer.
• Ba&sh: French contemporary women's fashion brand with very similar price points, Parisian aesthetic, and DTC + boutique retail model. Closest independent competitor in accessible contemporary segment.
• The Kooples: French contemporary fashion brand offering women's ready-to-wear at similar accessible premium pricing. Operates boutiques and e-commerce in overlapping geographies.
• Zadig & Voltaire: French contemporary fashion brand positioned slightly above Maje with rock-chic aesthetic and similar boutique + DTC distribution. Comparable women's apparel and accessories categories.
• IRO: Parisian contemporary fashion brand offering women's ready-to-wear at similar accessible luxury price points. Direct overlap in Paris-origin contemporary positioning.

Broad incumbents

• COS: H&M Group's contemporary label offering minimal, design-led women's apparel at slightly lower price points. Larger incumbent operating a broad global DTC + retail footprint.
• Isabel Marant: Established French contemporary luxury fashion brand targeting similar Parisian-chic customers at higher price points. Operates as a broader incumbent above Maje's accessible tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maje.france
• Instagraminstagram.com/majeparis
• TikToktiktok.com/@majeparis
• Pinterestpinterest.fr/majeofficiel
• LinkedInlinkedin.com/company/488230

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maje