The Stitching Post
The Stitching Post is an independently owned, Indiana-based quilting fabric retailer founded in 2007, operating a single physical storefront and an e-commerce site selling cotton fabrics from 50+ designers to hobbyist quilters nationwide.
- Company typePrivate
- Founded2007
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Stitching Post does
The Stitching Post is an independently owned quilting fabric retail business founded in 2007 by Mary Dell Memering and headquartered in Washington, Indiana. The company sells cotton quilting fabrics, batiks, reproductions, hand-dyeds, flannels, novelty prints, kits, quilt backing, and related notions to individual hobbyist quilters and sewing enthusiasts. Its core product is a curated catalog of 100% cotton quilting fabrics drawn from more than 50 designers and manufacturers, including Moda, Northcott, Zen Chic, Timeless Treasures, Hoffman, Primitive Gatherings, Riley Blake, and Benartex, organized online by designer, theme (Christmas, Kids, Patriotic, Florals, Civil War), and fabric type.
The company operates an omnichannel model combining a single physical retail storefront in Washington, Indiana with a self-serve e-commerce website built on the Rainpos platform. Revenue is generated primarily through one-time unit-priced retail sales of fabric by the yard and related items at $7.00-$14.98 per unit, supplemented by a Block of the Month subscription program (Kona BOM and Blushing Meadow BOM) that introduces a recurring revenue layer from engaged quilters. Marketing relies on an email newsletter, organic website catalog browsing, and participation in the All Indiana Shop Hop regional event. There is no disclosed B2B channel, no API, no proprietary technology beyond the third-party Rainpos stack, and no AI or ML capability evidenced.
The Stitching Post is a privately held small retailer with 11-50 employees, no institutional investors, no parent company, no subsidiaries, and no disclosed funding history. Its competitive position rests on long-standing vendor relationships, eighteen years of operating history, and the breadth of its designer portfolio rather than on technology differentiation or scale economies.
The Stitching Post firmographics
Firmographics- Name
- The Stitching Post
- Legal name
- The Stitching Post
- Website
- https://stitchingpostquilts.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Stitching Post is an independently owned, Indiana-based quilting fabric retailer founded in 2007, operating a single physical storefront and an e-commerce site selling cotton fabrics from 50+ designers to hobbyist quilters nationwide.
- Ownership category
- akta.pro rank
The Stitching Post industry classification
Industry- Product category
- Quilting Fabric Retail
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- akta.pro primary industry
- Quilting & Patchwork Shops (CRALADAB)
Keywords
Where The Stitching Post is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Stitching Post business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Fabric Sales: One-time retail sales of quilting fabrics, including cotton quilting fabric, flannels, and specialty fabrics. Products are sold by the yard or as individual items at stated unit prices.
- Block of the Month Program: Monthly subscription program where customers sign up to receive monthly quilting kits or fabric collections, creating recurring revenue from engaged quilters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for quilting fabrics |
| Subscription | Monthly | Block of the Month subscription program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
The Stitching Post product offering
Product offeringCore offering
The Stitching Post is a quilting fabric retail store operating both a physical storefront in Washington, Indiana and an e-commerce website. It sells 100% cotton quilting fabrics by the yard, precut squares, panels, and bundles sourced from over 50 designers including Moda, Northcott, Zen Chic, Timeless Treasures, Hoffman, and Primitive Gatherings. The store also offers pre-packaged quilting kits, 108-inch quilt backing, quilt labels, children's soft books, and a monthly Block of the Month subscription program.
Product overview
The Stitching Post is a traditional quilting and fabric retail store based in Washington, Indiana, operating both a physical storefront and an online ecommerce platform. Their core product offering is an extensive catalog of quilting fabrics sold by the yard, precuts, and bundles from multiple fabric manufacturers and designers. The store carries products from major quilting fabric brands including Moda, Northcott, Zen Chic, Timeless Treasures, and Primitive Gatherings. Their online store features sub-brand collections organized by designer or theme, including seasonal fabrics (Christmas, Halloween, Easter), category-specific lines (Kids, Civil War Reproduction, Batik, Flannels), and novelty prints. Additional offerings include quilting kits, quilt backing fabrics in 108-inch widths, quilt labels, and children's soft books. The store also operates a Block of the Month subscription program and email newsletter for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Quilting Fabrics - Online Store
- Block of the Month Program
- Kits
- Quilt Backing 108
- Quilt Labels
- Children's Soft Books
Companies that use The Stitching Post
Customer profileSegments1 record
Ideal customer profiles1 record
The Stitching Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Stitching Post partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Stitching Post competitors and assessment
Company assessmentDirect peers
- Missouri Star Quilt Co. The largest US quilting-focused retailer operating primarily online with deep selection of Moda and other designer fabrics. Directly comparable as a multi-category quilting fabric and supply destination serving the same hobbyist quilter persona.
- Fat Quarter Shop: Online-first quilting fabric retailer offering precuts, yardage, kits, and BOM subscriptions from Moda and other major designers. Directly competes for the same quilting hobbyist customer and BOM subscriber base.
- Shabby Fabrics: Online quilting fabric and kit retailer with broad designer assortment and video-led marketing. Comparable as a digitally native quilting fabric destination targeting the same hobbyist segment.
- Hancock's of Paducah: Long-running US quilting fabric retailer combining a physical superstore with a large online operation. Comparable in offering a deep Moda and designer fabric catalog to enthusiast quilters.
- Connecting Threads: Quilting fabric, pattern, and notions retailer operating online with its own fabric lines. Comparable as a multi-category quilting supply retailer serving hobbyist sewists and quilters.
- Keepsake Quilting: Catalog and online quilting fabric retailer with a deep assortment of designer fabrics and BOM programs. Comparable in targeting quilting hobbyists with curated designer selection and subscription kits.
- Bear Creek Quilting Company: Online quilting fabric and kit retailer serving hobbyist quilters with a curated designer catalog. Comparable in customer base and product mix.
Emerging players
- Cottoneer Fabrics: Smaller online quilting fabric boutique focused on curated designer collections. Comparable as a digital-only competitor in the curated designer-fabric segment of quilting retail.
Broad incumbents
- Amazon (Fabric & Quilting category): Mass-market online retailer with a broad fabric and quilting supply assortment including Fabric.com legacy SKUs. Comparable as a large-scale alternative distribution channel for quilting fabrics and notions, though not a specialist.
- Jo-Ann Fabric and Crafts: National big-box fabric and craft retailer carrying quilting fabrics, notions, and supplies across physical and digital channels. Comparable as a broader incumbent in the same end-customer fabric retail market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Stitching Post social profiles
Digital presenceThe Stitching Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Stitching Post leadership team
Management profileNumber of profiles
Profiles1 record
The Stitching Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Stitching Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Stitching Post
What does The Stitching Post do?
The Stitching Post is a quilting fabric retail store operating both a physical storefront in Washington, Indiana and an e-commerce website. It sells 100% cotton quilting fabrics by the yard, precut squares, panels, and bundles sourced from over 50 designers including Moda, Northcott, Zen Chic, Timeless Treasures, Hoffman, and Primitive Gatherings. The store also offers pre-packaged quilting kits, 108-inch quilt backing, quilt labels, children's soft books, and a monthly Block of the Month subscription program.
Is The Stitching Post a public or private company?
The Stitching Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Stitching Post founded?
The Stitching Post was founded in 2007. It employs 11 to 50 people.
Where is The Stitching Post based?
The Stitching Post is headquartered in Washington, United States, in the North America region.
How does The Stitching Post make money?
Two revenue lines are on record. Retail Fabric Sales are the primary driver. The others are block of the Month Program.
Who are The Stitching Post's main competitors?
Direct peers on record are Missouri Star Quilt Co., Fat Quarter Shop, Shabby Fabrics, Hancock's of Paducah, Connecting Threads, Keepsake Quilting and Bear Creek Quilting Company. Cottoneer Fabrics is listed as an emerging player. Broad incumbents are Amazon (Fabric & Quilting category) and Jo-Ann Fabric and Crafts.
Does The Stitching Post have an API?
No public API is recorded for The Stitching Post.
What industry is The Stitching Post in?
The Stitching Post's product category is Quilting Fabric Retail. Its primary akta.pro industry code is CRALADAB, Quilting & Patchwork Shops. Its NAICS code is 459130.