Shabby Fabrics
Shabby Fabrics is a private US-based e-commerce retailer, founded in 2005, selling quilting fabrics, kits, patterns, and notions directly to individual hobbyist quilters through its online storefront and a showroom in Sandpoint, Idaho.
- Company typePrivate
- Founded2005
- HeadquartersCoeur D'alene, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Shabby Fabrics does
Shabby Fabrics is a private, direct-to-consumer e-commerce retailer of quilting supplies, founded in 2005 and headquartered in Coeur D'Alene, Idaho, with a physical showroom in Sandpoint, Idaho. The company sells thousands of 100% cotton quilting fabrics, pre-cut bundles (charm packs, jelly rolls, layer cakes, fat quarters), over 3,000 pattern and book titles, quilt kits (many with pre-fused or laser-cut pieces), notions, thread, and seasonal merchandise. It also runs a Block of the Month subscription program and offers digital and physical gift cards.
The company's technology stack is a standard catalog-driven online storefront at shabbyfabrics.com, with no disclosed proprietary software, APIs, or AI/ML components; the differentiator sits in merchandising depth and in-house creative IP rather than platform technology. Shabby Fabrics sources inventory from major manufacturers including Moda Fabrics, Riley Blake Designs, and Hoffman Fabrics, and maintains an in-house Creative Team producing exclusive designs sold only through the Shabby Fabrics storefront.
Revenue is generated through one-time product sales shipped under a free-shipping-on-orders-over-$75 model, with no subscription at the catalog level (BOM aside), no enterprise or wholesale channel, and no disclosed pricing tiers beyond individual product pricing. Marketing is conducted through email newsletters, social media, free video tutorials, sew-along community programs, loyalty cash-back (3%), and participation in virtual Fab Shop Hop events. The addressable customer base is individual quilters across all skill levels in the United States, with a self-described global community following enabled by the tutorial content.
Shabby Fabrics firmographics
Firmographics- Name
- Shabby Fabrics
- Legal name
- Shabby Fabrics
- Website
- https://shabbyfabrics.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shabby Fabrics is a private US-based e-commerce retailer, founded in 2005, selling quilting fabrics, kits, patterns, and notions directly to individual hobbyist quilters through its online storefront and a showroom in Sandpoint, Idaho.
- Ownership category
- akta.pro rank
Shabby Fabrics industry classification
Industry- Product category
- Quilting Supplies Retail
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)
- akta.pro primary industry
- Quilting & Patchwork Shops (CRALADAB)
- akta.pro secondary industry
- General Fabric & Textile Stores (CRALADAA)
Keywords
Where Shabby Fabrics is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shabby Fabrics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Shabby Fabrics generates revenue through direct product sales of quilting fabrics, quilt kits, patterns, books, notions, and thread. Products are sold individually at various price points with free US shipping on orders over $75.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Shabby Fabrics product offering
Product offeringCore offering
Shabby Fabrics is an online quilting shop that retails premium 100% cotton quilting fabrics, pre-fused and laser-cut quilt kits, 3,000+ patterns and books, precut fabric bundles, thread, and notions through its e-commerce storefront and physical showroom. The company offers exclusive Shabby Fabrics-designed products not sold elsewhere and operates a Block of the Month subscription program with coordinated monthly fabric deliveries.
Product overview
Shabby Fabrics is an online quilting fabric and supplies e-commerce retailer offering a comprehensive portfolio of products centered around quilting and sewing. The core offering consists of quilting fabrics (thousands of cotton fabrics from major manufacturers), quilt kits (many exclusive), patterns and books (3,000+ titles), precut fabric bundles, thread, and notions. The company differentiates through exclusive Shabby Fabrics-designed products and operates a Block of the Month subscription program. Additional services include a loyalty program (3% cash back), gift cards, free video tutorials, and an in-person showroom. The product portfolio is organized as a unified e-commerce platform with multiple product categories rather than a modular software architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Quilting Fabrics Thousands of premium 100% cotton quilting fabrics in various colors, styles, themes, and designs from manufacturers such as Moda Fabrics, Riley Blake, Andover, Henry Glass, and Hoffman Fabrics; browsable by collection, color, designer, theme, type, and manufacturer. Sold by the yard or piece to individual quilters.
- Quilt Kits
- Patterns & Books
- Precut Fabric Bundles
- Notions & Quilting Supplies
- Thread
- Block of the Month (BOMs & Clubs)
- Shabby Fabrics Exclusives
- Seasonal & Holiday Fabrics
- Christmas Shoppe
- Gift Cards
Companies that use Shabby Fabrics
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Shabby Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shabby Fabrics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Moda FabricscoreModa Fabrics is a primary supplier partner. Shabby Fabrics carries extensive Moda Fabrics collections including their own exclusive Shabby Fabrics designs. Many precut products (charm packs, jelly rolls, layer cakes) are sourced from Moda.
- Riley Blake DesignscoreMajor fabric manufacturer partner. Shabby Fabrics offers Riley Blake fabric collections, precuts, and related products as a curated retailer.
- Hoffman FabricscorePremium batik fabric manufacturer partner. Shabby Fabrics carries Hoffman Fabrics collections including their Bali Batiks lines.
- Zen Chic (Brigitte Heitland)minorZen Chic designer Brigitte Heitland creates fabric collections exclusively through Moda and FreeSpirit Fabrics. Shabby Fabrics carries her designs and promotes them as best-sellers.
- Whistler StudiosminorWhistler Studios creates fabric designs for Windham Fabrics. Shabby Fabrics offers 163 Whistler Studios fabric products through this partnership.
- Windham FabricsminorManufacturer partner producing Whistler Studios designs and other collections sold through Shabby Fabrics.
- Fab Shop HopminorVirtual quilt shop hop event organizer. Shabby Fabrics participates in these community events to drive traffic and engage with quilters.
- FreeSpirit FabricsminorFabric manufacturer partner for Zen Chic designs and other collections. Shabby Fabrics carries their products including yardage and precuts.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Shabby Fabrics competitors and assessment
Company assessmentDirect peers
- Missouri Star Quilt Co. Direct online quilting fabric and kit retailer, founded in Hamilton, Missouri, with massive tutorial-driven YouTube presence and a curated catalog of designer fabrics and precuts — the closest direct peer to Shabby Fabrics, competing head-to-head for the same at-home quilter.
- Fat Quarter Shop: Long-running online fabric and precut bundle retailer specializing in Moda, Riley Blake, and other major designer collections, with tutorials, BOMs, and exclusive kits — directly overlaps Shabby Fabrics' assortment, customer base, and content-led acquisition model.
- Connecting Threads: Online fabric, kit, and pattern retailer offering curated designer collections plus its own exclusive Quilter's Select brand — comparable direct competitor on assortment depth, exclusive products, and hobbyist customer base.
- Keepsake Quilting: Catalog-and-online quilting fabric retailer offering designer collections, precuts, kits, and patterns — comparable assortment and target customer with an older, long-tenured quilting shopper focus.
- Eleanor Burns' Quilt in a Day: Pattern and kit retailer built around instructional content and exclusive quilt designs — directly comparable content-plus-product model to Shabby Fabrics' tutorial-driven catalog strategy.
- Pine Rose Quilts: Online quilt shop carrying major designer fabric lines, kits, precuts, and patterns — comparable assortment and hobbyist customer, typically with sharper focus on batiks and reproduction fabrics.
- Bear Paw Productions: Online quilt shop and pattern publisher offering exclusive kits and BOMs, founded by a known pattern designer — comparable on exclusive-pattern monetization and curated designer fabric assortment.
Emerging players
- The Quilt Show with Ricky Tims and Alex Anderson: Subscription-based quilting community and pattern retailer combining educational content, exclusive designs, and curated fabric bundles — partial overlap, focused on the engaged/online end of the quilter audience that Shabby Fabrics also targets via sew-alongs.
Broad incumbents
- JOANN Fabrics and Crafts: National big-box craft retailer offering quilting fabric, notions, kits, and patterns across hundreds of stores and online — overlapping assortment but broader craft category and impulse-purchase customer, not quilt-specialist.
- Etsy: Global online marketplace where individual designers sell fabrics, patterns, and kits — competes indirectly for quilter spend, especially around exclusive patterns and handmade precuts, though without Shabby Fabrics' curated single-shopper experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Shabby Fabrics social profiles
Digital presenceShabby Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shabby Fabrics leadership team
Management profileNumber of profiles
Shabby Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shabby Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shabby Fabrics
What does Shabby Fabrics do?
Shabby Fabrics is an online quilting shop that retails premium 100% cotton quilting fabrics, pre-fused and laser-cut quilt kits, 3,000+ patterns and books, precut fabric bundles, thread, and notions through its e-commerce storefront and physical showroom. The company offers exclusive Shabby Fabrics-designed products not sold elsewhere and operates a Block of the Month subscription program with coordinated monthly fabric deliveries.
Is Shabby Fabrics a public or private company?
Shabby Fabrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shabby Fabrics founded?
Shabby Fabrics was founded in 2005. It employs 11 to 50 people.
Where is Shabby Fabrics based?
Shabby Fabrics is headquartered in Coeur D'alene, United States, in the North America region.
How does Shabby Fabrics make money?
One revenue line is on record: product Sales.
Who are Shabby Fabrics's main competitors?
Direct peers on record are Missouri Star Quilt Co., Fat Quarter Shop, Connecting Threads, Keepsake Quilting, Eleanor Burns' Quilt in a Day, Pine Rose Quilts and Bear Paw Productions. The Quilt Show with Ricky Tims and Alex Anderson is listed as an emerging player. Broad incumbents are JOANN Fabrics and Crafts and Etsy.
Does Shabby Fabrics have an API?
No public API is recorded for Shabby Fabrics.
What industry is Shabby Fabrics in?
Shabby Fabrics's product category is Quilting Supplies Retail. Its primary akta.pro industry code is CRALADAB, Quilting & Patchwork Shops, with a secondary code of CRALADAA, General Fabric & Textile Stores. Its NAICS code is 459130.