PropertyRadar
PropertyRadar is a subscription-based property data and lead-generation platform serving SMB real estate investors, agents, mortgage professionals, and home service providers across all 50 U.S. states, with proprietary OwnerGraph™ data linking, distress scoring, and multi-channel outreach automation.
- Company typePrivate
- Founded2002
- HeadquartersTruckee, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PropertyRadar does
PropertyRadar is a subscription-based property data and lead-generation platform serving small and local businesses in the U.S. real estate, mortgage, and home services sectors. Founded in 2002 by Sean O'Toole (originally launched as ForeclosureRadar in 2007 during the foreclosure crisis and rebranded to PropertyRadar in 2013), the platform provides nationwide coverage of 160M+ properties, 318M+ mortgages, and 1.1M+ listings across 3,000+ counties and all 50 states plus Washington DC. Its core technology is the proprietary OwnerGraph™, a data-linking engine that ties property records to owner identities across sources and over time, supplemented by court-sourced foreclosure data, 30+ distress and life-event signals, integrated skip tracing, and a real-time event-driven automation engine.
The product combines property and owner data with multi-channel marketing capabilities (phone, text, email, mail, and digital) and is delivered through a self-serve PLG model with a 5-day free trial, native iOS and Android apps, a Chrome extension, and an API. AI-powered features (AI-First Discover for plain-language list building, generative AI for email content, AI agents for outreach, distress scoring, and industry-specific playbooks) were added or expanded in 2024-2025 with the PropertyRadar 5.0 platform release. Revenue is generated primarily through monthly or annual auto-renewing subscriptions, complemented by a tiered affiliate program with 12-month recurring commissions. Customers include real estate investors, residential and commercial agents, mortgage professionals, home and property service providers, and secondary segments in media, government, and law enforcement.
PropertyRadar firmographics
Firmographics- Name
- PropertyRadar
- Legal name
- PropertyRadar, Inc.
- Website
- https://propertyradar.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PropertyRadar is a subscription-based property data and lead-generation platform serving SMB real estate investors, agents, mortgage professionals, and home service providers across all 50 U.S. states, with proprietary OwnerGraph™ data linking, distress scoring, and multi-channel outreach automation.
- Ownership category
- akta.pro rank
PropertyRadar industry classification
Industry- Product category
- Real Estate Data and Lead Generation Software
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (531320)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)
- akta.pro secondary industries
- Real Estate Auction Services (FSAEAJAL), Real Estate Valuation & Appraisal (BPAHANAC)
Keywords
Where PropertyRadar is headquartered
LocationHeadquarters
- HQ city
- Truckee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PropertyRadar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-Based Data Product: Monthly or annual subscription to Business Data Product providing access to property and owner data, search capabilities, marketing tools, and lead generation features. Auto-renewing subscriptions with free trial period.
- Affiliate Program: Recurring commission earned from referring new customers. Commission is recurring for 12 months per customer referred. Tiered structure where more referrals earn higher commission rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with 5-day free trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
PropertyRadar product offering
Product offeringCore offering
PropertyRadar is a subscription-based property intelligence and lead generation platform that combines national property and owner records with multi-channel marketing automation. Users search 160M+ properties and 318M+ mortgages, identify motivated owners via distress signals and AI-assisted discovery, and execute phone, text, email, direct mail, and digital outreach from a single workflow. The product is sold primarily to individual real estate investors, agents, mortgage professionals, and home-services operators across the United States.
Product overview
PropertyRadar is a hyperlocal lead generation platform that combines property and owner data with multi-channel marketing capabilities. The core product is the PropertyRadar Platform, which integrates Property & Owner Data (160M+ properties since 2012), Targeted Marketing (multi-channel since 2020), and Foreclosure Tracking (the original ForeclosureRadar product since 2007) into a unified system. Supporting modules include Lead Gen Plays (pre-built playbooks for different industries), Address Scanner, Direct Mail, Email Marketing, AI-First Discover (plain language lead generation), Distress Scoring, and the proprietary OwnerGraph data linking technology. The platform serves real estate investors, residential agents, commercial agents, mortgage professionals, and home service providers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Customers have won over $250B in new business using PropertyRadar
Companies that use PropertyRadar
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
PropertyRadar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature8 records
PropertyRadar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Complementary Platforms, Agencies, and ConsultantsminorPropertyRadar partners with complementary platforms, agencies, and consultants that serve small and local businesses. Partnership opportunities include integrations, co-marketing, and collaboration on go-to-market programs. The company also offers an affiliate program with recurring commission structure.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
PropertyRadar competitors and assessment
Company assessmentDirect peers
- AgentPro247: AgentPro247 is a real estate marketing and lead generation platform offering property data, CRM, and automated marketing. It serves the same SMB investor and agent base as PropertyRadar with overlapping product capabilities.
- REISkip: REISkip is a real estate data and skip-tracing platform focused on investor lead generation. It directly competes with PropertyRadar's owner-lookup, skip tracing, and list-building features for SMB investors.
- PropStream: PropStream is one of the most widely used real estate data and lead generation platforms for investors, agents, and mortgage professionals. It offers comparable property search, list building, comps, and marketing tools, making it PropertyRadar's closest head-to-head competitor.
- BatchLeads: BatchLeads is a real estate data and marketing platform targeting investors and agents with property lists, skip tracing, and multi-channel outreach (dialer, direct mail, SMS). It directly overlaps PropertyRadar's investor and agent segments and core workflow.
- ListSource: ListSource is a property and owner data provider historically focused on supplying targeted marketing lists to real estate professionals. It competes directly with PropertyRadar's list-building and absentee/distressed owner data capabilities.
Emerging players
- Foreclosure.com: Foreclosure.com is a foreclosure-listing marketplace serving investors and home shoppers. It overlaps with PropertyRadar's foreclosure tracking heritage product and competes for foreclosure-focused investor attention, but is more consumer-facing.
- Real Geeks: Real Geeks is an IDX website and CRM platform for real estate agents that integrates lead capture and marketing automation. It serves PropertyRadar's residential agent segment with overlapping lead gen and CRM capabilities, though with a different primary focus.
Broad incumbents
- CoStar Group: CoStar owns Apartments.com, LoopNet, Homes.com, and a portfolio of commercial and residential data products. It is a broad incumbent in property data, with growing encroachment into agent/investor lead generation adjacent to PropertyRadar's market.
- Zillow Group: Zillow is the dominant US residential real estate marketplace, with Zillow Premier Agent and growing tools for investor/agent lead generation. It is not a direct SMB SaaS competitor but its scale and data assets make it a broad incumbent whose ecosystem increasingly overlaps with PropertyRadar's customers.
- DataTree (First American): DataTree by First American is a national property data and document-image platform serving title, lending, and real estate professionals. It competes with PropertyRadar at the property/owner data layer, especially for mortgage and title customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PropertyRadar social profiles
Digital presencePropertyRadar compliance and trust
Trust signalCompliance2 records
PropertyRadar financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropertyRadar leadership team
Management profileNumber of profiles
Profiles2 records
PropertyRadar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropertyRadar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropertyRadar
What does PropertyRadar do?
PropertyRadar is a subscription-based property intelligence and lead generation platform that combines national property and owner records with multi-channel marketing automation. Users search 160M+ properties and 318M+ mortgages, identify motivated owners via distress signals and AI-assisted discovery, and execute phone, text, email, direct mail, and digital outreach from a single workflow. The product is sold primarily to individual real estate investors, agents, mortgage professionals, and home-services operators across the United States.
Is PropertyRadar a public or private company?
PropertyRadar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PropertyRadar founded?
PropertyRadar was founded in 2002. It employs 11 to 50 people.
Where is PropertyRadar based?
PropertyRadar is headquartered in Truckee, United States, in the North America region.
How does PropertyRadar make money?
Two revenue lines are on record. Subscription-Based Data Product is the primary driver. The others are affiliate Program.
Who are PropertyRadar's main competitors?
Direct peers on record are AgentPro247, REISkip, PropStream, BatchLeads and ListSource. Emerging players are Foreclosure.com and Real Geeks. Broad incumbents are CoStar Group, Zillow Group and DataTree (First American).
Does PropertyRadar have an API?
Yes. PropertyRadar offers an API that allows access to its property and owner data for business subscribers. The User Agreement explicitly covers API usage, noting that 'APIs' are provided as part of the PropertyRadar Offerings. Users must comply with terms when using APIs and are prohibited from copying, modifying, or reverse engineering APIs. The API enables third-party integrations, and users can share API keys with PropertyRadar to enable interoperability with third-party platforms. Third-party integrations require users to provide API keys, user identification, passwords, and/or URLs associated with their third-party integration licenses. Developer documentation is at www.propertyradar.com/features/api.
What industry is PropertyRadar in?
PropertyRadar's product category is Real Estate Data and Lead Generation Software. Its primary akta.pro industry code is BPAJAEAF, Foreclosure/REO & Distressed Property Auctions, with a secondary code of FSAEAJAL, Real Estate Auction Services. Its NAICS code is 53121 and its SIC code is 6500.