Flip

What Flip does

Flip is an AI-native employee experience platform purpose-built for frontline and deskless workers who lack corporate email, a desk, or a laptop. The company addresses a 2.7 billion-strong global workforce by unifying internal communications, HR self-service, AI-powered workflows, and identity management into a single mobile-first application. Its core platform comprises the Employee App, an AI-native Intranet with an Ask AI knowledge assistant, an HR Portal with deep integrations to Workday, SAP, and UKG, Flip Flows for workflow automation, and Frontline Identity for passwordless authentication on shared devices. The 2026 product introductions of Flip Fusion (no-code AI app builder), AI Flow Builder, and AI Agent Gateway extend the platform's AI capabilities into agentic workflow creation and enterprise system orchestration.

Flip operates as a B2B SaaS business selling through a demo-driven enterprise and mid-market field sales motion, with quote-based annual subscription pricing structured around employee count, feature set, and integration requirements. The company targets large frontline-heavy verticals including retail (Bosch 400,000+ employees, REWE 150,000 users, Rossmann 2,311 branches, Penny 2,000 stores), manufacturing (MAHLE 72,000 users across 35 countries), food service (KFC, McDonald's franchisee with 1,425 restaurants), logistics (GLS), and public sector (City of Stuttgart). Headquartered in Stuttgart, Germany, with additional presence in Berlin and operations spanning the US and UK, Flip has raised $28 million in a Series A extension (May 2025) led by LEA Partners and employs 101-250 people. Enterprise-grade security certifications (ISO 27001, SOC 2 Type II, GDPR, CCPA) support large-customer procurement requirements.

Name

Flip

Legal name

Flip GmbH

Website

https://getflip.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Flip is an AI-native employee experience platform for frontline and deskless workers, unifying internal communications, HR self-service, AI workflows, and identity management in a mobile-first app. It serves large enterprises in retail, manufacturing, logistics, food service, and public sector globally.

Ownership category

akta.pro rank

Product category

Employee Experience Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Employee experience platform
• Frontline workforce software
• Internal communications app
• AI workflow automation
• HR self-service platform

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Flip operates as a B2B SaaS platform with subscription-based pricing. The platform is sold as a unified employee experience solution covering internal communications, HR self-service, AI workflows, and identity management. Pricing is individualized based on number of employees, features used, and integrations required. No public price list is available; sales are quote-driven.
2. Per-Seat Licensing: Pricing is structured around employee count, with the per-seat model being the primary pricing dimension. The platform targets companies with large frontline workforces, suggesting a seat-based licensing structure where the number of frontline employees determines cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Flip provides an AI-native employee experience platform built as a unified mobile app for frontline and deskless workers who lack corporate email, a desk, or a laptop. The platform combines internal communications (news feed, chats, voice/video calls), HR self-service (HR Portal with Workday/SAP/UKG integrations), AI-powered workflow automation (Flip Flows, AI Flow Builder, AI Agent Gateway), and identity management (Frontline Identity with passwordless authentication). Flip Intelligence (Generative + Agentic AI) powers Ask AI, Flip Fusion (no-code AI app builder), and multilingual real-time translation across the workforce.

Product overview

Flip is an AI-native employee experience platform for frontline and deskless workers, providing a unified mobile experience that combines internal communications (News Feed & Channels, Chats, Voice/Video Calls), HR self-service (HR Portal with Workday/SAP/UKG integrations), AI-powered workflows (Flip Flows, AI Flow Builder, AI Agent Gateway), and identity management (Frontline Identity, Flip SSO). The platform comprises a core Employee App with embedded AI capabilities (Ask AI, Flip Intelligence), a no-code AI App Builder (Flip Fusion), and an AI-native Intranet for company knowledge. Built for the 2.7 billion workers without corporate email, the platform requires no laptop or corporate device and works across shared devices with passwordless authentication.

Differentiator

Problem solved

Functional benefit

Brands

• Flip Intelligence: Complete AI system for operational teams combining Generative and Agentic AI
• Flip Fusion
• Ask AI
• Flip Flows
• Frontline Identity
• Frontline Login

Products and services

• Employee App Branded mobile employee app that connects the entire frontline workforce with news, chat, knowledge, HR self-service, and AI workflows in a single mobile experience without requiring corporate email or a laptop. Designed for deskless workers across retail, manufacturing, logistics, food service, and healthcare.
• AI-native Intranet AI-powered company knowledge platform with Ask AI that finds answers in seconds and syncs automatically with SharePoint and Confluence, reaching every frontline worker in their own language. Replaces traditional desk-worker intranets for frontline use cases.
• HR Portal Self-service HR hub providing payslips, time-off requests, and onboarding accessible from any phone, with deep integrations to Workday, SAP, and UKG. Purpose-built for frontline workers who lack corporate email or laptops.
• Flip Flows (AI Workflow Engine) AI-powered workflow automation engine that replaces paper forms and back-and-forth messages with intelligent workflows running 24/7 for incident reports, shift confirmations, and operational processes. Triggered via chat, AI, or scheduled automatically without coding or IT involvement.
• Flip Fusion (AI App Builder) No-code AI app builder that enables HR, operations, and business teams to create frontline applications using natural language prompts without developers or app store delays. Apps are authenticated, role-aware, and compliant from first sign-in, and can move from idea to live app in minutes.
• Frontline Identity Digital identity and authentication platform that provides secure one-touch access to all tools without separate identity provider or multiple passwords. Supports passkeys, biometrics, QR code, and PIN authentication on shared devices with full audit trail and permission control for IT. Replaces Microsoft Entra ID and Auth0 for frontline use cases.

Quantifiable outcome

• 66% faster information delivery to employees
• +11 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSAP is integrated with Flip's AI Agent Gateway, enabling Flip's Ask AI assistant to connect to SAP enterprise systems. This integration allows frontline workers to access SAP data and workflows through Flip's mobile interface without writing code.
• SalesforcecoreTechnology or IntegrationSalesforce is connected to Flip's AI Agent Gateway, enabling AI-powered connections between Flip's Ask AI assistant and Salesforce CRM data for frontline workers.
• JiracoreTechnology or IntegrationJira is integrated via Flip's AI Agent Gateway, enabling frontline workers to interact with Jira workflows and project management tools through the Flip platform.
• WorkdaycoreTechnology or IntegrationWorkday is connected to Flip's AI Agent Gateway, enabling HR data and workflows from Workday to be accessed by frontline workers through Flip's mobile experience.
• Microsoft (Microsoft Entra, Teams, SharePoint)coreTechnology or IntegrationMicrosoft integration includes Microsoft Teams, SharePoint, and Microsoft Entra. Flip replaces Microsoft Entra ID for frontline use cases where Entra is considered too complex and expensive. Flip's Knowledge Base syncs with SharePoint. Microsoft is referenced as both a technology partner and a comparison point for competitive positioning.
• ConfluencecoreTechnology or IntegrationFlip's Knowledge Base automatically syncs with Confluence, allowing company knowledge stored in Atlassian Confluence to be made accessible to frontline workers through Flip's AI assistant.
• UKGcoreTechnology or IntegrationUKG (Ultimate Kronos Group) workforce management integration is referenced in the HR Portal context, enabling absence management, scheduling, and time tracking for frontline workers through Flip's mobile interface.

Scale indicators20 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Haiilo: European-headquartered employee communications and engagement platform with intranet and analytics capabilities. Closely comparable to Flip on its mix of comms, intranet, and AI features for hybrid and frontline workforces.
• LumApps: Employee experience and intranet platform with strong Google Workspace and Microsoft 365 integrations. Overlaps with Flip in mobile employee app, communications, and knowledge management for distributed workforces.
• WorkJam: Direct frontline workforce management competitor combining employee scheduling, communications, and task management. Targets large enterprises with hourly and shift-based workforces in retail, hospitality, and logistics.
• Beekeeper: Direct competitor offering a frontline employee app for deskless workers with internal communications, shift management, and HR self-service. Both target large enterprises with non-desk workforces and compete on multilingual support, integrations, and AI features.
• Workvivo: Direct competitor in the employee experience platform space, now owned by Zoom. Provides internal communications, intranet, and engagement tools and has expanded into frontline and hybrid workforce scenarios overlapping with Flip's market.
• Staffbase: Direct competitor headquartered in Germany, focused on employee communications and engagement for frontline and deskless workers. Competes head-to-head with Flip in DACH enterprise accounts including retail and manufacturing.
• Unily: Enterprise employee experience platform with intranet, communications, and integrations. Targets large enterprises globally and increasingly competes for frontline/experience budgets that historically went to frontline point solutions like Flip.
• Firstup: Employee communications and engagement platform specifically targeting frontline and deskless workforces with personalized messaging. Competes directly with Flip on enterprise comms, AI-driven personalization, and frontline distribution.

Broad incumbents

• Microsoft Viva: Broad incumbent offering employee experience modules (Connections, Engage, Insights, Learning, Goals, Pulse) bundled with Microsoft 365. Competes with Flip's intranet and engagement capabilities and benefits from Microsoft Entra/Teams reach in enterprise frontline scenarios.

Emerging players

• Simpplr: AI-powered intranet and employee experience platform. Adjacent competitor in the AI intranet and knowledge delivery layer, where Flip's Ask AI and Knowledge Base (SharePoint/Confluence sync) compete for the same enterprise budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flipappde
• Xx.com/flipappde
• Facebookfacebook.com/flipappde

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flip