Dr. Bronner's

Name

Dr. Bronner's

Legal name

All-One-God-Faith, Inc.

Website

https://drbronner.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Organic personal care
• Natural soap products
• Fair trade cosmetics
• Castile liquid soap
• Biodegradable cleaners

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Sales: Dr. Bronner's generates revenue primarily through direct-to-consumer and wholesale sales of its core product lines including Pure-Castile Liquid Soaps, Pure-Castile Bar Soaps, Organic Sugar Soaps, Sal Suds Biodegradable Cleaner, All-One Toothpaste, Organic Lotions, Organic Lip Balms, Organic Magic Balms, Organic Hair Care, and Virgin Coconut Oil. Products are sold through e-commerce (drbronner.com), retail stores, wholesale partners, and international distributors. The company maintains consistent revenue growth from approximately $4 million in 1998 to approximately $209-250 million annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Dr. Bronner's manufactures and sells organic, fair trade, and Regenerative Organic Certified personal care products led by its Pure-Castile Magic Soap liquid and bar soaps, with additional offerings in toothpaste, lotions, lip balms, hair care, shaving soap, hand sanitizer, household cleaner, and virgin coconut oil. Products are sold directly to consumers via drbronner.com, through wholesale to natural and conventional retailers, and via international distributors in more than 40 countries.

Product overview

Dr. Bronner's is a family-owned natural personal care company headquartered in Vista, California, known for its top-selling Pure-Castile Magic Soaps in the U.S. natural marketplace. The product portfolio centers on organic, fair trade, and Regenerative Organic Certified soaps and personal care products, including Pure-Castile liquid and bar soaps (in 8 scents), Organic Sugar Soaps, Sal Suds biodegradable cleaner, All-One fluoride-free toothpaste, organic lotions, lip balms, magic balms, hair care products, shaving soaps, hand sanitizer, and virgin coconut oil. The company also offers various bundles and gift sets, books, and accessories. Products are sold in over 40 countries and emphasize sustainability through eco-friendly packaging innovations like the refill carton system (86% less plastic).

Differentiator

Problem solved

Functional benefit

Brands

• Pure-Castile Magic Soap: The company's flagship liquid soap product line made with organic and fair trade ingredients
• All-One Toothpaste
• Sal Suds
• Organic Sugar Soaps
• Organic Lotions
• Organic Lip Balms
• Organic Magic Balm
• Organic Hair Creme
• Organic Hair Rinse
• Organic Shaving Soaps
• Virgin Coconut Oil
• Magic Chocolate

Products and services

• Pure-Castile Magic Soap (Liquid) Multi-purpose organic castile liquid soap made with Regenerative Organic Certified oils for body, face, hands, shaving, makeup removal, household cleaning, laundry, and dishes; available in 8 scents.
• Pure-Castile Bar Soap Organic castile bar soap made with Regenerative Organic Certified oils for body, face, and hands; available in 8 scents.
• Pure-Castile Magic Soap Refill Paper carton refill for liquid castile soap made with FSC-certified paper and minimal plastic/aluminum lining, using 86% less plastic than standard bottles.
• Organic Sugar Soaps Multi-purpose body and hair soap made with fair trade organic sugar and organic white grape juice.
• Sal Suds Biodegradable Cleaner All-purpose biodegradable household cleaner made with natural ingredients for dishes, floors, laundry, and other household cleaning tasks.
• All-One Toothpaste Fluoride-free organic toothpaste made with organic ingredients, available in Peppermint, Spearmint, Cinnamon, and Anise flavors.
• Organic Lotions Hand and body lotion made with organic ingredients, available in Peppermint, Lavender Coconut, Orange Lavender, and Patchouli Lime scents.
• Organic Lip Balms Organic beeswax lip balms in multiple flavors including Peppermint, Naked Unscented, Orange Ginger, and Lemon Lime.
• Organic Magic Balm Nourishing multi-purpose body balm for moisturizing and soothing dry skin, available in Arnica-Menthol and Unscented varieties.
• Organic Hair Creme Leave-in conditioning and light styling product for hair in Peppermint and Lavender scents.
• Organic Hair Rinse Conditioning hair rinse made with shikakai for shiny, silky hair.
• Organic Shaving Soaps Organic shaving soap for face, underarms, and legs in Unscented, Peppermint, Lavender, Lemongrass Lime, and Tea Tree varieties.
• Hand Sanitizer Organic hand sanitizer in Lavender and Peppermint scents.
• Virgin Coconut Oil Regenerative Organic Certified whole kernel virgin coconut oil for skin and culinary uses; OK Kosher certified.
• Bundles and Gift Sets Curated product bundles including Everyday Essentials Kit, Calm & Renew Bundle, College Essentials, Calming Lavender Bundle, Peppermint Essentials Bundle, Travel Essentials, Liquid Soap Sampler Pack, Magic Bar Soap Variety Pack, Baby Unscented Gift Set, and Fair Trade Gift Basket.

Quantifiable outcome

• Revenue grew from $4 million (1998) to $209 million (2024)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• New Hope Network (Informa Markets)minorGTM or Marketing Partner · 18 August 2026Dr. Bronner's participates in Newtopia Now 2026, a B2B trade show for natural and conscious consumer packaged goods brands organized by New Hope Network (a division of Informa Markets), taking place August 18-20 at the Colorado Convention Center in Denver. The event connects emerging CPG brands with retail buyers and decision-makers.
• Magic Chocolate Inc.coreStrategic or Co-development PartnerMagic Chocolate Inc. was spun off from Dr. Bronner's as a separate company producing Regenerative Organic Certified chocolate products. The company launched Truffle Bars as part of its ROC chocolate portfolio, retailing between $5.49-$8.99 depending on format. Products are certified organic, vegan, gluten-free, and fair trade, available at Sprouts, Natural Grocers, and the company's website.
• SwayminorStrategic or Co-development PartnerSway, a California-based startup founded by Julia Marsh and Matt Mayes, developed TPSea seaweed-based thermoplastic pellets to replace single-use plastic. Dr. Bronner's partnered with Sway as part of their packaging innovation initiatives. Sway was named TIME Best Invention of 2025 and won the TOM FORD Plastic Innovation Prize.
• 5 GyresminorStrategic or Co-development PartnerDr. Bronner's partners with 5 Gyres, a nonprofit organization focused on reducing plastic pollution, as part of their Microplastic-Free Future initiative. The partnership aims to take action against microplastic pollution.
• PINARTE (Women's Cooperative in Nicaragua)minorStrategic or Co-development PartnerDr. Bronner's partners with PINARTE, a women's cooperative in Nicaragua, to source fair trade baskets for their gift basket products. This partnership supports fair wages and community investment in the sourcing region.
• Regenerative Organic AlliancecoreStrategic or Co-development PartnerDr. Bronner's is a founding member and supporter of the Regenerative Organic Alliance, which developed the Regenerative Organic Certified (ROC) standard. ROC uses USDA Organic as its baseline, adding high-bar requirements for soil health, animal welfare, and fairness for farmers and workers.
• EcoEncloseminorStrategic or Co-development PartnerEcoEnclose is listed as a manufacturing and brand partner for Sway's seaweed-based packaging technology. Dr. Bronner's is connected to this ecosystem through their partnership with Sway for regenerative packaging innovation.
• Lift EconomycoreStrategic or Co-development PartnerDr. Bronner's partnered with impact consulting firm Lift Economy to launch the Purpose Pledge, challenging the Giving Pledge with operational benchmarks including paying living wages, capping CEO compensation at 25 times median employee pay, and reducing production waste within nine years.
• One Step Closer (Natural Products Network)coreStrategic or Co-development PartnerDr. Bronner's partnered with natural-products network One Step Closer for the Purpose Pledge initiative, requiring participating companies to meet operational benchmarks across 10 areas including paying living wages and reducing production waste.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Seventh Generation: Seventh Generation (owned by Unilever) is one of the largest natural household cleaning and personal care brands in North America, with broader category coverage than Dr. Bronner's. The two compete directly in natural-channel shelf space for dish soap, laundry detergent, and surface cleaners, overlapping most closely with Dr. Bronner's Sal Suds line.
• Method Products: Method (owned by SC Johnson) is a leading natural-design cleaning and personal care brand competing with Dr. Bronner's Sal Suds in the eco-friendly household cleaner category and on retail shelves at Sprouts and Natural Grocers. Method's broader product portfolio and SC Johnson's distribution scale make it a key competitor in natural channels.
• Mrs. Meyer's Clean Day: Mrs. Meyer's (owned by SC Johnson) is a natural household cleaning brand whose multi-purpose and dish soaps directly overlap with Dr. Bronner's castile and Sal Suds products. The two compete for the same natural-channel shopper and shelf placements, with Mrs. Meyer's offering a broader scent and format range.
• Burt's Bees: Burt's Bees (owned by Clorox) is a large natural personal care brand with overlap to Dr. Bronner's lip balm, lotion, and body care lines. Both brands target ingredient-conscious consumers and share natural-channel distribution, though Burt's Bees has far broader distribution into mass-market retail.
• Tom's of Maine: Tom's of Maine (owned by Colgate-Palmolive) is a natural personal care brand most directly comparable through its fluoride-free toothpaste (overlapping with Dr. Bronner's All-One Toothpaste) and bar soap lines. Tom's of Maine has significantly larger mass-market distribution and trade-spend budgets.
• Sundial Brands / SheaMoisture: SheaMoisture (owned by Sundial/Unilever) is a natural personal care brand targeting values-driven consumers with hair care, soap, and body care products. Both Dr. Bronner's and SheaMoisture compete in the natural-channel for body wash, soap, and hair care, with overlapping fair-trade and ingredient-tr messaging.

Direct peers

• The Honest Company: The Honest Company is a direct peer in the natural and clean personal care, baby, and home category, selling soaps, lotions, and household cleaners with comparable ingredient-tr transparency positioning. Both brands compete for the same eco-conscious consumer and are carried by similar retail partners including Sprouts and Natural Grocers.
• Dr. Woods: Dr. Woods is a smaller direct competitor in castile and black soap, producing liquid and bar soaps with natural-ingredient positioning that overlap closely with Dr. Bronner's core Pure-Castile Magic Soap line. Dr. Woods competes primarily on price in the natural-channel segment.

Emerging players

• EO Products: EO Products is a smaller direct competitor producing organic castile-style soap, hand sanitizer, body wash, and essential oil products with similar clean-ingredient positioning to Dr. Bronner's. Both brands emphasize natural essential oil scents and organic certifications.
• Plaine Products: Plaine Products is a smaller emerging natural personal care brand focused on refillable, eco-friendly packaging for body wash, lotion, and hair care — directly comparable to Dr. Bronner's refill carton sustainability innovation. Both brands target eco-conscious consumers seeking reduced-plastic packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/drbronner
• YouTubeyoutube.com/user/DrBronnersMagicSoaps
• Facebookfacebook.com/drbronner
• LinkedInlinkedin.com/company/dr-bronner%27s
• Instagraminstagram.com/drbronner
• Pinterestpinterest.com/drbronner

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Bronner's