Gerard

Name

Gerard

Legal name

Gerard Design, Inc.

Website

https://gerardagency.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• B2B branding agency
• Marketing communications
• Content and social media
• Search engine marketing
• Website design and development

Headquarters

HQ city

Warrenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services — Marketing & Creative Services: Gerard Agency generates revenue through billing for professional marketing and creative services, including brand development, content creation, social media marketing, sales and marketing collateral, search engine marketing, SEO, AI SEO, tradeshow and experiential marketing, video and motion graphics, and website design and development. Services are delivered by senior-level professionals who work directly with clients, with a focus on end-to-end solutions. The agency does not markup expenses, rebilling costs at cost to clients, suggesting a service-fee or project-based billing model rather than a margin on external purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Gerard is a B2B strategic branding and marketing communications agency that delivers end-to-end marketing services for mid-market and enterprise clients. Its work spans brand development, content and social media marketing, sales and marketing collateral, search engine marketing (including AI SEO), tradeshow and experiential marketing, video and motion graphics, and website design and development, executed by senior-level professionals acting as an embedded extension of the client's team.

Product overview

Gerard is a B2B branding and design agency that provides end-to-end marketing services rather than a standalone software product or platform. The company offers a comprehensive suite of service categories including brand development, content and social media marketing, sales and marketing collateral, search engine marketing, AI search engine optimization services, tradeshow and experiential marketing, video and motion graphics, and website design and development. These services are delivered as professional consulting and creative services rather than packaged software products. The agency showcases its work through client case studies across various industries including healthcare, education, technology, packaging, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development End-to-end brand strategy, identity, visual language, and foundational messaging services for B2B companies seeking to establish or refresh their brand.
• Content & Social Media Marketing Content creation, social media strategy, and management services designed to position B2B clients as thought leaders and nurture audiences across channels.
• Sales & Marketing Collateral Design and production of sales and marketing collateral that equips B2B client sales teams with materials to support pipeline generation and conversion.
• Search Engine Marketing (SEM) Paid search/PPC, organic SEO, display advertising, local SEO, and technical SEO services that drive qualified traffic and lead generation for B2B clients.
• AI Search Engine Optimization Services AI-driven search engine optimization services designed to help B2B clients remain visible across evolving search experiences, including AI-powered results.
• Trade Shows & Experiential Marketing Strategy, design, and execution of tradeshow booths, exhibits, and experiential marketing activations for B2B clients to drive in-person engagement and brand presence.
• Video & Motion Graphics Video production and motion graphics services for B2B clients, spanning brand videos, campaign assets, and multimedia content for digital and event channels.
• Website Design & Development Design and development of B2B websites, including SEO-optimized sites and microsites, with integrated keyword strategy and digital presence considerations.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bop Design: Boutique B2B branding and web design agency serving industrial and technology mid-market clients. Closely comparable to Gerard in headcount, service mix (brand, web, content), and consultative mid-market positioning.
• Studio Science: Indianapolis-based B2B brand and digital agency with deep experience in industrial, life sciences, and technology sectors. Direct peer in scale, vertical mix, and integrated brand-to-digital delivery model.
• Tenet Partners: B2B brand consultancy and integrated marketing firm serving industrial and technology clients. Comparable to Gerard in brand strategy emphasis and B2B mid-market/enterprise focus.
• OBI Creative: Midwest-based B2B branding and marketing agency serving industrial, healthcare, and technology clients with end-to-end creative and digital services — a regional analog to Gerard with similar service breadth and mid-market focus.
• The Yaffe Group: Michigan-based full-service marketing and branding agency serving B2B and B2C clients across multiple verticals. Comparable to Gerard in integrated services model and Midwestern operating geography.
• Walker Sands: Chicago-based integrated B2B marketing agency offering PR, content, demand generation, branding, and digital services to mid-market and enterprise technology and industrial clients — a near-twin to Gerard in geography, size, and target buyer.
• Godfrey: B2B technology-focused marketing agency combining brand, content, PR, and digital services for industrial and tech clients. Comparable to Gerard in the integrated B2B creative model and enterprise target segment.
• Blue Flame Thinking: Midwest B2B marketing agency offering branding, content, digital, and video services to industrial and enterprise clients. Similar size, service mix, and mid-market positioning to Gerard.

Regional players

• Rise Interactive: Chicago-based digital marketing and media agency. Operates in the same Midwestern B2B market as Gerard but skews larger and more performance-media focused — a regional comparable rather than direct competitor.
• Schafer Condon Carter (SCC): Long-standing independent Chicago creative agency. Comparable geographic footprint and B2B/brand capability but significantly larger and broader in scope than Gerard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gerardagency
• Facebookfacebook.com/gerardagency
• LinkedInlinkedin.com/company/gerard-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerard