What The Yaffe Group does

The Yaffe Group is an independent, full-service brand consulting, marketing, and communications agency headquartered at 26100 American Drive, Suite 401, Southfield, Michigan. Founded over 50 years ago by Fred Yaffe, who holds an MBA from the University of Michigan, the firm serves enterprise and government clients across six verticals: Retail, Healthcare, Education, Government, Non-Profit, and Faith-Based. Documented clients include Grand Home Furnishings (a 17-20+ year engagement), Mayo Clinic, University of Michigan Health Systems, Houston Community College, Kane's Furniture, The RoomPlace, Michigan Department of Natural Resources, the U.S. Navy (Project Architeuthis), the Michigan Unemployment Insurance Agency, Lemonade Day Detroit, the Archdiocese of Detroit, and In House Diagnostic Solutions. Headcount is in the 11-50 range and the firm is privately held with no disclosed institutional investors.

The agency's core offering is built around its proprietary "Humanalytics" methodology, which sits at the intersection of data analytics, predictive modeling, strategic insight, and performance-based creative. The product portfolio comprises 11 integrated service lines: Marketing & Communications, One-To-One Marketing (including IP-address targeting and addressable TV), Data/Analytics, Brand Management, Corporate Culture, Public Relations, Creative Services, Social Media, Web/App Development, Media Services, and Content Mapping & Strategies. Quantified outcomes cited in case studies include a 1200% ROI for a hospital regional marketing program, a 76% enrollment increase at Houston Community College (39,715 to over 70,000), $172K in sales from a one-month IP-targeting campaign for Grand Home Furnishings, $210,506 in sales from a RoomPlace social/digital campaign, and over $120 million raised for the Archdiocese of Detroit capital campaign.

The Yaffe Group generates revenue through professional services fees on a project and retainer basis with enterprise, government, and non-profit clients. The go-to-market is consultative direct sales supported by thought-leadership content (Yaffe Tidbits blog, email newsletter, case studies, white papers, and industry workshops featuring partners such as Google, Facebook, Twitter, and Adobe). Geographic scope spans Southeast Michigan and national accounts, though the firm operates from a single Southfield headquarters with no disclosed subsidiaries, M&A activity, or capital raises on record.

Name

The Yaffe Group

Legal name

The Yaffe Group

Website

https://yaffe.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

The Yaffe Group is an independent, full-service brand consulting and marketing communications agency headquartered in Southfield, Michigan. Founded over 50 years ago, it serves enterprise, government, and non-profit clients across retail, healthcare, education, government, non-profit, and faith-based verticals using its proprietary Humanalytics data-and-creative methodology.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Product & Brand PR (Consumer & B2B) (BPAFADAH), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Brand consulting services
• Marketing communications agency
• Data-driven advertising
• Public relations services
• Media planning and buying

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing & Communications Consulting: Full-service brand consulting including strategic planning, media planning and buying, creative services, direct response marketing, and more. Revenue generated through agency fees for consulting and campaign work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Yaffe Group is an independent, full-service brand consulting and marketing communications agency. It sells integrated marketing, advertising, brand management, public relations, data/analytics, media planning and buying, creative production, social media, and web/app development services to enterprise and mid-market clients across retail, healthcare, education, government, non-profit, and faith-based verticals. All engagements are anchored in its proprietary Humanalytics methodology, which combines data analytics, predictive modeling, strategic insight, and emotionally driven creative to drive measurable customer action.

Product overview

The Yaffe Group is an independent, full-service brand consulting, marketing & communications agency. The company's core offering is built around its proprietary Humanalytics methodology—a process that combines data analytics, predictive modeling, strategic planning, and performance-based creative to drive customer action. The portfolio consists of eleven distinct service offerings: Marketing & Communications (core competency with over 50 years of experience), One-To-One Marketing (personalized direct marketing with IP targeting capabilities), Data/Analytics (predictive modeling and database management), Brand Management, Corporate Culture, Public Relations, Creative Services, Social Media, Web/App Development, Media Services, and Content Mapping & Strategies. Together these services form an integrated marketing solution where data-driven insights from the Humanalytics process inform creative and communications strategies across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Communications Core marketing and communications services including strategic planning, media, creative, and direct response, built on over 50 years of agency experience.
• One-To-One Marketing Personalized direct marketing that uses data, analytics, and emotional triggers to deliver the right message to the right person at the right time, including IP address targeting and addressable TV capabilities.
• Data/Analytics Data management, analysis, and predictive modeling services using transactional data, demographics, social graph, and digital tools to identify customer insights and best prospects.
• Brand Management Brand analysis and management services examining how brands are perceived in the market and within companies, ensuring alignment across product, process, and all customer touchpoints.
• Corporate Culture Services to help define corporate culture, align priorities, and ensure organizational alignment for improved performance.
• Public Relations PR services including social media management, crisis management, content creation and distribution, relationship building, and reputation management.
• Creative Services Brand storytelling and creative development putting the human element into Humanalytics, delivered by writers, art directors, producers, content creators, and programmers.
• Social Media Social media services including community management, social influencer data scoring, influencer marketing, paid social, and content creation.
• Web/App Development Website, mobile website, and app development services ensuring the online presence matches the brand community the client wants and needs.
• Media Services Media planning and placement services working with strategists and the creative team to place media for optimal results across TV, digital, social, and outdoor.
• Content Mapping & Strategies SEO and content marketing services mapping keywords for content creation to achieve first-page Google rankings, delivered as a multi-year content calendar.

Quantifiable outcome

• 1200% ROI for hospital system healthcare regional marketing
• +8 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Huntington BankminorStrategic or Co-development PartnerHuntington Bank partnered with The Yaffe Group to bring Lemonade Day to Detroit. Yaffe handled the social media, digital components, strategic guidance, and PR to launch the inaugural event in Southeastern Michigan communities.
• Lemonade DayminorStrategic or Co-development PartnerYaffe helped launch the parent organization Lemonade Day and worked to expand it to Detroit. Lemonade Day is a non-profit that teaches kids entrepreneurial skills.

Scale indicators4 records

Expansion highlights5 records

Others

• HubSpot: Marketing platform/software company whose partner agency ecosystem competes for the same mid-market client spend on inbound marketing, demand generation, and CRM-driven campaigns. Comparable as an adjacent ecosystem player agencies must coexist or partner with rather than directly outcompete.

Broad incumbents

• Leo Burnett: Globally scaled creative agency headquartered in Chicago with major Detroit-area operations; part of Publicis Groupe. Comparable on creative advertising and brand-building services, but operates at much larger scale with a broader portfolio of clients.
• Accenture Song: Large-scale creative, marketing, and experience consultancy inside Accenture. Comparable on the integrated brand-to-data marketing proposition but operates at dramatically greater scale and competes aggressively in enterprise brand-consulting RFPs.

Direct peers

• RPA (Rubicon Project Agency): Independent, full-service advertising agency known for integrated creative, media, and data-driven marketing. Comparable structure (independent, mid-sized) and similar emphasis on connecting data-driven targeting with creative brand work.
• The Martin Agency: Independent, full-service creative and brand agency of comparable size offering advertising, digital, PR, and media services. Comparable independent ownership, full-service scope, and orientation to brand-equity-driven campaigns.
• Team One: Independent, full-service agency built around premium brand-building, data, and digital experience. Comparable because of its mid-size independent positioning, integrated offering, and emphasis on data-driven brand strategy.
• MullenLowe Group: Mid-sized network agency offering advertising, media, PR, and analytics with a relatively independent operating culture. Comparable because it integrates brand creative with analytics and targeted direct marketing — the same intersection The Yaffe Group's Humanalytics claims to occupy.
• Doner Partners: Independent, mid-sized full-service creative, media, and brand agency headquartered in the Midwest. Comparable in scale, independent ownership structure, integrated brand-to-CRM service offering, and retail/consumer vertical focus.
• Wieden+Kennedy: Independently owned, full-service creative agency with strong brand and integrated communications practice. Comparable private ownership and creative-led, full-service orientation, though significantly larger and more global than The Yaffe Group.
• Campbell Ewald: Detroit-based independent full-service advertising, media, and digital agency of similar vintage and mid-market size. Directly comparable to The Yaffe Group in terms of regional roots, full-service offering, and mix of consumer and government/enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yaffegroup
• Xx.com/TheYaffeGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yaffe Group