OBI Creative
OBI Creative is a private, founder-owned full-service marketing and advertising agency founded in 2001, headquartered in Omaha with a Des Moines office, serving enterprise and growth-stage clients across the U.S. Midwest via consulting, brand building, and multi-touch media services.
- Company typePrivate
- Founded2001
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OBI Creative does
OBI Creative is an Omaha, Nebraska-based full-service marketing, research, and advertising agency founded in 2001 and operating as an independent, founder-owned firm. The agency organizes its services around three pillars: Business and Marketing Consulting (which includes Fractional CMO/CMO for Hire, Marketing Leader Development, OBIdeation, and Martech Consultation), Brand Building, and Multi-Touch Marketing + Media (spanning digital advertising, social, TV/OTT, out-of-home, print, and email). Underpinning the engagement model are two proprietary research methodologies — O'Brien Voice of the Customer (o.VOC™) and O'Brien Voice of the Employee (o.VOE™) — that are positioned as the agency's primary insight-generation layer for client engagements.
Revenue is generated through custom, project- and retainer-based professional services engagements with enterprise and growth-stage clients across the U.S. Midwest. Pricing is quote-based and not publicly disclosed; contract cadence is multi-year. Distribution runs through direct, consultative sales supported by content marketing, social channels, and a HubSpot Certified Agency Partner relationship; the agency operates from its Omaha headquarters and a secondary Des Moines office, with no disclosed SaaS, platform, or API product surface.
The client base is enterprise-leaning and spans healthcare (Nomi Health, Artemis Health), insurance and financial services (GuideOne, Brokers International), construction/industrial (Miller Electric), entertainment and events (Pinnacle Bank Championship), nonprofit (Opportunity Scholarships of Nebraska), and consumer-facing brands (Bud Light, Broadmoor, Avanti Residential). Leadership is anchored by founder and CEO Mary Ann O'Brien — a former Fortune 100 CMO inducted into the Omaha Business Hall of Fame — alongside five VPs covering integrated marketing, marketing operations, performance marketing, business operations, and customer insights, plus a Chief Growth Officer. The agency carries Midwest regional brand recognition (Inc. 5000 2023, AMA Agency of the Year 2023, AMA Pinnacle, three PRSA Paper Anvil Awards 2024) but no disclosed financial figures, external funding, or national or international footprint.
OBI Creative firmographics
Firmographics- Name
- OBI Creative
- Legal name
- OBI Creative
- Website
- https://obicreative.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OBI Creative is a private, founder-owned full-service marketing and advertising agency founded in 2001, headquartered in Omaha with a Des Moines office, serving enterprise and growth-stage clients across the U.S. Midwest via consulting, brand building, and multi-touch media services.
- Ownership category
- akta.pro rank
OBI Creative industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where OBI Creative is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OBI Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing and Advertising Services: OBI Creative generates revenue through professional services engagements including business and marketing consulting, brand building, and multi-touch marketing and media services. Revenue is derived from client projects, retainer arrangements, and campaign-based work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to client requirements and scope of work |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
OBI Creative product offering
Product offeringCore offering
OBI Creative is a full-service marketing and advertising agency that delivers strategic consulting, brand building, and integrated multi-touch marketing and media services to enterprise and mid-market clients. Core offerings encompass Business and Marketing Consulting (including Fractional CMO, Marketing Leader Development, OBIdeation, and Martech Consultation), Brand Building (strategy, identity, and narrative development), and Multi-Touch Marketing + Media (digital, social, TV/OTT, out-of-home, print, and email campaign execution). The agency's work is grounded in two proprietary research methodologies, Voice of the Customer (o.VOC) and Voice of the Employee (o.VOE), which inform strategy and differentiate its services.
Product overview
OBI Creative is a full-service marketing and advertising agency (service-based company) organized around three core service pillars: Business and Marketing Consulting, Brand Building, and Multi-Touch Marketing + Media. The Business and Marketing Consulting practice encompasses sub-services including Fractional CMO/CFO for Hire, Marketing Leader Development, OBIdeation, and Martech Consultation. The agency also employs proprietary research methodologies including Voice of the Customer (O.VOC) and Voice of the Employee (O.VOE). No software products, platforms, or SaaS offerings are provided.
Differentiator
Problem solved
Functional benefit
Products and services
- Business and Marketing Consulting Strategic marketing consulting service offering Fractional CMO/CFO for Hire, Marketing Leader Development, OBIdeation, and Martech Consultation. Uses Voice of the Customer (O.VOC) research methodology to drive data-informed strategies for enterprise and growth-stage clients.
- Brand Building Brand strategy and identity development service that creates or transforms brands to resonate with customers. Includes brand messaging, visual identity, and narrative development delivered to enterprises seeking brand differentiation.
- Multi-Touch Marketing + Media Integrated marketing and media execution service spanning digital advertising, social media, TV/OTT, out-of-home, print, and email marketing to engage audiences across multiple touchpoints and drive measurable leads for enterprise clients.
Quantifiable outcome
- Drove record attendance of 52,816 at Pinnacle Bank Championship with 250% increase in earned media value ($900k) and 235% increase in media reach (459 million people)
- +4 more outcomes
Companies that use OBI Creative
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
OBI Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OBI Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreOBI Creative is a HubSpot Certified Agency Partner, utilizing HubSpot's marketing automation platform for inbound marketing, email marketing, social media management, SEO, and campaign analytics for themselves and clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
OBI Creative competitors and assessment
Company assessmentOthers
Direct peers
- GS&F: Nashville-based integrated marketing agency offering brand strategy, advertising, digital, and media services. Comparable mid-size independent structure with strong enterprise client portfolio.
- BVK: Milwaukee-based independent full-service agency offering brand strategy, creative, digital, and media services to mid-market and enterprise clients. Comparable independent structure and Midwest footprint.
- Swanson Russell: Lincoln, Nebraska-based full-service marketing and advertising agency with similar Midwest enterprise focus and integrated capabilities spanning brand, digital, and media. Strong overlap in client verticals including outdoor/industrial and healthcare.
- R&R Partners: Las Vegas-based full-service agency known for tourism, hospitality, and destination marketing but serving a broad enterprise base. Comparable integrated creative-plus-media model and award-winning creative work.
- VLK Group: Midwest-rooted full-service agency providing brand, creative, and media services to enterprise clients. Comparable integrated offering and regional operating model.
- Bailey Lauerman: Omaha-based full-service creative and brand agency serving enterprise clients across consumer, healthcare, and financial services. Comparable in size, Midwest location, and full-service model, and one of OBI's most direct local competitors.
- Laughlin Constable: Milwaukee-based independent agency providing brand, advertising, and digital services across consumer and B2B verticals. Comparable size, ownership structure, and integrated service offering.
- The Integer Group: Omnicom-owned shopper and brand activation agency with full-service capabilities across strategy, creative, and media. Comparable in offering breadth and enterprise client base, though part of a larger holding company.
Broad incumbents
- VML: Global WPP-owned creative and brand experience agency with thousands of employees worldwide. Overlaps with OBI on full-service enterprise offerings but operates at vastly greater scale across all major geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OBI Creative social profiles
Digital presenceOBI Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBI Creative leadership team
Management profileNumber of profiles
Profiles7 records
OBI Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBI Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBI Creative
What does OBI Creative do?
OBI Creative is a full-service marketing and advertising agency that delivers strategic consulting, brand building, and integrated multi-touch marketing and media services to enterprise and mid-market clients. Core offerings encompass Business and Marketing Consulting (including Fractional CMO, Marketing Leader Development, OBIdeation, and Martech Consultation), Brand Building (strategy, identity, and narrative development), and Multi-Touch Marketing + Media (digital, social, TV/OTT, out-of-home, print, and email campaign execution). The agency's work is grounded in two proprietary research methodologies, Voice of the Customer (o.VOC) and Voice of the Employee (o.VOE), which inform strategy and differentiate its services.
Is OBI Creative a public or private company?
OBI Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBI Creative founded?
OBI Creative was founded in 2001. It employs 11 to 50 people.
Where is OBI Creative based?
OBI Creative is headquartered in Omaha, United States, in the North America region.
How does OBI Creative make money?
One revenue line is on record: marketing and Advertising Services.
Who are OBI Creative's main competitors?
Fallon is listed as an others. Direct peers are GS&F, BVK, Swanson Russell, R&R Partners, VLK Group, Bailey Lauerman, Laughlin Constable and The Integer Group. VML is listed as a broad incumbent.
Does OBI Creative have an API?
No public API is recorded for OBI Creative.
What industry is OBI Creative in?
OBI Creative's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.