WinField United
WinField United, a U.S. agricultural solutions subsidiary of Land O'Lakes, Inc., sells crop inputs, seed, and proprietary seed treatments through a nationwide agricultural retailer network. Its platform combines nearly 200 Answer Plot field trial sites, 5M+ data points, an Oz AI decision support tool, and financing and lab services for Corn Belt growers.
- Company typePrivate
- Founded-
- HeadquartersOsceola, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What WinField United does
WinField United (legal entity Winfield Solutions, LLC) is a U.S. agricultural solutions company and subsidiary/affiliate of Land O'Lakes, Inc., formed by merging two predecessor organizations to combine agronomic talent and technology. The company serves agricultural retailers and cooperative operations across the United States (with a Canadian site referenced), which in turn serve Corn Belt and row-crop growers seeking to optimize yield and ROI on crop inputs.
Its platform is built on three reinforcing layers. First, a research and data backbone — the Answer Plot program with nearly 200 replicated field trial locations producing over 5 million data points, complemented by SureTech Laboratories (Indianapolis) for certified soil, tissue, feed, forage, and water analysis with 24–72 hour turnaround. Second, an agricultural technology suite including Answer Tech Data Silo, the R7 Tool, the NutriSolutions App, and the May 2026-launched Oz AI-powered decision support tool, with native integration to Climate FieldView. Third, a broad proprietary product portfolio spanning CROPLAN seed (with Response-to-Fungicide, Response-to-Nitrogen, and Response-to-Population scores), seed treatments (Ascend2, Ascend ST3, Dash PBC/PBS, Warden CX II, Fortivent Plus), adjuvants (InterLock, MasterLock, SuperLock, Class Act NG, StrikeLock, Superb HC, Destiny HC), plant nutrition (MAX-IN micronutrients, OptiStart, Voyagro, Zume, Trurow), and crop protection chemicals (herbicides, insecticides, fungicides), anchored by patent-protected auxin-dominant PGR formulations. Adjacent programs include the BioVerified biological-product designation and the WinField United Innovation Center.
WinField United monetizes primarily through one-time sales of crop input products to retailers and growers, supplemented by transaction-fee revenue from the SECURE financing program (credit lines up to $750,000 with harvest-aligned deferred repayment) and from SureTech fee-for-service laboratory testing. Distribution is exclusively through an agricultural retailer network accessed via the WinField Business Link portal and Find a Retailer locator, supported by Answer Plot field events, agronomic consultation, and the Catalyst retailer loyalty program. Strategic 2026 moves include the Oz AI launch, BioVerified expansion, a co-marketing agreement with Agri Spray Drones for drone-applied crop inputs, and participation in a CF Industries / POET-led low-carbon fertilizer consortium.
WinField United firmographics
Firmographics- Name
- WinField United
- Legal name
- Winfield Solutions, LLC d/b/a WinField United
- Website
- https://winfieldunited.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WinField United, a U.S. agricultural solutions subsidiary of Land O'Lakes, Inc., sells crop inputs, seed, and proprietary seed treatments through a nationwide agricultural retailer network. Its platform combines nearly 200 Answer Plot field trial sites, 5M+ data points, an Oz AI decision support tool, and financing and lab services for Corn Belt growers.
- Ownership category
- akta.pro rank
WinField United industry classification
Industry- Product category
- Agricultural Crop Inputs
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320), Farm Supplies Merchant Wholesalers (42491), Support Activities for Crop Production (1151), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Agricultural Services (700), Agricultural Chemicals (2870), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays) (AFACACAH)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA), Nutrient Management Planning & Fertility Programs (AFACABAB)
Keywords
Where WinField United is headquartered
LocationHeadquarters
- HQ city
- Osceola
- HQ country
- United States
- HQ region
- North America
Markets served
WinField United business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Crop Input Products: WinField United generates revenue primarily through the sale of crop protection products (herbicides, insecticides, fungicides), adjuvants, seed treatments, plant nutrition products, and seed. These are sold through agricultural retailers and directly to growers via the WinField United product catalog. Products include SuperLock, InterLock adjuvants, Ascend2 PGR, MAX-IN micronutrients, Warden CX II seed treatment, Fortivent Plus seed treatment, CROPLAN seed, and biological products.
- SECURE Financing Program: WinField United operates the SECURE financing program offering credit lines of up to $750,000 for agricultural retailers to extend to growers for seed, crop protection, fertilizer, and custom application purchases. The program aligns with growers' revenue cycles through deferred repayments until after harvest, generating fees for WinField United.
- SureTech Laboratory Services: SureTech Laboratories provides fee-for-service agricultural lab testing including soil analysis, tissue analysis, fertilizer/manure testing, feed analysis, forage analysis, and ag water analysis. Services are available to retailers and growers with 24-72 hour turnaround times.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | SECURE Financing Program for Agricultural Retailers |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels5 records
WinField United product offering
Product offeringCore offering
WinField United provides farmers with agricultural solutions through a portfolio of crop input products including seed, crop protection chemicals (herbicides, insecticides, fungicides), adjuvants, seed treatments, and plant nutrition products. The company supports these products with the Answer Plot agronomic research program (nearly 200 trial locations producing over 5 million data points), precision agriculture technology tools (Data Silo, R7 Tool, NutriSolutions App, Oz AI), the Advanced Acre Rx prescription service, SureTech Laboratories testing services, and the SECURE financing program offering up to $750,000 in credit lines to retailers.
Product overview
WinField United is an agricultural solutions company operating a platform-plus-products architecture. The core technology platform includes the Ag Technology suite (Answer Tech, Data Silo, NutriSolutions App, R7 Tool) for data-driven decision-making, supported by the Answer Plot research program with nearly 200 locations and over 5 million data points. The product portfolio spans seed treatments (Ascend ST3, Ascend2, Dash PBC/PBS, Warden CX II, Fortivent Plus), adjuvants (InterLock, MasterLock, SuperLock, Class Act NG, StrikeLock, Superb HC, Destiny HC), plant nutrition (MAX-IN micronutrients, OptiStart starter fertilizer, Voyagro, Zume, Trurow products), crop protection chemicals (herbicides, insecticides, fungicides), and seed (CROPLAN seed for corn, soybeans, alfalfa, wheat, canola, sunflower, sorghum). Services include Advanced Acre Rx prescription program, SureTech Laboratories for soil and tissue analysis, SECURE financing up to $750,000, and the BioVerified designation for vetting biological products. The company recently launched Oz, an AI-powered decision support tool (May 2026) and expanded its BioVerified designation for biological products.
Differentiator
Problem solved
Functional benefit
Brands
- Answer Plot: Premier research and demonstration program producing agronomic data and localized management tips
- Answer Tech
- SureTech Laboratories
- BioVerified
- R7 Tool
- SECURE Financing
- Data Silo
- InterLock
- Advanced Acre Rx
Products and services
- WinField United Ag Technology Platform Comprehensive agricultural technology platform encompassing Answer Tech, Data Silo, NutriSolutions App, and R7 Tool for data-driven farm management decisions used by agricultural retailers and growers.
- Answer Plot Program Premier research and demonstration program producing over 5 million data points from nearly 200 trial locations across the U.S., providing replicated field trial data on seed and crop protection product performance for retailers and growers.
- Answer Tech Data Silo Cloud-based farm data management system that aggregates and analyzes field data, compatible with Climate FieldView, enabling growers and retailers to make input decisions.
- NutriSolutions App Mobile application supporting tissue sampling workflows and nutrient analysis, integrating with crop modeling tools for in-season nutrition decisions.
- R7 Tool Field forecasting and seed selection tool that uses multi-source WinField United data to help growers identify top-performing hybrids and varieties for specific soil types and geographies.
- Oz AI-Powered Decision Support Tool AI-powered decision support tool that processes agronomic data to provide rapid, data-driven recommendations for crop protection decisions, assisting retailers and growers with input choices amid tightening margins.
- Advanced Acre Rx Prescription Program Agronomic prescription service for corn and soybeans built on over 6 million data points, providing recommendations for seed population, nutrient application, and fungicide use, with a service warranty for yield performance.
- SureTech Laboratories Full-service agricultural laboratory providing soil analysis, tissue analysis, fertilizer and manure analysis, feed analysis, forage analysis, and ag water analysis with 24-72 hour turnaround, serving retailers and growers across the U.S.
- BioVerified Designation Program Certification program for vetting biological products tested in field and/or laboratory trials against four key criteria: product uniqueness, solid agronomics, operational compatibility, and economic return.
- SECURE Financing Program Financing program offering credit lines up to $750,000 for agricultural retailers to extend to growers for seed, crop protection, fertilizer, and custom application purchases, with deferred repayments until after harvest.
- Catalyst Loyalty Program Loyalty program for agricultural retailers providing rewards and benefits for repeat purchases of WinField United products.
- CROPLAN Seed Seed products including corn, soybeans, alfalfa, canola, wheat, sunflower, sorghum, and other crop varieties developed from high-performing genetics with the latest traits and technologies.
- Ascend2 Plant Growth Regulator Auxin-dominant PGR with patent-protected formulation for in-furrow applications on corn, promoting vigorous emergence and root development with demonstrated 7.5 bu/A yield advantage.
- Ascend ST3 Plant Growth Regulator Auxin-dominant three-way PGR mixture for seed-treatment applications on soybeans, wheat, and cotton that mitigates early-season stress and promotes root development.
- Warden CX II Seed Treatment Soybean seed treatment formulated to guard against fungal diseases and insects, with Answer Plot trial data showing 2.0 bu/A yield increase across planting dates and 4.0 bu/A in early planted soybeans.
- InterLock Adjuvant Adjuvant that improves spray deposition, reduces drift, and increases canopy penetration for enhanced crop protection application.
- WinField United Herbicides Portfolio of herbicide products for weed control across corn, soybeans, cotton, wheat, and other crops.
- WinField United Insecticides Portfolio of insecticide products for pest control across various crops.
- WinField United Fungicides Portfolio of fungicide products for disease control including mixed mode-of-action products effective against tar spot and other crop diseases.
- MAX-IN Micronutrient Products Foliar-applied micronutrient products including MAX-IN Ultra ZMB Plus, MAX-IN Boron, MAX-IN Mn, and MAX-IN Iron for addressing common nutrient deficiencies in corn and soybeans.
- WinField United Innovation Center Research facility for testing and rating biological products and agricultural innovations with laboratory trials complementing Answer Plot field trials.
Quantifiable outcome
- Ascend2 PGR showed 7.5 bu/A yield advantage in corn compared to starter fertilizer alone (over 60 trials, 15 states, 2017-2021)
- +7 more outcomes
Companies that use WinField United
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
WinField United technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature11 records
WinField United partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Agri Spray DronescoreAgri Spray Drones and WinField United entered a co-marketing agreement to expand awareness and adoption of drone-based crop application across U.S. agriculture. The collaboration combines Agri Spray Drones' spray drone technology with WinField United's adjuvant products through coordinated training, research, and field demonstrations. WinField United tests its adjuvant products using Agri Spray Drones' spray systems while gaining access to WinField United's agronomic expertise and data analysis capabilities. Both companies position themselves as preferred vendors within each other's networks.
- CF Industries HoldingscoreCF Industries, POET, and agricultural cooperatives including WinField United, NuWay-K&H, New Cooperative, and Farmers Cooperative launched a low-carbon fertilizer pilot program to develop a scalable low-carbon supply chain for corn production used in ethanol. CF Industries produces low-carbon ammonia at its Donaldsonville Complex by capturing and permanently storing CO2 emissions underground. The consortium completed the first distribution and application of low-carbon ammonia fertilizer in fall 2025, with POET expecting to produce approximately 5-6 million gallons of lower-carbon ethanol from the resulting corn.
- POETcorePOET, the world's largest biofuel producer, partnered with CF Industries and agricultural cooperatives including WinField United to build a low-carbon fertilizer supply chain for corn production used in ethanol. POET expects to produce an estimated 5-6 million gallons of lower-carbon ethanol using corn grown with low-carbon ammonia fertilizer.
- NuWay-K&H CooperativesupportingNuWay-K&H Cooperative joined the low-carbon fertilizer pilot consortium with CF Industries, POET, WinField United, New Cooperative, and Farmers Cooperative to develop a low-carbon fertilizer supply chain for corn production and ethanol.
- New CooperativesupportingNew Cooperative joined the low-carbon fertilizer pilot consortium with CF Industries, POET, WinField United, NuWay-K&H, and Farmers Cooperative to develop a low-carbon fertilizer supply chain for corn production and ethanol.
- Farmers CooperativesupportingFarmers Cooperative joined the low-carbon fertilizer pilot consortium with CF Industries, POET, WinField United, NuWay-K&H, and New Cooperative to develop a low-carbon fertilizer supply chain for corn production and ethanol.
- CROPLAN SeedcoreCROPLAN Seed and WinField United collaborate to provide SECURE financing to help Corn Belt farmers manage cash flow for seed, crop protection, and fertilizer purchases. CROPLAN seed is promoted alongside WinField United agronomic research and advisory services, using data from over 90 Answer Plot locations to test hybrids for Response-to-Fungicide, Response-to-Nitrogen, and Response-to-Population.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
WinField United competitors and assessment
Company assessmentDirect peers
- Nutrien Ag Solutions: The retail arm of Nutrien Ltd., the world's largest crop input provider, distributing crop protection, seed, and fertilizer through a U.S. and global retail network. Directly comparable to WinField United in retailer-distributed crop inputs, agronomic services, and prescription programs.
- Helena Agri-Enterprises: U.S.-focused distributor of crop protection products, adjuvants, seed, and fertilizer through a retail network, with proprietary branded product lines (Helena Products Group). Closely comparable to WinField United in distribution model, proprietary adjuvants, and agronomic service offering.
- CHS Inc. Fortune 100 U.S. agricultural cooperative providing crop inputs, agronomy, and grain marketing across the Midwest. Comparable in cooperative ownership structure, broad crop input portfolio, and U.S. retail-channel distribution.
- GROWMARK: U.S. agricultural cooperative distributing crop inputs, agronomy services, and grain through member-owners across the Midwest. Closely comparable in cooperative structure, retail distribution model, and Corn Belt focus.
- Wilbur-Ellis Agribusiness: Private, family-owned crop input distributor with U.S. retail locations offering crop protection, seed, fertilizer, and agronomy services. Highly comparable in distribution model and customer base to WinField United, particularly on the West Coast and specialty crops.
Broad incumbents
- Corteva Agriscience: Global seed and crop protection major with Pioneer brand corn and soybean genetics. Directly competes with CROPLAN seed and provides adjuvants/herbicides (e.g., Enlist system) that WinField United's adjuvant portfolio supports.
- Syngenta Group: Global crop protection and seed major supplying herbicides, insecticides, fungicides, and seed treatments through U.S. ag retail. Comparable as a crop-protection incumbent whose branded chemistry flows through the same retailer channel WinField United serves.
- Bayer Crop Science (Climate FieldView): Global crop protection and seed incumbent whose Climate FieldView platform dominates U.S. ag-data and competes directly with WinField United's Data Silo. Comparable as both a crop input supplier and the data-platform player WinField United integrates with rather than replaces.
- ICL Group: Global specialty fertilizers and plant nutrition company selling micronutrients, specialty fertilizers, and biostimulants. Comparable to WinField United's MAX-IN, OptiStart, Voyagro, and Zume plant nutrition lines.
Emerging players
- Indigo Ag: Agricultural technology company offering microbial seed treatments, biological products, agronomic decision tools, and carbon/sustainability programs (Indigo Carbon). Comparable as an emerging player in biologicals, ag-data, and sustainability — areas where WinField United competes via BioVerified, Oz AI, and Truterra.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WinField United social profiles
Digital presenceWinField United compliance and trust
Trust signalCompliance5 records
WinField United financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinField United leadership team
Management profileNumber of profiles
Profiles11 records
WinField United subsidiaries and ownership
Company hierarchySubsidiaries1 record
WinField United funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinField United M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinField United
What does WinField United do?
WinField United provides farmers with agricultural solutions through a portfolio of crop input products including seed, crop protection chemicals (herbicides, insecticides, fungicides), adjuvants, seed treatments, and plant nutrition products. The company supports these products with the Answer Plot agronomic research program (nearly 200 trial locations producing over 5 million data points), precision agriculture technology tools (Data Silo, R7 Tool, NutriSolutions App, Oz AI), the Advanced Acre Rx prescription service, SureTech Laboratories testing services, and the SECURE financing program offering up to $750,000 in credit lines to retailers.
Is WinField United a public or private company?
WinField United is a private company. It is classified as corporate owned and is currently operating.
When was WinField United founded?
WinField United was founded in -1. It employs 1,001 to 5,000 people.
Where is WinField United based?
WinField United is headquartered in Osceola, United States, in the North America region.
How does WinField United make money?
Three revenue lines are on record. Crop Input Products are the primary driver. The others are SECURE Financing Program and sureTech Laboratory Services.
Who are WinField United's main competitors?
Direct peers on record are Nutrien Ag Solutions, Helena Agri-Enterprises, CHS Inc., GROWMARK and Wilbur-Ellis Agribusiness. Broad incumbents are Corteva Agriscience, Syngenta Group, Bayer Crop Science (Climate FieldView) and ICL Group. Indigo Ag is listed as an emerging player.
Does WinField United have an API?
No public API is recorded for WinField United.
What industry is WinField United in?
WinField United's product category is Agricultural Crop Inputs. Its primary akta.pro industry code is AFACACAH, Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 325320 and its SIC code is 700.