Frends Technology Oy

What Frends Technology Oy does

Frends Technology Oy is a Finnish-headquartered Integration Platform as a Service (iPaaS) provider founded in 1988, delivering a low-code platform that unifies integration, process automation, API management, and AI orchestration for enterprises. The core product — the Frends iPaaS Platform — is built on Microsoft Azure infrastructure with 300+ pre-built connectors, BPMN-based workflow automation, hybrid/on-premises deployment options, and an add-on Business Automation Portal that enables non-technical users and ISV white-labeling. AI capabilities were added in 2025-2026 through the AI Connector (embedded in BPMN workflows), Frends GenAI (developer-assistive code generation), and Enterprise MCP (Model Context Protocol for connecting AI agents to legacy systems).

The company operates a multi-channel go-to-market combining direct enterprise field sales, inside sales for mid-market, a Microsoft Azure Marketplace listing, and a system integrator partner network, with a new channel partnership (Nord Group, January 2026) extending reach into UAE and Saudi Arabia. Revenue is generated through tiered subscription (Basic, Startup, Growth, Business, Enterprise, Infinity) with usage-based consumption and a True-Up mechanism, professional services for implementation, and add-on features such as AI credits and the BAP module — annual price escalation is 6% or HICP index, whichever is higher. Frends reports over 6,000 customers across 16 countries, ~250 employees, and primary focus on regulated European verticals including government, energy, healthcare, manufacturing, financial services, retail, and higher education; it was recognized as a Leader in the 2026 Gartner Magic Quadrant for iPaaS, Worldwide.

Name

Frends Technology Oy

Legal name

Frends Technology Oy

Website

https://frends.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Frends Technology Oy is a Finnish-founded European iPaaS vendor providing a low-code AI-augmented integration platform with 300+ connectors, hybrid deployment, and GDPR-compliant data residency, serving 6,000+ enterprises across regulated verticals in 16 countries.

Ownership category

akta.pro rank

Product category

Integration Platform as a Service (iPaaS)

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

iPaaS (Cloud Integration Platforms) (HDAEAIAB)

akta.pro secondary industries

API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Integration platform as a service
• Workflow automation software
• API management platform
• Hybrid cloud integration
• Enterprise AI orchestration

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (SaaS): Subscription-based access to Frends iPaaS platform with tiered pricing (Basic, Startup, Growth, Business, Enterprise, Infinite). Fees are usage-based and volume-based depending on the tier selected. Monthly billing in arrears with annual or multi-year contract options available.
2. Usage-based Consumption: Platform fees include usage volumes measured monthly. Additional capacity can be purchased when usage exceeds purchased quantities (True-Up mechanism).
3. Professional Services: Consulting services for integration implementation, continuous development, project deliveries, and customer solution support. Provided under separate professional services agreement.
4. Additional Features and Add-ons: Optional AI features, API Portal, Business Automation Portal, and other add-on components available at additional pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Frends Technology Oy sells the Frends iPaaS Platform, an AI-augmented Integration Platform as a Service that unifies integration, process automation, API management, and governed AI orchestration on a low-code foundation. The platform is deployable in cloud, on-premises, or hybrid environments and includes 300+ pre-built connectors, a Business Automation Portal for non-technical users, and AI capabilities such as Enterprise MCP and Frends GenAI. Professional services and training (Frends Academy) are offered alongside the platform.

Product overview

Frends Technology Oy offers the Frends iPaaS Platform, a European AI-augmented Integration Platform as a Service (iPaaS) that unifies integration, process automation, API management, and governed AI orchestration on a low-code platform. The platform is deployable in cloud, on-premises, or hybrid environments. Key modules include: Workflow Automation for visual BPMN-based process design; API Management for enterprise API lifecycle; Data & Application Integration with 300+ connectors; Hybrid Integration for flexible deployment; Long-Running Processes for extended business workflows; and the Business Automation Portal (BAP) as an add-on for non-technical users. AI capabilities are provided through Enterprise MCP (Model Context Protocol), AI Connector for embedding intelligence in workflows, and Frends GenAI for generative AI-assisted development. Developer productivity tools include the Connectors and Tasks marketplace and Integration Templates. The platform is offered in tiers including Basic, Startup, Growth, Business, Enterprise, and Infinity, with corresponding service level commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Frends iPaaS Platform European AI-augmented Integration Platform as a Service (iPaaS) that unifies integration, process automation, API management, and governed AI orchestration on a low-code platform deployable in cloud, on-premises, or hybrid environments.
• Business Automation Portal (BAP) Add-on interface for the Frends iPaaS platform that allows non-technical or external users to discover, configure, and monitor integration processes in a self-service manner; supports whitelabeling for ISV partners.
• Enterprise MCP (Model Context Protocol) Model Context Protocol implementation that acts as a standardized interface layer enabling AI systems and autonomous agents to connect with and query enterprise data sources, including legacy and custom applications.
• AI Connector Intelligent AI connector embedded directly into BPMN process workflows providing secure system connectivity, full governance, and explainability for AI-augmented integrations.
• Frends GenAI (AI Workflow Automation) Generative AI capability that accelerates and simplifies integration development tasks by giving developers and non-technical users access to AI-assisted code generation and workflow creation.
• Professional Services Consulting services for integration implementation, continuous development, project deliveries, and customer solution support, provided under separate professional services agreements.
• Frends Academy Learning platform providing Frends certification programs and training resources for integration developers and platform users.

Quantifiable outcome

• Processes 179 times faster (Sandviken Energi)
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Nord GroupcoreChannel Partner/ Reseller/ Distributor · 22 January 2026Strategic partnership between Frends and Nord Group to expand integration and automation services across the Middle East. Combines Frends' iPaaS platform with Nord Group's local market expertise. Initially targeting UAE and Saudi Arabia markets. Partnership aims to help regional organizations consolidate fragmented, high-cost integration environments and move away from legacy approaches.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boomi: Cloud-native iPaaS platform offering integration, API management, and data governance for mid-market and enterprise customers. Directly competes with Frends on low-code integration, hybrid deployment, and connector breadth across similar buyer personas.
• MuleSoft: Salesforce-owned enterprise iPaaS leader offering API management, integration, and data connectivity. Frends publishes direct comparison content against MuleSoft, indicating head-to-head competition in the same enterprise iPaaS category with overlapping target customers.
• Workato: Enterprise automation and iPaaS platform combining integration with workflow automation and AI orchestration. Competes with Frends on enterprise integration, low-code workflows, and emerging agentic AI capabilities for the same regulated enterprise segment.
• Celigo: Cloud integration platform specializing in pre-built integrations for SaaS applications like NetSuite, Salesforce, and Shopify. Overlaps with Frends on integration-as-a-service and ERP/CRM connectivity, though Celigo is more focused on SaaS-to-SaaS than hybrid enterprise systems.
• SnapLogic: Enterprise iPaaS offering AI-powered integration, API management, and data pipelines with a low-code visual interface. Direct competitor to Frends in the mid-market and enterprise integration segment with similar connector library and BPMN-style workflow capabilities.

Regional players

• WSO2: Open-source API management and integration platform with strong Asia-Pacific presence and growing European footprint. Overlaps with Frends on hybrid deployment, API management, and enterprise integration, though WSO2's strength is more APAC-centric and developer-led.

Emerging players

• Make (formerly Integromat): Visual automation and iPaaS platform popular with mid-market and prosumer users for workflow automation and SaaS integration. Competes with Frends at the lower end of the market on price-sensitive integration use cases but lacks enterprise hybrid deployment.
• Tray.io: General automation and iPaaS platform targeting enterprise integration and workflow automation with strong API connectivity. Comparable to Frends on low-code integration but more focused on digital-native and SaaS-heavy customers rather than regulated European enterprises.

Broad incumbents

• Informatica: Large enterprise data integration and management vendor with iPaaS as part of a broader data governance, MDM, and analytics portfolio. Overlaps with Frends on cloud integration but serves larger accounts with broader data management requirements.
• Microsoft Power Automate: Microsoft's low-code automation and integration platform bundled with Azure and Microsoft 365. Competes with Frends for Microsoft-centric enterprises, particularly on price and bundle economics, while Frends differentiates on depth, hybrid deployment, and EU compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frends
• Xx.com/frendsplatform
• Facebookfacebook.com/frendseiPaaS

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frends Technology Oy