FB Marine Group
FB Marine Group is a family-owned, multi-brand marine dealership in South Florida selling Contender and iKon boats, Mercury/Yamaha/Suzuki outboards, and pre-owned vessels, with full service, parts, brokerage, charter, and government services across Fort Lauderdale, Miami Beach, and West Palm Beach.
- Company typePrivate
- Founded1994
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FB Marine Group does
FB Marine Group is a family-owned, multi-brand marine dealership headquartered at 2311 SW 31st St, Fort Lauderdale, Florida, with additional locations in Miami Beach and West Palm Beach. The company sells new boats (Contender as the primary brand, iKon as a secondary brand), outboard motors from Mercury, Yamaha, and Suzuki, and pre-owned vessels. Unit pricing ranges from approximately $79,999 for an entry iKon VLE20 to over $1 million for a Contender 44FA custom build, with mid-range Contender models typically priced between $211,000 and $400,000.
The operating model integrates dealership sales with a full service and parts operation. FB Marine Group is a Mercury Repower Center and Marine Industry Certified Dealership, with factory-trained technicians performing custom rigging, re-powers, mobile dockside repair, and detailing. Complementary revenue streams include parts sales through a Shopify storefront, brokerage services for sellers of pre-owned boats, financing referrals to partner lenders, yacht management, charter services, and a dedicated government services division that serves U.S. government agencies. Marketing is executed through an inventory-driven website, Google reviews, Facebook, the Boat Boss podcast, and participation in FLIBS and Palm Beach International Boat Show.
The company is privately held under Kim Sweers, with no disclosed funding, no headcount figure, and no reported revenue. Recognitions include the 2019 Boating Industry Top 100 Dealer award and the 2024 Service CSI Customer Nominated Award. The technology stack is a Dealer Spike website with standard third-party integrations (Google Maps, YouTube, SMS via Customer Connections) and a Shopify parts storefront; no proprietary software, AI capabilities, or APIs are offered.
FB Marine Group firmographics
Firmographics- Name
- FB Marine Group
- Legal name
- FB Marine Group
- Website
- https://fbmarinegroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FB Marine Group is a family-owned, multi-brand marine dealership in South Florida selling Contender and iKon boats, Mercury/Yamaha/Suzuki outboards, and pre-owned vessels, with full service, parts, brokerage, charter, and government services across Fort Lauderdale, Miami Beach, and West Palm Beach.
- Ownership category
- akta.pro rank
FB Marine Group industry classification
Industry- Product category
- Marine Dealership
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Marine & Boat Finance (FSAKADAH)
Keywords
Where FB Marine Group is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FB Marine Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Sale of new boats from brands including Contender, iKon, and other manufacturers. Revenue generated through direct customer transactions with pricing ranging from approximately $79,999 to over $1 million per unit.
- Pre-Owned/Brokerage Sales: Brokerage services for selling customers' existing boats, plus pre-owned inventory sales. Commission-based model for brokerage transactions.
- Marine Service and Repair: Full-service marine services including maintenance, repairs, detailing, and custom rigging. Factory-trained technicians provide service for boats and yachts.
- Outboard Motor Sales: Sales of Mercury, Yamaha, and Suzuki outboard motors and engines
- Parts and Accessories: Sale of marine parts, accessories, and components through their Shopify storefront
- Financing Services: Partnered with lenders to provide boat financing options to customers
- Yacht Management and Charter: Yacht management and charter services for boat owners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Boats - Entry Level |
| One time/ perpetual license | Pay-as-you-go | New Boats - Mid Range |
| One time/ perpetual license | Pay-as-you-go | New Boats - Premium |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Boats |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
FB Marine Group product offering
Product offeringCore offering
FB Marine Group is a multi-location marine dealership in South Florida that sells new boats (Contender, iKon), pre-owned vessels, outboard motors (Mercury, Yamaha, Suzuki), and marine parts. The company provides full-service marine repair, custom rigging and re-powering, mobile dockside service, detailing, financing, boat brokerage, charter services, yacht management, and dedicated procurement and service programs for U.S. government agencies.
Product overview
FB Marine Group is a family-owned marine dealership operating as a multi-brand boat and yacht sales, service, and brokerage platform. The company serves Southern Florida from locations in Fort Lauderdale, Miami Beach, and West Palm Beach. The core product portfolio centers on Contender boats (their primary brand with 14 models ranging from 25-44 feet in custom build configurations) and iKon boats (new brand introduced 2024). Complementary product lines include Mercury, Yamaha, and Suzuki Marine outboard engines, with FB Marine Group designated as a Mercury Repower Center. The service layer encompasses marine repair and custom rigging, parts supply, financing, brokerage, charter services, and specialized government agency services. The company positions itself as a full-service marine lifestyle provider combining sales, service, storage, yacht management, and charter capabilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 400+ mile range on certain models (Contender 29BAY)
- +1 more outcomes
Companies that use FB Marine Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
FB Marine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
FB Marine Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Contender BoatscoreFB Marine Group is an authorized dealer for Contender boats, offering new custom-built Contender models ranging from 25T to 44FA sizes. They feature extensive customization options and have dedicated Contender specialists on staff.
- Mercury MarinecoreAuthorized Mercury dealer offering Mercury outboard motors and engines. FB Marine Group is also a Mercury Repower Center and Mercury Warranty service provider.
- Yamaha MarinecoreAuthorized Yamaha dealer for outboard motors. Both Mercury and Yamaha engines are offered as power options on Contender boats and other vessels.
- Suzuki MarinemajorAuthorized Suzuki Marine dealer for outboard motors in the South Florida region.
- iKon BoatsmajorAuthorized dealer for iKon Boats, featuring models like VLE20 Victory and LXE21 ELITE. iKon is listed as a featured brand on their website.
- U.S. Government AgenciesmajorFB Marine Group is recognized as the premier sales and service company by a variety of U.S. government agencies. They offer dedicated government services including specialized procurement and service programs.
- Financing PartnersminorPartnered with lenders to provide boat financing options through their website financing application and boat loan calculator tools.
- Florida Boater Safety Course ProviderminorPartnered to offer Florida Boater Safety Course certification through their website, linking to Recademics boat safety education platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FB Marine Group competitors and assessment
Company assessmentDirect peers
- Galati Yacht Sales: Galati Yacht Sales is a family-owned multi-location boat dealership concentrated in Southwest Florida and the Tampa Bay area, selling premium brands (Viking, Princess, Chris-Craft) with full brokerage, service, and parts operations. It is a closely analogous family-owned, premium-brand, multi-location Florida dealer peer.
- HMY Yacht Sales: HMY Yacht Sales is a multi-location Florida-based boat dealer representing premium fishing and cruising brands with strong service operations. Directly comparable to FB Marine Group's premium-brand, South Florida, sales-plus-service focus.
- OneWater Marine: OneWater Marine is a publicly traded boat retailer with a network of dealership locations across the U.S., offering new and used boats, parts, service, and financing. It directly mirrors FB Marine Group's diversified marine retail and service model at greater scale.
- Denison Yachting: Denison Yachting is a large yacht brokerage and new-boat dealer with locations across the U.S. and Florida presence, offering sales, brokerage, charter, and yacht management. Comparable to FB Marine Group's combined sales, brokerage, and yacht management offering.
- MarineMax: MarineMax is the largest recreational boat dealer in the United States, operating multi-brand dealerships across multiple states with new and pre-owned boat sales, financing, and service. It is the closest scaled direct peer to FB Marine Group's multi-location, multi-brand boat dealership model.
- Tournament Marine: Tournament Marine is a multi-location Florida boat dealership focused on premium fishing and offshore boats with strong service operations. Comparable in product focus (offshore fishing) and service-led operating model to FB Marine Group.
Regional players
- Sundance Marine: Sundance Marine is a South Florida-based multi-brand boat dealership focused on center console and sport fishing boats. It competes with FB Marine Group in the same South Florida recreational sport-fishing segment.
- Atlantis Marina & Yacht Club: Atlantis is a South Florida marine sales and service operation offering new boats, brokerage, and repairs. It is a regional player competing with FB Marine Group for South Florida customers.
- Bosun Marine: Bosun Marine is a multi-location Florida marine retailer offering new and used boats, parts, and service across Florida. Operates a similar multi-location dealership and service model to FB Marine Group in overlapping Florida markets.
Others
- Mercury Marine: Mercury Marine is an outboard motor manufacturer and OEM partner of FB Marine Group, which holds Mercury Repower Center and warranty service status. Included as an ecosystem/thematic peer because Mercury's brand and product roadmap directly shape FB Marine Group's service and repower economics.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key highlights3 records
Customer concentration
FB Marine Group social profiles
Digital presenceFB Marine Group compliance and trust
Trust signalCompliance1 record
FB Marine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
FB Marine Group leadership team
Management profileNumber of profiles
Profiles1 record
FB Marine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FB Marine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FB Marine Group
What does FB Marine Group do?
FB Marine Group is a multi-location marine dealership in South Florida that sells new boats (Contender, iKon), pre-owned vessels, outboard motors (Mercury, Yamaha, Suzuki), and marine parts. The company provides full-service marine repair, custom rigging and re-powering, mobile dockside service, detailing, financing, boat brokerage, charter services, yacht management, and dedicated procurement and service programs for U.S. government agencies.
Is FB Marine Group a public or private company?
FB Marine Group is a private company. It is classified as family owned and is currently operating.
When was FB Marine Group founded?
FB Marine Group was founded in 1994. It employs 11 to 50 people.
Where is FB Marine Group based?
FB Marine Group is headquartered in Fort Lauderdale, United States, in the North America region.
How does FB Marine Group make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned/Brokerage Sales, marine Service and Repair, outboard Motor Sales, parts and Accessories, financing Services and yacht Management and Charter.
Who are FB Marine Group's main competitors?
Direct peers on record are Galati Yacht Sales, HMY Yacht Sales, OneWater Marine, Denison Yachting, MarineMax and Tournament Marine. Regional players are Sundance Marine, Atlantis Marina & Yacht Club and Bosun Marine. Mercury Marine is listed as an others.
Does FB Marine Group have an API?
No public API is recorded for FB Marine Group.
What industry is FB Marine Group in?
FB Marine Group's product category is Marine Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222 and its SIC code is 3730.