Choices Women's Medical Center

What Choices Women's Medical Center does

Choices Women's Medical Center (CHOICES) is a woman-owned, private for-profit healthcare clinic founded in 1971 in Jamaica, Queens, New York, operating from a single state-of-the-art facility at 147-32 Jamaica Avenue with 51–100 employees. As one of the first abortion clinics established in the United States, CHOICES provides a comprehensive portfolio of reproductive health services including medication abortion up to 11 weeks, surgical abortion up to 24.6 weeks, gynecology, prenatal care with doula support, fertility services, STI testing and treatment, birth control, tubal ligation, vasectomy, and counseling. The clinic's core technology stack comprises an Electronic Medical Records system with a patient portal (ECMW), telemedicine infrastructure, and clinical equipment for late-term procedures.

The clinic generates revenue through three primary streams: direct patient service fees (including sliding scale and free services for those who qualify), insurance reimbursements (Affinity, Cigna, Empire BCBS, Healthfirst, Medicaid, Medicare, Wellcare), and nonprofit funding that subsidizes care for low-income patients. CHOICES initiated the first Trans Health Care Program in New York State in 2016 and operates a dedicated Out-of-Town Patient Program providing travel arrangements, airfare, housing, and procedure cost assistance for patients from states with abortion restrictions including Texas, Florida, and Alabama. The clinic is ACHC-accredited, NYC Women-Owned Business Enterprise certified, and LegitScript verified.

The organization serves multiple customer segments — women seeking abortion services (primary), gynecological care patients (primary), prenatal care patients (primary), the LGBTQ+ community (initiated 2016), underserved and low-income populations, and Spanish-speaking/multilingual patients. Distribution is direct-to-consumer with walk-ins, scheduled appointments, telemedicine, and community-led outreach through social media (Instagram, Facebook, Twitter, YouTube) and partnerships with community organizations like the Bella Abzug Institute. CHOICES has accumulated 1,300+ positive patient reviews and maintains same-day appointment availability within 1–3 days for out-of-state patients.

Name

Choices Women's Medical Center

Legal name

Choices Women's Medical Center

Website

https://choicesmedical.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Choices Women's Medical Center is a woman-owned Queens, NY clinic founded in 1971 offering abortion care up to 24.6 weeks, gynecology, prenatal care, and fertility services to women, LGBTQ+ patients, and out-of-state patients from abortion-restricted states.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Reproductive health services
• Abortion clinic services
• Gynecology care
• Prenatal care services
• Women's healthcare

Headquarters

HQ city

Queens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Service Fees: Direct patient payments for abortion services, gynecology exams, prenatal care, and other reproductive health services. The clinic offers sliding scale fees based on patient ability to pay and provides free services for those who qualify through nonprofit funding.
2. Insurance Reimbursements: Revenue from accepting most private insurances including Affinity, Cigna, Empire BCBS, Health first, Medicaid, Medicare, and Wellcare. The clinic also assists patients with Emergency Medicaid applications for same-day coverage.
3. Nonprofit Funding and Financial Assistance: Funding from nonprofit organizations that support abortion services, including assistance with transportation, overnight housing, and procedure costs for patients in need. The clinic works with nonprofits that fund abortion care for low-income patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Choices Women's Medical Center is a woman-owned reproductive healthcare clinic providing abortion services (medication abortion up to 11 weeks and surgical abortion up to 24.6 weeks), gynecology care (exams, STI testing and treatment, birth control, tubal ligation), prenatal and fertility services, counseling, and telemedicine consultations. The center also operates support programs including abortion and prenatal doula services, an out-of-town patient program, financial assistance, and the first Trans Health Care Program in New York State.

Product overview

Choices Women's Medical Center is a woman-owned healthcare clinic founded in 1971 that offers a comprehensive portfolio of reproductive health services. The organization provides abortion services (medication abortion up to 11 weeks and surgical abortions up to 24.6 weeks), gynecology services (including STI testing and treatment, birth control, and tubal ligation), prenatal care, fertility services, telemedicine consultations, and counseling. Specialized support services include abortion doula, prenatal doula, an out-of-town patient program for those traveling from states with abortion restrictions, and financial assistance. The center also offers a Trans Health Care Program, the first in New York State, and male services (vasectomy). The clinic operates as a single unified practice in Queens, NY, serving both local and out-of-state patients with flexible payment options including insurance, sliding scale, and funding programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Abortion Services Comprehensive abortion care including medication abortion (abortion pill) up to 11 weeks and surgical abortions up to 24.6 weeks, serving both local and out-of-state patients.
• Abortion Pill (Medication Abortion) Medication abortion service offering the abortion pill for early pregnancy termination up to 11 weeks.
• In-Clinic Abortion (Surgical Procedure) Surgical abortion procedures offered up to 24.6 weeks of pregnancy.
• 1 Day 2nd Trimester Abortion Second trimester abortion services completed within one day.
• Abortion Doula Trained professional offering personalized emotional, physical, and informational support during the abortion process.
• Out-of-Town Abortion Patients Program Comprehensive program assisting patients traveling from states with abortion restrictions, including help with airfare, housing, and abortion costs.
• Pregnancy Loss, Medically Necessary Abortion, Therapeutic Abortion & Miscarriage Management Services for pregnancy loss, medically necessary abortions, therapeutic abortion, and miscarriage management.
• Gynecology Services Full range of gynecological services including GYN exams, STI testing and treatment, pregnancy-related services, and confidential care for patients from teens to seniors.
• STI Testing and Treatment Sexually transmitted infection prevention, testing, and treatment services.
• Birth Control Various types of birth control methods with experienced healthcare providers to help patients select the right option.
• Tubal Ligation Permanent female sterilization procedure.
• Prenatal Care Comprehensive prenatal services providing medical and emotional support throughout pregnancy and following delivery.
• Prenatal Doula Doula support services for pregnancy and postpartum care.
• Fertility Services Fertility assessment and assistance services.
• Telemedicine Services Remote healthcare consultations and services via telemedicine platform.
• Counseling Services Emotional support and counseling services to help patients navigate complex reproductive health decisions.
• No-Scalpel Vasectomy Male sterilization procedure.
• Financial Assistance Program Financial counseling and assistance including help applying for government programs, sliding scale fees, funding options, and payment plans.
• Trans Health Care Program Gender-inclusive healthcare program initiated in 2016, the first of its kind in New York State.

Quantifiable outcome

• 50+ years in reproductive healthcare since 1971
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Bella Abzug Institute (BALI)coreStrategic or Co-development PartnerPartnership with the Bella Abzug Institute for the 2025 Leadership and Debate Training Program at Hunter College. BALI has worked with underrepresented youth throughout NYC and the tri-state area since 2005, inspiring and mentoring youth to become leaders. CHOICES representatives Rebecca Glassman and Marylou Greenberg led workshops on civic engagement, leadership, and community-building skills.
• Women's Reproductive Rights Center (WRC)coreStrategic or Co-development PartnerUS Clinic Partners with WRC for Reproductive Care Referrals - strategic partnership for reproductive healthcare referrals to expand access to services.
• NYC Small Business ServicesminorOthersCertified Women-Owned Business Enterprise (WBE) by the City of New York through NYC Small Business Services, recognizing the organization as woman-owned and operated.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planned Parenthood Federation of America: Largest US reproductive health provider with affiliate clinics offering abortion, GYN, prenatal, and STI services across all 50 states. Directly competes on core services but operates a much broader portfolio and national footprint rather than CHOICES' single-site destination model.

Direct peers

• Whole Woman's Health: Independent, abortion-focused clinic operator with multiple sites in states with legal protection (including late-term services). Closest peer to CHOICES in mission, service mix, and out-of-state patient accommodation.
• carafem: Reproductive health provider offering abortion care (in-clinic and medication), GYN, and contraception across multiple clinic sites with a hybrid telemedicine model. Directly comparable to CHOICES in service mix and target patient demographics.

Emerging players

• Hey Jane: Tech-forward, VC-backed telehealth provider of medication abortion plus sexual/reproductive health services across states with shield laws. Competes with CHOICES specifically for the medication-abortion portion of demand via a virtual-only, capital-rich model.
• Just the Pill: Mobile-clinic and telemedicine abortion provider serving patients across restrictive states. Emergent format competes with CHOICES' out-of-state patient program by bringing services closer to patients instead of pulling them to NY.
• Aid Access: Online medication-abortion service shipping pills to all 50 states via shield-law clinicians. Adjacent competitor for medication-abortion demand, especially among out-of-state patients CHOICES targets.

Others

• Advocates for Youth: Reproductive rights and youth sexual health organization. Comparable as ecosystem/adjacent partner sharing CHOICES' youth outreach (BALI partnership) and reproductive health policy stance.
• National Abortion Federation (NAF): Professional membership and accreditation body for abortion providers, of which CHOICES is a member. Ecosystem participant that sets clinical standards, funnels patient referrals, and channels nonprofit funding to member clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ChoicesWMedical
• YouTubeyoutube.com/user/markchoices/videos
• Facebookfacebook.com/choicesmedical
• Instagraminstagram.com/choiceswomensmedical/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choices Women's Medical Center