What Just The Pill does

Just The Pill is a 501(c)(3) nonprofit telehealth clinic headquartered in Saint Paul, Minnesota, founded in 2020 to deliver reproductive healthcare via telemedicine. The organization was the first provider in the United States to offer medication abortion via telehealth with discreet package delivery, and currently serves patients in Minnesota, Colorado, Wyoming, and Montana, with cumulative patient volume exceeding 10,000 across 26 states of origin. The core service is medication abortion using mifepristone and misoprostol delivered to a patient's home or a secure pickup location, supplemented by birth control prescriptions, treatment for common vaginal infections, and pro-bono referrals and care coordination through partnerships with I Need An A, Plan C, and Safe2Choose.

The underlying technology is a direct-to-consumer telehealth platform: patients self-request appointments 24/7 through an online intake form on justthepill.com (available in English and Spanish), are contacted by a patient navigator to coordinate care, complete a confidential virtual consultation with a licensed in-state provider, and receive medication by mail or secure pickup, with a 24/7 in-house provider hotline for post-appointment support. The clinic is HIPAA-compliant, holds the highest transparency rating from Candid (GuideStar), and is a recognized member of the National Abortion Federation and Abortion Care Network.

The business model is mission-driven rather than profit-maximizing. The standard self-pay rate is $350 per appointment including medication, but 100% of appointments are subsidized by charitable contributions and 69% of 2025 patients received financial assistance on a sliding scale; no patient is turned away for inability to pay. Medicaid is accepted in Minnesota and Colorado with no co-pay for eligible patients, and the organization raises donations through a dedicated fundraising channel and a Threadless merchandise storefront. The clinic operates without disclosed parent, subsidiary, or institutional investor ownership.

Name

Just The Pill

Legal name

Just The Pill

Website

https://justthepill.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Just The Pill is a 501(c)(3) nonprofit telehealth clinic founded in 2020 that provides medication abortion, contraception, and vaginal infection treatment via telehealth to patients in Minnesota, Colorado, Wyoming, and Montana, fully subsidized by charitable donations.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Offices of Physicians (62111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Telehealth abortion services
• Medication abortion care
• Reproductive health telehealth
• Birth control prescriptions
• Patient care coordination

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Patient appointments and medication: Just The Pill generates revenue through patient appointments for medication abortion services. The standard rate is $350 per appointment including medication. As a nonprofit, the organization subsidizes all appointments through charitable donations and offers sliding scale pricing and financial assistance to ensure no patient is turned away for inability to pay. The organization also accepts Medicaid in Minnesota, which may provide reimbursement for eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Just The Pill is a nonprofit telehealth clinic that provides medication abortion care via telemedicine with discreet home delivery of mifepristone and misoprostol to patients in Minnesota, Colorado, Wyoming, and Montana. It also offers telehealth birth control prescriptions, treatment for common vaginal infections, and pro-bono patient navigation and care coordination. Services are booked through an online intake form, delivered through a virtual consultation with a licensed provider, and supported by a 24/7 in-house patient hotline.

Product overview

Just The Pill is a nonprofit telehealth clinic that provides reproductive healthcare services, consisting of a unified platform offering medication abortion, birth control prescriptions, referrals and care coordination, and treatment for vaginal infections. The core service is medication abortion via telehealth with discreet home delivery, supplemented by contraceptive services and patient navigation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Medication Abortion Telehealth-based medication abortion service using mifepristone and misoprostol, with discreet home delivery or secure pickup of medications and 24/7 in-house provider support. Available to patients in Minnesota, Colorado, Wyoming, and Montana who are less than 13-14 weeks since their last menstrual period.
• Birth Control Prescriptions Prescription-based birth control provided via telehealth, available as a standalone service or alongside medication abortion care.
• Referrals & Care Coordination Patient navigation and care coordination service connecting patients to external abortion care resources (such as abortion funds and other providers), provided pro-bono to anyone who requests it.
• Vaginal Infection Treatment Treatment services for common vaginal infections offered via telehealth to patients in Minnesota, Colorado, Wyoming, and Montana.

Quantifiable outcome

• Over 10,000 patients served since 2020
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• National Abortion FederationcoreOthersJust The Pill is a recognized member of the National Abortion Federation, an organization that represents abortion providers and facilities. This membership provides credibility and connects the organization to a network of abortion care providers.
• Abortion Care NetworkcoreOthersJust The Pill is a recognized member of the Abortion Care Network, connecting the organization to a community of abortion care providers and resources for patient referrals.
• Candid (GuideStar)coreOthersJust The Pill holds the highest possible transparency rating from Candid (formerly GuideStar), demonstrating nonprofit accountability and financial transparency.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hey Jane: Hey Jane is a virtual clinic providing medication abortion, birth control, and emergency contraception via telehealth with mail-order pharmacy delivery across multiple states. It is the closest direct competitor to Just The Pill in telehealth medication abortion, sharing the same DTC telehealth + discreet mail delivery model and overlapping state licensure strategy.
• Aid Access: Aid Access is an international telehealth service providing medication abortion pills by mail, with explicit focus on serving patients in states with restrictive access. It is a direct peer in the cross-state telehealth abortion category, particularly relevant for the demand that Just The Pill sees from patients in non-licensed states.
• carafem: carafem operates hybrid brick-and-mortar and telehealth reproductive health clinics offering medication abortion, contraception, and STI testing. It is comparable to Just The Pill as a multi-channel reproductive health provider that combines in-person and virtual care delivery.
• Choix: Choix is a telehealth clinic delivering medication abortion and contraception services with mail-order pharmacy fulfillment in select states. It is a direct competitor offering the same combination of asynchronous/synchronous consultation plus home-delivered medication that Just The Pill pioneered.

Emerging players

• The Pill Club: The Pill Club is a telehealth contraception provider offering birth control prescriptions and mail delivery. It overlaps with Just The Pill's contraception service line but does not offer medication abortion, making it an adjacent rather than directly competing player.
• Twentyeight Health: Twentyeight Health is a telehealth platform offering contraception, STI testing, and reproductive care via mail-order pharmacy, with explicit focus on underserved populations. It is comparable to Just The Pill in the DTC women's health prescribing + delivery model and shares a mission-aligned focus on access, but does not offer abortion care.
• Wisp: Wisp is a telehealth platform providing prescription-based treatment for sexual health, reproductive, and common women's health conditions with pharmacy delivery. It overlaps with Just The Pill in DTC women's health prescribing and mail-order pharmacy, but does not provide abortion care.
• Nurx: Nurx is a telehealth platform for sexual and reproductive health offering contraception, STI testing, and other prescription-based women's health services. It is comparable to Just The Pill on the contraception telehealth + mail delivery model, though it does not provide abortion care.

Broad incumbents

• Planned Parenthood: Planned Parenthood is the largest US reproductive health provider, offering medication abortion, contraception, and a broad women's health menu across hundreds of physical locations and growing telehealth services. It is the dominant broad incumbent in the same clinical category as Just The Pill, with overlapping telehealth medication abortion offerings.
• Whole Woman's Health: Whole Woman's Health is a multi-state abortion clinic operator that has expanded into telehealth medication abortion in select states. It is a broader incumbent offering both in-clinic and virtual services, comparable to Just The Pill in scope of reproductive health services but with a different channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justthepill
• Instagraminstagram.com/justthepill
• Xx.com/justthepill

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just The Pill