What Hey Jane does

Hey Jane, operating under the legal entity Possible Health Inc., is a U.S.-based telehealth startup founded in January 2021 that delivers medication abortion and adjacent sexual and reproductive health services to consumers across 24 states plus Washington D.C. Its core offering is a virtual care pathway in which patients complete an online intake, consult synchronously with a licensed provider via text, chat, phone, or video, and receive FDA-approved mifepristone and misoprostol (or other prescriptions) by mail in discreet packaging, supported by a 24/7 nursing line and secure in-app messaging. The company has served more than 125,000 patients since launch and reports a 4.94-star average patient rating.

The platform's underlying technology stack is a digital intake, provider routing, and mail-order pharmacy workflow with HIPAA-compliant data handling, LegitScript certification, and National Abortion Federation membership. Product breadth now extends beyond medication abortion to birth control (pill, patch, ring, shot), emergency contraception, UTI treatment, yeast infection, bacterial vaginosis, and herpes treatment. Revenue is generated per encounter under a pay-as-you-go model with three pricing layers: an income-based sliding scale for uninsured patients, in-network billing across multiple commercial insurers (Aetna, Anthem, Blue Cross Blue Shield, Blue Shield of California, Cigna, Oscar, sana) and all Illinois Medicaid plans (which can drive patient cost to $0), and financial assistance routed through abortion fund partner organizations. The go-to-market motion is product-led growth via the direct-to-consumer website (heyjane.com), supplemented by emerging B2B partnerships with employers, health plans, university campus health programs, and provider referral networks, plus content marketing, SEO, organic social, and a community email newsletter (the Un-Whisper Network).

Name

Hey Jane

Legal name

Possible Health Inc.

Website

https://heyjane.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hey Jane is a U.S. telehealth platform that delivers FDA-approved medication abortion and sexual health services via virtual provider consultations and discreet mail delivery, serving patients across 24 states plus D.C. through insurance, Medicaid, sliding-scale, and abortion fund pricing.

Ownership category

akta.pro rank

Product category

Telehealth Reproductive Health Services

NAICS

Offices of Physicians (62111), Other Ambulatory Health Care Services (6219), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

akta.pro secondary industries

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Telehealth abortion care
• Medication abortion services
• Virtual reproductive health
• Sexual health telemedicine
• Online women's health

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medication Abortion Services: Direct-to-consumer telehealth consultations and medication sales for medication abortion, with pricing that varies based on insurance coverage, income-based sliding scale, and abortion fund assistance. Revenue is generated per consultation and medication kit delivered.
2. Sexual Health Services: Additional telehealth services including birth control, emergency contraception, UTI treatment, yeast infection treatment, bacterial vaginosis treatment, and herpes treatment. Offered at sliding-scale pricing with similar insurance and financial assistance options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hey Jane is a telehealth platform that provides medication abortion care using FDA-approved mifepristone and misoprostol delivered to patients by mail in discreet packaging after a virtual consultation with a licensed provider. The platform also offers a range of sexual health services including birth control, emergency contraception, and treatment for UTI, yeast infection, bacterial vaginosis, and herpes, all delivered through online intake and virtual consultations available in 24 U.S. states plus Washington D.C.

Product overview

Hey Jane is a telehealth platform offering virtual abortion care and sexual health services. The core offering centers on medication abortion (FDA-approved mifepristone and misoprostol), supplemented by birth control, emergency contraception, and virtual care for common conditions including UTI, yeast infection, bacterial vaginosis, and herpes. All services are delivered through synchronous consultations with licensed healthcare providers via chat, text, video, or phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Medication Abortion Telehealth medication abortion using FDA-approved mifepristone and misoprostol for pregnancies up to 10 weeks gestation. Patients complete online intake, consult with a licensed provider virtually, and receive medication by mail in discreet packaging with 24/7 clinical support.
• Birth Control Virtual consultations for hormonal and non-hormonal birth control methods including the pill, patch, ring, and shot, with prescriptions delivered or sent to a local pharmacy.
• Emergency Contraception Virtual care visits for emergency contraception including Ella and generic Plan B, with prescriptions provided through Hey Jane's telehealth platform.
• UTI Treatment Virtual urinary tract infection care with online assessment and prescription treatment sent to a local or mail-order pharmacy.
• Yeast Infection Treatment Virtual care for yeast infections including online diagnosis, prescription treatment, and discreet delivery.
• Bacterial Vaginosis Treatment Virtual care for bacterial vaginosis with online assessment and prescription treatment provided through the Hey Jane telehealth platform.
• Herpes Treatment Virtual consultations for oral and genital herpes management with prescription antiviral medication delivered through Hey Jane's telehealth platform.

Quantifiable outcome

• Treatment effectiveness rate of up to 98% when mifepristone and misoprostol are used together
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Abortion Fund PartnerscoreGTM or Marketing Partner · 1 October 2022Hey Jane partners with abortion funds to help patients cover the cost of treatment. Eligible patients receive discount codes to use at checkout, and funds can also cover travel and/or accommodations. This partnership is critical for making care accessible to uninsured or underinsured patients.
• AetnacoreGTM or Marketing PartnerAetna insurance plans accepted for Hey Jane services, allowing covered patients to access care with reduced out-of-pocket costs.
• AnthemcoreGTM or Marketing PartnerAnthem insurance plans accepted for Hey Jane services, allowing covered patients to access care with reduced out-of-pocket costs.
• Blue Cross Blue ShieldcoreGTM or Marketing PartnerBlue Cross Blue Shield insurance plans accepted for Hey Jane services, allowing covered patients to access care with reduced out-of-pocket costs.
• Blue Shield of CaliforniacoreGTM or Marketing PartnerBlue Shield of California insurance plans accepted for Hey Jane services, allowing covered patients to access care with reduced out-of-pocket costs.
• Cigna HealthcarecoreGTM or Marketing PartnerCigna Healthcare insurance plans accepted for Hey Jane services, allowing covered patients to access care with reduced out-of-pocket costs.
• Oscar HealthcoreGTM or Marketing PartnerOscar Health insurance plans accepted for Hey Jane services, allowing covered patients to access care with reduced out-of-pocket costs.
• sanacoreGTM or Marketing Partnersana insurance plans accepted for Hey Jane services, allowing covered patients to access care with reduced out-of-pocket costs.
• Illinois MedicaidcoreGTM or Marketing PartnerAll Illinois Medicaid plans accepted, including Blue Cross Community Health Plans, Meridian Health Plan, Molina Healthcare of Illinois, CountyCare Health Plan, and Allwell from Managed Health Services. Illinois Medicaid members in Illinois can access care for as low as $0.
• National Abortion FederationminorGTM or Marketing PartnerHey Jane is a member of the National Abortion Federation, the professional association of abortion providers. This membership provides credibility and standards alignment for the organization's clinical practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Just the Pill: Just the Pill is a telehealth and mobile-clinic medication abortion provider operating in multiple U.S. states. It is the closest direct competitor to Hey Jane in virtual medication abortion delivery, with overlapping patient populations and similar clinical protocols.
• Choix: Choix is a virtual clinic providing medication abortion and contraception care, founded around the same period as Hey Jane. It directly competes for the same patient population seeking telehealth abortion in permitted states.
• Aid Access: Aid Access is an international telehealth service that provides medication abortion by mail, including to U.S. patients in restrictive states. While nonprofit and clinically structured differently, it competes for the same demand for at-home abortion pills in the U.S.
• Wisp: Wisp is a telehealth platform focused on sexual and reproductive health, offering birth control, emergency contraception, UTI, and herpes treatment. It directly overlaps with Hey Jane's non-abortion sexual health service line and patient base.

Broad incumbents

• Planned Parenthood (Telehealth): Planned Parenthood operates both in-person clinics and a growing telehealth medication abortion service across many states. As the dominant legacy abortion provider, it is a broad incumbent whose telehealth offerings directly overlap with Hey Jane.
• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and menopause, sold to employers and health plans. It overlaps with Hey Jane on reproductive health and the employer/health plan channel.
• Tia: Tia is a women's healthcare provider combining virtual and in-person primary care, gynecology, and mental health. While not abortion-focused, it competes for the same women's health consumer and employer-benefits channel.
• Ro: Ro is a multi-specialty telehealth platform offering reproductive, men's, and weight-loss care. While broader in scope, its women's health and reproductive offerings compete with Hey Jane's sexual health services and digital consumer GTM approach.

Emerging players

• The Pill Club: The Pill Club is a telehealth and mail-order birth control provider offering consultations and contraceptive delivery. It overlaps with Hey Jane's contraception offering and same demographic of patients seeking convenient virtual reproductive care.
• Caraway Health: Caraway Health is an emerging virtual care provider for women's health (including mental, reproductive, and sexual health) targeting Gen Z. It targets an overlapping patient demographic and benefits channel but does not currently offer medication abortion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeyJaneHealth
• Facebookfacebook.com/heyjanehealth
• LinkedInlinkedin.com/company/hey-jane
• Instagraminstagram.com/heyjanehealth
• TikToktiktok.com/@heyjanehealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Jane