Family First Life
Family First Life is a private insurance marketing organization that connects a nationwide network of independent contractor agents across all 50 U.S. states with 20+ top-rated carriers, distributing mortgage protection, final expense, IUL, and fixed indexed annuity products to families.
- Company typePrivate
- Founded2013
- HeadquartersUncasville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Family First Life firmographics
Firmographics- Name
- Family First Life
- Legal name
- Family First Life
- Website
- https://familyfirstlife.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Family First Life is a private insurance marketing organization that connects a nationwide network of independent contractor agents across all 50 U.S. states with 20+ top-rated carriers, distributing mortgage protection, final expense, IUL, and fixed indexed annuity products to families.
- Ownership category
- akta.pro rank
Family First Life industry classification
Industry- Product category
- Insurance Marketing Organization (Life Insurance Distribution)
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Level Term Life Insurance (FSAIAAAA)
- akta.pro secondary industry
- Final Expense Term Life Insurance (FSAIAAAI)
Keywords
Where Family First Life is headquartered
LocationHeadquarters
- HQ city
- Uncasville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Family First Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Sales Commissions: Family First Life generates revenue by partnering with independent contractor insurance agents who sell insurance products. The company earns commissions from insurance carrier partners for policies placed through their network of agents. The company does not underwrite insurance products directly - all products are offered through third-party carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Family First Life product offering
Product offeringCore offering
Family First Life is an insurance marketing organization (IMO) that recruits, trains, and supports a nationwide network of independent contractor insurance agents. It does not underwrite insurance products; instead, it provides agents with carrier access, back-office resources, and training so they can sell mortgage protection, final expense, indexed universal life, and fixed indexed annuity products from 20+ top-rated carrier partners to families across all 50 U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Protection Life insurance designed to pay off the insured's mortgage in full in the event of death so the family can keep the home. Most terms are designed to return premium if the policyholder outlives the policy. Sold by FFL's independent contractor agents to families across all 50 U.S. states.
- Final Expense Whole-of-life insurance policy with locked, never-increasing premiums designed to cover funeral and other end-of-life expenses. Sold by FFL's independent contractor agents to families and individuals across the U.S.
- Indexed Universal Life Permanent life insurance that builds cash value, which the policyholder can use as collateral for loans; if the insured dies before the loan is repaid, the death benefit is reduced by the outstanding loan amount and interest. Sold by FFL's independent contractor agents.
- Fixed Indexed Annuities Annuities that credit interest using formulas based on changes in a specified market index; the rate and frequency of credits depend on the FIA contract terms. Sold by FFL's independent contractor agents for retirement and accumulation planning.
Quantifiable outcome
- $50 Billion+ in life insurance placed
- +2 more outcomes
Companies that use Family First Life
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Family First Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Family First Life partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor and core.
- Make-A-WishminorCharitable organization supported by Family First Life as part of their philanthropy initiatives. FFL donates to support the organization's mission of granting wishes to children with critical illnesses.
- Dream CenterminorCharitable organization supported by Family First Life. The company donates to the Dream Center which aids individuals and families in need. The Dream Center is also the beneficiary of the Annual Convention Premier seat purchases.
- AetnacoreInsurance carrier partner offering various insurance products through Family First Life's agent network. Listed among 20+ top-rated carrier partners.
- AflaccoreInsurance carrier partner offering supplemental insurance products through Family First Life's agent network.
- American AmicablecoreInsurance carrier partner specializing in life insurance products offered through Family First Life's agent network.
- AmericocoreInsurance carrier partner offering life and annuity products through Family First Life's agent network.
- AthenecoreInsurance carrier partner specializing in retirement savings and annuity products through Family First Life's agent network.
- CorebridgecoreInsurance carrier partner (formerly AIG) offering retirement and insurance products through Family First Life's agent network.
- EthoscoreInsurance carrier partner offering life insurance products through Family First Life's agent network.
- Foresters FinancialcoreInsurance carrier partner offering life insurance and fraternal benefits through Family First Life's agent network.
- Global AtlanticcoreInsurance carrier partner specializing in retirement and life insurance products through Family First Life's agent network.
- Liberty BankerscoreInsurance carrier partner offering life insurance products through Family First Life's agent network.
- Lincoln FinancialcoreInsurance carrier partner offering life insurance, annuities, and retirement products through Family First Life's agent network.
- Mutual of OmahacoreInsurance carrier partner offering life insurance and health products through Family First Life's agent network.
- Royal Neighbors of AmericacoreInsurance carrier partner offering life insurance products through Family First Life's agent network.
- North American CompanycoreInsurance carrier partner specializing in life insurance and annuity products through Family First Life's agent network.
- TransAmericacoreInsurance carrier partner offering life insurance, annuities, and retirement products through Family First Life's agent network.
- United Home LifecoreInsurance carrier partner offering life insurance products through Family First Life's agent network.
- American NationalcoreInsurance carrier partner offering property, casualty, and life insurance products through Family First Life's agent network.
- National Life GroupcoreInsurance carrier partner offering life insurance and annuity products through Family First Life's agent network.
- NassaucoreInsurance carrier partner offering annuity and life insurance products through Family First Life's agent network.
- Columbus LifecoreInsurance carrier partner specializing in life insurance products through Family First Life's agent network.
- FG (Fidelity Guarantee Life)coreInsurance carrier partner offering life insurance products through Family First Life's agent network.
Scale indicators5 records
Family First Life competitors and assessment
Company assessmentDirect peers
- Symmetry Financial Group: Symmetry Financial Group is a life insurance IMO that recruits independent contractor agents to sell mortgage protection, final expense, and retirement products across the U.S. — a near-identical business model to Family First Life.
- Equis Financial: Equis Financial is a life insurance IMO with a similar independent-agent distribution model focused on mortgage protection and final expense, competing head-to-head with FFL for both agents and carrier contracts.
- Five Rings Financial: Five Rings Financial is an independent insurance marketing organization that distributes life and retirement products through a contracted agent network, operating a comparable IMO model to FFL.
- National Western Life: National Western Life is a direct life insurance and annuity carrier that distributes through independent agents, overlapping heavily with FFL on final expense and annuity products sold through agent networks.
- World Financial Group: World Financial Group (owned by Aegon/Transamerica) is a large life insurance and financial services IMO that recruits independent agents to sell life insurance and retirement products nationwide — directly comparable to FFL's distribution model.
Broad incumbents
- Primerica: Primerica is a large publicly traded financial services company that distributes term life insurance and investment products through a national independent sales-force network, competing with FFL for the same middle-market family demographic.
- New York Life: New York Life is a major mutual life insurance carrier with a large captive and independent agent distribution network; it sells similar life and annuity products but also underwrites its own policies, making it a broader incumbent in the same family-life-insurance category.
- Transamerica: Transamerica is a major life insurance and annuity carrier (and an FFL carrier partner) with broad agent distribution; it competes as both a supplier to FFL and an alternative channel for the same life and annuity products.
Emerging players
- Ethos Life: Ethos is a digital-first life insurance carrier (and listed FFL carrier partner) that sells term and whole life policies online with simplified underwriting; it represents the emerging direct-to-consumer model that competes with traditional agent-sold distribution.
- SelectQuote: SelectQuote is an online insurance distribution platform that sells term life, final expense, and senior health products through a call-center and digital channel, representing an alternative non-agent distribution model competing for the same end customers.
Market position
Customer concentration
Family First Life social profiles
Digital presenceFamily First Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Family First Life leadership team
Management profileNumber of profiles
Profiles1 record
Family First Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Family First Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Family First Life
What does Family First Life do?
Family First Life is an insurance marketing organization (IMO) that recruits, trains, and supports a nationwide network of independent contractor insurance agents. It does not underwrite insurance products; instead, it provides agents with carrier access, back-office resources, and training so they can sell mortgage protection, final expense, indexed universal life, and fixed indexed annuity products from 20+ top-rated carrier partners to families across all 50 U.S. states.
Is Family First Life a public or private company?
Family First Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Family First Life founded?
Family First Life was founded in 2013. It employs 101 to 250 people.
Where is Family First Life based?
Family First Life is headquartered in Uncasville, United States, in the North America region.
How does Family First Life make money?
One revenue line is on record: insurance Sales Commissions.
Who are Family First Life's main competitors?
Direct peers on record are Symmetry Financial Group, Equis Financial, Five Rings Financial, National Western Life and World Financial Group. Broad incumbents are Primerica, New York Life and Transamerica. Emerging players are Ethos Life and SelectQuote.
Does Family First Life have an API?
No public API is recorded for Family First Life.
What industry is Family First Life in?
Family First Life's product category is Insurance Marketing Organization (Life Insurance Distribution). Its primary akta.pro industry code is FSAIAAAA, Level Term Life Insurance, with a secondary code of FSAIAAAI, Final Expense Term Life Insurance. Its NAICS code is 5242 and its SIC code is 6411.