Farmu
Farmu is a Colombia-based digital health platform founded in 2021 that operates Saludia Market, a direct-to-consumer online pharmacy marketplace offering prescription and over-the-counter medications with next-day delivery, while also supporting independent pharmacies with brand and supplier connections.
- Company typePrivate
- Founded2021
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Farmu firmographics
Firmographics- Name
- Farmu
- Legal name
- Farmu
- Website
- https://farmu.com.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Farmu is a Colombia-based digital health platform founded in 2021 that operates Saludia Market, a direct-to-consumer online pharmacy marketplace offering prescription and over-the-counter medications with next-day delivery, while also supporting independent pharmacies with brand and supplier connections.
- Ownership category
- akta.pro rank
Farmu industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- On-demand Grocery Delivery Platforms (CRAFAFAA)
Keywords
Where Farmu is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Farmu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Pharmaceutical Product Sales: Farmu generates revenue through the sale of pharmaceutical products including prescription medications (crónicos, Rx) and over-the-counter products (venta libre) via its Saludia Market e-commerce platform. Products are sourced from multiple laboratories and sold directly to consumers with next-day delivery.
Go-to-market motion1 record
Distribution channels1 record
Farmu product offering
Product offeringCore offering
Farmu operates Saludia Market, an online pharmacy marketplace enabling Colombian consumers to order prescription (crónicos, Rx) and over-the-counter (venta libre) pharmaceutical products sourced from multiple laboratories. The platform offers next-day delivery for orders placed before 9 PM daily (excluding Sundays and holidays) and supports catalog browsing filtered by laboratory. The company describes its mission as aiding the growth of independent pharmacies by connecting them with allies, brands, and discounted offers.
Differentiator
Problem solved
Functional benefit
Brands
- Saludia Market: Online marketplace for health and wellness products including pharmaceuticals, chronic medications, Rx products, and specialized products. Operates with same-day ordering cutoff at 9 PM for next-day delivery in Colombia.
Products and services
- Saludia Market Saludia Market is Farmu's online pharmacy marketplace that enables consumers in Colombia to order pharmaceutical and healthcare products — including over-the-counter medications (venta libre), chronic-condition prescriptions (crónicos), and Rx products — sourced from multiple laboratories. Orders placed before 9 PM are delivered the next day (excluding Sundays and holidays). The platform offers catalog browsing with filtering by laboratory, weekly featured products, and curated combos.
Companies that use Farmu
Customer profileSegments1 record
Ideal customer profiles1 record
Farmu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Farmu competitors and assessment
Company assessmentDirect peers
- Rappi: Latin American super-app that offers on-demand delivery including pharmacy products across multiple countries including Colombia. Directly competes with Farmu in DTC pharmacy delivery via its Rappi Favor and pharmacy-vertical offerings.
- Farmalisto: Online pharmacy operating in Colombia and Latin America offering OTC and prescription medications with home delivery. Closest direct online-pharmacy peer to Farmu in the Colombian market with similar catalog breadth and delivery model.
Broad incumbents
- MercadoLibre: Dominant LatAm e-commerce marketplace with growing health and pharmacy categories and Mercado Envíos logistics. While not a pharmacy specialist, its scale and logistics density make it a credible threat to Farmu's DTC pharmacy position.
- Cruz Verde: One of the largest pharmacy chains in Colombia with a national footprint and growing online ordering/home-delivery capability. Represents the incumbent offline pharmacy that is digitizing against Farmu's pure-play model.
- Farmatodo: Colombian and LatAm pharmacy chain with multi-country presence and an expanding e-commerce/DTC delivery offering. Comparable in catalog breadth and a key brick-and-mortar incumbent going digital.
- Amazon Pharmacy: Global online pharmacy offering Rx fulfillment and OTC delivery. Although currently focused on the US, its model and playbook define the competitive ceiling for online pharmacy players like Farmu.
Emerging players
- PharmEasy: India-headquartered online pharmacy aggregator offering OTC and prescription delivery with lab integration. Operates a similar aggregator-plus-delivery model to Farmu, although in a different geography.
- Promofarma by mabu: European online pharmacy and parapharmacy marketplace with multi-brand aggregation and home delivery. Comparable aggregator model for health products, useful as a comparable for cross-border expansion thinking.
Regional players
- Mifarma: Peruvian online pharmacy chain with home delivery for OTC and prescription products. Comparable DTC online-pharmacy model targeting a different Latin American market with similar regulatory and consumer dynamics to Colombia.
Others
- Doctoralia: Health platform operating in Colombia that connects patients with doctors and pharmacies. Adjacent ecosystem player that could partner or compete with Farmu in the patient-to-medication journey.
Market position
Customer concentration
Farmu social profiles
Digital presenceFarmu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmu leadership team
Management profileNumber of profiles
Farmu funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmu
What does Farmu do?
Farmu operates Saludia Market, an online pharmacy marketplace enabling Colombian consumers to order prescription (crónicos, Rx) and over-the-counter (venta libre) pharmaceutical products sourced from multiple laboratories. The platform offers next-day delivery for orders placed before 9 PM daily (excluding Sundays and holidays) and supports catalog browsing filtered by laboratory. The company describes its mission as aiding the growth of independent pharmacies by connecting them with allies, brands, and discounted offers.
Is Farmu a public or private company?
Farmu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Farmu founded?
Farmu was founded in 2021. It employs 101 to 250 people.
Where is Farmu based?
Farmu is headquartered in Bogotá, Colombia, in the Latin America region.
How does Farmu make money?
One revenue line is on record: pharmaceutical Product Sales.
Who are Farmu's main competitors?
Direct peers on record are Rappi and Farmalisto. Broad incumbents are MercadoLibre, Cruz Verde, Farmatodo and Amazon Pharmacy. Emerging players are PharmEasy and Promofarma by mabu. Mifarma is listed as a regional player. Doctoralia is listed as an others.
Does Farmu have an API?
No public API is recorded for Farmu.
What industry is Farmu in?
Farmu's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAFAA, On-demand Grocery Delivery Platforms. Its NAICS code is 456110 and its SIC code is 5912.