Supered

What Supered does

Supered is a sales enablement SaaS platform that operationalizes the sales process inside HubSpot and Salesforce, targeting VPs of Sales, Heads of Sales, and CROs at companies with 15+ sales reps. The product is positioned as the "behavior layer" for sales teams — distinct from the CRM (data repository), generic digital adoption platforms (UI walkthroughs), and training (knowledge transfer). Its core differentiator is Process Rules that enforce a defined sales playbook deal-by-deal and rep-by-rep inside the CRM, with adherence measured in real time and surfaced on Process Boards for manager coaching.

The platform is built on AWS and Fly.io infrastructure and runs natively inside HubSpot and Salesforce via a Sidekick browser extension that surfaces guidance across HubSpot, Salesforce, Gong, Salesloft, Gmail, Outlook, LinkedIn, and any URL. Technical components include Step-by-Step Guides with PII auto-blurred screenshots, Knowledge Cards surfaced at the point of need, Knowledge Checks, Process Rules, Process Boards, an in-platform AI Assistant, and an MCP (Model Context Protocol) server that allows external AI agents to read process rules and rep behavior. The company also offers a Package Builder that ships 75+ HubSpot asset types as installable packages for certified implementation partners.

Supered operates a two-tier SaaS subscription model billed annually per seat: a Digital Adoption tier at $13.50/user/month (guides, knowledge cards, AI assistant) and a Process Compliance tier at $40/user/month (Process Rules, Process Boards, inline CRM editing). Pricing is fully publicly disclosed — differentiated in a category that typically prices behind discovery calls — with a free trial available on the entry tier. Distribution is hybrid: direct sales for enterprise and mid-market demos, inside sales for inbound pipeline, the HubSpot Marketplace and Salesforce AppExchange for self-discovery, and a certified implementation partner program. Founded in 2023 in Atlanta, the company is privately held and bootstrapped, with co-founder/CEO Matt Bolian leading the business. Customer logos include Kaseya, Bitwarden, Totara, InXpress, Surf Internet, Hello Pearl, and Vanderburgh Sober Living.

Name

Supered

Legal name

Supered, Inc.

Website

https://supered.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Supered is a sales enablement SaaS platform that enforces sales processes inside HubSpot and Salesforce, targeting VPs of Sales and CROs at companies with 15+ reps. It offers Process Rules, Process Boards, and an AI Assistant on per-seat subscription tiers, with delivery via direct sales and an implementation partner program.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Sales enablement software
• Digital adoption platform
• Sales process compliance
• CRM workflow automation
• Sales coaching software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Per-Seat): Supered sells software-as-a-service subscriptions on a per-seat, per-month basis with annual billing. Two tiers are published: Digital Adoption at $13.50/user/month and Process Compliance at $40/user/month. No seat minimum on the Digital Adoption tier. Land-and-expand potential as customers add seats or upgrade tiers. Professional services for implementation may be offered through certified partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Supered is a SaaS sales enablement and digital adoption platform that runs natively inside HubSpot and Salesforce, converting a sales leader's defined playbook into real-time process rules every rep follows deal-by-deal. It delivers in-app guidance (Step-by-Step Guides with PII auto-blurred screenshots, Knowledge Cards, Knowledge Checks, AI Assistant) via a Sidekick browser extension, and enforces adherence through Process Rules and Process Boards that measure compliance at the rep and deal level. A separate Package Builder product lets HubSpot implementation partners deploy 75-plus HubSpot asset types as installable, dependency-resolved packages.

Product overview

Supered is a Sales Enablement Platform built as the behavior layer inside HubSpot and Salesforce. The product is organized as a two-tier SaaS offering: the Digital Adoption Tier ($13.50/user/month) provides in-app guidance delivery via Step-by-Step Guides, Knowledge Cards, in-app Updates, Knowledge Checks, and an AI Assistant, all surfaced through the Sidekick extension across HubSpot, Salesforce, Gong, Gmail, Salesloft, Outlook, LinkedIn, and any URL; the Process Compliance Tier ($40/user/month) upgrades to measured process execution inside the CRM through Process Rules, Process Boards, and inline CRM editing, turning the sales process from documentation into enforced rep behavior. Supered also offers the Package Builder for partners to deploy HubSpot implementation packages carrying 75-plus asset types. The company publishes annual research as The State of Sales Enablement and maintains a Trust Center with SOC2 Type II and GDPR compliance documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Supered Platform (Sales Enablement Platform) Behavior-change SaaS platform that runs natively inside HubSpot and Salesforce. Transforms a defined sales process into automated rules every rep follows in real time, equips reps with the next action at the moment of selling, measures adherence deal by deal, and reinforces gaps with coaching and content.
• Package Builder Deployment tool for HubSpot implementation partners. Carries 75-plus HubSpot asset types (workflows, pipelines, dashboards, reports, custom objects, scoring models, permission sets, field groups across two dozen object types) plus the process layer as installable packages with automatic dependency resolution. Same-name assets are skipped rather than duplicated on install, letting certified partners productize HubSpot implementations at scale.

Quantifiable outcome

• 53-point execution gap: 89% of teams have a defined process; only 36% see it followed (The State of Sales Enablement 2026, 198 sales leaders)
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, infrastructure and integration.

• HubSpotcoreTechnology or IntegrationSupered runs natively inside HubSpot CRM, surfacing process rules, guides, and coaching prompts directly within HubSpot's interface. The integration is the primary delivery mechanism for the product. Supered is listed on the HubSpot Marketplace with 120+ five-star reviews. The company also provides HubSpot implementation guidance and a Package Builder for HubSpot partners.
• SalesforcecoreTechnology or IntegrationSupered runs natively inside Salesforce CRM alongside HubSpot, with process rules and Sidekick extension surfacing content in Salesforce. The dual-CRM integration is positioned as a key differentiator, allowing teams on either platform to operationalize sales process.
• AWS (Amazon Web Services)infrastructureTechnology or IntegrationSupered's application is built on AWS infrastructure. AWS provides servers, storage, databases, and encrypted-at-rest data persistence. AWS maintains SOC 2 Type II and ISO 27001 certifications.
• Fly.ioinfrastructureTechnology or IntegrationSupered's application runs partially on Fly.io infrastructure, providing scalable compute. Fly.io handles in-flight data (not persisted) and maintains its own SOC 2 Type II audit.
• StripeinfrastructureTechnology or IntegrationStripe is Supered's payment service provider, handling billing information (email, name, billing data) for subscription payments. Card data is transmitted, stored, and processed on Stripe's PCI-compliant network.
• SalesloftintegrationTechnology or IntegrationSalesloft is listed as an integration point where Supered's Sidekick extension surfaces content, alongside HubSpot, Salesforce, Gong, Gmail, Outlook, LinkedIn, and any URL.
• GongintegrationTechnology or IntegrationGong is listed as an integration point where Supered's Sidekick extension surfaces content, alongside HubSpot, Salesforce, Salesloft, Gmail, Outlook, LinkedIn, and any URL.
• HubSpot Certified Implementation PartnerscoreChannel Partner/ Reseller/ DistributorSupered has a formal partner program targeting HubSpot implementation partners who use the Package Builder to productize implementations. Partners build a proven portal once and install it across clients, recovering skilled hours for client-specific customization. The partner program is described as the mechanism for turning the repeatable part of implementation into an appreciating IP asset.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GetSupered
• LinkedInlinkedin.com/company/getsupered

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supered