Rose's Equipment & Supply

Name

Rose's Equipment & Supply

Legal name

Rose's Equipment & Supply

Website

https://rosesequipment.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose's Equipment & Supply is a family-owned Portland, Oregon dealer founded in 1979 that sells new and used commercial foodservice equipment, smallwares, and tabletop supplies to restaurants, cafes, breweries, and small institutions across the Pacific Northwest, supported by kitchen design, delivery, rental, and financing services.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Broadline Foodservice Supplies Wholesale (AFAIALAA)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Commercial kitchen equipment
• Foodservice supplies distribution
• Restaurant equipment dealer
• Commercial kitchen design
• Smallwares and tabletop

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Sales: Sales of new and used commercial restaurant equipment including cooking equipment, refrigeration, ice machines, food preparation equipment, and dishwashing equipment. Products are sold through direct sales and the company's e-commerce website with quote-based pricing.
2. Smallwares and Supplies: Extensive range of in-stock smallwares, tabletop items, kitchen accessories, beverage and bar supplies, and storage/transportation products. Sold via the company's website and retail location.
3. Restaurant Services: Additional revenue streams include dishwasher rental, commercial kitchen design services, used equipment appraisal, IT support and technology consulting, and extended warranties.
4. Delivery Services: Free local delivery on smallware orders over $100 within 50 miles. Free truck delivery for equipment purchased from their warehouse. A 3% card fee applies to orders over $300 when using a bank card.
5. Financing: The company partners with Navitas Credit Corp to offer financing options for customers, enabling them to purchase equipment through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rose's Equipment & Supply distributes new and used commercial foodservice equipment and an extensive in-stock smallwares assortment to restaurants, cafes, bars, breweries, and institutional foodservice operators across the Pacific Northwest. The company also provides dishwasher rental, in-house commercial kitchen design, a test kitchen showroom for pre-purchase evaluation, used equipment appraisal, IT consulting, and extended warranty support. Customer financing is arranged through a partnership with Navitas Credit Corp, and purchases are fulfilled via a Portland showroom, an e-commerce quote-cart website, and free full-service local delivery within a 50-mile radius.

Product overview

Rose's Equipment & Supply is a family-owned restaurant equipment and supplies dealer offering a unified e-commerce platform for commercial foodservice operations. The core offering consists of new and used commercial equipment across ten product categories (cooking, food prep, refrigeration, ice machines, smallwares, beverage/bar, furniture, storage, tabletop, and food display) along with a complementary suite of value-added services including dishwasher rental, commercial kitchen design, equipment appraisal, IT consulting, extended warranties, and financing. The company operates as a single integrated business rather than a modular platform, combining equipment sales with services to provide end-to-end support for restaurant setup and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment & Supplies Comprehensive range of new commercial restaurant equipment and supplies sold to restaurants, cafes, bars, breweries, and other foodservice operators across cooking, food preparation, refrigeration, ice machines, smallwares, beverage and bar, furniture, storage and transportation, tabletop, and food display and merchandising categories.
• Used Equipment Pre-owned commercial restaurant equipment available for purchase by foodservice operators, with complementary buy-side appraisal and consignment support.
• Dishwasher Rental Rental service for commercial dishwashers, providing restaurants with flexible equipment access without large upfront capital outlays; includes installation support such as ice machine and water booster hookups.
• Commercial Design Services In-house kitchen design services for foodservice operators, including layout planning and commercial kitchen design tailored to the operator's needs.
• Test Kitchen Showroom Physical showroom and test kitchen facility at the Portland, OR location where foodservice customers can view and test commercial kitchen equipment before purchase.
• Extended Warranties Extended warranty options for purchased commercial equipment that provide additional protection beyond standard manufacturer warranties.
• Used Equipment Appraisal Professional valuation services for used commercial restaurant equipment to support resale, insurance, or business transition needs.
• IT Support and Technology Consulting Technology consulting services to help restaurants with their IT infrastructure, point-of-sale systems, and back-office technology needs.
• Financing Flexible financing options arranged through partnership with Navitas Credit Corp, allowing customers to purchase commercial equipment via installment payments rather than upfront.
• Local Delivery Full-service local delivery within 50 miles of the Portland, OR location, including free smallwares delivery on orders over $100, free truck delivery on warehouse equipment with unloading, placement, damage inspection, and packaging removal; a 3% card processing fee applies to orders over $300 paid via bank card.

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Easy IceminorOthers · 31 January 2025In January 2025, Easy Ice acquired the ice machine rental division of Rose's Equipment & Supply in Portland, Oregon. This was Easy Ice's first acquisition of 2025 and marked their entry into the Pacific Northwest market. Rose's sold this division as part of their business restructuring.
• Garland US RangecoreChannel Partner/ Reseller/ DistributorGarland is a key vendor partner known for durable, high-performance cooking equipment including ranges, griddles, charbroilers, and ovens. Rose's stocks and sells Garland products.
• ManitowoccoreChannel Partner/ Reseller/ DistributorManitowoc is a leading ice machine brand offering dependable and energy-efficient ice machines. Rose's stocks Manitowoc ice makers and ice bins.
• CambrocoreChannel Partner/ Reseller/ DistributorCambro provides durable food storage containers, transport equipment, and shelving systems. Rose's offers 256 Cambro products including food storage supplies, dish racks, trays, and dinnerware.
• Atosa USAcoreChannel Partner/ Reseller/ DistributorAtosa provides economical and reliable refrigeration solutions including reach-ins, merchandisers, and freezer units. Rose's stocks 175+ Atosa products.
• TableCraft ProductscoreChannel Partner/ Reseller/ DistributorTableCraft offers stylish and functional tabletop, buffet, and food prep solutions. Rose's stocks 311+ TableCraft products including bar supplies, kitchen tools, and servingware.
• T&S BrasscoreChannel Partner/ Reseller/ DistributorT&S Brass provides industry-leading plumbing and water dispensing equipment including pre-rinse units and faucets for commercial kitchens.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tundra Restaurant Supply: National broadline foodservice equipment and supplies distributor with both e-commerce and a Portland, OR distribution center. Overlaps directly with Rose's product mix across cooking, refrigeration, ice, smallwares, and tabletop, and competes in the same Pacific Northwest geography.
• Central Restaurant Products: Foodservice equipment and supplies retailer carrying cooking, refrigeration, ice, smallwares, and tabletop products to restaurants nationwide. Closely comparable to Rose's broadline catalog, though operates at broader geographic scale.
• Boelter Companies: Broadline foodservice equipment and supplies distributor serving restaurants, bars, and hospitality operators across multiple U.S. regions. Comparable product breadth (kitchen equipment, smallwares, tabletop, design services) and customer type as Rose's.
• Sam Tell Companies: Family-owned broadline foodservice equipment and supplies distributor serving restaurants in the Northeast U.S. Closely comparable to Rose's in ownership profile, product breadth, and emphasis on design and service capabilities.
• The Wasserstrom Company: Long-established foodservice equipment and supplies distributor serving restaurants and hospitality operators, with design and installation capabilities. Comparable to Rose's in offering both equipment distribution and value-added design services.
• WebstaurantStore: The largest online foodservice equipment, smallwares, and supplies retailer in the U.S., selling the same broad category of products (cooking, refrigeration, ice machines, tabletop, storage) to restaurants. Directly comparable to Rose's broadline equipment catalog but operates at national digital scale versus Rose's regional physical-and-online model.

Broad incumbents

• Restaurant Depot: Membership-based warehouse foodservice supplier carrying equipment, smallwares, and supplies to restaurants, caterers, and non-profits. Highly comparable in product mix and SMB customer base, but operates a national warehouse-club model versus Rose's showroom-led local model.
• Edward Don & Company: One of the largest broadline foodservice equipment distributors in the U.S., supplying restaurants, healthcare, and hospitality operators. Highly comparable catalog and customer base to Rose's, but operates as a large, multi-region incumbent versus Rose's single-location regional dealer.

Regional players

• Ace Mart Restaurant Supply: Restaurant equipment and supplies retailer with multiple Texas locations and an online store. Comparable to Rose's broadline equipment-and-smallwares offering, but operates in the South-Central U.S. rather than the Pacific Northwest.

Others

• Easy Ice: National ice machine rental and sales company that acquired Rose's ice machine rental division in January 2025. Comparable as an adjacent player in the commercial kitchen equipment ecosystem, and a direct counterparty to Rose's based on the recent divestiture.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RosesEquipment/videos
• Facebookfacebook.com/rosesequipment
• Instagraminstagram.com/rosesmarketing/?hl=en
• LinkedInlinkedin.com/company/rose-s-equipment-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose's Equipment & Supply