Trnsact
Trnsact operates a cloud-based workflow platform for commercial equipment dealers, connecting them with lenders, OEMs, and protection product partners through a single digital record spanning credit applications, quoting, lender routing, compliance, and insurance workflows.
- Company typePrivate
- Founded2018
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Trnsact firmographics
Firmographics- Name
- Trnsact
- Legal name
- Trnsact, Inc.
- Website
- https://trnsact.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trnsact operates a cloud-based workflow platform for commercial equipment dealers, connecting them with lenders, OEMs, and protection product partners through a single digital record spanning credit applications, quoting, lender routing, compliance, and insurance workflows.
- Ownership category
- akta.pro rank
Where Trnsact is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trnsact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Tailored pricing based on role (dealer, lender, OEM, partner), number of locations or users, and product suites required. Subscription model aligned to business size and usage requirements.
- Protection Product Attach: Dealers using Proposal Builder to present financing and protection together sell 3x more products per deal. Platform facilitates protection product sales including extended warranties, GAP coverage, preventive maintenance, tire & rim, tow & roadside, and loss-of-use insurance. Partners gain higher attach rates (up to 30% lift) through embedded placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Role-based tailored pricing for dealers, lenders, OEMs, and partners |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Trnsact product offering
Product offeringCore offering
Trnsact is a cloud-based, API-first workflow platform that connects commercial equipment dealers, lenders, OEMs, and product partners in a single digital record. It powers branded online credit applications, real-time quoting, multi-lender routing with auto-resubmission, embedded protection product presentation (warranties, insurance, service plans), compliance capture (KYC/KYB, OFAC, Red Flags), and proposal tracking across the deal lifecycle from quote to funded.
Product overview
Trnsact is a unified workflow platform for commercial equipment dealers, lenders, OEMs, and product partners. The core platform centers on a branded online credit application (OCA) system that connects to real-time quoting, lender routing with FastTrack auto-resubmission, and the Protect Menu for warranty/insurance products. Protect IQ provides intelligent recommendation optimization for protection offerings, while ProposalBuilder handles financing proposal creation and tracking. InsuranceExpress addresses the final manual gap in deal flow by integrating insurance certificate collection. The Trust Center/Insights module delivers compliance controls (KYC/KYB, OFAC, Red Flags) and analytics. Deal Vault provides encrypted document storage with SOC2 compliance. All modules share a single deal record enabling seamless handoffs from quote through funding.
Differentiator
Problem solved
Functional benefit
Brands
- ProposalBuilder: Digital tool for building, sending, and tracking financing proposals via email or SMS with real-time buyer activity visibility.
- InsuranceExpress
- Protect IQ
- Protect Menu
- Trust Center
- Aftermarket Menu Module
- FastTrack
Products and services
- Trnsact Platform Central operating system for equipment commerce that connects dealers, OEMs, lenders, and product vendors in a single digital workflow. Manages quoting, credit applications, lender routing, protection products, and compliance from quote to funded deal.
- Branded Online Credit Application (OCA)
Quantifiable outcome
- Dealers using ProposalBuilder sell 3x more protection products per deal
- +6 more outcomes
Companies that use Trnsact
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Trnsact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature6 records
Trnsact partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- National Truck Protection (NTP)coreIntegration of NTP's aftermarket warranty products directly into Trnsact's dealer financing platform. Enables customized insurance and warranty quotes within the workflow without switching systems. NTP provides engine, transmission, HVAC, and electronics coverage through 6,100+ repair center partners including 500+ Preferred Repair Partners. Founded in 1983, backed by JM Family Enterprises.
- PaynetcoreIntegration enabling one-click commercial credit report pulling within Trnsact platform. Streamlines business credit assessment for equipment dealers. Provides discounted bulk pricing through Trnsact partnership. Also integrated with Equifax Canada for broader credit coverage.
- DMS Partners (Arcadium, etc.)coreAPI integrations with dealer management systems allowing data synchronization between Trnsact and existing dealer DMS platforms. Lonestar Truck Group integration with Arcadium specifically mentioned. Enables deal data to flow without manual re-entry.
- LOS/Decisioning PlatformscoreAPI or file-based intake connecting to lender loan origination systems and decisioning platforms. Lenders receive standardized credit files without rekeying. Responses post back to dealer workflow.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Trnsact competitors and assessment
Company assessmentDirect peers
- LeaseAccelerator: Enterprise lease accounting and management SaaS covering equipment lease portfolios. Adjacent to Trnsact's equipment commerce scope, particularly relevant as compliance and accounting requirements drive equipment-finance software adoption.
- PBS Systems: DMS provider for dealerships across automotive, powersports, marine, and equipment verticals. Comparable to Trnsact as a system-of-record for equipment dealers; PBS could evolve into a competitor by embedding credit routing and F&I features.
- Tamarack: AI-driven technology and SaaS for equipment finance lessors and lenders, focused on portfolio management, originations, and remarketing. Comparable to Trnsact on the lender side of equipment finance workflows, though Tamarack is more lender-centric and Trnsact more dealer-centric.
- Tavant: Technology provider for equipment finance and lending, offering origination, decisioning, and digital experience software. Comparable to Trnsact's equipment finance workflow focus, with overlap on lender-side integrations and digital credit flows.
- RouteOne: Credit application routing and e-signature platform connecting automotive and commercial vehicle dealers to lenders. Directly analogous to Trnsact's lender routing and online credit application flow, with longer history in auto and growing equipment/commercial coverage.
- Odessa: Lease and loan origination/management platform for equipment finance and leasing. Comparable to Trnsact as a SaaS layer on equipment finance workflows, but Odessa is more focused on back-office lease/loan management while Trnsact owns the dealer-facing workflow.
Broad incumbents
- Tekion: Cloud-native automotive dealer platform (DMS + CRM + F&I) competing for the same kind of dealer workflow consolidation Trnsact delivers. Primarily auto-focused, but the multi-role platform approach and integration-first architecture are highly analogous.
- Dealertrack (Cox Automotive): Dealer SaaS suite from Cox Automotive covering credit applications, desking, F&I, and compliance across thousands of automotive dealers. Broader incumbent with overlapping capabilities but primarily auto-focused, while Trnsact targets commercial equipment verticals.
Emerging players
- Octane (formerly Octane Lending): Online lender for powersports, outdoor power equipment, and similar consumer-side equipment financing. Comparable to Trnsact as a digital-first equipment finance player, but operates as a lender rather than a workflow platform.
- Lendio: Small-business loan marketplace aggregating lenders and streamlining applications. Comparable to Trnsact in lender-routing and application-processing approach, but Lendio serves general SMB lending while Trnsact specializes in commercial equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trnsact social profiles
Digital presenceTrnsact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trnsact leadership team
Management profileNumber of profiles
Profiles5 records
Trnsact funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trnsact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trnsact
What does Trnsact do?
Trnsact is a cloud-based, API-first workflow platform that connects commercial equipment dealers, lenders, OEMs, and product partners in a single digital record. It powers branded online credit applications, real-time quoting, multi-lender routing with auto-resubmission, embedded protection product presentation (warranties, insurance, service plans), compliance capture (KYC/KYB, OFAC, Red Flags), and proposal tracking across the deal lifecycle from quote to funded.
Is Trnsact a public or private company?
Trnsact is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trnsact founded?
Trnsact was founded in 2018. It employs 11 to 50 people.
Where is Trnsact based?
Trnsact is headquartered in Irvine, United States, in the North America region.
How does Trnsact make money?
Two revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are protection Product Attach.
Who are Trnsact's main competitors?
Direct peers on record are LeaseAccelerator, PBS Systems, Tamarack, Tavant, RouteOne and Odessa. Broad incumbents are Tekion and Dealertrack (Cox Automotive). Emerging players are Octane (formerly Octane Lending) and Lendio.
Does Trnsact have an API?
Yes. Trnsact connects to lender LOS (Loan Origination Systems) and decisioning platforms through secure API or structured file intake. The API enables lenders to receive standardized, compliant credit applications directly into their existing systems without rekeying. Trnsact also connects to dealer DMS (Dealer Management Systems), CRM, ERP, and OEM reporting feeds. The platform offers open APIs for integration with existing dealer systems.