REAL Broker
REAL Broker is a cloud-based, AI-enabled real estate brokerage platform serving approximately 30,000 independent agents with transparent commission structures, revenue share programs, and productivity tooling. It is acquiring RE/MAX Holdings for $880M to form Real RE/MAX Group spanning 120+ countries and 180,000+ agents.
- Company typePublic
- Founded-
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What REAL Broker does
REAL Broker (NASDAQ: REAL) operates a cloud-based real estate brokerage platform that serves approximately 30,000 independent agents across U.S. markets. The platform provides licensed real estate agents with transparent commission structures, revenue share programs, and AI-enabled productivity tools for lead management, CRM, property search, and administrative task automation. REAL's core product is a proprietary AI-assisted brokerage platform that combines workflow automation with a franchise-like agent network model, enabling independent contractors to operate under the brokerage while leveraging shared technology. Revenue is generated through commission-based real estate transactions and recurring revenue share programs tied to agent transaction volume.
In April 2026, REAL announced a definitive agreement to acquire RE/MAX Holdings for $880 million in enterprise value, creating the combined Real RE/MAX Group expected to generate approximately $2.3 billion in pro forma 2025 revenue with $157 million in adjusted EBITDA and $30 million in expected annual cost synergies. Upon close in the second half of 2026, the combined entity will operate both brands in parallel, spanning 120+ countries and 180,000+ agents. The strategic logic pairs REAL's cloud-native technology stack with RE/MAX's global franchise distribution, positioning the combined group as one of the largest agent networks in residential real estate. CEO Tamir Poleg has characterized the transaction as a transformational merger uniting AI-enabled technology with established global franchise infrastructure.
REAL Broker firmographics
Firmographics- Name
- REAL Broker
- Legal name
- REAL Broker LLC
- Website
- https://randyworrell.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REAL Broker is a cloud-based, AI-enabled real estate brokerage platform serving approximately 30,000 independent agents with transparent commission structures, revenue share programs, and productivity tooling. It is acquiring RE/MAX Holdings for $880M to form Real RE/MAX Group spanning 120+ countries and 180,000+ agents.
- Ownership category
- akta.pro rank
REAL Broker industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where REAL Broker is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
REAL Broker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Real Estate Transaction Commissions: REAL generates revenue through commission-based transactions on real estate sales. Agents operate under the brokerage and share commissions, with the company taking a portion of transaction fees.
- Agent Revenue Share Programs: Agents participate in revenue share programs that provide ongoing compensation based on transaction volume and agent productivity within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Agent Commission Structure with Revenue Share |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
REAL Broker product offering
Product offeringCore offering
REAL Broker operates as a cloud-based real estate brokerage platform that supports approximately 30,000 independent agents with transparent commission structures and revenue share programs. The platform provides AI-enabled tools for lead management, CRM, property searches, and administrative task automation, enabling agents to conduct residential and specialty real estate transactions under the REAL Brokerage brand.
Product overview
REAL Broker operates as a cloud-based real estate brokerage platform with AI-enabled technology. The platform serves approximately 30,000 agents and provides transparent commission structures and revenue share programs. Key capabilities include AI-powered tools for lead management, CRM, property searches, and administrative task automation. The company is undergoing a transformational merger with RE/MAX to form the Real RE/MAX Group, combining Real's AI-powered brokerage platform with RE/MAX's global franchise network spanning over 120 countries and 180,000 agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Broker Platform Cloud-based real estate brokerage platform offering approximately 30,000 agents transparent commission structures and revenue share programs, powered by AI-enabled technology for lead management, CRM, property searches, and administrative tasks.
Quantifiable outcome
- 82% of real estate agents use AI tools with 71% citing time savings as primary benefit
Companies that use REAL Broker
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
REAL Broker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
REAL Broker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAX HoldingsflagshipReal Brokerage agreed to acquire RE/MAX Holdings in an $880 million enterprise value transaction, creating a combined entity called Real RE/MAX Group. The transformational merger unites RE/MAX's global franchise network spanning over 120 countries and 180,000 agents with Real's AI-enabled technology platform. The combined entity is expected to generate approximately $2.3 billion in pro forma 2025 revenue with $157 million in adjusted EBITDA, with $30 million in expected annual cost synergies. The deal is expected to close in the second half of 2026 pending shareholder and regulatory approvals.
Scale indicators8 records
Recent moves4 records
Expansion highlights5 records
REAL Broker competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled residential brokerage (NYSE: COMP) investing heavily in proprietary agent productivity platforms and AI tools. Competes directly with REAL for high-performing agents and operates in overlapping luxury and primary-residential segments.
- eXp World Holdings: Public cloud-based real estate brokerage (NASDAQ: EXPI) operating a near-identical model: independent-agent revenue share, virtual offices, and global agent recruitment. The closest direct competitor to REAL's cloud-plus-revenue-share approach.
Broad incumbents
- Weichert Realtors: Long-established regional brokerage and franchisor in the U.S. Northeast. Comparable franchise-network broker whose agents are representative of the traditional-brokerage cohort REAL is disrupting.
- RE/MAX Holdings: Global franchisor with 140,000+ agents across 120+ countries and the explicit counterparty to REAL's $880M acquisition. Pre-deal comparable as a distributed franchise brokerage; post-deal will be the inside of the combined entity.
- Coldwell Banker / Anywhere Real Estate: Parent of Coldwell Banker, Sotheby's International Realty, and Century 21. Broad incumbent franchisor competing for agent mindshare and franchise territory overlap with REAL's pending RE/MAX addition.
- Keller Williams Realty: Largest U.S. real estate franchise by agent count with a profit-sharing model analogous to REAL's revenue share. Competes for the same independent-agent recruit demographic at national scale.
- Berkshire Hathaway HomeServices: National franchisor leveraging the Berkshire Hathaway brand with a premium-luxury focus. Competes with REAL's luxury residential representation (e.g., the Scottsdale Quarter at Palm project) and for high-producing agents.
Emerging players
- Redfin: Tech-forward residential brokerage and portal hybrid (NASDAQ: RDFN). Competes on the consumer-facing tech experience and increasingly on the agent productivity tooling that defines the cloud-brokerage category.
- United Real Estate: Tech-enabled 100%-commission brokerage model with strong agent-recruitment focus. Closely comparable to REAL's transparent commission positioning and small/mid-market agent target.
- HomeSmart: Fast-growing virtual/cloud-enabled brokerage with a commission-rebate model aimed at cost-conscious agents. Direct competitor in recruiting independent agents away from traditional franchises.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
REAL Broker social profiles
Digital presenceREAL Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAL Broker leadership team
Management profileNumber of profiles
Profiles1 record
REAL Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAL Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAL Broker
What does REAL Broker do?
REAL Broker operates as a cloud-based real estate brokerage platform that supports approximately 30,000 independent agents with transparent commission structures and revenue share programs. The platform provides AI-enabled tools for lead management, CRM, property searches, and administrative task automation, enabling agents to conduct residential and specialty real estate transactions under the REAL Brokerage brand.
Is REAL Broker a public or private company?
REAL Broker is a public company. It is classified as public and is currently operating.
When was REAL Broker founded?
REAL Broker was founded in -1. It employs 11 to 50 people.
Where is REAL Broker based?
REAL Broker is headquartered in Indianapolis, United States, in the North America region.
How does REAL Broker make money?
Two revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are agent Revenue Share Programs.
Who are REAL Broker's main competitors?
Direct peers on record are Compass and eXp World Holdings. Broad incumbents are Weichert Realtors, RE/MAX Holdings, Coldwell Banker / Anywhere Real Estate, Keller Williams Realty and Berkshire Hathaway HomeServices. Emerging players are Redfin, United Real Estate and HomeSmart.
Does REAL Broker have an API?
No public API is recorded for REAL Broker.
What industry is REAL Broker in?
REAL Broker's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 531210 and its SIC code is 6531.